Mobile Applications for Development

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12 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Mobile Applications for
Development
3
rd
Euro
-
Africa Cooperation Forum on ICT Research
Helsinki, 8 December 2010
Tim Kelly, Lead ICT Policy Specialist, infoDev / World Bank
Mobile Applications for Development:
Local innovation and technology transfer in action

Why mobile applications?

Creating sustainable businesses in the knowledge
economy

A public/private partnership
--
Finland /
info
Dev / Nokia

Conceived in Finland, Implemented in Africa,

Establishing two regional mobile applications labs in Africa

What else is the World Bank,
info
Dev and their
development partners doing?
Why are mobile applications so important for Africa today?

Mobile already represents the
largest delivery platform for
development applications

e.g., M
-
Pesa in Kenya

No adequate substitutes are
available

mobiles outnumber
PCs by >16:1

Low barriers to entry

Standard
-
based tools are
available free of charge

Market is highly segmented
and localized

industry has
not yet had its “Google
moment”

High export potential

compare with India’s success in
offshore s/w development
Growth of fixed and mobile connections
in Africa, 1998
-
2008, in millions
Source:
ITU World Telecom Indicators Database.
Data Services Driving VAS


Safaricom Data and SMS Revenue Growth, 2008
-

2010



Source: Safaricom



Examples of mobile applications in Action: M
-
Pesa in Kenya

M
-
Pesa has been a phenomenon,
with the subscriber base reaching
13m in late
-
2010

M
-
Pesa provides employment for
around 23’000 agents

M
-
Pesa is driving revenue growth

Key questions:

How to replicate M
-
Pesa’s success
elsewhere in Africa

Did Safaricom steal the market
because of its high market share, or
did its market share grow
because of M
-
Pesa’s success?
Kenya's Success With M
-
PESA


M
-
PESA Usage Trends, 2007
-
2010




Creating Sustainable Businesses in the Knowledge Economy

A public
-
private partnership, launched on Dec 17 2009

Ministry of Foreign Affairs, Finland

info
Dev / World Bank

Nokia

Other partners include Mobile Monday,
Korea ICT4D Fund, MCT Mozambique

Three key areas of focus

Agribusiness

Mobile communications

Innovation, SME creation and
supporting technology entrepreneurs

Three regions

Africa

Asia

Eastern Europe, Caucasus and Central Asia (ECA)
Track 1: Mobile Applications

Regional Mobile applications laboratories

Two labs to be established in Africa, two in Asia and one in
Eastern Europe

Each lab intended to develop between 8
-
10 mobile applications

Lab functions

Training and accreditation

Certification and testing

Competition for Ideas

Replication of successful applications

Mentoring of start
-
ups and SMEs (via incubators)

Repository of knowledge and best practice cases

Consumer
behaviour
research

Facilitating access to finance / access to markets

Mobile social networking

Working with Mobile Monday to extend the model of an
innovation network to extend the reach of mobile applications

Launch of
MoMo
Kampala on 8 March

Launch of
MoMo
Nairobi on 11 March

Other planned launches in Mozambique and Tanzania
East Africa winner: *
iHub
_ consortium (Kenya)

A locally
-
rooted, four player consortium

*
iHub
_ (
Ngong
Road)

eMobilis

University of Nairobi

Web Foundation

Reaching out to the wider region:
AfriLabs

*
iHub
_ and
NaiLab
(Kenya)

Hive Workspace
CoLab
/
Appfrica
(Uganda)

Limbe
Labs (Cameroon)

Banta Labs (Senegal)

What the evaluation panel liked:

Cluster approach, linking private sector, NGOs,
government, universities etc

Well thought
-
out business model and good regional networks

Well
-
funded and well
-
regarded by the tech community

A “fun” space for creativity and innovation

Based on three pillars of entrepreneurship, community and
training/research
South Africa winner:
Meraka
consortium

A
govt
-
supported, four player consortium

CSIR
Meraka

Innovation Hub

Innovation Lab

Ungana
-
Afrika

Sound business model based on partnerships

Business incubators, including
SoftStart
and Smart
Xchange

SAP Research

South African Innovation Network

Makarere
University

University of Cape Town and Bandwidth Barn

What the evaluation panel liked:

Cluster approach, linking private sector, NGOs,
government, universities etc

Existing platforms for mobile development

Mobi4D,
MobiED

Strong management team

Close proximity of main partners

Community online networking
What else is the World Bank and its partners doing?

Mobile social networking activities

Establishing social networking hubs in Nairobi, Kampala, Dar
-
es
-
Salaam
and Maputo, with Mobile Monday

Creating a mobile apps community of practice website

Studying possible ICT interventions in East Africa to benefits SMEs

A joint project between
info
Dev, DFID and
Hivos
, awarded to Excelsior

Stakeholder discussions held in East African capitals

Report to be published and launched in Feb 2011

Working with African Development Bank and AU on strategic use of
ICTs in Africa (
eTransform
Africa)

A set of seven sectoral and two cross
-
cutting studies to be commissioned

Establishing ICT Incubators

New incubators being established in Kenya, Mozambique, Senegal and
Tanzania

Technical assistance on developing a national spatial data
infrastructure in Uganda
Creating Sustainable
Businesses
in the Knowledge Economy