Dec 7, 2007
ROADiBROM, Beijing
1
北京大学教授
,
Aubusson Trace Consulting,
前任总裁
, Motorola
研究院(中国)
John C. Chiang, Ph.D. (
姜家齐博士
)
Dr. Chiang has been a Visiting Professor of Department of
Management of Technology, Peking University, School of
Software and Microelectronics, since Feb of 2006. He is also a
Partner of DragonBridge Capital, a US based merchant bank with
China as the prime serving market. With offices in Beijing and
Shanghai, DragonBridge Capital works with rapid growing and
ambitious Chinese companies to compete successfully in the
global market.
Dr. Chiang was born in Beijing, raised in Taiwan, received his
Ph.D. from The Johns Hopkins University in USA, in 1975. He
received his EMBA from Georgia State University in USA, in
1989.
After his academic career at universities in the US and Taiwan,
Dr. Chiang joined Bell Laboratories in 1979, and later had held
progressive technical and managerial positions at Racal
-
Milgo,
Hayes, and GTE, all in the US. Dr. Chiang was Senior Vice
President of Operations at KG Telecom and led the launch of the
first private mobile services in Taiwan, during 1997
-
2000.
Dr. Chiang joined Motorola China in 2000 in the infrastructure
business unit, spearheaded the post
-
WTO strategy, and led its
Applied Research Center receiving CMM 5 certification, the first
in China. He, then, moving to Motorola China HQ, served as
Vice President
-
Motorola Asia Pacific, Inc., and Senior Director
of Strategy and Business Development. Since 2003, he
assumed the role of Director of Motorola China R&D Institute, the
largest R&D presence among multinationals in China, and in
2004, he assumed the role of the founding president of Motorola
(China) Technologies, Limited.
Dr. Chiang has decades of experience in management in high
tech industries in US and in Greater China. He had led several
corporate wide efforts in international technical standards,
regulatory and trade policies, since 1994.
Dr. Chiang is a frequent speaker on technology management,
venture investment, international business management, high
performance enterprises, effective leaderships at universities and
industry forums. He serves as Vice Chair of China Association of
Standards and is on the China Advisory Board of Institute of
Electrical and Electronics Engineers. He also serves as board
member of several other organizations and enterprises.
Dec 7, 2007
ROADiBROM, Beijing
2
Critical Challenges for Value Chains
of
Mobile Digital Convergence
ROADiBROM, Beijing
Dec 7, 2007
John C. Chiang
姜家齐
Peking University
-
School of Software &
Microelectronics
(Partially based on master degree thesis of Ms. Fiona Zhao/
赵文霞
)
Dec 7, 2007
ROADiBROM, Beijing
3
Value Chain for
Mobile Digital Conversion
The Traditional Mobile Value Chain
•
Mainly in consumer/ender user applications
•
Mobile carrier based business practice is the key
Dec 7, 2007
ROADiBROM, Beijing
4
Value Chain Trend 1
Operators
SI’s
Platform
Providers
Terminal
Producers
Enterprises
Mobile operators with expanded roles to meet market demand
Advantages
Weaknesses
Rich potential clients and
channel: China Mobile has 1
million enterprise customers
High bargain power
Monopoly
Learning curve for totally
understand customer needs
Coordination capability
System integration and
software development
Dec 7, 2007
ROADiBROM, Beijing
5
Note
:
China Mobile Applications on
Enterprise Mobility
ADC
(
䅰灬楣A瑩潮t䑡瑡⁃敮瑥r
)
MAS
(
Mo扩汥b䅧敮琠卥牶敲
)
Enterprise
SME
Major clients
Foundations
For those who has not OA, ERP,
MIS, mailing system
For those who equipped with OA,
ERP, MIS, mailing system
Solutions
Mobile mailbox
;
Wireless network
;
Mobile sales/logistics;
Mobile OA
Mobile mailbox
;
Mobile finance
;
Mobile Customer Service
;
Mobile OA;
Mobile ERP
Application Platform
provider
Microsoft
Partners, examples
Jobems
——
mobile sales/logistics
;
Aspire
-
tech
——
full network key applications, Blackberry
;
Umpay
——
bank application solutions
;
Leadtone
——
mobile mailbox
Source:
www.chinamobile.com.cn
Dec 7, 2007
ROADiBROM, Beijing
6
Value Chain Trend 2
Operat
ors
SP
SI
Integrat
ors
The
3
rd
Party
SW
developer
s
Enterpr
ises
Increased complexity in value chain
Emerging new integrated service providers
New integrated service
provider: set a platform
integrate & several parts to
a whole solution package.
Make the SP, SI, terminal
providers all enclosed in
this package.
From single linear chain
to circle value chain
Possible earning sources: software royalty
fee; revenue sharing fee
Dec 7, 2007
ROADiBROM, Beijing
7
Challenges for This Trend
Weaknesses
Grow slowly, need a long time to
develop
New business models. Too many
revenue sharing parties.
Partnership model. Difficult to set
operational procedures. Potential
high risk, if failure
Optimistic
:
Win
-
win between operators
and integrators
Win
-
win between integrators
and other providers
Pessimistic
:
Status quo
Broken partnership
Burned customers and
failed business
•
Advantages
Branding effect
Better total customer need
:
Integrate related products
Better operations support:
working with operators, &
other stakeholders.
Dec 7, 2007
ROADiBROM, Beijing
8
Compatibility
Enterprise solutions will have to
consider multinational enterprises
Enterprise solutions, with local
adaptations, with global
coordination
Service provisions, not too
different from the landline
experiences
Key Players
Global perspectives with local capabilities
International Considerations
Who may be better candidates
for this role?
Government Policy for foreign
players?
Brand and capability at
international level
Dec 7, 2007
ROADiBROM, Beijing
9
Knowing customer needs
Technical savvy
Operational excellence to ensure delivering the
promised services
Resources leveraging, reducing low value
development investment
Not too different from the hardware world
Managing Value Chain
-
Fundamentals
Dec 7, 2007
ROADiBROM, Beijing
10
International Considerations
International recognition/brand?
Time limit for delivering?
Division of labors & project management
in multinational settings?
Operational logistics in multinational
environment?
Most important: Success stories and
lessons learned in other parts of the world
Dec 7, 2007
ROADiBROM, Beijing
11
Thanks
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