NEWD Presentation - Northeast Web Design

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18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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Toll Free: 866.328.2212

www.northeastwebdesign.com

your
business

2

“Take your business in a new direction”

Toll Free: 866.328.2212

www.northeastwebdesign.com

ABOUT OUR
COMPANY

Toll Free: 866.328.2212

www.northeastwebdesign.com

Background

Northeast Web Design


Need for a separate web design branch
developed with growing demand


Evolutionary extension of Northeast
Computer Services, an established IT firm
since 2001


Currently, we have about 35 active clients


Our Personal Approach:


Northeast Web Design is a small company
located in the quaint town of Hebron, CT that
believes strongly in
highly personal service
.


All of our development is done
in house
-

we do
not outsource.


Northeast Web Design works with
all types of
clients
, from small businesses to large scale
enterprises.


Our
high referral and high retention rates
allow
our business to succeed.

We offer more than just web
development. We create a
marketing tool, not just a
marketing piece.








Toll Free: 866.328.2212

www.northeastwebdesign.com

Philosop
hy


Our Fundamental Belief:


Every business has the potential for success


Our Goal:


Improve

the Functionality of a Business
By:


Developing a marketing tool connecting
directly to their clients


Empowering clients to be
industry

thought
leaders with state of the art systems


Educating clients to be able to control
their own web resources


Our Commitment:


Northeast Web Design proudly stands by our work


Our accomplishments achieved by:


Listening to our clients


Adhering to deadlines


Providing affordable solutions


Focus on strong work ethic and implementation of
best web practices


Belief that there is always opportunity to learn and
grow through:


Creative diversity of our client projects


Consistent research of rapidly evolving
technologies


Progressive
Thinking

Agile Client
Mindset

Industry
Standards

Toll Free: 866.328.2212

www.northeastwebdesign.com

BUILDING ON

OUR
FRAMEWORK

Toll Free: 866.328.2212

www.northeastwebdesign.com

Old School Web
Design


Web page is only a
static marketing piece
with displayed
information


Contains only a
frontend


Frontend: page visible to the site visitor


For mostly aesthetics


Fewer features and applications

Limited Functionality


Leads to bulkier web pages, resulting in
longer loading time


Dependence on Webmaster for all changes


Process of
e
-
mailing, sitting and waiting for change


Requires
pay

for additional work


Results in
long
-
turn around time
for changes

Complex Computer Code

Toll Free: 866.328.2212

www.northeastwebdesign.com

New Web Development


All of our websites are built on the CMS


Explanation: all the components are prepared and need to be
assembled


Ex: like pieces to a model airplane


Our framework acts as the foundation to the site


Logic: You don’t need to reinvent the wheel

Content Management System


The backend provides additional functionality to the frontend
aesthetics


Backend: the area of the site that isn't seen by visitors, but
organizes information in the correct format

Added Functionality

Toll Free: 866.328.2212

www.northeastwebdesign.com

Advantages

Dynamic
web
solution



Better user
experience

Search engine
friendly



Score high marks
for search
engine ranking
position

Open Source




Common
platform


Comprehensive
and cutting
edge

Features and
applications





Blogs,
calendars,
maps, mailing
lists, image
gallery, etc

Ease of use





Consistency of system (not
individual code)


Clients can make their own
changes


Easily manipulate content


No need for knowledge of
programming language


Remote Access to site


No need for specific
software or technical
programs

Toll Free: 866.328.2212

www.northeastwebdesign.com

Added Value

Lower Development Costs


Open Source Technology:


“Globally Contributed”
-

Developed from collective of minds


Cusp of technology
-

Allowing for best and most up
-
to
-
date


Custom Development is easier and less costly


Price Comparison: custom developing each component from scratch


Easy Maintenance


No need for middleman webmaster


Better Security


Less vulnerable to hackers and viruses

Toll Free: 866.328.2212

www.northeastwebdesign.com

Best Practices


Best practices are the most effective and efficient ways to
accomplish tasks.

Best Practices
Defined


Our developments are compatible with various browsers so that
the display and function of the site is consistent.

Browser
Compatibility


Our code is consistent to the web standards of the developing
program format so that the site works properly.

Error
-
free Code



We provide a secure intranet for our clients that allows them to
track our progress and be more involved in the development.

Project
Management Tool


We have systems in place that allow both parties to collaborate
on projects in order to provide the best possible web solution.


Collaborative
Communications
and Development


We plan our execution of responsibilities with guidelines and
deadlines prior to production.

Work Flow

Toll Free: 866.328.2212

www.northeastwebdesign.com

W3C
Industry
Standard
s


The World Wide Web
Consortium (W3C)



an international consortium that
develops Web standards called
W3C Recommendations


Aimed at helping the Web to
reach its full potential


Through
“Web interoperability”
-

requires web technologies to be
compatible with one another and
allow any hardware or software
to access the Web


W3C seeks to
avoid Web
fragmentation


Compatibility

Industry Growth

Establishing Trust

Availability for All

Toll Free: 866.328.2212

www.northeastwebdesign.com

EXAMPLE
WEBSITES

Toll Free: 866.328.2212

www.northeastwebdesign.com

Previous Work

Century 21 Connecticut Realty


Dynamically maintained over 30,000 listed
properties as well as feature company and agent
listings


Upgraded AJAX based IDX interface, content
management system and blogging components
for thought leadership resources


complete search engine optimization, Google Pay
Per Click campaigns and additional internet
marketing strategies

Taylor Freezer of Connecticut


a web site that had a visual appeal that featured a
multitude of products


profit calculators for different products and yields


search engine optimization and internet marketing
strategies have placed Taylor Freezers of
Connecticut on the first page (if not 1st or 2nd
organic ranking) on most keyword searches within
Connecticut on Google

Toll Free: 866.328.2212

www.northeastwebdesign.com

Previous Work

The Wedding Dress LLC


an engaging user
-
friendly site in a flash environment


a seamless flash production and still yield great
organic keyword rankings


a simple to maintain XML component that
dynamically loads an unlimited number of dresses
into flash player


Search Engine Optimization, XHTML & CSS
validation and initial Internet Marketing Strategy
have landed the first page organic listings in
Google

Vollmer America


content management system allowing organization

of

current pages


simple means of adding and archiving newsletter
articles, news and events, and new products
dynamically


Additional features included flash development,
custom search and 404 error pages, and password
protected directories for securing sensitive
company documents

Toll Free: 866.328.2212

www.northeastwebdesign.com

Client Testimonial


Larry Palmer, Century 21 Real Estate:


“We have received 263 Internet leads across 3 offices in 4
mos
…This is the
first time since we got the ability to track our lead sources that our
company web site is producing more hits then
Realtor.com
. This is due the
redesign last year and very much improved IDX search function.”



Michael
Meakem
, President Center for Financial Training:


“I switched our company web design work to Northeast Web Design more
than five years ago.


I could not be happier with their work.


From the
design work, to the database interface with our proprietary software the
lists all of our offerings, to the search engine optimization, to our Google
pay per click campaign.


The data interface saves a tremendous amount
of time and money keeping the web site current.


The search engine
optimization and pay per click work is invaluable in reaching new
customers.


The Northeast Web Design staff is extremely responsive and
knowledgeable.


I would highly recommend their services to businesses of
all sizes.”


Toll Free: 866.328.2212

www.northeastwebdesign.com

Contact
Info

Northeast Web Design
offers continual support
even after all web
development is
complete.


Our maintenance plan is
designed to keep the
website running in a
secure and optimal
condition.


17 Main Street


Hebron, CT 06248


northeastwebdesign.com



Office: 860.228.2212


Fax: 860.271.8097

Northeast Web Design