Capstone Paper - University of Redlands

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i





Student Guide

for the


“Analysis and Integration

in

Business and Management

Paper”


BUSB 485

The Capstone Course

for the

Bachelor of Science, Business Program



The Capstone Paper


supported by these Artifact Courses:

BUSB 300
:

Ethical and Legal Environment of Business

BUSB 330
: Managing and Leading Organizations

BUSB 340
: Principles of Marketing

BUSB 342
: International Business

BUSB 361
: Financial Management

an
d all of the other core courses in the BSB curriculum






University of Redlands

School of Business

© 2011


ii




TABLE OF CONTENTS


TIMELI
NE OF CAPSTONE ENGAGEMENT






iv


WEBSITE

AND CITATION INFORMATION






v


CHAPTER I
-

WHO: THE CAPSTONE PAPER
PERSONNEL




1


Capstone Instructor









1


Artifact Faculty









1


Underg
raduate Program Director







2


Armacost Library Staff








2













CHAPTER II
-

WHY: PUR
POSE OF THE CAPSTONE PAPER




3


What is a

“Capstone” Experience?







3


Mastering the Learning Objectives for the Capstone Paper and BUSB

485


3



CHAPTER III
-

WHAT: THE CAPSTONE PAPER






4


Wha
t is a Capstone Paper?








4


What is You
r “Target” Organization?






4


What is Your Approach t
o the Target Organization





5



Business Analysis








5


Problem Analysis








5


Business Innovation








6


The Topic Proposal

Form








7


The Role of the Artifa
cts in the Capstone Paper





7


CHAPTER IV
-

W
HEN: THE CAPSTONE TIMELINE




9


Meeting with Your Capstone
Instruct
or






9


Submitting
the Topic Proposal Form







9


Capstone Instructor Respo
nse to the Topic Proposal





9


Changes to an

Approved Topic Proposal






10


Updates to Artifacts


Pre
-
cl
ass Assignment for BUSB485




10


Schedule for Class Session
s and Submi
ssion of the Capstone Paper



10


Dispositio
n of the Capstone Paper







11


CHAPTER V
-

HOW: COMPONEN
TS OF THE CAPSTONE EXPERIENCE

12


Genesis
of the Artifact Papers






12


Artifact Reflection and Updating Process





13


Grading Criteria f
or Artifa
ct Updates






13


The Capstone Paper









13



Componen
ts of the Capstone Paper






13



Front Matter








14



Text









15




Updates to Artifacts







17

Grading Criteri
a for the Capstone Paper






18

iii



The Oral
Report









18

The Purpose and Oppor
tunity of the Oral Report





18

Compon
ents of the Oral Report







18

Utilization of AV

and PowerPoint Resources





18

Th
e Peer Response Process







19

Grading Crit
eria for the Oral Report






19


CHAPTER VI
-

W
HERE: FINAL SUBMISSION OF THE






THE
CAPSTONE PAPER AND ARTIFACTS



20


Delivery of th
e Capstone Paper on CD
-
R






20


Guidelines for Bu
rning your Capstone CD
-
R






20


REFERENCES










25


APPENDIX A: Glossary









26

APPENDIX

B: Topic Proposal
Form







28

APPENDIX C:
Peer Response Workshops






31





























iv


T
imeline of Capstone Engagement


Here is the timeline of your engagement with the Capstone process:



Course Sequence*

Course
Title

Links to the

Capstone
Experience

BUSB 300

Ethical and Legal
Environment

of Business

Artifact Course

BUSB 230

Economics for Business


BUSB 145

Mathematical Foundations
for Business


BUSB 301

Critical Analysis: Written
and Oral Communication


BUSB 330

Managing and Leading
Organizations

Artifact Course

BUSB 232

Business Statistics


BUSB 333

Business Information
Systems


BUSB 340

Principles of Marketing


Artifact Course

BUSB 260

Financial and Managerial
Accounting


BUSB 433

GIS for Business


BUSB 342

International Business

Artifact Course

BUSB 361

Financial Management

Artifact Course

BUSB 370

Managing Quality and
Operations


BUSB 481

Strategic Management


BUSB 485

Analysis and Integration in
Business and Management

Capstone Course


*Effective as of 7/1/2010
; this sequence changes for students enrolling after 1 July 2011.


Figure 1. Timeline of Capstone Engagement











v



University of Redlands Website

www.redlands.edu




References are made throughout this
Guide
to the University of Redlands website.


Please become familiar with these particular features at
www.redlands.edu

if you


have not done so already.


-
Armacost Library


-
Blackboard
--

from the University’s homepage, click on myRedlands and login


using

your user name and password for your University e
-
mail account.



-
Undergraduate Program Resources
--
from the University’s homepage, click on


School of Business > Undergraduate Programs > Undergraduate Program Resources


to access program and c
ourse information and resources.







Citation and Formatting Styles


Faculty may choose any recognized style for the correct and consistent citation of
resources and must provide students with links to books or
websites that provide details

concerning their preferred style. Faculty may also instruct students to use an appropriate
style of their own choice. Examples of appropriate styles include American Psychological
Association (APA), Chicago Manual of Style (CM
S), Modern Humanities Research
Association (MHRA), and Turabian.


Like all undergraduate program documents, this
Guide
is formatted using the American
Psychological Association’s (APA
’s) style recommendations for reference citations,
section he
adings, running heads, and page numbers. The left
-
hand margin is wider than
the APA standard in order to accommodate the three
-
hole punching of this document.










1



CHAPTER I

WHO: THE CAPSTONE PAPER PERSONNEL




Capstone Instructor



Your Capstone instructor is part of a select group of faculty that has been identified to
te
ach BUSB 485
,

the course in which you will create your Capstone paper. Each instructor
has demonstrated the teaching and research skills necessary to guide you through this
process; each instructor also has a long history with the School

of Business and understands
the unique challenges and needs of the adult learner. Each instructor received special training
before undertaking this Capstone process.


Artifact Faculty



Your Artifact faculty may be available as resources for any disci
pline
-
specific
inquiries you have during the composition of your Capstone paper. The Capstone instructor
has a breadth of business and management knowledge; the Artifact instructor can answer
questions particular to that specific discipline
.



Before you
reach BUSB 485
, you may have
completed as many as five Artifact courses and papers.
Those courses are:

BUSB 300
: Ethical and Legal Environment of
Business

BUSB 330

Managing and Leading
Organizations


BUSB 340
: Principles of Marketing


BUSB 342:

International Business


BUSB 361
: Financial Management




We understand that some students will not have
completed all of the Artifact courses due to transfer
waivers, entry at other than the first course in the
Schedule of Instructio
n, or interruptions in the BSB
sequence of courses. Obviously, the more Artifacts you
bring to your Capstone paper, the better prepared you
will be for the analysis and integration required for
your topic.



You are expected to save your Artifact papers
el
ectronically

for use later in BUSB 485
. Additionally,
it is very

IMPORTANT that you save the evaluated
Artifact papers returned to you by your instructors with their comments. These annotated
Artifacts will be updated as a pre
-
class assign
ment for BUSB 485

and
included
as appendixes
to the Capstone paper.

So, I should save all the
Artifact papers

I have written
even though the Artifact
course is over?

Absolutely! Your instructor should
return the Artifact papers to you with
grades and evaluative comments
within three weeks of the end of each
Artifact course. If your papers are not
promptly return
ed with comments
from your Artifact instructor, please
inform the Program Director
immediately. You should save hard
copies AND electronic copies of your
Artifact papers for use in the
Capstone. Since 2004, students have
reported lost Artifact papers due t
o
computer crashes, apartment fires,
and stolen cars. Don’t lose YOUR
Artifact papers! The Artifact papers
serve as a tangible memory for the
subjects you study throughout your
BSB program.

2




Undergraduate Program Director



The Undergraduate Program Director

oversees the implementation and operations of
the entire undergraduate program. If you have questions or concerns about any element of
your program that cannot be addressed by your instructors or campus staff, please contact the
Undergraduate Program Dire
ctor.



Your Undergraduate Program Director

is Dr.
Denise MacNei
l
.
Sh
e can be reached by
e
-
mail at
denise_macneil@redlands.edu

or by phon
e at (909) 748
-
8775
.


Armacost Library

Staff



Visit the library at
http://www.redlands.edu
/library.xml
. You may access
many different databases to do your research; please
contact Lua Gregory

at (909) 748
-
8083 or by e
-
mail
at
lua_gregory@redlands.edu

when you need research
assistance and passwords. You
may also request
books, articles, database searches, and other library
information by using the library’s website. Requests
are usu
ally answered within one business day; the
library delivers books, articles, and database searches
via fax or mail.



Watch for announcements at your campus that
will inform you of scheduled visits to your campus by
the library staff. You are also welcome
to attend
library and database orientations at other campuses
that may be more convenient to your workplace or
home.







Do issues of academic honesty
apply to the Capstone paper?

Absolutely! Just as you have been
advised to use proper citations of
resou
rce work in all of your academic
papers, giving credit when you have
used the work of other people,
academic honesty is critically
important to the Capstone paper.
Serious sanctions apply to any
instance of plagiarism discovered in
the Capstone paper or in

any of the
appended Artifact papers.
Sanctioning students for plagiarism
is a dreadful process; don’t let it
happen to you!

3


CHAPTER II

WHY? THE PURPOSE OF THE CAPSTONE PAPER



What is a “Capstone” Experience?



While the shorthand refere
nce for BUSB 485

may be “the Capstone course
,” the
course’s formal title is “Analysis and Integration in Business and Management
.” The
course’s description

provides the foundation for the course and was also crafted with care in
order to represent these institutional expectations:



Focus on integrating knowledge and skills acquired during the program and applying
them to an orga
nizational analysis, presented as a
Capstone Paper that utilizes artifacts created in earlier
courses, synthesizes principles and theories from a
broad arena of learning, and demonstrates effective
skills of critical inquiry, communication, and
secondary r
esearch. (University of Redlands, 2009, p.
320)



You will become the expert on a topic of your
own choosing, then, and the Capstone Paper will be
the distillation of your expertise. It will be your
culminating and summative work

your capstone
experience.



Mastering the Learning Objectives

for the Capstone
Paper and BUSB 485



In addition to the broad expectations noted in
the course description, the syllabus for the BUSB 485

course sets forth specific learning objectives. These
learning obje
ctives

course foundations

are
:

1.

to analyze a real
-
world business issue

2.

to utilize interdisciplinary resources in analyzing an organizational issue and then to
apply these resources if it is

necessary to identify prescriptive solutions for that issue

3.

to demonstrate skills of critical inquiry in the analysis of the topic

4.

to construct an integrated paper that reflects on the student’s accrued learning and
strengthens important academic and pr
ofessional skills for current and future
application

5.

to demonstrate progress toward managerial competency in three areas: 1) effective
communication; 2) analytic skills and 3) knowledge areas

6.

to analyze the knowledge gained in the Capstone process, to re
flect on one’s
learning outcomes at the conclusion of the undergraduate program, and to exhibit
this in the paper

7.

to collect, evaluate, and utilize information from many kinds of resources


What is a Capstone course?
Why do I have to write a
Capstone paper?

Capstone courses or “events” are
required in most Univers
ity of
Redlands degree programs. A
capstone course “…represent[s] the
culmination of the students’
academic
accomplishments…offer[ing] students
the opportunity to synthesize topics
and skills learned in their academic
programs” (UR Catalog, 2009, p. 21).
I
n BUSB 485, the Capstone course in
the BSB program, students write a
paper on a topic of their choosing
that analyzes and integrates their
program learning.

4


CHAPTER III

WHAT: THE CAPSTONE PAPER


What is
the Capstone Paper?



The Capstone paper

will be a university
-
level, formally written examination of a
business or management subject. While we call it a paper, the final document will be
submitted on a CD
-
R

disk. It is expected that the text of the Capst
one paper will be a
minimum of 3
0

to 40
pages in length, excluding graphics and the Artifact appendixes.



You will choose both the target organization

for this paper and the topic option you
will utilize in this study. There are three topic options from which to choose, all of which
are described shortly in this chapter.



Your Capstone instructor will provide a timeline for your work together during BU
SB
481
. This timeline will include
the
submission dates for your “Topic Proposal Form
” and
the updates you will perform on your Artifact
papers. There will also be certain communication
“checkpoints” so you can
ask questions as they
arise about your Capstone paper.


What is Your Target Organization
?



What company, business, or industry do you
want to examine?
That

is your target organization.



Do you want to write your Capstone paper

on
the company by which you are employed? Do you
want to explore a company with which you would
like to be affiliated? Perhaps you want to think more
broadly and utilize this assignment to learn more
about an industry
-
wide issue. Or, is there an innovatio
n that you want to bring to your
workplace?



Maybe your special interest is in customer service and s
atisfaction in restaurants. You
could focus your study on KFC, Sizzler, or on some other
specific

company, or you could

take a broader look at customer se
rvice and satisfaction in the broader arena of food
-
service
franchises.




As your ideas take shape, make notes along the way so you will be ready to discuss
the options when you meet with your Capstone instructor. Do not be afraid to think BIG.
Remember, though, to think about what is r
easonable to complete during an 8
-
week course!







What is a Business or Industry
Analysis?

This is an organization
-

or industry
-
targeted study for the purpose of
analyzing its place in the business
environment using a SWOT Analysis
or the Five Forces Model.

Summaries of these models are
available for your review now at
http://www.quickmba.com/

5


What is Your Approach to the Target Organization
?


Business Analysis



This is an organization
-

or industry
-
targeted study

for the purpose of analyzing its
strengths, weaknesses, opportunities, and threats (SWOT analysis). A summary
recommendation is made to address the findings.


Two Examples of a Business Analysis

1.

SWOT Analysis
.

Conduct a SWOT analysis and closely examine the financial
strength and the legal and ethical environment of the industry and your
company. (BUSB 361
, BUSB 300
) (Visit

www.quickmba.com

for a refresher on
the SWOT Analysis and other models.)



As you identify the opportunities and threats in
the industry, use them to help you understand where the
organization should go by reviewing the marketing
situation and the managerial and leadership
environment. (BUSB 340
, BUSB 330
)



Once you have completed the quantitative analysis, then bring in the qualitative analysis
to deal with convincing the organization to adopt a change plan.


2.

Porter’s “Five Forces” Model
.

Use this model to evaluate these forces found in
your Artifacts. (Visit
www.quickmba.com

for a refresher on this and other
models.)




Problem Analysis



This is a study of a target organization (a company or an industry) for the purpose of
examining a specific problem and proposing a solution.



In your target organization, is your problem in the management arena? with the lega
l
department? in the departments running the financial management and forecasting processes?

There are more than enough problems to solve in the environments of business and industry.
Most of us could easily list four or five problem areas without stretch
ing our imaginations at
all. The surprising thing about conducting a problem analysis, though, is that clearly defining
the specific problem can often be as challenging as analyzing it.




“Finding” problems and “stating” problems are not the same things.
Each requires
thorough examination and deduction. The more clearly you can identify your problem
initially, the greater is your likelihood for success with the Capstone paper in the time
available for its completion.



What is a Problem Analysis?

This is a study of a target organization
(a business or an industry) for the
purpose of examining a specific
problem and p
roposing a solution.

6


Examples of a Problem Analysis



Problems are often identified by conversational questions or workplace exclamations.
“Whatever were they thinking when they adopted this new code?” “Are they crazy to think
that we can (fill in the blank) ______________?” “Why not?”

Questions are a good place to
start in identifying issues appropriate for a problem analysis.


-
Is there a faster and more efficient way to keep time records for payroll?

-
How could the ranges and steps of the pay scale be amended to reflect merit more t
han
simply time
-
served?

-
How can we promote a new product with limited funds for marketing?

-
How can we regulate inventory to conform to seasonal demands?

-
Do we really want to implement a 360
-
degree performance appraisal process?

-
How can we control empl
oyee theft?

-
How can we keep pace with technological innovations?

-
Why are we not receiving updates to the procedural manuals in our department? Are

other departments having this same problem?


Business Innovation


In this study, you are seeking to adopt

or create an
innovation.


Examples of an Analysis of a Business Innovation



There are many examples of innovation:
technological changes, new products, perhaps even a
new organization. Innovations can occur

industry
-
wide,
company
-
wide, division
-
wide, or only department
-
wide. You will be concentrating heavily upon defining
an innovation and developing its implementation in the future as opposed to performing an
analysis of the past. The message that you are
trying to deliver is, “Here is the innovation, this is
what it can do for us, and this is how and when we can make it happen.”



Technological Change.
Predicting the outcome of technological change is very difficult.
Tec
hnological change puts a strain upon human resources, ethics policies, financial ratios, and
accounting controls that result in unpredictable events taking place. The intangibles of vision
and leadership are also often sorely tested.



Product Development.

New product development depends heavily upon marketing,

operations, human resources, finance, macroeconomics, microeconomics, and law.



New Organizations.
New organizations can be created within existing organizations
or as entirely new ones built from
scratch.



One Last Item
. Set up a chart of accounts for each innovation or technological change
with budgets supported by written assumption

What is a Business Innovation?

In seeking to adopt or create an
innovation, you will be concentrating
on defining an innovation

and
developing its implementation in the
future. These innovations may involve
technological changes, product
developments, entirely new
organizations, or more.

7


The following types of components could typically be included in
any

of the three
topic options for your Capstone
paper. Many of these components will be part of the Artifact
papers you completed earlier in the program. Each component is identified by the Artifact
course number and discipline area.




Analysis of the situation in terms of leadership (BUSB 330
: Managing and

Leading
Organizations)



Analysis of the legal parameters and ethical concepts involved (BUSB 300
: Ethical and
Legal Environment of Business
)



Analysis of the situation in terms of leadership (BUSB 330
: Managing and

Leading
Organizations)



Analysis of the legal parameters and ethical concepts involved (BUSB 300
: Ethical and
Legal Environment of Business
)





Analysis of the marketing issues involved (BUSB 340
: Principles of Marketing)



Financial analysis
appropriate to the study (BUSB
361
: Financial Management)



Analysis of the global factors and potential that
apply (BUSB 342
: International Business
)


The Topic P
roposal Form



The Topic Proposal Form

appears as Appendix
B in this
Guide.

It is also available on
-
line

with other
course and program resources on the UR website
. Your
Capstone instructor will tell you when it needs to be
submitted for review, comment, and approval.



When you submit your Topic Proposal Form

to your Capstone instructor, you will receive some
helpful feedback to help clarify your vision of your
Capstone paper. You might be asked to re
-
consider,
re
-
define, re
-
organi
ze, re
-
everything. This very
important step in the process should help to make sure that you and your Capstone paper are
getting off to a great start.
If your first proposal is declined by your instructor, there is still time
to re
-
organize your plans and
stay on schedule.


The Role of the Artifacts in the Capstone Paper




By the mid
-
point in your BSB program, you may have written as many as three Artifact
papers: BUSB 300
, BUSB 330
, and BUSB 340
.
Based on the units you transferred from other
institutions, however, you may have been waived from some of these courses and may not have
written all of these Artifact papers
. This is another element that makes
the Capstone paper
process unique to each student! We recognize that not all students will complete all of the five
Artifact papers prior to the start of BUSB 485

due to these transfer waivers. Obviously, though,
the more Artifact papers o
ne has written, the greater one’s readiness and one’s resources for the
Capstone paper.


Do I need to have my topic
approved?

Yes, your Capstone instructor will
approve your topic. You will submit a
“Topic Proposal Form” and your
inst
ructor will approve your
proposed topic or suggest that you
revise it before approval is given.


The “Topic Proposal Form” is
considered to be homework for BUSB
485, so it is important that you
submit your form according to the
schedule your instructor p
rovides.

8



You can now focus more specifically on your approach to your target organization. You
are creating your own collection of resources to serve as a foundation to your C
apstone paper.
You have been developing your competencies to think clearly, communicate effectively, and
research competently and ethically.



Your Artifact papers

will be an external source of memory

tangible reminders of what
know
ledge you have already mastered and how that
knowledge can be applied in the bigger picture. That is
what this “analysis and integration” business is all
about.


It should be noted here that you will have a
choice concerning the course content you want to
include in your Capstone Paper. While most students
will reach BUSB 485

with five Artifact Papers in hand,
you will ultimately select the content of five core
courses as central to your Capstone Paper.

In most
cases, these five core courses will represent most of
your Artifact Papers. We ha
ve learned, though, that the
topics that students choose for the Capstone Paper will
not always be aligned with the Artifact courses. Now
you may choose the five most relevant courses to your
topic. You will still append all of your Artifact Papers
to the
Capstone Paper, but you now have a wider range
of core topics to include in your Capstone Paper.





















How many Artifact papers
must be used in the
development of my Capstone
paper?

There is not

a hard and fast rule on
the inclusion of a certain number of
Artifact papers in the Capstone
paper. Based on your selected topic,
not all of the Artifact courses will be
relevant to your paper. The
important role of the Artifacts is to
contribute to the C
apstone in a
meaningful way, not simply to
include, say, International Business
course content whether that is
appropriate to your topic or not.
What is required, though, is that
you include specific content from
at least five of your core courses in
the C
apstone paper.
When you
submit your “Topic Proposal Form” to
your Capstone instructor and begin
discussions about your topic selection
and the development of your
Capstone paper, your instructor can
guide you in selecting the most
appropriate combination
of Artifact
papers and content from other core
courses for

inclusion in your paper.

9


CHAPTER IV

WHEN: THE CAPSTONE TIMELINE



Meeting with Your Capstone Instructor



Your Capstone instructor will provide the guidance necessary for you to prepare for
the Capstone course
. The Capstone instructor will contact your cluster’s CEO and arrange
this face
-
to
-
face meeting with your cluste
r during BUSB 481: Strategic Management. At this
meeting, you will receive the framework for the work leading up to BUSB 485
, including a
timeline for all assignments and deliverables. On scheduled dates, you will submit one or
more compl
eted forms or documents to your Capstone instructor. Your Capstone instructor
will provide details concerning contact methodology for future communications to support
the progress you will be making. It is necessary for all BSB students to have an operable

University of Redlands e
-
mail address. This is critical for communications and for access to
Blackboard.



Submitting the Topic Proposal Form




Submitting your Topic Proposal Form to your
instructor according to the schedule
set forth for such
deliverables is very important. Your instructor may
assign grading consideration to the on
-
time
submission of this very important document.



Note: If you are undecided about your topic
when it is time to submit your Topic Proposal Form
,
you are advised to sub
mit up to three alternative
Topic Proposal Forms. There is a box on the form
where you can indicate if this proposal is your first,
second, or third choice. The Capstone instructor will
comment on the viability of all of the topics and recommend one topic

proposal that seems
most viable for your study. The decision is ultimately yours; the instructor’s feedback should
make your decision easier.



Capstone Instructor

Response to the Topic Proposal



Your Capstone instructor will
review your Topic Proposal Form
(s) and respond with
comments according to the BUSB 485

schedule of communications. The first decision to be
made is whether the topic is appropriate and feasible. An appropriate

topic will fit into one
of the three topic options, will address a significant issue or opportunity, and will have strong
potential for allowing you to apply a number of course disciplines from the program. A
feasible topic will also be confined in scope
to a task that can realistically be accomplished
within the eight
-
week time frame of the Capstone course
.


What if I change my mind
about my Capstone topic once
it is approved?

Life happens! If your interests and/or
your employment situation change
and your original, approved topic is
no longer available/appropriate to
you, you should submit a new “Topic
Proposal Form” to your instructor
immediately. Casual topic changes
are not

encouraged, especially as you
get closer to the Capstone course, but
some things are simply unavoidable.

10


Changes to an Approved Topic Proposal



Changes to your topic prior to arrivin
g at the first class session of BUSB 485

may be
unavoidable, but they are not encouraged. Whenever circumstances dictate a change to the
topic, an immediate consultation with your Capstone instructor is in order.



Updates to Artifacts



Pre
-
class Assignment

for BUSB 485



Your Artifact papers should all be returned to you with instructor comments.
If you
do not re
ceive graded papers back from your

instructo
rs

in a timely way, please notify your

Program Director immediately!

These comments should be addressed and your Artifact
papers should be updated to reflect major suggestions. It will be necessary to review and
update your Artifacts immediately prior to BU
SB 485

for currency and applicability to your
Capstone topic. Data cited in BUSB 300

and BUSB 330

will be more than a year old when
you write your Capstone paper!


The Artifact Reflection and Updating

Process



Re
-
read your Artifacts and review
your
Artifact instructors’ comments, asking yourself these
questions:



Does the Artifact apply to my target
organization?



If yes, what does it recommend? What
process/framework did it use to make that
recommendation?



If no, what process or technique related

to this
Artifact course/discipline would be
appropriate to apply to my target
organization? Apply this process/technique to
your current situation or target.



What updating will your Artifact need? Consideration should be given to the currency
and applica
bility of the data in the original Artifact to the topic and organization
selected for the Analysis and Integration Paper.



What additional secondary research will you have to do to integrate the Artifact with
the Capstone paper?


One Last Item



These up
dates to the Artifact papers should be ready to submit to your Capstone
instructor at the first class meeting of the BUSB 485.



The final Capstone paper CD
-
R

with Artifacts as appendixes and other required
components must be in the hands of

your Capstone instructor no later than 10 days after the
date of your last class meeting. No late penalty will be assessed as long as you honor this 10
-
What if I don’t have all five
Artifact

papers when I reach
the Capstone course
?

We recognize that not all students
will arrive at BUSB 485 with all five
Artifact papers. Some students may
have been waived from Artifact
courses because they took those
courses at other schools. We assume
that th
ese students have the content
knowledge from waived courses, even
if they do not have an Artifact paper
for that subject.


11


day grace period. Logistical details concerning the delivery of your Capstone CD
-
R to your
instructor w
ill be provided by your instructor during BUSB 485
.


Disposition of the Capstone Paper submitted to the University



The University’s copy of your Capstone paper should be delivered in the form of a
CD
-
R

disk. Your Capstone instructor may require an additional hard copy for grading. The
University’s copy will be kept for up to three years
before disposal. It will be available to School of
Business faculty for various academic and pedagogical
reasons, to

the Undergraduate Program Director

for
assessment of outcomes, to School of Business
administration for a variety of purposes, and to our
accrediting body, WASC. The confidentiality statem
ent
you include among the “Front Matter
” documents of
your Capstone paper will control access of your paper to
readers outside of these groups.


It is important that y
ou keep a copy of your Capstone
paper
.

The CD
-
R

you submit to your instructor

will not be returned to you.




















Will I have to do any other
work in this course while I am
writing my Capstone paper?

Yes. You will work with several case
studies during this course that will
help you refine your skills for the
processes of analysis and integration.
You will do some final work with the
Browne and Keeley program text,
Asking the Right Question, to hone
you
r critical thinking abilities. You
will also make a formal oral
presentation of your Capstone paper
to your instructor and your class.


12


CHAPTER V

HOW: COMPONENTS OF THE CAPSTONE EXPERIENCE



Genesis

of the Artifact Papers



Artifact papers are assigned in these five classes:

BUSB 300
: Ethical and Legal Environment of Business




BUSB 330
: Managing and Leading Organizations




BUSB 340
:
Principles of
Marketing




BUSB 342
:
International Business




BUSB 36
1
:
Financial Management






As noted earlier, it is understood that some students will not have completed all of
these five courses prior to the start of the Capston
e course.




Over the years we have observed some misunderstanding about the content of
Artifact papers

Some students seem to think that every Artifact paper must be written about
the same company or topic that they will ultimately explore in their Capstone paper. This is
NOT
the case! You won’t be sure about your Capstone topic until you reach your Capston
e
course.


In each Artifact course, you select a topic that will be of most benefit to you while
you learn about the content of that specific course. When you reach the Capstone course and
get re
-
acquainted with your Artifact papers, you will be utilizing
those course
-
specific
theories and concepts and their applications to your Capstone paper;
however,
you will
not

necessarily be using the same organizational context. Some students do find a commonality
among some of their Artifact papers and their Capsto
ne topic. That is fortunate happenstance,
but it is
NOT

an institutional expectation or requirement!


There is not a hard and fast rule on the inclusion of a certain number of Artifact papers in the
Capstone paper. Based on your selected topic, not all of
the Artifact courses will be relevant
to your paper. The important role of the Artifacts is to contribute to the Capstone in a
meaningful way, not simply to include, say, International Business course content whether
that is appropriate to your topic or no
t.
What is required, though, is that you include specific
content from at least five of your core courses in the Capstone paper.
When you submit
your “Topic Proposal Form
” to your Capstone instructor and begin discussions about
your
topic selection and the development of your Capstone paper,

your instructor can guide you
in
selecting the most appropriate combination of Artifact papers and content from other core
courses for inclusion in your paper.




NOTE: The School of Busines
s emphasizes the improvement of writing
throughout the program and believes it to be a universally applicable goal

no matter at what
skill level you enter the program. If you have not yet contacte
d your region’s w
riting
tutor

and
availed yourself of this free service, it is strongly recommended that you do so prior to
entering the Capstone course
. Submitting one or more of your Artifact papers to this person
for comment will provide helpful guidance on impr
oving your writing in preparation for all
BSB courses. Providing evidence of this contact to your Capstone instructor is expected.

13



Grading Criteria for the Artifact Paper Updates



Your instructor
may assign up to 10 points of the grading scheme for BUSB 485

for
the timely submission of your Artifact paper updates. They will be evaluated on the level of
engagement demonstrated in your work on the updates. Your Capstone instructor
will
provide more specific information about faculty expectations for the updates.





The Artifact Reflection and Updating Process



Re
-
read your Artifacts and review your Artifact instructors’ comments,
asking
yourself these questions:



Does the Artifact apply to my target organization?



If yes, what does it recommend? What process/framework did it use to make that
recommendation?



If no, what process or technique related to this Artifact course/discipline w
ould be
appropriate to apply to my target organization? Apply this process/technique to your
current situation or target.



What updating will your Artifact need? Consideration should be given to the currency
and applicability of the data in the original Ar
tifact to the topic and organization
selected for the Analysis and Integration Paper.



What additional secondary research will you have to do to integrate the Artifact with
the Capstone paper?



These updates to the Artifact papers should be

ready to subm
it to your Capstone
instructor

at
the
first

class meeting of the BUSB

4
85.



The Capstone Paper


Components of the Capstone Paper



The Capstone paper consists of three major components:

a.

front matter, consisting of four items (for some, five);

b.

your Capstone paper with a reference section, and any appendixes in support of
the text itself;

c.

your updated Artifact Papers as individual appendixes to the paper.



Typically, the document will ra
nge in length from 30 to 40 pages for the Capstone
paper, not including graphics or the appendixes, but this is not to be taken as an absolute
indication of the length. It may be longer. The 160
-
hour time frame is a much better
parameter by which to plan.



Please note that the text subsections that you will write depend on the Topic Option

you have
chosen (see Chapter III).


14



Format your Capstone paper in compliance with APA

formatting rules unless your
Capstone instructor

has instructed you to use a different style and citation style.


Front Matter



The title page, an abstract of your paper, and your approved “BSB Topic Proposal
Form
” are the front matter for the Capstone paper. This section will also include your release
fo
rm and, if appropriate, a statement concerning the confidentiality your paper. The release
form indicates the degree to which others may access and utilize your paper. Students whose
papers include sensitive or proprietary information may include a confide
ntiality notice
which means that your paper cannot be accessed by anyone outside of the University’s
processes.


The importance of the title page is to identify you, your cluster, and the date. The
following should be noted:

1.

After the title of your Capsto
ne paper, your name, and your institutional affiliation
(University of Redlands School of Business),
add the following information:



a

line that provides your student
identification number. The number is a
unique identifier used for archiving
and other administrative purposes by
the school. It is assigned by the
University in a manner which
guarantees privacy of information and
is used
for the University’s
administrative purposes throughout the
program.



a line that provides your cluster
identification, such as
IR.BSB.FA10W.



a line that provides the official
submission date of your Capstone
paper.


Title

John Q. Student

University of Redl
ands School of Business

Student Identification Number 1234567

IR.BSB.FA10W

February 24, 2013


2.

Each draft version submitted as a scheduled deliverable to the Capstone instructor
must carry the current date and, below it, the version number. This information

will
not, however, appear in the final version.




What are the Capstone
-
related
documents?

In addition to the Capstone paper,
you will include all of your Artifact
papers as appendixes. This is why it
is so important to save your
Artifact
papers. Other documents provide
administrative information, such as a
confidentiality form and a release
form. These forms are discussed in
the Student Guide and are available
for download from the University’s
website under Undergraduate
Program

Resources.

15


Text



You will write this material as a summary and final discussion of your selected topic.
The content details of this main section are presented below in two ways. The first is a chart
showing how the sub
-
sections relate to the three topic options. Following that, the sub
-
sections are explained in terms of expected content.


Component
Identification:
for sub
-
mission dates,

see Figure 1.

Text

Sub
-
Sections

Topic Option

#1


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a渠
佲ga湩na瑩潮o
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C潭灯湥湴o


f湴牯摵c瑩潮o

奥s

奥s

奥s

C潭灯湥湴o


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奥s

奥s

奥s

C潭灯湥湴o


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p瑲t瑥t楥i

佰瑩潮慬

奥s

佰瑩潮慬

C潭灯湥湴o


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Ca灡扩b楴楥i

奥s

奥s

奥s

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p⹗⹏⹔.

奥s

奥s

奥s

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c楶攠io牣e猠
䵯摥l

奥s

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奥s

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C潮o汵獩潮猬⁡湤n
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奥s

奥s

奥s


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乯瑥猺

奥猠s⁒e煵楲ed

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獩s畡瑩潮猠o牥⁵湤 爠獴畤y⁩渠eac栠瑯灩c灴 潮⸠⁓潭攠o牥a猠潦⁳瑵sy y
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Ca灳瑯pe⁩湳 牵r瑯爠t潲⁤楳捵獳i潮⁡湤⁲n癩敷.

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a摡灴慴楯湳映瑨p献



Introduction.
The Introduction is meant to provide an overall explanation of the study
that will allow the reader to gain a broad and general understanding of the study. There are
three sub
-
areas to this section: Purpose, Scope
, and Definitions
.

1.


Purpose
. The purpose of the study will be identified as ONE of the following three
topic options:

a.

This explains your
reasons for selecting a particular industry

to study, what
information you will gain from the study, and how you will apply that
information.

16


b.

This explains your
reasons for choosing to study a particular problem

in an
organization with which you are familiar. Explain further what information
you

will gain from the study and how you will apply that information.

c.

This explains your reasons for
choosing to study the innovation of a particular

change, a new product, or a new service
. Explain further what information
you will gain from the study an
d how you will apply it.


2.


Scope
. Due to time and other boundaries, you will find that it is important to define
and clarify what the study will and will not cover. One approach to this is to list the
areas that you will emphasize in your study.


3.


Definitions
. On a separate page(s), list those terms that may not be familiar to the
reader and provide

definitions for these terms. Be sure to cite the sources for these
definitions. Remember that this section
allows you to avoid the burden of inserting
definitions in the middle of your material,
breaking up the t
hought, interrupting the
reader,

and maki
ng the writing more difficult.



Business context
.
In summary form, describe
the environment in which the organization or industry
functions
, considering such things as
regulatory
restraints, competition, labor supply, etc. These
elements may be mentioned again in other sections,
but this allows you to make a statement about what
you consider the most important factors.



Current business strategies
.
For the target
organization you have chosen
to study, describe any
currently known strategies the organization is
pursuing, or plans to pursue. For industry studies,
describe any common threads of strategy, e.g., the
creation of a separate “cheap fares” airline by a major
airline (Delta created Son
g) to compete with the other
discount airlines (JetBlue, etc.).




Current business capabilities
.
The business capabilities described below are
frequently overlooked in the analysis of an organization or industry. Th
ey may or may not
also be mentioned in a SWOT analysis, but a detailed examination in these areas is also
overlooked many times. They are important to the overall success of a problem solution, the
understanding of an industry’s position, or the implement
ation of an innovation.

1.

Business Processes. Describe the processes that enable the functioning of the
organization on a day
-
to
-
day basis and support the achievement of the operational goals.
For example, the utility industry supplies a service and comm
odity (natural gas, water,
etc.); bills and collects revenue from customers for the delivery of the services and
commodity; responds to customer service requests; builds and maintains facilities used in
the delivery of the services and commodity; maintains

an inventory of equipment and
I don’t want to change my
topic; I
want to expand it.
Should I contact my Capstone
instructor and let him/her
know about this change?

Always stay in touch with your
Capstone instructor concerning these
kinds of thoughts. This particular
change will obviously increase the
scope of your stud
y, making it more
difficult to finish a comprehensive
paper that meets University
requirements within the time allotted
for the course. “Scope Creep” is
always a danger. It is better to start
with a narrowly defined topic area
that can be explored in dep
th. There
will always be areas that you would
like to explore in further studies.

17


supplies in support of daily operations; and periodically applies to the regulatory
commission that oversees it for changes in the rules that govern the operations. The
analysis you provide should determine how responsive these processes are, whether they
are integrated in order to provide visibility to all impacts that changes make, etc.

2.

Supporting IT tools. Describe the state of the IT infrastructure
and analyze the adequacy
of it for its role in the support of the operations.

3.

Internal organization. Define the organizational structure’s history and current approach
(hierarchical vs. matrix, etc.).

4.

Ethical and legal environment. Describe the ethica
l considerations and processes. Use
as evidence mission statements, codes of conduct, media articles, quotes from upper
-
level
management, and any other evidence discovered.

5.


Financial analysis. Analyze the organization or industry based on the financial
statements.

6.

Management and control systems. Analyze the organization or industry using the
perspectives from the Financial Accounting course.

7.

Marketing issues. Analyze the organization or industry using the perspectives from the
Marketing course.



SWOT
Analysis
.
Provide an analysis of the
target organization using SWOT (Strengths,
Weaknesses, Opportunities, and Threats).



Five Forces M
odel

-

Provide an analysis of the
target industry using the Five Forces model (level of
rivalry, potential for entry, power of suppliers, power
of customers, and the threat of substitute products).
Remember to visit
www.qu
ickmba.com

to review
models!



Assessment



solutions, conclusions, and
recommendations.
In this section you will summarize
your main points and arrive at appropriate conclusions and recommendations. Utilize the
concepts put forth in t
he Browne and Keeley text,
Asking the Right Questions
.


Updates to Artifacts

This section contains the five Artifact papers from the program. They have been updated and
submitted to your Capstone instructor as a pre
-
class assi
gnment for BUSB 485
. Please see
Chapter IV of this
Guide.


Grading Criteria for the Capstone Paper



Component #1





10 points


Component #2





10 points


Component #3





10 points


Analysis and Integration Paper


draft

15 points


(Please refer to Figure 2 for identification of the contents of each component.

How long should this Capstone
paper be?

Typically,
the Capstone paper will
range from 30 to 40 pages in length.
The Guide describes all of the
requ
ired components. W
hen you
integrate information from your
Artifact papers or papers from your
other core courses, it is easy to see
how your paper will easily r
each this
length.

18



The Oral Report

on the Capstone Paper









The Purpose and Opportunity of the Oral Report



At the end
of the Capstone course
, you will share the results of your Capstone paper
in an oral presentation to your instructor and learning cohorts. Depending on the nature of the
topic you chose to explore, this class
room presentation may be a dry run for making the same
presentation to the management of your company, to a prospective employer, or to an
enterprise banker.



Your Capstone instructor will provide pertinent details concerning the length of your
oral pres
entation when you reach the BUSB 485

course. Such details may, by necessity, be
determined simply by the number of students in your class.


Components of the Oral Report



This presentation is a formal report. Before th
e day of the class meeting when you
present your oral report, you will post an abstract of your paper on Blackboard

or distribute it
to your instructor and classmates by e
-
mail. Your classmates will print and review the
abstracts before
bringing them to class, so everyone
will be prepared to listen and comment thoughtfully
on the oral reports.



These topics are suggested for use when
organizing your oral report. This is not an exhaustive
list; please include other topics that are signifi
cant to
your paper. Your instructor may provide additional
content guidelines for this report.




Greetings and Introduction of the Topic Option

and the Organization/Innovation



Your Motivations in Selecting this Topic Option

and Organization/Innovation



Methods of Inquiry: Secondary Research Successes and Challenges



Utilization of the Artifact Papers



Results of the “Analysis and Integration” Processes



Unexpected Outcomes? Surprises?



How Will You Utilize this Informatio
n?



Did You Discover Any Ethical Challenges in this Analysis and Integration Paper?



How Would You Undertake this Paper/Process Differently?



Utilization of AV and PowerPoint Resources



We encourage the use of charts, graphs, illustrations, and figures to support your oral
report. These can be prepared as hard
-
copy displays

or
in PowerPoint slides. A

PowerPoint
projector will be available for your presentation. While your instructor may not require you
to use these additional resources, such visual aids will enhance your presentation.



The Peer Response Process of Oral Pres
entations

Some students consider this oral
presentation as a “dry run” prior to
presenting their Capstone paper to
their
managers at work.

19




The Peer Response Process will be employed for the oral reports. You will receive
feedback from each of your classmates following your presentation. These are responses to
your presentation, n
ot evaluations or corrections. Due to time constraints, the feedback will
be written and given to you at the end of the class session. Please refer to Appendix C for the
Peer Response Worksheets. These are also available on the University’s web site.





G
rading Criteria for the Oral Report



Twenty points of the overall grade for this course are assigned to the oral report. This
is the distribution of those points:


5 points

Preparation and distribution of the Abstract
before
Session

Eight


5 points

Delivery of the oral presentation

10 points

Content of the oral presentation




































20


CHAPTER VI

WHERE: THE FINAL SUBMISSION OF THE

CAPSTONE PAPER AND ARTIFACTS


Delivery of the Capstone Paper

on CD
-
R



The final delivery of the CD
-
R

to your Capstone instructor is
due no later than 10
days after the date of the last class meeting.

No late penalty will be assessed as long as you
honor this 10
-
day grace period. Your instructor will provide delivery details concerning final
submission of your Capstone CD
-
R.


It is essential that you keep an electronic copy of your Capstone Paper!

The
Capstone Paper you submit to the University will not be returned to you!!!



Guidelines for Burning your Capstone CD
-
R


Overview of the Electronic Capstone Paper



To develop the electronic Capstone paper, you
will have an
electronic

folder on your computer with
subfold
ers. These subfolders are like tabbed
dividers

they will keep your files separated and
organized. Some documents, such as charts and
brochures, will be scanned and converted to image
files.

Structure and Layout of Directories and Files



The structure of the digital Capstone paper
should conform to this sequence:



Create a main folder and name it “Capstone Paper.”



Create seven

subfolders and name them “SectionI,” “SectionII,” etc. (with NO
spaces).
All files, whether Word documents, images, etc., will be saved in their
appropriate folders. Place the subfolders for the sections in this order:

Subfolder Purpose:


Name:



Section
I Front Matter



Section
II

Capsto
ne Paper



Section
III

BUSB 300

Artifact



Section
IV

BUSB 330

Artifact



Section
V

BUSB 340

Artifact



Section
VI

BUSB 342

Artifact



Section
VII

BUSB 361

Artifact






How is the Capstone paper
delivered?

There are two ways to look at this
question. First, the paper itself is
“delivered” on a CD
-
R disk.
Instructions for organizing and
burning

the Capstone p
aper are
provided in this Student

Guide for the
Analysis and Integration in Business
and M
anagement Paper and on the
website
. Second, your instructor will
inform you of ways to “deliver” your
completed paper within
the 10
-
day
grace period
.

21



If you are missing an artifact, do not skip that section. Include that artifact’s section in
the appropriate order. In that file, include a Word document that says, “The artifact for
_____________(course alpha and number i.e., BUSB 330) is not available.



Table of Contents for the Capstone Paper



Using MS Word, create a Table of Contents for your Capstone paper and call it
contents.doc. Save this file in the main Capstone directory; do not save it in one

of the
subfolders. In this document you will identify, section by section, each item in your
Capstone. You will also identify each document’s filename. This way the reader will be able
to identify your files easily. The first line of text for your Tabl
e of Contents should read:
“Capstone Paper by: (Your Name) (Your Student ID).



A Table of Contents may look like this:


Capstone Paper by John Q. Student (ID# 1234567)

Table of Contents

SectionI: Front Matter

1.

Front Matter

(frontmatter.doc)

SectionII: Capstone Paper

1.

Capstone Paper (Capstone.doc)

SectionIII: BUSB 300

Artifact

1.

Artifact for “Managing and Leading Organizations” (busb300.doc)

SectionIV: BUSB 330

Artifact

1.

Artifact for “Principles of Management” (busb330.doc)

SectionV: BUSB 340

Artifact

1.

Artifact for “Ethics and Business Law”

(busb340.doc)

SectionVI: BUSB 342

Artifact

1.

Artifact for “Financial Management” (busb342.doc
)

SectionVII: BUSB 361

Artifact


1. Artifact for “International Business” (busb361.doc)


22


Here’s the MS Explorer view, provided by Adjunct Professor
Jack Valenty. The TOC is in the main directory of Capstone
Paper at the same level as the subfolders.
Section VIII
contains your
PowerPoint
Presentation. It is at
the instructor’s
discretion if you are
required to submit a
PowerPoint of your
presentation.
Subfolders that are
inside the the folder
“Capstone Paper”



If you have additional information to include in your Capstone paper, you may further
organize those
documents by adding more subfolders in the appropriate sections.




**Note: If you wish to use hyperlinks within your Table of Contents document to
link items from the Table of Contents to the actual files on your CD, you may do so. This is
not required.


Scanning Original Documents

into Images



You will need to use an image scanner to scan all original documents that cannot be
otherwise included in the electronic Capstone paper. If you can obtain a digital version of
the item without having to scan your paper version, that is preferable. An example of this
would be saving a brochure that you developed related to your Capstone topic, rather than
scanning the entire brochure.


NOTE: Students are reminded to adhere to a
ll copyright

laws pertaining to scanning images and documents.

Scanning Guidelines




Scanning color documents (such as a brochure) to black and white is acceptable as
long as it is still clear and legible.



Scan
documents to 100% of the actual image size or larger. Do not scan documents to
less than 100% of original size.



Scanned images MUST be saved in either .jpg or .gif formats ONLY. (No documents
in .tiff, .b
mp, .art, etc., format, please.
)

23


A note about file
naming: Do not use the “/” character, and do not use any spaces.
Use the underscore (“_”) character instead of spaces. Filenames should be descriptive
of the contents of the file.



Scanned documents MUST be legible when viewed with Internet Explorer.



Scan
ned documents MUST be oriented properly (i.e. not upside down or sideways).


Scanning Tips




Every scanner and its accompanying software are different, so follow the
manufacturer’s instructions to get started.



When scanning things
with a lot of text such as forms and brochures, scan in
grayscale mode. Some scanning programs allow you to specify the type of document
you are scanning, such as an image, a page with print, or a page with print and
images. Some scanning programs also a
llow you to pre
-
determine what type of file
you are going to save the results to (such as an image, a Word document, etc). Work
with these settings until you get a clear, legible image.


Writing Documents with MS Word



Write your documents using MS Word or a
compatible application. Save all such documents with
a .doc or .docx file extension.



“Burning” Your Capstone Paper to CD
-
R



Once you are finished compiling
all
the files
for your Capstone paper, write or “burn” the data to a
CD
-
R
. Burn the Capstone paper with the directory
and subdirectory structure that is outlined above.

Labeling your Jewel Case and CD
-
R



We have provided a CD jewel case insert
on the website with
other Capstone
-
related
documents.

Type the appropriate information and print this insert. Read the authorship
statement and sign the insert in ink. You can print it on plain paper (although heavier stock
works better), then cut it out and slip it inside the front cover of the CD jewel c
ase. This
helps us identify your CD case, and helps us verify that the material contained on the CD
reflects your own scholarship. It is also a good idea to label the CD itself.
You can “stomp” it
with an adhesive label or use a Sharpie marker.


General G
uidelines

for Burning your CD
-
R


Acceptable File Types (formats)




.pdf (Adobe PDF

is the first choice, using Adobe Acrobat reader 5.0 or better)



.jpg (Joint Photographic Experts Group

an image file

is a second
choice)



.gif (Graphic Interchange Format

an image file

is also a second choice)

When is the Capstone paper
due?

The Capstone paper is due to the
Capstone instructor not later than 10
days following the last class meeting
of your Capstone course. This allows
plenty of time to fine
-
tune the paper
and manage the CD
burning of the
Capstone paper and all of the related
d
ocuments
.

24




.doc or .docx (MS Word 97 or a later version)



.xls (MS Excel 97 or a later version)



.html/.htm (HyperText Markup Language


a web page)

Tips



When you think you are
finished burning the Capstone paper, test it. Open each
document, making sure that there are no errors and that everything displays as you intend it
to. Take the CD
-
R

to

another computer and
, again,

test the CD
-
R to make sure it works.


REMEMBER: It is essential that you keep a copy of your


electronic Capstone Paper! The Capstone Paper you submit to

the University will not be returned to you!


In the Classroom



During the course, your instructor may require that you bring ha
rd
-
copy drafts of
parts of your Capstone to class to share in work sessions or to submit as homework. These
requests are at the discretion of your instructor and do not affect the final electronic
submission of your Capstone paper.


When you think you are finished
burning the Capstone paper, test it.
Ope
n each document, making sure
that there are no errors and that
everyth
ing displays as you intend that
it should
. Take the CD
-
R to another
computer and test the CD
-
R to make
sure it works.

25


REFERENCES



Leedy, P. D. & Ormrod, J. E. (2001).
Practical research: Planning and design.
(7
th

ed.).



New York: McGraw
-
Hill Irwin.


Neufeldt, V.E. (Ed.). (1988).
Webster’s new world dictionary.
New York: Simon &




Schuster.


University of Redlands.

(2009).
Catalog.
Redlands, CA: Author.


Valenty, J. T. (2011, March 22). (Letter to Michelle McBride). Capstone Documents Archive
,

Redlands, CA.

































26





APPENDIX A
: GLOSSARY



Analysis and
Integration in Business and Management



This is the title of BUSB 485
, the final

course in the BSB degree program.


Analysis and Integration in Business and Management Paper



This is the final paper written in

the BSB program that utilizes the Artifact papers written in some of the previous courses. The

student

first selects a target organization and then selects a topic option that provides developmental

guidelines for the paper.


Artifact Paper



A paper written in a BSB course that meets the subject
-
specific requirements of

that cours
e and can then be used later as a resource for the Analysis and Integration Paper written

in BUSB 485
. There are five Artifact courses offered in this sequence in the BSB program:

BUSB 300
, BUSB 330, BUSB 340
, BUSB 342
, and BUSB 361.
It is possible that not all BSB

students will have completed all five of the Artifact Papers prior to BUSB 485 based on transfer

waivers or entering at the second or third enrollment points.


Artifact Updates



Prior to the start of BUSB 485

all Artifact papers will be updated to reflect

currency and applicability to the approved Capstone Paper topic and submitted to the Capstone

instructor for revi
ew. The deadline for submitting these updates will be provided by the Capstone

instructor early in your Capstone engagement.


BSB Program Texts


Save ALL of your BSB program textbooks for use in developing your

Capstone paper!


Blackboard

(
Bb
)


This is the web
-
based instructional program used by the University to

facilitate teaching and communications for all undergraduate program courses.


Capstone Course



This is the informal refe
rence to BUSB 485
: Analysis and Integration

in Business and Management.


Capstone Instructor



This is the faculty member assigned to your cluster to teach BUSB

485.
You
will meet your Capstone instructor
during BUSB 481: Strategic Management
so you

can began the initial stages of development for your Capstone Paper

identifying a target

organization; selecting a topic option; and receiving general information and a timeline about

the course, the pre
-
clas
s assignments, and communications prior to the start of BUSB 485
.


Capstone Paper



This is the informal reference for the Analysis and Integration in Business

and Management Paper.


Peer Response Workshops



These are in
-
class activities in BUSB 485

when students

provide helpful feedback to classmates on written and oral assignments. Orientation for the

process is provided in the classroom; forms are in Appendix C o
f this
Guide
and also among

27


the Student Resources for the program on the website.


Student Services Manager


This is the person with whom you should discuss all issues related


to completing all graduation requirements. If
you need to earn units outside of the BSB program

to meet General Education or other graduation requirements, or if it becomes necessary for you

to withdraw from a course or the program, please do not delay in contacting your Student


Services Manager
.


Target Organization



This is the business or industry that you choose as the focus of your

Capstone Paper.


Topic Option



There are three topic options for the development

of a Capstone Paper.

You may choose to write a business or industry analysis, an analysis of a business or

industry problem, or you may propose a business innovation.


Topic Proposal Form



Students submit this form to the Capstone Instructor

to indicate the

selection of the target organization and the topic option. The instructor will approve the proposal

or recommend that revisions be made. Changes to a target

organization or a topic option require

submission of a new Topic Proposal Form. An approved Topic Proposal Form

is required before

the start of BUSB 485
. The Topic Proposal form is Appendix B in this
Guide
and is also among

the Student Resources for the program on the website.


Undergraduate Program Director



This is the person charged with the administration

and oversight of all aspects of

the BSB program. You may contact your Undergraduate

Program Director with any questions or concerns about the BSB program
and its courses
or this

Capstone

Paper and the BUSB 485

course:

denise_macneil@redlands.edu


(Please direct concerns

about classroom and facilities management issues to the Campus Director at your local campus.)























28





APPENDIX B
: BSB Capstone Topic Proposal Form





BSB Capstone Topic Proposal


Name


Cluster


e
-
mail address


Daytime phone number


Evening phone number



Topic Option

Description

Check one:


#1

Business Analysis



#2

Problem Analysis



#3

Business Innovation





Proposed Title _____________________________________________________________


Prioritization of Topic Proposal:

This is my _____first topic choice
______second topic choice _____third topic choice


Description_________________________________________________________________
___________________________________________________________________________
______________________________________________________
_____________________
________________________________________________________________


____I will ____I will not need approval from my employer to develop this paper.



Please discuss these topics in the space allotted. These should help you to i
dentify the focus

and the scope of your Capstone paper.


1. Background:








29






2. What is the current situation?








3. What should be the desired situation?








4. Identify the problem/purpose of your paper:








5. What is the scope of your
paper?









6. What are the benefits to be gained from investigating your topic?










30




Course
Sequence

Course Title

Check the five course
subject areas to be
included in your
Capstone Paper

BUSB 300

Ethical and Legal Environment
of Business


BUSB 230

Economics for Business


BUSB 145

Mathematical Foundations for Business


BUSB 301

Critical Analysis: Written and Oral
Communication


BUSB 330

Managing and Leading
Organizations


BUSB 232

Business Statistics


BUSB 333

Business Information Systems


BUSB 340

Principles of Marketing


BUSB 260


Financial and Managerial Accounting


BUSB

433

GIS for Business


BUSB342

International Business


BUSB 361

Financial Management


BUSB 370

Managing Quality and Operations


BUSB 481

Strategic Management




APPROVAL BY
CAPSTONE INSTRUCTOR


________ Approved

________ Approved with required modifications

________ Not approved


Comments:














Capstone Instructor

_____________________________________________________



Date
_________________________________________________________________

31


APPENDIX C

Peer Response Workshops



Since writers write to communicate with audiences, it can often be very helpful to
hear from those audiences
during

the writing process. As you draft and revise your Capstone
papers, receiving feedback from your peers helps to identify questions for furthe
r
exploration, isolates moments of confusion, and provides an interactive environment in
which to work with other students. This peer response process can also be applied to the
updates to your artifact papers and your oral report.



Following are ways to
explore the writer
-
audience dynamic in BUSB 485
. The
central idea is that you will read your classmates’ work and provide feedback for the writers.
One key assumption informs everything that appears in this process: these peer response
gro
ups work with the idea that you are
responding

to each other’s work, not
evaluating

it.
Peer response groups are not about grading or evaluating each other’s work. Instead, the
emphasis is on the writer
-
audience relationship. As classmates, you are audienc
es for each
other’s ideas and, as such, you can provide crucial feedback about issues raised in the
writings. As readers, you can ask about parts that confused you or tell the writer about places
where you might like to have seen more explanation or exampl
es. In many cases, you will be
able to suggest helpful references you have come across in your own research or provide
ideas relating to your own area of expertise.




“WHAT ABOUT”

Read each other

s writing and generate a list of questions that begin with th
e phrase “What
about…?” The form of this question is open
-
ended and asks you to generate ideas about what
the writers might consider further.




“QUESTION ON EVERY PAGE”


Read each other’s work and write a question on each page of the text. This exercise oft
en
works best when you ask open questions that begin with “How” and “Why.” Questions that
press for precision are also helpful, such as “Who?” “When?” “What?” and “Under what
conditions?” Less helpful questions are ones that can be answered with a simple y
es or no
because they can foreclose on further exploration.




“QUESTIONS FROM THE WRITER”

As the writer, develop a set of questions you would like your readers to consider as they read
the piece. Again, open
-
ended questions are more helpful.




“RESPONSE
LETTER”

Read each other’s work, but this time do not write anything down as you read. Just read and
try to take in what you can. Afterwards, write a letter to the writer that considers as many
issues from the reading you can recall. Letters might pose que
stions, try to summarize some
points, and offer other perspectives. The response letter is an attempt to focus on a holistic
reading of the piece.



32


Peer Response Worksheet #1

(Blank forms can be downloaded from the web
site.)


Author:


Respondent:



1.

What is the writer’s topic?






2.

What is the writer trying to claim about the topic?






3.

What moments in the piece seemed particularly important to you? Intriguing? Explain the
reasons for your choices.







4.

What moments in

the piece confused you? Explain. Where would you like to see more
examples or more explanation of an example?







5.

Develop two or three questions about the piece that the writer might consider for
revision.









33


Peer Response Sheet #2


Author:






Respondent:

T
OPIC

T
HESIS












I
NTRIGUING
A
SPECTS

Points of Confusion, Vagueness,
Unsubstantiated Claims

























Questions for the Writer to Consider:











34


Adobe PDF

................................
..........................

23

Analysis and Integration in Business and
Management

................................
................

3, 26

Analysis and Integration in Business and
Management Paper

................................
..........

26

APA

................................
................................
.

v, 14

Appendix A

................................
.........................

26

Appendix B

................................
..........................

28

Appendix C

................................
..........................

31

Armacost Library

................................
...............

v, 2

Artifact Faculty

................................
......................

1

Artifact
Papers

................................
............

8, 12, 26

Artifact Reflection and Updating
...........................

10

Artifact Reflection and Updating Process

..............

13

Artifact Updates

................................
...................

26

Assessment

................................
..........................

17

Assistant Campus Director

................................
..

27

Blackboard

................................
.....................

18, 26

BSB Program Texts

................................
.............

26

Burning your CD
-
R

................................
.............

23

BUSB 145

................................
............................

30

BUSB 230

................................
............................

30

BUSB 232

................................
............................

30

BUSB 260

................................
............................

30

BUSB 300

...............

i, 1, 5, 7, 10, 12, 20, 21, 26, 30

BUSB 301

................................
............................

30

BUSB 330

.....................

i, 1, 5, 7, 10, 12, 20, 21, 30

BUSB 333

................................
............................

30

BUSB 340

.....................

i, 1, 5, 7, 12, 20, 21, 26, 30

BUSB 342

.........................

i, 1, 7, 12, 20, 21, 26, 30

BUSB 361

.....................

i, 1, 5, 7, 12, 20, 21, 26, 30

BUSB 370

................................
............................

30

BUSB 43
3

................................
............................

30

BUSB 481

................................
............................

30

BUSB 485

1, 3, 4, 7, 8, 9, 10, 11, 13, 17, 18, 26, 27,
31

Business Analysis

................................
............

5, 28

Business Context

................................
.................

16

Business Innovation

................................
.....

5, 6, 28

Capstone Course

..............................

3, 9, 12, 18, 26

Capstone Engagement

................................
..........

iv

Capstone Instructor

..........................

1, 9, 26, 27, 30

Capstone Paper

................................
..........

4, 21, 26

Capstone Paper.

................................
......................

8

Capstone Timeline

................................
.................

9

CD
-
R

................................
.......

4, 10, 11, 20, 23, 24

Changes to an Approved Topic Proposal

............

10

Chapter I

................................
................................

1

Chapter II

................................
...............................

3

Chapter III

................................
.............................

4

Chapter IV

................................
.............................

9

Chapter V
................................
.............................

12

Chapter VI

................................
...........................

20

Citation and Formatting Styles

..............................

v

Components

................................
.........................

12

Components of
the Capstone Paper

.....................

13

Copyright

................................
.............................

22

Current Business Capabilities

..............................

16

Current Business Strategies

................................
.

16

Definitions

................................
.....................

15, 16

Delivery of the Capstone Paper

...........................

20

Ethical and Legal Environment of Business

......

1, 7

Final Submission of the Capstone Paper

.............

20

Financial Manag
ement

................................
......

1, 7

Five Forces Model

................................
............

5, 17

Front Matter

................................
.......

11, 14, 20, 21

Glossary

................................
...............................

26

Grading Criteria for the Artifact Paper Updates

..

13

Grading Criteria for the Capstone Paper

..............

17

Gregory, Lua

................................
..........................

2

International Business

................................
........

1, 7

Keep a Copy of Your Capstone Paper.

................

11

Label
ing your Jewel Case and CD
-
R

...................

23

Learning Objectives

................................
...............

3

MacNeil, Dr. Denise

................................
..

2, 11, 27

Managing and Leading Organizations

...................

1

Managing and Leading Organizations)

..................

7

Oral Report

................................
....................

18, 19

Overview of the Electronic Capstone Paper

........

20

Peer Response Process of Oral
Presentations

......

18

Peer Response Sheet #2

................................
.......

33

Peer Response Worksheet #1

...............................

32

Peer Response Workshops

.............................

26, 31

Porter’s “Five Forces” Model

................................
..

5

Pre
-
class Assignment

................................
...........

10

Principles of Marketing

................................
....

iv, 1

Principles of Marketing)

................................
........

7

Problem Analysis

................................
.........

5, 6, 28

Purpose

................................
................................

15

Ref
erences

................................
............................

25

Role of the Artifacts in the Capstone Paper

.............

7

Scanning Guidelines

................................
............

22

Scanning Original Documents

.............................

22

Scanning Tips

................................
......................

23

Scope

................................
.............................

15, 16

Structure and Layout of Directories and Files

.....

20

Student Services Manager

................................
...

26

SWOT Analysis

................................
................

5, 17

Table of Contents
for the Capstone Paper

...........

21

Target Organization

...............................

4, 5, 15, 27

Text

................................
................................
......

15

Timeline of Capstone Engagement

.......................

iv

Topic Option

................................

13, 15, 18, 27, 28

Topic Proposal Form

.............

4, 7, 9, 12, 14, 27, 28

Undergraduate Program Director

..............

2, 11, 27

Updates to Artifacts

................................
.......

10, 17

Utilization of AV and PowerPoint Resources

.....

18

Writing Tutor

................................
.......................

12

www.quickmba.com

................................
...............

5

www.redlands.edu

................................
.......

v, 2, 23