Springer Services for Authors

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18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Get Read. Publish With Springer.

Springer Services for Authors



Harry Blom

May 2011

2



Brief introduction


Springer opened a new office in São Paulo on the
Avenida

Paulista

in
November 2010


Mariana
Biojone

is working in São Paulo as a Senior Brazilian Market
Development Editor


Marcio

Gama
, licensing manager is doing the sales of Springer content


Harry
Blom
, part
-
time in New York as Editorial Director Astronomy and part
-
time in São Paulo as Director Brazilian Market Development.

3




Springer‘s Presence


Berlin

San
Francisco

New York

Tokyo

Vienna

New
Dehli

Basel

Paris

London

Heidelberg

Dordrecht

Philadelphia

Hong
Kong

Beijing

Buenos
Aires

Seoul

Taiwan

Malaysia

Hungary

Spain

Prague

Middle
East/Afric
a

Milan

Over 5500 employees

São
Paulo

Melbourne

4



Livros

brasileiros


Springer
distribui

mundialmente

em

inglês

e
nossa

decisão

estratégica

foi

de
transferir

os

títulos

em

outros

idiomas

como

francês
,
alemão
,
japonês

e
italiano

para

editoras

locais
.


Razões
:
os

livros

são

integrados

em

uma

única

base de dados, a
SpringerLink
, e
agregamos

valor
criando

links entre
capítulos
,
artigos

de
revistas

e
verbetes

de
enciclopédias
.
Mundialmente
, o
potencial

de
vendas

em

inglês

é
muito

maior
.


Por

isso
,
queremos

levar

o
conhecimento

científico

produzido

no Brasil
para

o
mundo
:



Pedir

aos

autores

que

escrevam

diretamente

em

inglês



Traduzir

livros

do
português

para

o
inglês



Vender
os

títulos

da Springer
para

editoras

locais

publicarem

em

português

5



Author’s Book Manuscript

Printed Book



eBook


(online and e
-
reading devices)





MyCopy


(low
-
priced

soft cover edition


of eBook, not globally
available)





Springer

6



Readers have the choice.

Printed Book

Easy access


on

book shelf.



Useful as a
standard
reference.


“Feels good.”


eBook

For quick browsing
& specific
searches.

Instantly
accessible 24/7,
concurrent users.


Read it on laptop,
Kindle,
iPad

or

other devices.

(
MyCopy
)


Same content &
benefits as regular
edition
plus

the
advantages of the
eBook.


Useful when more
detailed study is
required; very
affordable.


Order from within
SpringerLink,


7



12 subject collections

~45000


eBooks*

-

Springer eBook


collection
-

-

12 Subject Collections
-

Behavioral Science

1

Biomedical and Life Science

2

Business and Economics

3

Chemistry and Materials Science

4

Computer Science

5

Earth and Environmental Science

6

Engineering

7

Humanities, Social Sciences, Law

8

Mathematics and Statistics

9

Medicine

10

Physics and Astronomy

11

Subject packages

Copyright 2005
-

2011

Architecture, Design, Arts

12

-

# Titles
-


1%

10%

10%


5%

23%


4%

10%


6%

10%


8%

12%


1%

8



Typical printed
research
monograph achieves more than
60% of its life
-
time distribution
within the first year of publication.

Print
-
on
-
demand

production
enables unlimited availability as
printed editions can be
purchased at any time, driving
continued use of the book.


The Print Scenario

2005
2006
2007
2008
2009
2010
2011
2012
2013
9



SpringerLink Total Usage: 2005
-
10

SpringerLink Usage: 2005
-
10

0
20
40
60
80
100
120
140
160
180
200
2005
2006
2007
2008
2009
2010
Fulltext Downloads in millions

Journals
eBooks
2010 Downloads:


Journals: +16%
to 127 million


eBooks: +9% to
61 million

Usage up 13% to 187 million article/chapter downloads in 2010!

The Digital Environment

10



In 2010…



1,355

chapter downloads on average for


every book published in 2007



1,451

average downloads for


every book published in 2008



1,565

average downloads for


every book published in 2009



1,085

average downloads for


every book published in 2010*



*
Books are added during the course of the year;


some have not been online for the full year.


The Digital Environment

Author’s benefit:
more and more
users are turning to eBooks!


Most academic libraries prefer
purchasing eBook collections.

Also non
-
academic organizations
move to using eBooks, too.



Usage will continue to increase!


-
200
400
600
800
1,000
1,200
1,400
1,600
2005
2006
2007
2008
2009
2010
1,151

1,215

1,355

1,451

1,566

1.085*

Fulltext Downloads per Title

Copyright Years

11



How online usage adds to print sales

Distribution of Print Copies
(units sold)

Usage of an eBook
(downloads)



Sales of print books rapidly decline after the first year of
publication yet downloads of eBooks remain high!




Readership is increased (and growing) with eBooks!

2007
2008
2009
2010
2011
2012
2013
2014
2015
2007
2008
2009
2010
2011
2012
2013
2014
2015
12



How

Every Researcher Can Check
Usage

Realtime.Springer.com

13



realtime.springer.com


Shows
the

download

of

journal

articles

and

book

chapters

on
SpringerLink

as

they

happen.



About
3 downloads a second
, every second of the day.


Summing up to roughly
500,000 downloads
on average for
every day of the year
.


14



Realtime

Downloads
for

Books

15



Emails
and

Surveys
for

Book

Authors


Book Author Congratulations e
-
mail







Book Author

Satisfaction Survey


Congratulations
!

16



After
Publication



Spreading

the

Word

Find
:

-
Manuscript

guidelines

-
MySpringer

access

-
An
array

of

topics

you

as

an
author

could

be

interested

in

Coming
soon

on springer.com/
authors
:


-

Extensive online
training

material on
scientific

publishing


-

Tips

& Tricks
for

marketing

your

book

via
Social

Media

Springer.com/
authors



your

main

resource

AuthorZone
:
eNews

3
times

a
year
)

17



650+

Visibility
:
How

Authors

Benefit

Conferences Worldwide Every Year

18



Search

Engine
Optimization

Essential
to

be

top
of

the

list
!

!

19



Visibility for
every

Springer book


Homepages on springer.com and springerlink.com


Google Books
:




99% of all books are viewed at least once per year




89% of all books have received at least one “buy” click.



Google
eBookstore
, Amazon, Apple, Barnes & Noble and many other
partners sell Springer eBooks



New Book Alert


253,000 subscribers



Springer News to booksellers and librarians with all forthcoming titles



Promotional Flyer for Each Book in PDF format



Book reviews

20



Trabalhando

com as
Editoras

Universitárias

Brasileiras


A
princípio
, a Springer
está

interessada

em

trabalhar

com
livros

de
alta

qualidade

científica
,
independente

do
seu

grau

de
especialização
.
Mas
,
temos

que

ser
seletivos

porque

a
produção

de um
manuscrito

em

inglês

consome

tempo e
recursos

financeiros
:



Selecionar

títulos

com forte
atrativo

internacional
.



Selecionar

títulos

com
autores

que

possam

avaliar
/
rever

a
qualidade

da
versão
/
tradução
.



Selecionar

títulos

que

possam

receber

financiamento

para

a
tradução
.


Assinar

acordos

para

distribuição

dos
títulos

(impresso + eletrônico!).


Publicar com o logo da Editora Universitária



Os primeiros acordos serão assinados logo, logo com a EdUSP!

21





Obrigado!




Perguntas
?