Enterprising Community Libraries
Tuesday 5 March 2013
CEO, Open Cinema
What is Open Cinema?
Open Cinema enables vulnerable communities to have their own cinemas
It is a social enterprise, sustainably building life and media skills
Clients and partners include:
(29 in UK and Ireland since 2005)
(117 since 2009)
(24 participatory films since 2009)
Clip from film broadcast on Channel 4 (2010 and 2011)
Evidence of the impact of Open Cinema
Formal evaluations done at 7
with 58 participants
A full report is available at
Participants report that Open Cinema:
ENGAGES: Adds value to their centre (100%) and would recommend
the film club to someone else (88%)
INSPIRES: Inspired them to try new things (75%)
DEVELOPS: Made them feel more able to
themselves (range from 50
100%, depending on centre)
PROGRESSES: Accessed other services at their centre as a result of the
film club (90%).
Open Cinema in Libraries: First steps
PILOT: An ACE
funded pilot with Fresh Horizons is still running. From
13/13 to 8/13 in borough libraries lending league table
ACE LIBRARIES FUND: £6m to support partnerships between libraries
COMMUNITY HUB: Engage community sub
groups, and bring them
RENTAL VALUE: Market the facility to third parties
FILM CLUB REVENUES: Ticketed licenses and Umbrella Licenses (and
suggested donations). Open Cinema License from 2014…
AUDIENCE GENERATION: NB which times and days work best for the
groups being engaged. Family sessions have proved most popular.
groups require a passionate advocate.
Open Cinema in Libraries: Marketing
PARTNERS: Build relationships with local businesses, schools and
colleges, and media
. Offer links and media for their
SOCIAL MEDIA: Launch and sustain Twitter,
feeds (and delegate contributions)
“OLD MEDIA”: Invite the local and regional media to ‘adopt’ the cause
PUBLIC MARKETING: List the cinema in all local papers and websites.
Simple ‘search engine optimization’ (
Include your social media links in all communications. Present live!
VOLUNTEERS: Delegate roles to those volunteering for them, and give
them good titles (projectionist, critic, usher, cinema technician)
REVIEWS: Encourage audience members to write film reviews, and
publish the best online.
Open Cinema in Libraries: Participation and Growth
TAKE IT SERIOUSLY! Introduce
as though this is the BFI
MEDIA MATERIALS: Take photos, record
on audio and video,
keep and publish all posters, press clippings, etc
QUIZ: run a film quiz
POSTERS: Make one
off posters for special guest visits
FEEDBACK FORMS: Encourage feedback
as a tool for participation
but don’t scare people away. And respond to what you hear!
LINK ATTENDANCE TO LIBRARY MEMBERSHIP: This can help you track
LINK PROGRAMMING TO COLLECTIONS, AND TO OTHER ACTIVITIES IN
BE PATIENT: Building an audience takes time (at least 6 months).
, chief executive: 11 years in film industry, 15 years support
work in voluntary sector / Future 100 Award 2009 /
Ventures / Director,
Choices Consortium / former chair, Churches Together in Westminster
, director of marketing and partnerships: MBA Columbia
Business School / founder and former president, Warsaw Coffee Company
, director of operations: producer,
Film Festival / head of
production, Future Shorts / award
winning documentary filmmaker
+ Network Manager, Guests and Industry Manager, 31 film club Coordinators,
and 35 professional filmmakers.
020 7247 5069