SEO for Food Bloggers (Beginner Level)

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18 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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SEO for Food Bloggers


(
Beginner Level)


Stephanie Stiavetti and Stephanie Manley

Twitter

@
sstiavetti

@
copykatrecipes




www.wasabimon.com/seo
-
for
-
food
-
bloggers

www.copykat.com



What Is SEO?


SEO = Search Engine Optimization


It’s a way of writing so that search engines
can easily understand and classify your
content.


It is the way of naming files, file structure,
and the selection of content you write
about.

What Is A Keyword?


A keyword phrase is a specific word or
term that people are searching for


A keyword can be one word or
two words.


Long
-
tail keywords are keyword phrases of
three or more
words


Crafting Posts


You don’t need to write like a robot to
have good SEO!


Good content is easy to produce if you
keep a keyword phrase in mind while
writing.


Stick to a few basic placement rules


SEO Guidelines: Keyword
Placement


Keyword should appear throughout the
post:


In the post title


Once in the first sentence of the post


Once in a primary header


Keywords should be used several times
throughout the post in key locations.


SEO Guidelines: Metadata


Metadata is the information about your post that
shows up in the search engine’s search page


Keyword phrase should appear in both the
metatitle

and the
metadescription

of your post


These text fields may differ between blogging services


The keyword phrase should also appear in the post
URL


Ex:
http://www.wasabimon.com/archive/vegan
-
truffle
-
recipe





Linking Is Important!


Link to internal relevant content


Outbound links should be relevant to
content


Use relevant keywords as link anchors


Bad: <link>Click here!</link>


Good: Click here for my <link>grilled pork
loin</link>.

Guided Practice


Keyword


what are
you writing about?


Title


First Sentence


Primary Header


Name of Photo


Meta Data


Title and
Description


Photo from
http://www.twicebakedtwins.wordpress.
com

Why Exploit the Long tail?

Long Tail Key Words

Traditional SEO

Phrase Example

Easy Crockpot

Recipes
for ground beef

Recipes

Competition

Low

Very High and Growing

Basis of Ranking

Keyword and Text

(easier)

Domain Authority, age,
and link profile (hard



no
control)

Speed of Ranking

Months

Years

Naturalness

of link profile

Very natural

and lots of
variety

Unnatural bias

to
keywords phrases
containing one to two
keywords

Naturalness of the
content

Lots of Synonyms

well
targeted

Overused

phrases, can
appear to be
spammy

Depth

Well distributed content

Primary focus

is the home
page

Graph of Long tail

General Search Data

Search Data Optimized for Long tail

Tools for Finding Keywords


Scribe

Market Samurai

Strategizer

-

Wordtracker

Google
AdSense

Tool <
--

Free!



Links at
wasabimon.com/seo
-
for
-
food
-
bloggers


Warning!


Search Engines are
Cruel Masters


If you have a lot of traffic, be judicious with your
SEO changes


drastic changes results in
penalization.


Make changes in small batches and see how Google
responds



Results are not overnight, growth is slow


Avoid overuse of keywords called “stuffing”


When in doubt, ASK.


www.foodblogforum.com



Additional Strategies



Back linking Strategy


endorse your
community.


Internal Linking


link within your blog.


Write consistently


search engines favor
fresh sites.


Write to the overall content of your site.

More Information

For more information on SEO for food
bloggers, including tools, resources, a
cheat sheet, and a copy of this
presentation, visit:


www.wasabimon.com/seo
-
for
-
food
-
bloggers