Web 1.0, 2.0, and the Up-and-Coming 3.0

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5 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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Benjamin Li

Roger Liu

Web Technology Paper


Web 1.0, 2.0, and the Up
-
and
-
Coming 3.0



The Internet, or World Wide Web, has gone through unforeseen
revolutionary changes that drastically affected everyday life, culture, and
business on a global scale.
Since the mid
-
1990s, with the introduction of the
Internet, innovations from electro
nic mail and instant messaging to Facebook and
Amazon.com have changed the world. Internet use, online networking, file
sharing, etc. have all become ubiquitous, everyday a
ctivities that were once
unimaginable. The evolutionary path of the Internet can be generally separated
into three movements: Web 1.0, Web 2.0, and Web 3.0. In the following
paragraphs, each movement will be defined, described, and have its relevancy
expla
ined.


Web 1.0 was the initial, rudimentary movement. The Web developed as a
medium designed to present information to consumers, essentially online
brochures. Instead of the uploading abilities and user
-
generated content of the
modern Internet, Web 1.0 wa
s merely an online book, menu, or brochure that
everyone could access for information. Web 1.0 technology is focused on
presenting information to the public.
Essentially, Web 1.0 was a rudimentary,
static, and non
-
interactive platform.


What we know as the

modern
-
day Internet began with Web 2.0. Whereas
Web 1.0 was static and non
-
interactive, Web 2.0 focused on
interactivity, user
participation, and shared content. Web 2.0 gave rise to social media, blogging,
and online communities, among many other things.

Perh
aps
a quote from Tim
Berners Lee, the inventor of the Internet itself,
best described the phenomenon:
Web 2.0 is “read/write web.” To explain, Web 1.0 allowed only a “read web,”
where desktop users access the I
nternet only to read and access informati
on.
Web 2.0, by contrast, allows users to comment, upload pictures, share files,
hence the phrase “read/write web.” A perfect example of the transition from Web
1.0 to Web 2.0

is the evolution of online encyclopedias. For example, a Web 1.0
version of an o
nline encyclopedia would be Britannica Online, an online database
written and authored by a select group of qualified authors
and editors, only
available to the public as text to read. A web 2.0 version of an online
encyclopedia, in contrast, would be some
thing like the worldwide phenomenon
known as Wikipedia. Web 2.0 capitalizes on user generated content, a “collective
intelligence,” if you will. Wikipedia is an online en
cyclopedia written by everyday
I
nternet users, and contains information able to be edi
ted by anyone with access,
at any time. The premise of Web 2.0 offered endless possibilities


social
networking,

blogs, web applications, etc. thematically linked by interactivity,
collaboration, user
-
centered design, and information sharing, all of which

culminated in

dominating billion dollar companies today
such as Facebook and
Google.


As Web 2.0 evolved, the int
eractivity and user
-
centered design has
expanded and developed. Sites like Amazon.com, or Last.fm, operate on
platforms that constantly learn
users’ tastes and habits, and offer unique
experiences for each individual user. For example, someone who likes to
purchase books on Amazon.com would have their attention directed to similar
titles, bookstands, glasses, etc. Someone who likes to purchase v
ideo games are
redirected to other video games, video game consoles,
console controllers, etc.
Internet experiences become individualized and catered for each user. Web 3.0
is the culmination of this process. People speculate that Web 3.0 will do
everythin
g for you. It will be like having an online secretary who knows what you
like and what you want. But there is no need for speculation


the World Wide
Web is already on its way to becoming such a phenomenon.