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12 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

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Mobile Applications


Presented by Ruchith Gunaratne

ruchith@hsenid.com


01
-
Nov
-
2006

Mobile Computing

What is a mobile application ?


An application which resides in the mobile phone or which is
accessed/used by a mobile phone over any channel such as SMS,
MMS, GPRS, Voice, DTMF[Dual
-
tone Multi Frequency

], USSDC,etc.








Mobile application

Why mobile applications ?

1.
To make mobile users life easier.

2.
To increase the ARPU [Average Revenue Per
User]


Increase the ROI

3.
To attract new subscribers

4.
To reduce the churn

5.
To gain a competitive advantage in the market.

6.
To improve the subscriber interaction

7.
To move with the fast growing technology.

Why mobile applications .. [contd]

0G, 0.5G



Radio signaling based communication




-

Half Duplex communication

1G



Analog Communication

2G



Digital communication


GSM

2.5G


GPRS

2.75G



EDGE

3G


WCDMA

4G

-

moving 100Mbits/s , stationed 1Gbits/s
bandwidth


High level network infrastructure of a
Telco


Short Message Service Center


SMSC


Used to enable SMS communication and its VAS


Application Protocols used


SMPP


Short Message Peer Peer


UCP
-

Universal Computer Protocol



CIMD
-

Computer Interface to Message Distribution



Well known brands


Logica CMG


Comverse


Ericcson


Nokia


Seimens



Telco Network Components


Multimedia Message Service Center


MMSC


Used to enable MMS communication and its VAS


Application Protocols used


MM4


Based on SMTP


MM7


Based on SOAP



Well known brands


Alcatel


Ericcson


Nokia



Telco Network Components


Unstructured Supplementary Services

Data

Center
-

USSDC


Used to enable session based interactions


Application Protocols used


CIMD


SMPP



Well known brands


Alcatel


Erricson


Nokia



Telco Network Components


Intelligent Network


IN

/

Billing systems


Used for subscriber billing


For prepaid
-

IN


For post paid


Billing system


Application Protocols used


Proprietary protocols will be used.



Well known brands


Comverse


Erricson


Nokia


Lucent


Alcatel


Logica CMG



Telco Network Components


Types of SMS applications


SMS Banking / Payments


SMS Stock trading / alerts


SMS Chat / Dating


SMS Games


SMS quiz


Ringtones / Picture messages


Topup solution


Mobile applications

Mobile applications


SMS applications



Mobile applications


SMS Banking applications



SMS

SMSC

SMS Gateway

SMPP

HTTP

RMI

Web service

SOAP

Banking Server


: Links can be secured by VPN or Leased lines

SMS connection layer

Bank connection layer

SMS banking

Business logic

SMS Banking Application


Balance Check


Fund transfer


Utility bill payment


Alerts


Types of MMS applications



MMS portals


Greeting cards, music, viedo


Photo album


Mobile bloging


Email applications

Mobile applications

Mobile applications


MMS applications



Mobile applications


Mobile Blogging applications



MMS

MMSC

MMS Gateway

MM7

SOAP

MMS connection layer

Mobile blogging

Business logic

Mobile Blogging Application

Presentation layer

HTTP

WAP

WAP Gateway


Upload photos


Write blogs


Read blogs


Types of GPRS/ WEB/ WAP application



Video/Audio Streaming applications


WAP portals


Ringtone / picture messages download


Mobile banking / stock trading

Mobile applications

Mobile applications


Video Streaming applications



RTSP

GPRS gateway

RTSP

Streaming server


Movies


TV


Audio

Mobile applications


Stock trading application



HTTP / GPRS

FIX

Stock broker


Server


: Links can be secured by VPN or Leased lines

Communication layer

Stock broker


connection layer

Stock trading

Business logic

Stock trading Application


Query stock market


Sell shares


Buy shares


Alerts

Mobile phone with J2ME client


: Link can be secured by SSL or data encryption [3DES , bouncy castle]


Types of Voice applications


Voice Applications


Customer care applications


IVR Banking


IVR topup



Types of USSD applications


Topup applications


Roaming applications

Mobile applications

Mobile applications trends


Mobile banking


Mobile payments


Mobile stock trading


Mobile content


Audios


Videos


Images


Mobile gaming


Location Based services


Mobile services


topup, self care, customer care ,
alerts,




Thank You

ruchith@hsenid.com

http://ruchithg.blogspot.com