SEO/SEM/URLs - Bid4Spots

nostrilshumorousInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

58 εμφανίσεις


SEO

stands for
S
earch
E
ngine
O
ptimization



Basic Explanation
:



When a user goes to a search engine, like Google, and types in a phrase (i.e. “radio
advertising”), search engine “crawlers” are sent out to search the internet for sites
that have that phrase in their site content



The higher the number of mentions of that phrase in a website’s content, the
higher that site will appear on the list of websites that are returned to the user in
the
organic/natural

search results section



There are SEO specialists who know how to build a website to have mentions of
key phrases all over the site, so that it appears high on the returned organic search
results list


this can be a relatively expensive process though



Notes:


For commonly searched phrases,
many

companies’ websites could contain content
with that phrase, so
millions

of websites can be returned to the user



Therefore, it can be harder for smaller advertisers to compete with the larger ones
(who have the time and resources to pay a special team to
optimize

their website
to show up high on the organic search results list)

Organic Search
Results
-

SEO


SEM stands for
S
earch
E
ngine
M
arketing



Explanation
:


Companies can
pay

search engines to have their website show up when a user searches
for a particular phrase (i.e. “radio advertising”)



This is especially helpful for companies who do not have the time or resources to
optimize their site content to appear high in the organic search results


advertisers
should buy out their company name and all variations of that name, as well as some
major phrases that relate to their product/service (i.e. Bid4Spots buys “Bid4Spots”, “bid
for spots”, “radio advertising”, and more through Google) to capture as many interested
potential leads as possible



Pricing Model: Most search engines’ SEM programs, like Google
AdWords
, are based on a
CPC

(cost
-
per
-
click) pricing model


Advertisers only pay when a user actually clicks the ad in the paid search results list


Advertisers can also set limits on how many clicks they will pay for/what budget they have
available per day (once the budget runs out, that advertiser’s ad will no longer appear in the
paid search results list that day)


Google’s business model has advertisers bidding against each other for keywords, so a
highly
-
searched phrase (i.e. “radio advertising”) will be more expensive for an advertiser to
buy than a less
-
searched/very specific phrase (i.e. “reverse auction model for radio
advertising”)



Notes
:


Google’s website offers great information on SEM
-

review the information in the
following links:


Google
AdWords

Getting Started Video (UK
-
Version)


Google
AdWords

Beginner's Guide


Paid Search Results


SEM


URL stands for Uniform Resource Locator and is the
address of a webpage (i.e.
http://www.bid4spots.com
)



Notes
:


When advertisers set up radio campaigns with a commercial that
includes a website, they should buy out all possible URLs that could
be mistaken for their real website


For example, Bid4Spots’ true URL is
http://www.bid4spots.com
,
but if you type in
http://www.bidforspots.com
, you will also get to
our homepage because we bought that URL.



https://googleemea.connectsolutions.com/p40122033/


http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=21899&
utm_medium=redirect&page=guide.cs&utm_source=google&utm_campaign
=beginners