SEO Site Clinic:

nostrilshumorousInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 4 μήνες)

48 εμφανίσεις

Panelist:

Bryan
Boettiger
, Co
-
Founder and VP of Operations


Parallel Path

Jon
Aron
, SEO Account Executive


Parallel Path


Moderator:

Janine
Soika
, Channel Market Leader


Verio


SEO Site Clinic:

Do your Websites Test Positive
for SEO?

About
Verio


Premier web hosting, application hosting and
SaaS

applications
vendor


Financially stable


Part of NTT Communications (world’s largest
telecommunications company)


Owns the data centers and IP network


Award
-
winning services


Highest performance available


24X7 technical and customer support


Industry leading Service Level Agreements


100% focused on channel


viaVerio

Partner Program


Via 1 Partner Model


15% recurring commission on all customer sales


You do not have to provide monthly billing, technical or
customer support (
Verio

handles)


Via 3 Partner Model


Allows partners to purchase our services at wholesale prices
(nearly half retail pricing)


Resell services for a profit to end
-
customers


You provide monthly billing, technical and customer support to
end customers

Contact us at
www.viaverio.com

or 888
-
224
-
9346


Web 2.0
-

2010



SEO Site Clinic

SEO Site Clinic

Web 2.0
-

NYC

Bryan Boettiger

+ Founding Partner/VP Operations


Jon Aron

+ SEO Account Executive

Parallel Path


Analytically
-
driven online marketing specialists,
established 2005


16 employees, avg. SEM experience 5
-
10 years each


Consistently deliver 200%
-

300% higher conversion
rates than industry average


Located in Boulder, CO

Parallel Path Services


Search Engine Optimization


Pay
-
Per
-
Click


Landing Page Development


Affiliate Management


Analytics Consulting


Retargeting/Remarketing


Media Buying


Local Listing & Local SEO


Social Media Consulting


Mobile Marketing



Business to Business

Parallel Path Clients

Business to Consumer

Agenda

Top Takeaways Overview

Example Site Review

Audience Site Review

Q&A


SEO Site Clinic

Web 2.0
-

NYC

Why SEO?


SEO Site Clinic

Web 2.0
-

NYC

Depending upon the vertical 70
-
90% of users click on Organic first

PPC, 30%

SEO, 70%

**
comscore

reports 92% organic
vs

8% Paid

Give Keywords the Respect they Deserve

SEO Site Clinic

Web

2.0
-

NYC



Successful SEO Begins with a Sound Strategy



SEO is Web Design/Development



Leverage Tools Like Trends/Insights

Internal Assessment + Market Assessment + Competitive Assessment


SEO Site Clinic

Web

2.0
-

NYC

=

KEYWORDS

What’s Working?



Analytics/Webmaster Tools/CRM



Brochures & Data Sheets



SMEs & Engineers



Focus Groups & Surveys



Mine PPC


Search Query Reports



Understand Buying Phrases



Analyze Your Market



Research Trends



Industry Websites, Publications, & Directories



Where Does Your Target Market

Go Online?



Growing or Retracting?


Know Your Competition



Competitor Keywords



Comparison Tools



Intitle

Competition



External Link Audit



Ranking Reports

SEO Site Clinic

Web

2.0
-

NYC

Win with Video SEO



Video SEO is Much Less Competitive


Easier to Rank!



Distribute Everywhere You Can
-

YouTube, Social Media Sites & Video Sharing Sites



Create Stand Alone Page for Each Video



Use Term “Video” in Your Optimization



Optimize Video File & Meta Data Properties



Use Video Sitemaps (RSS & MRSS) to Help Engines Find/Index



Offer a Textual Transcript of Video Content



Keep Files in One Video Directory

YouTube is 3rd Most Trafficked Site


SEO Site Clinic

Web

2.0
-

NYC

Sculpting, not just for Artists



Pay Attention to PageRank Distribution



Internal Linking Indicator of Page Importance



Integrate Keywords into Link Text


Tread Lightly. Code Matters.

SEO Site Clinic

Web

2.0
-

NYC



Less Is More



Code
-
to
-
Content Ratio



Page Weight/File Size



Embedded CSS, JS, Tables



Parallelize Page Resources



Minify & Compress Files/Images


Sample Site Review

SEO Site Clinic

Web

2.0
-

NYC

Site Review
-

Yeticycles.com


SEO Site Clinic

Web 2.0
-

NYC

Yeticycles.com
-

Keywords



SEO Site Clinic

Web 2.0
-

NYC

Home Page Title Tag:

Yeticycles.com


Google Cache



SEO Site Clinic

Web 2.0
-

NYC

Yeticycles.com


Links

SEO Site Clinic

Web 2.0
-

NYC

Yeticycles.com


Links

SEO Site Clinic

Web 2.0
-

NYC

Position

Site

Links

Domain

Age

1

Trekbikes.com

169K

15 Years

2

Fisherbikes.com

49K

15 Years

3

Mongoose.com

37K

13 Years

N/A

Yeticycles.com

31K

15 Years

Yeticycles.com


Conclusion



SEO Site Clinic

Web 2.0
-

NYC


All Flash Site
w
/No Content


Ignored Basic SEO


Title/Meta


Compete Very Well in
IBL’s

and Domain Age


Missing Great Opportunity to Grow Traffic




Drum Roll…..

SEO Site Clinic

Web 2.0
-

NYC

Site Review


CDW.com


SEO Site Clinic

Web 2.0
-

NYC

CDW.com
-

Keywords



SEO Site Clinic

Web 2.0
-

NYC

Home Page Title Tag:

Rank

Competition

Keyword

Rank

Pages Indexed

intitle Comp.

IT Services

Not in top 100

1,340,000,000

245,000

IT Products

Not in top

100

1,540,000,000

18,400

CDW.com


Information Architecture

SEO Site Clinic

Web 2.0
-

NYC

CDW.com


Page Speed/Crawlability



SEO Site Clinic

Web 2.0
-

NYC

Lots of Excess Code




Embedded Scripting



Tables



Page Weight: 500kB



Code
-
to
-
Content Ratio Is Poor



Crawlability

is Poor



Heavy Code & Large File Size Hinders Crawling

CDW.com


URL’s



SEO Site Clinic

Web 2.0
-

NYC

First Level

Second Level

Third Level

CDW.com


Content > Duplicate Content



SEO Site Clinic

Web 2.0
-

NYC

CDW.com


Content > Keyword Density



SEO Site Clinic

Web 2.0
-

NYC

IT Services

IT Products

CDW.com


Content > Heading Tags



SEO Site Clinic

Web 2.0
-

NYC

<h3> = 17

<h4> = 6

<h1> = 0

<h2> = 0

CDW.com


IP



SEO Site Clinic

Web 2.0
-

NYC

73 Domains

sharing the same

IP Address

CDW.com


Links



SEO Site Clinic

Web 2.0
-

NYC



193,589 external links
to this page




377 links on this page


The Verdict…..


SEO Site Clinic

Web 2.0
-

NYC

Contact Information

Bryan Boettiger

+ Founding Partner/VP Operations


bryan@parallelpath.com


Jon Aron

+ SEO Account Executive


jon@parallelpath.com

QUESTIONS?

Interested in becoming a
viaVerio

Partner?

Visit our booth (#136) or
www.viaverio.com
.