Paige Miller, MultiPlanet Marketing

nostrilshumorousInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

55 εμφανίσεις

Internet Boot Camp

Session Two: Free Advertising

Paige Miller, MultiPlanet Marketing

Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Entertainment


-

Radio, TV, Movies,


Videos, Games


Communicate


-

Phone, Letter, Notes,


Alerts, Collaboration


Research


-

Books, News, Articles,


Magazines


Storage


-

Documents, Photos,


Applications (“Clouds”)



Shopping


-

Personal, Commercial



Personal Contact


-

Friends, Family, Co
-
workers


Communities


-

Hobbies, Interests, Politics,


Philanthropy & User Groups

What People Can Do Online

Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

What People Do Online


Find information



81 %


Get news




76 %


Online banking



74 %


Weather




65 %



Research a product or

service before buying it



63 %


Visit a product website


61 %



Pay bills




56 %


Watch a video clip



51 %


Use a price comparison site

50 %



Listen to an audio clip


44 %



Source: Quantifying the Economic Value of the Internet.

Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Traditional Sales Funnel

Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Today’s Sales Funnel

Customer
Controls

the Process.

Customer and Sales

shares control

(evaluating solution &

negotiating)


Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Traditional Marketing
--
Outbound

Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Today’s Marketing
--
Inbound


Websites Blogs Webinars Community Links


Fans Followers Pictures Videos


Votes



Podcasts


Feeds

Widgets

Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Rules of Inbound Marketing

1.
Marketing is a Conversation

2.
Content is King

3.
Create, Engage, Analyze


Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Outbound:

Telemarketing

Trade Show

Direct Mail

Print, DtD Sales

TV & Radio Ads








Old + New Marketing Tools


$$$$$ $

Inbound:

SEO, AdWords

Blog, Webinars

Facebook, Twitter

Coupons, tools, trials

YouTube, PR,

Viral, Buzz







Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Using Inbound Marketing

Prepare your site using

Search Engine Optimization (SEO)



Website



Keywords



Coding, Tags, Metadata



Links from reputable sites





Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Using Inbound Marketing

1. Create Content


Blog and publicize it via email,
Facebook, Twitter, communities,
etc.



Builds your reputation;


show your passion



Builds web pages



Gets noticed

Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Using Inbound Marketing

2. Engage People



Use Twitter, Facebook and
community posts to talk about
the interests of your customers,
ask questions, take surveys, hear
complains, respond to industry
issues, offer advise, etc., etc
.



“If word of mouth is your best sales channel,



let’s give them something to talk about.”
©






Paige Miller, MultiPlanet Marketing, Inc.



Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Using Inbound Marketing

3.
Analyze your Results


Track your results


Web “hits” (Google Analytics), time on
website, pages view, page
-
of
-
departure.


Facebook Fans, Twitter followers


Newsletter sign
-
ups (opt outs),

4. Repeat, repeat, repeat.


Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

No Limits


Use your imagination


Be passionate


Be honest


Be visible


Good Luck!

Internet Boot Camp

Session Two: Free Advertising

November 5, 2009

Thank you!

Paige Miller, President

1002 W. Ninth Ave. King of Prussia, PA

610.687.2690

Email:
pmiller@multiplanetmarketing.com

Blog: Marketing Q and A

Twitter: MultiPlanet