Your Blog; Readers & Search Engines - WordPress.com

nostrilshumorousInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 1 μήνα)

53 εμφανίσεις

Your Blog;

Readers & Search Engines

Kevin M. Brett

J452

April 23, 2013

Blogging: Alive and Well


54.1 million WordPress sites



327 million subscribers



2.5 billion pages



500,000 new posts daily



400,000 comments daily

Digital, Yes


Search Engine Optimization (SEO)


Search Engine Marketing (SEM)


“Bots”/Web “Spidering”


How Many Readers?


How Many Page Views?


Search Engine Positioning?

Analog, Too

Good Old
-
Fashioned Journalism Matters!

Headlines Matter!


“The Trouble with Widowers”


“It’s Not You; It’s Me”


“Competing Against the Dead”


“Smile on the Lips Before Tears in the
Eyes”

Leads Matter


Get to the Point; Inverted Pyramid


More “Thumb Sucker” Than Hard News


What, Where, When, Who, Why & How


Not Lame. Not Boring. Not Predictable.


Draw Reader Into Conversation

Tags Matter


Uncle Phil


Phil Knight


Nike


Chip Kelly


Autzen


Rose Bowl


Just Do It!

Stakeholders Matter


Facebook Friends


Twitter Followers


LinkedIn Connections


LinkedIn Groups


WordPress Subscribers

Credibility Matters


Do you have “standing?”



Can you be a “thought leader?”



Where do you have credibility?



What are your strengths?



What are your weaknesses?



Respect Matters


Be Provocative; Not Notorious


Be Offensive Without Being Offensive


Eschew Invective, Name Calling, Slurs


Have Thick Skin …To a Point


Demand Respect; Offer Respect