SharePoint SEO - Western Carolinas SharePoint User Group

nostrilshumorousInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

76 εμφανίσεις

SHAREPOINT

SEO

SharePoint 2010 Search Engine Optimization

WE’LL BE
COVERING…

1. How
to
create custom page titles

2
. Creating and making use of the “Description” Meta tag.

3. Should you still include “Keywords” Meta Tag
?


This information will be available as a blog at GetSharePoint.com/blog


SEARCH ENGINE
RESULTS


Meta Title (Custom Page Title)


Meta
Description
(Custom Page Description
)



<TITLE>PAGE TITLE</TITLE>

The Title tag
indicates
the current pages title.


<title
> Title Text Goes Here </
title
>


Out of the box SharePoint sets the site title and appends the page
navigation name to the end of the site
title


Example: Site Title


Page Name


Example Demo:
http
://
www.wcspug.org


<
META NAME="DESCRIPTION" CONTENT
=" " />

Out
of the box SharePoint
doesn’t have
a way for you to populate the
page
Description
Meta
Tag.



Demo: Lets do a search
for Western Carolinas SharePoint User Group


TO THE CODE!

1. Create Site Columns: Site Settings > Galleries: Site Columns > Create:

MetaTitle

(Single line of text)

MetaDescription

(Single line of text)


2. Hidden
ASP Panel at the closing body tag to contain
PlaceHolderPageTitle
:

<
asp:Panel

visible="false"
runat
="server">

</
asp:Panel
>


3. SEO
Code Snippet:

<
asp:ContentPlaceHolder

id="
PlaceHolderMetaTags
"
runat
="server">

<title
runat
="server"><
SharePoint:ListItemProperty

Property='
MetaTitle
'
runat
='server'/></title>

<meta name="description" content="<
SharePoint:ListItemProperty

Property='
MetaDescription
'
runat
='server' />" />


</
asp:ContentPlaceHolder
>


PLEASE NOTE!


The
only drawback is the next time you go to edit the master page you will need
to replace Meta Description tag again before saving a new version of the master
page.


For
some reason when you
open & edit
the master page the
SharePoint:ListItemProperty

adds additional code that breaks the tag.


Replace
it with the clean code before saving the master page again.


<meta name="description" content="<
SharePoint:ListItemProperty

Property='
MetaDescription
'
runat
='server' />" />


META KEYWORD

Should you still use Meta Keywords?


NO!
N
ot since the late 90’s.


Meta Keywords Tag
became very popular in the mid 90’s and were widely used
and
abused
. A few years later search engines started
enforcing

strict rules
and
ignoring
Meta Keywords altogether because of the

abuse
and false search
results from
keyword spam
.


Meta Keywords Tag Example:

<meta name="keywords" content="keywords, keyword, keyword phrase, etc
.">


Google and Yahoo
completely ignore
the Keywords Meta Tag. Microsoft Bing
uses it to detect
spammers and
blocks them.


QUESTIONS?

Matthew Skinner, MCP

Email: matthew@getsharepoint.com

Company:
dataBridge





THANK YOU!