What to Expect

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18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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What to Expect

In Your Economic Gardening
Engagement

What is Economic
Gardening?


An economic development program


Focused on “growing your own”
companies


As opposed to hunting companies


Coined by Phil Burgess


Focused strictly on growth companies
in Iowa that fit
some basic criteria
.


(c) National Center for Economic Gardening

Where did it come from?


Developed in Littleton, Colorado 1987


25 year results


Jobs



15,000


30,000


Sales tax


$6


20 million


Population growth

23%


No recruitment of companies


No incentives


(c) National Center for Economic Gardening

What Makes It Different?


Focus on
Stage II growth companies


Focus on strategic issues


High end, sophisticated corporate level tools


Deep underlying scientific principles


Used in five frameworks for dealing with
classes of business problems

(c) National Center for Economic Gardening

What Kind of Help

Will I Get?


Strategic Information


Market research


Competitor intelligence


Industry trends


Custom research


Strategic Frameworks

for five
classes of business problems


Market dynamics


Core strategy


Innovation


Qualified sales leads


Team dynamics




(c) National Center for Economic Gardening

What Will I
Not

Get


Operational assistance


Implementation


Financial analysis


Primary research


Focus groups, surveys, etc.


Recommendations


(c) National Center for Economic Gardening

So how will this unfold?


Initial interview with call leader (1
-
2 hours)


Phone call with full team to clarify
information and develop research tasks


Information (and emails) posted on
“Greenhouse’ collaboration web site


Follow up explanations from specialists


Close out

(c) National Center for Economic Gardening

How long will it take?


You will get about 40 hours
of high quality assistance
from our team


They will focus on one or
two major issues


The engagement will wrap
up in about three weeks


(c) National Center for Economic Gardening

What kind of tools

do you use?


Search Engine Optimization


Web marketing


Competitor strategies



Geographic Info Systems


Qualified sales leads


Heat maps



Database research


Market info


Competitor intelligence


Industry trends




(c) National Center for Economic Gardening

What are these New
Sciences?


New sciences being developed
around biological systems


Business as biology


Complexity


Systems Thinking


Temperament


Network Economics



(c) National Center for Economic Gardening

How will we work
together?


Not consultants


Not deep in your industry


Do not make recommendations


Extension

of your team


Give best info to make decisions


Framework for trouble shooting
problems


Work quickly, hand in glove

(c) National Center for Economic Gardening

Do I get qualified sales
leads?


Core Strategy


Market Dynamics


Innovation


Temperament


Marketing/Qualified Sales Leads



(c) National Center for Economic Gardening

Examples of Research


Wire harness competitors


USDA outlook for trucking industry


Pest management associations


Niche applications for barge rental


Medical supply industry report


Bloggers in construction industry


Hearing instrument customer profiles


(c) National Center for Economic Gardening

CEO Feedback


“Loved the depth and detail”


We will add employees sooner than
expected based on this assistance”


“Particularly appreciated help in
understanding Google Analytics and page
ranking”


“Lifestyle info was extremely valuable for
our pilot launch”


“Excited about how to use keywords to
pursue opportunities in the disaster
recovery arena”

(c) National Center for Economic Gardening

How to get the most of
the program


Use this project as a time
to review strategy



Bring in key personnel


Speak with each specialist
and the team leader


Ask a lot of questions



(c) National Center for Economic Gardening

Welcome to the program


Questions about expectations


Next steps


Give us feedback


Dan Beenken, Director


319
-
273
-
4322


Dan.beenken@uni.edu

(c) National Center for Economic Gardening