Run it Like a Business!

normaldeerΔιαχείριση

20 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

86 εμφανίσεις

Run it Like a Business!

Lisa C. Welsher

2

The following presentation is an excerpt from a 1
-
day
IMS Workshop called:


“Run it Like a Business
-

5 Key Principles Every Support

Professional Should Know!”


Public workshop schedule is posted on www.visitims.com

Run it Like a Business Overview

3

A quick look at the What, Why, and How of
running it
like a business…


What

does it mean to
run it like a business?


Why

should you
run it like a business?


How

can you
run it like a business?


Run it Like a Business
-

What?

4

What does it mean to
run it like a business?


The Run it Like a Business session is designed to
influence your perspective and thinking
. It is not a
methodology or a defined process.

Run it Like a Business
-

What?

Yes
Yes
No
No
No
No
A
Yes
No
No
Yes
Yes
Yes
X

5

Why should you
run it like a business?


When you manage your support center with a
“run it
like a business”

approach, the benefits include:


Improve Decision Making


Prioritize Effectively


Become Smarter


Improve Performance


Gain Senior Management Respect

Run it Like a Business
-

Why?

6

How can you
run it like a business?


Managers and Directors can learn how to
“run it like a
business”

by focusing on 5 key areas of business:


Target Market


Products & Services


Marketing


Operations


Financials

Run it Like a Business
-

How?

7

The 5 key areas of business are highly dependent on
one another and build on each other...

Run it Like a Business
-

How?

Target Market

Products & Services

Marketing

Operations

Financials

8

When you
run it like a business,

it isn’t enough to
know

your
target market
, you need to
understand

your target market as well!

Run it Like a Business
-

How?

Target Market

Products & Services

Marketing

Operations

Financials

9

When you
run it like a business,

you recognize
Products & Services

must meet customer needs,
will evolve, and need to be competitive.




Self Support



Knowledge Management



Chat



Etc...


Run it Like a Business
-

How?

Target Market

Products & Services

Marketing

Operations

Financials

10

When you
run it like a business,

the management
team must be able to articulate two essential aspects
of
marketing
:




Value proposition



Position Statement

Run it Like a Business
-

How?

Target Market

Products & Services

Marketing

Operations

Financials

11

When you
run it like a business
,
operations

are
where profit margins come into play…therefore, it is
essential that you define and “perfect” your core
business processes!

Run it Like a Business
-

How?

Target Market

Products & Services

Marketing

Operations

Financials

Yes
Yes
No
No
No
No
A
Yes
No
No
Yes
Yes
Yes
Core Business Processes

12

When you
run it like a business,

business

financials


are understood to be very different from “performance
measurements.”

Run it Like a Business
-

How?

Target Market

Products & Services

Marketing

Operations

Financials


0


10


20


30


40


50


60


70


80


90


1st Qtr


2nd Qtr


3rd Qtr


4th Qtr

Thank you!