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18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

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Enterprising Community Libraries

Tuesday 5 March 2013

Christoph Warrack


CEO, Open Cinema

What is Open Cinema?


Open Cinema enables vulnerable communities to have their own cinemas


It is a social enterprise, sustainably building life and media skills


Clients and partners include:






We provide...

Film Clubs
(29 in UK and Ireland since 2005)

Co
-
Curated

Film Seasons

Special Guests
(117 since 2009)

Filmmaking
(24 participatory films since 2009)

Public Galas

Clip from film broadcast on Channel 4 (2010 and 2011)

Evidence of the impact of Open Cinema


Formal evaluations done at 7
centres

with 58 participants
over 2010
-
2012 period.


A full report is available at
www.opencinema.net
/impact.



Participants report that Open Cinema:



ENGAGES: Adds value to their centre (100%) and would recommend
the film club to someone else (88%)


INSPIRES: Inspired them to try new things (75%)


DEVELOPS: Made them feel more able to
socialise

and express
themselves (range from 50
-
100%, depending on centre)


PROGRESSES: Accessed other services at their centre as a result of the
film club (90%).





Open Cinema in Libraries: First steps



PILOT: An ACE
-
funded pilot with Fresh Horizons is still running. From
13/13 to 8/13 in borough libraries lending league table


ACE LIBRARIES FUND: £6m to support partnerships between libraries
and cultural
organisations


COMMUNITY HUB: Engage community sub
-
groups, and bring them
together


RENTAL VALUE: Market the facility to third parties


FILM CLUB REVENUES: Ticketed licenses and Umbrella Licenses (and
suggested donations). Open Cinema License from 2014…


AUDIENCE GENERATION: NB which times and days work best for the
sub
-
groups being engaged. Family sessions have proved most popular.
Sub
-
groups require a passionate advocate.







Open Cinema in Libraries: Marketing



PARTNERS: Build relationships with local businesses, schools and
colleges, and media
organisations
. Offer links and media for their
websites.


SOCIAL MEDIA: Launch and sustain Twitter,
Facebook
,
Youtube

/
Vimeo
, Google+,
Pinterest

feeds (and delegate contributions)


“OLD MEDIA”: Invite the local and regional media to ‘adopt’ the cause


PUBLIC MARKETING: List the cinema in all local papers and websites.
Simple ‘search engine optimization’ (
www.wemakewebsites.com
).
Include your social media links in all communications. Present live!


VOLUNTEERS: Delegate roles to those volunteering for them, and give
them good titles (projectionist, critic, usher, cinema technician)


REVIEWS: Encourage audience members to write film reviews, and
publish the best online.







Open Cinema in Libraries: Participation and Growth



TAKE IT SERIOUSLY! Introduce
programmes

as though this is the BFI


MEDIA MATERIALS: Take photos, record
Q&As

on audio and video,
keep and publish all posters, press clippings, etc


QUIZ: run a film quiz


POSTERS: Make one
-
off posters for special guest visits


FEEDBACK FORMS: Encourage feedback


as a tool for participation


but don’t scare people away. And respond to what you hear!


LINK ATTENDANCE TO LIBRARY MEMBERSHIP: This can help you track
borrowing levels


LINK PROGRAMMING TO COLLECTIONS, AND TO OTHER ACTIVITIES IN
THE LIBRARY


BE PATIENT: Building an audience takes time (at least 6 months).






Management Team



Christoph Warrack
, chief executive: 11 years in film industry, 15 years support
work in voluntary sector / Future 100 Award 2009 /
UnLtd

Ventures / Director,
Choices Consortium / former chair, Churches Together in Westminster


Laura Hopper
, director of marketing and partnerships: MBA Columbia
Business School / founder and former president, Warsaw Coffee Company


Jesse Vile
, director of operations: producer,
Raindance

Film Festival / head of
production, Future Shorts / award
-
winning documentary filmmaker


+ Network Manager, Guests and Industry Manager, 31 film club Coordinators,
and 35 professional filmmakers.












Contact Us


info@opencinema.net


www.opencinema.net


020 7247 5069



@
weareopencinema

facebook.com/weareopencinema

Youtube.com/opencinemafilms





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