History of Online Social Networks

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5 Φεβ 2013 (πριν από 4 χρόνια και 9 μήνες)

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Special Interest Social Networks

Brenda F. Bell


ACGNJ Main Meeting

November 4, 2011

HISTORY OF ONLINE SOCIAL
NETWORKS

Earliest

Online Social Networks


BBS’s


Routed discussion groups (e.g.,
Fido.Net
)


Online Services


AoL
,
Prodigy
,
CompuServe
,
GEnie


Usenet Newsgroups

(e.g.,
AlterNet
)


Internet Mailing Lists (e.g.,
LISTSERV
)


Online chat (e.g.
AIM
,
IRC
)

The Second Era: Multi
-
Mode

Sharing


Added photographs, hyperlinks, chat to
mailing lists and forums


Added Web interfaces


Community members may choose to
establish/include interactions from unrelated
services (i.e., mailing list and related IRC
room)


Examples:
eGroups

(later
Yahoo Groups
)

Modern

Social Networking


Multi
-
mode: messages, photos, videos, blogs,
chat


Private messaging as well as broadcasting


Status and/or mood updates


Default setting is “share everything”


Examples:
MySpace
,
Facebook
,
LinkedIn
,
Google+

GOING PRIVATE

Private and Special Interest social networks in the post
-
Facebook

world

Why Go Private/Special
-
Interest?


Common interest community


Special or “offbeat” interests


Medical, political,

professional,
fannish


Concentration of information


Important updates don’t get lost in a stream of
chatter


Hazards of sharing too widely


Discrimination


Comingling of possibly
-
conflicting interests


Work, family, hobbies, religion


Facebook’s

changing privacy standards

Advantages of Special
-
Interest

Networks


[Administrative]

Targeted audience


Similar interests, issues, solutions


More effective monetization


[Administrative]

More

granular control


Membership levels (free, basic, full
-
service)


Tighter content, mode/component control


Add novel and specialty interaction types


Less chance of unwanted disclosure


Protected demographics


Alternative lifestyles

SOCIAL NETWORKING
PLATFORMS

Basic Platforms

(These do not provide

forums or allow inline
integration of multiple media types)


Yahoo Groups


Share e
-
mail, photos, links, calendar, profiles


Other Yahoo properties (
Flickr
) have group
-
limited
sharing available


Google Groups


Share e
-
mail, MIME attachments, calendars


Other Google properties (
Picasa
,
GoogleDocs
,
YouTube
) extend and customize group
-
sharing
options

Streaming Media
Platforms


Ustream


For live and recorded streaming video


Live videos include option of simultaneous text
chat


Video stream can be embedded in other sites


BlogTalkRadio


Live and recorded audio stream, listener phone
-
in
numbers, simultaneous text chat


Sometimes used as an adjunct to an existing
community

Building Networks From Scratch


Drupal



Open Source content management system


Used to run communities, blogs, forums, etc.


Examples:
dLife
,
dLife

Community


Ruby on Rails


Open Source development framework


Used for content management systems and
communities


Examples:
Diabetic Connect
,
Geni
,
Ravelry
,
Justin.TV

Advanced Social Networking Platforms


Ning


Most
-
widely used social

networking platform


Supports user profiles and status updates, blogs,
photo/video/event sharing, discussion forums,
featured content, integrated news content,
integrated chat, private messaging


User
-
optional
Facebook
, Twitter integration


Grouply


Similar to
Ning
, but includes free networks


Examples:
New York Renaissance Faire

Ning

Networks


TuDiabetes


Diabetic
Rockstar


WEGOHealth


The Twilight Saga


E
xamples in other spaces:

http://about.ning.com/spotlight/



More about
Ning
:
http://about.ning.com/product/

Other Special

Interest Social Networks


Livestrong


Health
, diet, and fitness tracking


Site developed using
DemandMedia

tools
designed for brand and content management


Map My Fitness


Fitness
-
specific mapping and location sharing


Fitness tracking and training


Site developed using a number of standard Web
tools, including
MySQL

and PHP

GOING BEYOND A SINGLE
NETWORK

Carving out your own special
-
interest social space

Multi
-
Platform Communities

Some

users are active in

multiple venues


Monetized own
-
domain or mainstream
-
hosted
blogs (
Blogger
,
WordPress
)


Special
-
interest groups and social networks for

outreach

and support


YouTube or
Vimeo

for videos and
vlogs


Twitter

for
blogpost

broadcasting
and
real
-
time
chat


BlogTalkRadio

and othe
r podcasting platforms


Flickr

or Picasa for cross
-
network photo sharing


Facebook

and LinkedIn for general outreach

Keeping it Together


Keep identical or similar usernames across
all communities for your interest


Don’t use your real name if you want to limit
who sees your special
-
interest activity


Create an interest
-
based username from


Your blog’s name


Your site’s name or domain name


Your interest


Cross
-
broadcast new content to all of your
communities for that interest

Keeping

it Separate


Use separate usernames and identities for
your professional, family, and hobbyist
activities


Exceptions:



If your special
-
interest is career
-
related, use your
professional identity


If you represent your special
-
interest “in real life”, you
may not be able to separate it from your family and/or
professional identities


Be careful what you post under which identity


If you’re caught out, admit it.

SUMMARY

Special Interest social networks


Cater to targeted or limited interest groups


Combine a variety of social and information
services


Can be developed using one or more
software platforms


Are designed for member
-
to
-
member
interaction

They provide


Information and

sharing based on common
interests


Greater

user
-
controlled privacy

than
Facebook


Specialty social applications


Targeted opportunities for
monetization