Tomorrow's Library - Department of Planning and Community ...

noiseboliviaΑσφάλεια

5 Νοε 2013 (πριν από 4 χρόνια και 3 μέρες)

81 εμφανίσεις

Tomorrow’s Library

Response ID:

534

2. Personal Details


1. First name

Michael


2. Surname

Byrne


3. Email

michael.byrne@maribyrnong.vic.gov.au


4. Council or Regional Library Corporation
represented

Maribyrnong City Council


4. Collections, Resources and Programs


5. Which of the challenges outlined for collections, resources and programs will most affect
your library service over the

next five to ten years? Are there other challenges
that are not
listed that affect your library service?


INVESTMENT IN COLLECTIONS

The purchase and development of collections is a significant financial cost to Maribyrnong

City
Council. Funding for collections is provided through our Capital Works Program

and is recurrent,
annually. In 2006/07,

Maribyrnong City Council contributed $410,000 to the development of
collections and this figure has grown to $700,000 in the

2011/12 budget with a total five year historical
spend of $2.36 million towards collection
s. Maribyrnong City Council anticipates

our expenditure in
collections will grow by 5% annually with a forecast spend of $3.868 millions in the coming five years
and

$8.804 million over the coming ten years. This demonstrates that the collection developmen
t is a
significant financial impost to

Maribyrnong City Council. STANDARDS build and review their
collections. At present, there are effective industry standards

and policy documents that guide library
staff to make decisions about their collections. Colle
ctions are also considered against

borrower
requests, usage statistics, emerging trends, census data and budgets available. While these tools are
useful, we need

to be more strategic and analyse collection more robustly. This should be undertaken
through t
he development of annual

collection plans for each individual collection held by a library
service.


LOTE

Maribyrnong Library Service provides extensive

resources in community languages. We also make
every effort to employ staff who are multi
-
lingual in
such languages to

enhance service delivery and
enable the cataloguing of LOTE resources.


PROCUREMENT

Maribyrnong Library Service

supports the development of collaborative purchasing projects to provide
book and electronic resources (shelf ready) to publ
ic

libraries across Australia. We also believe all
stakeholders should advocate for publishers and supplier to provide public

libraries with improved
access to electronic resources.

PROGRAMS

Programs run for children, teenagers and adults are a

feature o
f our library service. Our children’s
programs, seniors programs, IT learning sessions, multicultural celebrations,

reading promotions and
guest speakers talks are well patronised. Participant feedback is consistently positive. And our events

and programs
are an important part of Maribyrnong’s commitment to community events, programs
and festivals. Maribyrnong

City Council envisages that program delivery will continue to be core
business for Maribyrnong Library Service in the coming

five to ten years.


RFID

The most significant improvement to library operations in the coming five years will be the

implementation of Radio Frequency Identification Data (RFID) technology. This will greatly automate
and speed up the

handling of returned stock and free staff

up to concentrate on customer service and
program delivery.


OUTREACH

Maribyrnong Library Service sees outreach over the next five years to continue to be delivered
through staff visiting the

community in their homes, retirement villages, nursing homes,
community
centres and for children, at schools, kindergartens

and centres. We do however predict, that in ten
years time, this will shift from library staff reaching out through physical

visitation to the community
accessing the library through web technol
ogy and e
-
devices. This is due to the technologically

savvy
touch generation (children and teenagers) who are immersed in technology from the time they are
born and baby

boomers who have embraced computers, particularly the internet.


6. What is your libra
ry service implementing or planning to implement to meet these
challenges? What assistance is

required to meet the challenges?


INVESTMENT IN COLLECTIONS

The challenge for Maribyrnong City Council is to keep abreast with the expenditure required

to
mainta
in and develop our library collections year in year out. Especially against competing capital
needs of the city in many

strategic and operational areas. Continuing financial contribution from the
State Government increasing with CPI is required to

enable M
aribyrnong City Council to maintain its
ongoing funding of library collections.


STANDARDS

Library staff responsible

for collections need in the future, marketing oriented, product management
and planning skills to effectively develop collections

plans.
This is compounded by library staff who
often have combined operational and customer service roles which make it

harder for them to find the
time to plan and then implement short term and long term strategies around

their collections. At

Maribyrnong
Library Service, we are now working to embed more sophisticated collection planning
and management

processes into the way we manage our collections. We aim to introduce annual
collection plans that examine each individual

collection, not just the age and c
ondition of the collection
as a whole. This will require each individual collection being examined

and planned according to its
strengths and weaknesses, needs of the target audience, how it is merchandised (face out, spine

out
or combination of both), pro
duct signage, how it is listed in the library management system and
identified physically, how

much stock is held, targets for growth or downsizing, selection guidelines,
purchasing schedule, maintenance schedule and key

suppliers terms and discounts. The
collection
budget can then be effectively apportioned to each collection based on a much

wider intelligence.
Maribyrnong Library Service offers over ninety individual collections and to create individual collection
plans

requires resourcing to develop and
implement. The challenge for Maribyrnong Library Service is
to grow our workforce to

enable us to complete this important body of work annually and do it
effectively. Another challenge is provide our staff with the

skill set to better plan and manage our
c
ollections for what we need to deliver today and in five to ten years as well. This is even

more
important with the emergence of technological products such as e
-
books, e
-
sound books, mp3 files
and the pending

obsolescence of CDs and DVDs which are current
ly, the most popular resources
being borrowed by Maribyrnong Library

Service members. The main challenge for Maribyrnong
Library Service however, is to develop collection development and

planning tools and embed them
into our strategic and operational proc
esses. Maribyrnong Library Service is working over the

coming
1
-
2 years to develop collection development and planning tools. However, an industry working group
to collaboratively

oversee the development of a collection development framework and its
implem
entation would be of great assistance.


LOTE


The challenges for Maribyrnong Library Service are in the lack of resources available for purchase in
emerging languages and

the high costs relating to making LOTE resources shelf ready. A system of
collaborat
ive purchasing and processing of LOTE

resources (particularly in cataloguing) would be
positive step forward.


PROCUREMENT

The challenge is to acquire shelf ready

products customised to our processing standards at a
competitive price. An industry commitm
ent to continue with the

Procurement Australia tendering
process would be of assistance to Maribyrnong Library Service.


PROGRAMS

Maribyrnong

Library Service faces a number of challenges relating to programs. To run successful
programs, we need to have s
uitable and

flexible space in our libraries. Often, programs are run in
tight, restricted spaces where collections are held. Programs are also

held in meeting rooms which
are removed from the open public area and not appropriate for most programs. Librarie
s of the

future
need to create stand alone break out spaces within the library floor to run programs without
compromising visitor access

to collections and seating. The lack of flexible space in our libraries also
makes it challenging to run computer class
es. When

classes are run, we have to close access to our
bank of computers set for casual internet use and printing. More flexible and

open space on the
library floor will enable computer classes to run without compromising causal computer use. In
addition
,

the coming five years will see e
-
books grow in popularity. Maribyrnong Library Service will
increase their offering of e
-
books

during this time and with it, will come a demand to train the
community to use e
-
book readers. We need to be ahead of the

times

and skill up our staff in
understanding e
-
book technology and products, using e
-
book readers and developing programs

to
educate our community in using this new technology as well. This will place increasing pressure on
our staffing and

technology costs. A
n industry focus on developing and running e
-
book training
programs based on e
-
book knowledge and

using hand held and reader devices would be a great first
step.


RFID

Maribyrnong Library Service at present, does not have

RFID technology in place. However
,
Maribyrnong City Council acknowledges that RFID is a necessary operational requirement

for its Library Service in the coming five years. The aspiration to implement RFID posses a
considerable financial challenge for

Council. Introducing RFID will require

a substantial financial
investment, not only to purchase and install RFID, but to

reconfigure its library buildings to
accommodate RFID capability. This is compounded by the recurrent costs associated with

tagging of
stock needed to run RFID technology. M
oreover, as RFID becomes a standard part of library service
operations, it

will require additional capital works funding over the next ten years to upgrade systems,
hardware and again, further configure

our library spaces. Another significant challenge for

Maribyrnong Library Service will be the impact on staff. We see RFID being

introduced initially at
Foostcray Library which is one of the busiest libraries in the State. Footscray Library can physically

accommodate RFID and staff primarily working there wi
ll gain a significant improvement in their
working environment. Our

other three branches will find it difficult to incorporate RFID into their
building without substantially compromising space. This

will lead to a differentiation in the working
practices a
nd work experience for staff at one branch working with RFID and staff at

another
branches working without it. Moreover, there will be variations in customer service provided to the
community

between library branches with RFID and those without it. Staff w
orking in an RFID capable
library will be able to spend most of

their time working with library members and visitors on the floor.
Conversely, staff working in a library without RFID, will have

to spend a substantial amount of their
time undertaking operat
ional processes behind the service desk that are removed when

RFID is in
place. Maribyrnong City Council proposes that additional State Government funding be made
available to support

the introduction of RFID technology over the coming five to ten years. T
his could
be made through a dedicated RFID grants

scheme and/or extend the parameters of the Living
Libraries Infrastructure funding program to enable Councils make

submissions where building
changes are required to adopt RFID. A strategy to assist library

services to cope with the additional

financial burden brought on by RFID is a state wide collaborative scheme for purchasing RFID tags.


OUTREACH
.

In the

coming five years, Maribyrnong Library Service will continue to meet the growing demand for
children
’s based outreach to run

internally within our libraries and through external visits. As a result,
continuing support of reading and literacy programs such

as the Premier’s Reading Challenge is
recommended. We anticipate the same will continue for outreach

to adults, primarily

those unable to
leave the home. The greatest challenge for Maribyrnong Library Service will be to keep abreast with
leading

edge web technology. The challenge lies in two parts. The first relates to public libraries
needing to create
leading edge web

portals that are dynamic, sophisticated and interactive. This
requires ongoing financial investment both to have the right web

infrastructure in place and the IT staff
having advanced web technology, communication and content management sk
ills.

Moreover, there
does exist, the opportunity for Maribyrnong Library Service to meet an untapped demand for home
library

services. We believe there are people unaware of our home library services and would benefit
greatly from having access.

These seg
ments include baby boomers now in retirement, residents from
a multicultural background and people who are

temporarily unable to leave their home due to injury or
infirmity. The challenge for Maribyrnong Library Service is to run the

home library service b
etter
through improved work practices and/or using volunteers, primarily those who are bilingual.


5. Library Buildings


7. Which of the challenges outlined for library buildings will most affect your library service
over the next five to ten

years? Are
there other challenges that are not listed that affect your
library service?



NEW LIBRARY BUILDINGS FOR THE NEXT FIVE YEARS

The five year outlook for Maribyrnong City Council is to develop

a new library in Braybrook and
redevelop Yarraville Library. Bray
brook A library is a key part of our strategy to begin to break

the
cycle of disadvantage in Braybrook. It would make a big difference in a community with low levels of
income and literacy.

52% of Braybrook households have no internet connection, compared
to around
32% of the general population in Victoria.

Braybrook is a community where residents cannot easily
make their way to one of the existing libraries in Maribyrnong. 21%of households in Braybrook do not
own car. Many of those that do find the cost of

petrol prevents all but essential travel. Public

transport
is ineffective, and is impractical for many of the single parent families in Braybrook. The answer is a
truly local facility

that most residents can reach on foot if necessary. A local library wou
ld literally open
up a new world of literature, discovery and

learning for our community. More broadly, libraries are part
of the glue that holds communities together. We know from our

existing facilities that they help social
inclusion, strengthen communi
ties, promote health and support the development of

literacy and life
long learning. These are benefits that the community in Braybrook desperately needs. In particular, a
library in

Braybrook would be a practical way to boost literacy in the early years
and provide greater
support for families with young

children who are beginning their formal education. Simply put, for
some of our low
-
income families, having a library means

that their children will have books. Yarraville
The future of Yarraville Library
is being considered within the redevelopment of the

Bradmill site
located in Francis Street, Yarraville. The Bradmill project will create a new residential community and

neighbourhood activity centre and the developers have offered to include an 800 square

metre library
as part of the

redevelopment. This will also include a peppercorn rent free period of 25 years for the
Library Service. The Bradmill project is

currently at the design stage.


NEW LIBRARY BUILDINGS FOR THE NEXT FIVE TO TEN YEARS

Extending
our outlook five

to ten years ahead, our challenge is to replace Maribyrnong Library with a
new, contemporary building. Currently, the building

is in poor physical condition, is too small in size
making it unable to meet demands for collections, programs a
nd seating and

could be better located.
The challenge for Maribyrnong City Council is to undertake a feasibility study to select the right
location

for the library in Maribyrnong, the fit for purpose configuration, co
-
location possibilities,
staffing requi
rements and cost

implications.


REDEVELOPMENT OF EXISTING LIBRARIES

Maribyrnong City Council envisages that our most popular

branch, Footscray Library, will need a
redevelopment within the next ten years. Footscray Library completes over 450,000 loan

tra
nsactions
per year making it one of the busiest libraries in the state. The library also undertakes 70% of loans
and visitors

within Maribyrnong Library Service showing how great demand is for library services from
the residents of the Footscray and

its su
rrounds.


8. What is your library service implementing or planning to implement to meet these
challenges? What assistance is

required to meet the challenges?



NEW LIBRARY BUILDINGS FOR THE NEXT FIVE YEARS

Braybrook Maribyrnong City Council has placed the

Braybrook

Library project as its top priority for
new Capital Works funding for 2012/13 and is confident that it will be in a position to build

the new
Braybrook Library by 2014. Our success hinges on our application under Round Two of the Living
Librarie
s

Infrastructure Program 2011
-
12. Yarraville See response to Question 7.


NEW LIBRARY BUILDINGS FOR THE NEXT FIVE

TO TEN YEARS

The challenge is to acquire the substantial capital required to build the new Braybrook Library and
new

locations and buildings

for Maribyrnong and Yarraville libraries. The continuation of the Living
Libraries Infrastructure Program

over the coming ten years with a substantial increase in total funding
per project being made available, would be of major

assistance to Maribyrnong
City Council. In
relation to Braybrook, Yarraville and Maribyrnong libraries, there are also extensive

costs required for
fit out, furniture, fittings and merchandising of collections.


REDEVELOPMENT OF EXISTING LIBRARIES

There are three challenges facing

Footscray Library. One is the need for more space. Space to better
allow for ambience, vistas,

circulation of visitors and seating. Space to run an increasing demand for
programs and computers. Space for private and

group study. And space to incorporate R
FID into our
operation. This will require Footscray Library to be extended in size. The

second is to improve the
way our collections are merchandised. Our shelving systems are old and outdated. We need to

introduce new, modern merchandising systems to bett
er store, display and sign our collections.
Thirdly, the library space will

require a complete new fit out especially around the provision of
computer areas, seating, service counters and general signage.

At this stage, Maribyrnong City
Council does not ha
ve any plans to redevelop Footscray Library in the coming five years.

However,
we do aim to review the floor layout and identify ways we can improve in the above areas in the short
term.


OTHER

CHALLENGES

Alongside a major commitment to each library
building is the ongoing need to revitalise and refresh
existing

libraries. Often, this is undertaken in a reactive way by libraries and leads to floor layout,
merchandising systems, service

counters and furniture needing to be reconfigured and replaced
ear
lier than is necessary. Or in most cases, libraries find

themselves compounding their space and
floor organisational problems through lack of sufficient space management and

interior design skills.
We recommend that the State Government develop a fully fun
ded scheme where they employ skilled

space management and interior design personnel to assist libraries manage their space,
merchandising and interior design

decisions for existing, established libraries.


6. Technology


9. Which of the challenges outline
d for technology will most affect your library service over the
next five to ten years?

Are there other challenges that are not listed that affect your library
service?


LIBRARYLINK VICTORIA

Inter library loans are an important and integral feature of our
service delivery at Maribyrnong Library

Service. We strongly support the provision of LibraryLink and DX Courier service to continue for such
services and be funded

by the State Government in the short and long term.


LIBRARY MANAGEMENT SYSTEM

It is impo
rtant that a Library Service

has in place a leading edge Library Management System,
operating system and hardware to deliver a fast, efficient service. In

the course of the next ten years,
Maribyrnong Library Service will require 1
-
2 software and hardware
upgrades and/or

replacements.
WEB The Maribyrnong Library Service web pages (made available through the Maribyrnong City
Council

website) is our online library and our third busiest outlet. Only Footscray Library and West
Footscray Library do more loan and

renewal transactions than our website. The biggest opportunity
for library services in the coming five to ten years is through

web technology and offering its services
through its website. Especially with the pending implementation of National

Broadband N
etwork.


PERSONAL COMPUTING

The offering of PCs for public use enables Maribyrnong Library Service to

promote lifelong learning
and social networking. We see PC services to be a fundamental service offering over the next five to

ten years. What will
change is how it is offered. Maribyrnong Library Service predicts that
considerable and recurrent

expenditure in IT infrastructure, computers and furniture will still be
required in the coming five years. Our Library Service will

still need to make availab
le, stand alone PC
where library members sit at desks in areas dedicated for PC use. Post five years,

we anticipate that
the provision of workstations at desks will be replaced with learning hubs. This will see WiFi come to
the

fore. More library visitors
will use their hand held devices such as smart phones, ipads and
tablets.


E
-
RESOURCES

Maribyrnong Library Service has recently introduced online information resources and e
-
books in lieu
of hardcopy materials.

We see this shift continuing as the supply o
f electronic information grows and
the supply of hardcopy information diminishes.



TECHNOLOGY PLAN

To continuously improve our IT infrastructure and services and keep abreast with the latest

technological products, it is imperative that Maribyrnong Libra
ry Service develops an IT Strategic Plan
every three years. The IT

Strategic Plan will help review our technology situation and consider our
technology needs in line with our Library Plan. The

strategy will also identify our technology
requirements and doc
ument how we design, configure and apply our technology.

Once the new
technology is in place and accessible, it is rolled out and training of staff undertaken.



10. What is your library service implementing or planning to implement to meet these
challenge
s? What assistance is

required to meet the challenges?


LIBRARY MANAGEMENT SYSTEM

The challenge is to acquire the funding to achieve the need cycle of capital costs to have a

leading
edge library management system in place. In the short term, Maribyrnong
City Council has provided
the Library Service

with the budget to upgrade our Library Management System in 2012/13.


PERSONAL COMPUTING

The challenge for

Maribyrnong Library Service is to be able to change our physical space from hard,
static workstation
delivery to pods

disseminated throughout the library space. This will require robust
WiFi and more electrical power points scattered over the

library floor in spaces so visitors can work
individually or in small group settings using their own hand held dev
ices and

laptops. An additional
challenge will be to move staff skills and knowledge from MS Office and internet based tools such as

email, sharing photos and online retail to a social media landscape involving networking,
downloading, publishing, sharing

content, discussion and gaming. Currently, Maribyrnong Library
Service is still committed to providing physical spaces with

stationery workstations. We have
introduced WiFi as the first step in the transition to the learning hub.


E
-
RESOURCES

One of

the
key challenges that emerge from these evolving technologies will the pressure placed on
staff to educate library members in

understanding and using these products. Another challenge is
ensuring publishers open access to e
-
resources at cost effective

prices

and/or come with less
restrictions. The offering of online resources such as e
-
books is new to Maribyrnong Library

Service.
So our focus in the short term, is to embed resources such as e
-
books into our collections, promote e
-
resources to

the community an
d train our staff in understanding how e
-
resources work and
transferring this to the knowledge of our library

members. As a result, Maribyrnong Library Service
would benefit from a state
-
wide e
-
book training initiative and a state
-
wide

marketing campaign
p
romoting e
-
books and how they work to the Victorian community.


TECHNOLOGY PLAN


The challenge

is to have the resources and expertise to develop our IT Strategic Plan following the
completion of our next Library Plan 2014
-

18 due for completion in June
2013 and in readiness for
Council’s corporate planning and budgetary processes 2013/14 and

thereafter.


7. Service Delivery


11. Which of the challenges outlined for service delivery will most affect your library service
over the next five to ten

years?
Are there other challenges that are not listed that affect your
library service?


WORKFORCE

Workforce planning and development is a challenge for public libraries. Maribyrnong Library Service

recognises that the way we will be working in five and ten year
s time will continually change. We see
skills such as strategic

planning, marketing, web development, social media, space management,
business analysis, stakeholder engagement and

training becoming necessary skills to have in your
library structure. This i
s on top of existing, traditional skills such as

customer service, cataloguing,
programs, library operations and information services. Due to this, we need to either grow the

size of
our organisation and/or build these skills within our workforce.


BEST V
ALUE

Best Value In 2013, Maribyrnong Library

Service will undergo Best Value as part of the Council’s
continuous improvement program. This will include strategic planning,

benchmarking, customer
surveys and value for money considerations. Best Value will
consider how best Maribyrnong Library

Service will deliver its collections and services and the work processes and practices that underpin it.
This will create an

opportunity to develop newer and smarter ways of working.


MODEL OF SERVICE / OPERATION OF S
ERVICE

Maribyrnong City Council envisages that we will continue to operate our Library Service as a single
Council run organisation

over the next five to ten years. We believe we have achieved the right
economies of scale and with the future introduction o
f

Braybrook Library, will have our libraries
strategically and geographically well positioned across the municipality. In addition,

recent community
surveys have revealed that our community regards Maribyrnong Library Service very highly. We
believe

runnin
g our Library Service in its current model will ensure we maintain this high level of
community satisfaction.



MEMBERSHIP

One of our key marketing strategies is to grow our membership. Membership of Maribyrnong Library
Service

as at April 2012 is 29,529.

With a total resident base of 72,896 (ABS June 2010),
Maribyrnong Library Service has captured

40% of our community. We believe there is significant
scope to increase this figure especially with many new residential

developments planned for
Maribyrnong, e
specially in Footscray in the coming five years.


CHANGING NEEDS OF OUR

COMMUNITY

There are a number of social factors that will impact on public libraries in the coming years. One is the
ever

growing baby boomers. Maribyrnong Library Service expects bab
y boomers to place
considerable pressure on our service as

many Maribyrnong residents retire, have more disposable
time and the Library Service becomes a more important recreational

outlet. A second issue is work
life balance. More Maribyrnong residents
are seeking to improve their work life balance. We

anticipate
people will turn to the library more in the future as they seek a place to relax, read and access social
media. Parents

will also use more of their non work time by visiting the library with the
ir children.
Another is the expense of living. Living

expenses are an ever growing concern for our residents and
the Library Service is one of a few places they can visit and spend

time without adding to their cost of
living. The changing world demonstrate
s that Maribyrnong Library Service needs to

undertake regular
analysis of the needs of our community. Council will continue to survey our community to best
understand

library associated needs and implement as best we can.


SELF SERVICE

While the self
checking out of resources by borrowers

has been around for over fifteen years, our
customer service delivery relies solely on staff positioned at service desks.

Maribyrnong Library
Service envisages that the self service checking out of resources will expa
nd in the future to an extent

much greater than we have at the moment. This is even likely given that the fast moving consumer
goods sector is moving

even more towards self service checkout and the introduction of RFID
technology. This freeing up of staff
from manual

processes of book returning and lending will enable
public libraries to shift staff away from the barrier of service counters and

to closer proximity to visitors
on the library floor. It may also enable the redeployment of staff to other custom
er service areas

of
need such as program delivery and IT support.


OPENING HOURS

Over the past few years, Maribyrnong Library Service

has been increasing opening hours at
Maribyrnong, West Footscray and Yarraville Libraries to meet growing demand. As of

January 2013,
Maribyrnong Library Service will increase opening hours at Maribyrnong Library by 8 hours per week
and

Yarraville Library by 30 hours per week due to Council’s recognition of equity and access across
the municipality. The coming

five to ten y
ears will see Maribyrnong Library Service seek to increase
hours at the three branches all day on Saturday and on

Sunday afternoons. At present, these
branches close at 2.00 pm on Saturday and are closed on Sunday. This will place further

financial
pressur
e on Council to implement the extension to weekend hours.


LINK TO VICTORIAN PUBLIC LIBRARIES 2030

PROJECT

In 2010, Victorian public library managers identified the need for a strategic foresight initiative to
consider the role

and nature of Victorian pu
blic libraries in 2030. This has led to the formation of the
Victorian Public Libraries 2030 initiative run

by the State Library of Victoria. Maribyrnong Library
Service recommends that the Ministerial Advisory Council on Public

Libraries considers this wo
rk
being facilitated by the State Library of Victoria as it moves forward.


12. What is your library service implementing or planning to implement to meet these
challenges? What assistance is

required to meet the challenges?


WORKFORCE

Maribyrnong Library

Service is currently acquiring these skills (see listed in Q.11
-

Workforce) through
staff

development as well as using grants and initiatives funding to bring these skills in as needed. An
example, is using consultants

to develop our Library Plan which i
s being funded by the State
Government’s Local Priorities grant. During this, we aim to

transfer such skills to our team to build our
capability. Maribyrnong Library Service also plans to review our staff structure in

the coming year in
order to better ali
gn our workforce to the skills we need to run a vibrant, contemporary and efficient

organisation. Another challenge is having the leverage to convince tertiary institutions to add these
relevant skills to the

forefront of their educational curriculum for i
nformation management.


BEST VALUE


Maribyrnong Library Service believes that

ongoing and regular organisational reviews are important if
public libraries are going to continue to improve and grow. We

believe Tomorrow’s Library should
encourage the ongoi
ng revitalisation and realignment of library services to keep abreast of

change
and community needs and expectations.


MEMBERSHIP

The challenge attracting new members lies in developing new

and sophisticated means of
communicating with non users and our
diverse community.


CHANGING NEEDS OF OUR

COMMUNITY

The challenge is to have the resources and skills to undertake this level of quantitative research and
analysis.



SELF SERVICE

The challenge for Maribyrnong Library Service is to implement a self serv
ice strategy while at the
same time,

needing resources for building upgrades, merchandising units, RFID, technology and
programs.


OPENING HOURS

The

challenge is to meet the demand for more opening hours by justifying a funding extension to the
Library
Service’s operational

budget.


8. Conclusion


13. Is there anything else that you wish to add about the challenges facing your library service
that has not been

covered?


The greatest challenge facing our library service is how to extend it to residents i
n Braybrook. We
have in recent years pursued

various funding alternatives to build a library in Braybrook, including a
current application under Round Two of the Living

Libraries Infrastructure Program 2011
-
12. In this
submission we introduce and explain t
he reasons why Braybrook needs a

library. Location and
Development Braybrook is bounded by Duke Street to the west, Ashley Street to the east, Sunshine
Road

to the south and the Maribyrnong River to the north. Originally settled as a pastoral area, by the
early twentieth century it had

grown as an industrial centre. In recent years, former factory sites have
been reclaimed as residential subdivisions. The most

recent large
-
scale development of this kind was
the transformation of the former RAAF depot “West
Base”, which in the 1990s

became a business
park, with some residential development. Today Braybrook has large numbers of public housing and
has

recently become a primary place of resettlement for newly arrived migrants. Braybrook’s
Population and Growth T
he 2006

census recorded Braybrook’s population as just over 7000 people.
Today, Braybrook has the highest average household size

in Maribyrnong. Its population is younger
than the rest of the municipality with significant numbers of young families with pre
school

and teenage
children. Braybrook’s population is set to grow, and will continue to be young. It is estimated that by
2021

the population of Braybrook will have grown by more than 2000 people and will include an extra
960 households. By 2031, it

is fo
recast that Braybrook will be home to more than 10,600 people. The
most significant growth will be in the younger age

groups, namely 0
-
17 years and 35
-
49 years.
Disadvantage in Braybrook For many years, Braybrook has remained in the top

rankings on all
rel
iable indicators of disadvantage including SEIFA, Vinson, Burden of Disease, and more recently
the

Australian Early Development Index (AEDI). Rates of disability and unemployment are high
compared to the rest of the

western region. Braybrook has a higher n
umbers of recipients of
Centrelink payments, across all categories, compared to the

western region and neighbouring local
government areas. Responding to Disadvantage in Braybrook Maribyrnong has

recently devoted
significant time to measuring disadvantage
in Braybrook, to help us in the process of developing
appropriate

responses. These will require support from the three levels of government, working
closely together. Braybrook is one of the

fastest growing suburbs in Victoria, yet the recent boom of
socia
l and economic growth in Melbourne’s West has not improved

indicators of disadvantage in
Braybrook, which is a suburb with serious economic problems. It has twice the number of low

income,
single parent families of any other suburb in Victoria, high number
s of residents dependent on public
housing, a

distinct lack of community facilities and levels of unemployment well above the national
average. A lack of community

infrastructure is contributing to weaker educational results, worse
health outcomes, lower p
roductivity and higher

unemployment Braybrook, compared to elsewhere in
Victoria. No single intervention will stop the current cycle of

disadvantage; Braybrook needs co
-
ordinated investment by all levels of government to bring about genuine improvements

Ma
ribyrnong is
focussing on five key priority areas for Braybrook:

• Support in the Early Years

• Developing Capacity through

Learning and Development

• Providing Spaces and Places to Improve Health and Wellbeing

• Supporting Residents into

Training and
Employment

• Re
-
establishing Pride in Braybrook.


It is the first of these key priority areas


Support in the Early

Years


that is linked to our goal of a
library in Braybrook. The Early Years in Braybrook Few factors are as important in

overcoming
dis
advantage as completing school education, and it is generally agreed by educators that ensuring
the best

possible start to education is critical in ensuring educational success. Supporting children in
the years before formal education

greatly increases the
ir chances of a successful transition to school
and better learning outcomes when they are there. A number

of measures relating to children in
Braybrook, especially those in the early years of their education, show that there is much

room for
improvement.
The Australian Early Development Index (AEDI) is a population measure of children’s
development as

they enter school. It measures vulnerability across five domains: • Physical health
and wellbeing

• Social competence



Emotional maturity

• Language and cognitive skills

• Communication skills and general knowledge.

Results from the 2006

AEDI indicate that 52.8% of children in Braybrook are identified as vulnerable
in one or more domain (compared to 22.5%

across Australia), and 34.7% are i
dentified as vulnerable
on two or more domains (compared to 11% across Australia). The

2009 AEDI results show
improvement, however they also confirmed that children in Braybrook remain more vulnerable than

children across Victoria in all domains, with the
exception of emotional maturity. The AEDI results in
2011 showed no

improvement and declines in some results. The proportion of children identified with
vulnerable ‘Communication skills and

general knowledge’ increased to nearly 20%. These results
show tha
t children in Braybrook are less well
-
prepared for school

compared to their peers across
Victoria. This in turn translates into academic results that are also less than those of their peers.

The
2006 Best Start results, where children in government schools

in Prep, Year 1 and Year 2 had
reading assessments well

below the average for state schools. These results are mirrored in the
NAPLAN results at Dinjerra Primary School, which is the

only state primary school in Braybrook. In
2009 and 2010, Dinjerra’s res
ults were below average in Year 3 and Year 5 in all

domains (reading,
writing, spelling, grammar and punctuation, numeracy). Cumulatively, the results show that Dinjerra’s

results are declining. Its scores are below all schools in the local area with the e
xception of Sunshine
North Primary School,

which has similarly poor outcomes. Most of Dinjerra’s results are also less than
those achieved by similar schools within

Victoria. Educational Attainment in Braybrook The
educational profile for the population of

Braybrook differs from that of

Maribyrnong and shows the
comparative educational disadvantage experienced in Braybrook. In this community, relatively few

children and young people can benefit from their own parents’ educational achievements and
participat
ion. Many parents, and

especially those who are migrants or refugees, have had little
exposure to formal education.

In 2006:

• 13.8% of Braybrook

residents aged 15 years and over had Year 8 as their highest level of education
• 34.2% of residents left sc
hool at Year 10 or

below

• 37.2% of residents had completed Year 12 or equivalent.

In each measure, the Braybrook figures are below that of the

general population in Victoria.
Conclusion We are conscious that this review is being undertaken in two parts.

The first is an

assessment of the current use of Victorian public libraries and future needs, including the use of
emerging technologies. The

second phase will commence in 2012 and will review costs, prioritisation
of library projects and programs, sustai
nability and

levels of funding. In essence, our view is that our
greatest challenge in Maribyrnong is to provide a library service to our most

vulnerable community.
We believe it could be instrumental in addressing disadvantage in Braybrook by supporting l
iteracy
and

improving educational outcomes. Building a library in Braybrook has been a goal for many years.
Maribyrnong has a

longstanding commitment to fund a library, but also needs the support of either the
state or federal government to do so. To

date,

several applications have proved unsuccessful,
including our most recent application to the Federal Government. We

hope that our current funding
application to the State Government, in Round Two of the Living Libraries Infrastructure Program

2011
-
12, will

break this trend. We welcome the opportunity to provide this feedback to the Ministerial
Advisory Council on

Public Libraries. We would be pleased to speak to the Council on any of the
issues raised in this submission, and also to

welcome any members of
the Council to Maribyrnong
should they wish to see our existing library facilities.