Who we are - Proaxis Corporation

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5 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

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Proaxis Corporation


Here is our sales Pitch…


Utilizing our Proaxis Process™, we have
been making companies successful utilizing
web technology for the last 4 years.


We work with both small and large
companies in B
-
2
-
B and B
-
2
-
C


Chic Kids


Washington Mutual


Straubelstone

Why the Internet


Less Expensive than any other Medium to
advertise


Truly Trackable Results


Easy to change content and much less
expensive


Constant communication with clients via
email and your website


Save valuable employee time (automation)

Every Company Benefits
utilizing the Internet


Any Company Selling Products


Product Catalogs


Ecommerce


Up
-
sell and Cross
-
sell Products


Service
-
Oriented Companies


FAQs


Info
-
Sheets


Online Communication


Informational Selling

What is our Goal? (ROI)


this is why you are
HERE!


ROI can look different for the type of company
you are:


Return on Investment

If you invest $15,000 initially and continue to
invest $3,000 per month how long does it take
to recoup your entire investment and make a
profit? How much money monthly do you
continually make as a profit?

Timeframe to Recoup Initial
Investment


Our Goal when working with a
client is to bring in an ROI
within 6
-
8 months. Some
clients have recouped their
investment within less time and
started bringing in an ROI
within 3 months.


Straubelstone put together a
30k website and paid
approximately $1,000 per
month. They made a 200%
profit ROI in the first year. The
website brought in more than
$150k in the first year of
launching.

Percentage of Sales Generated


Retail store sell as much as 10% of their product online.
Stores like PacSun are selling 15 million dollars a year
online. There is always a much higher profit margin
selling online because of overhead and employee costs.


Service
-
Oriented Companies can generate as much as
20%
-
30% of their business on the Internet. Some
service based companies are solely Internet based.

If you are not making substantial profits
on the Internet you are most likely
doing something very Wrong!



People don’t know how to truly utilize Internet
technology to make money


Where and How you Advertise


How you are using web technology

The Two Important Aspects of
ROI on the Web

The Nuts and Bolts

Where and How you Advertise


Know How to Advertise


Pay for Performance


Contextual Marketing


Email Campaigns


Search Engines


To make money with the internet, your online
advertising is very important. We already
assume you have a strong print and mail
campaign.

Know How to Advertise


When purchasing online advertising you must know Who
your audience is, how will they find you online, how
much will it cost you, how many people will you convert
to a sale, how many people will purchase from you
again.


Overture has a great tool to track Words and key
phrases and their potential cost per click. (we offer a
service to help you find the best phrases for your
business)


Make sure you have tracking in place on your website.


Run the demographics for your purchasing clientele to
purchase email lists according to your selection.


Run the calculations of how much you must spend, how
much traffic that will bring to your site, the average cost
of your product or service, the life
-
time value of your
customer.

Pay for Performance


If you want one of the safest and the most effective
online marketing strategies, it is Pay for
Performance. Some companies receive as high as a
50% ROI on Advertising (Initial investment plus
50%).


Google


Overture


Kandoodle


Contextual Marketing


There are 2 types of contextual marketing:


Direct Contextual Marketing


MSN, Yahoo, WebMD, About, etc. Will run generalized
ads on their home pages. These type of campaigns
cost a lot of money but generate thousands if not
hundreds of thousands of hits.


Pop
-
Up Contextual Marketing (Trojan Horse
Technology


Gain, Wenu)


These are not the annoying pop up windows that you
accidentally run into and cannot get rid of.


These ads can Pop Up, Pop Under, Run on the side, Run
in the middle, top or bottom.


These Ads can be flash, animated, or straight html.


You can run these ads on certain search phrases on the
Search Engines, they can be run on a competitor’s
website or on any other site you desire.

Email Campaigns


Emails are still very powerful even with all of the
spam issues. Opt
-
in Email campaigns can generate
massive amounts of qualified traffic.


Email Lists can be purchased with the same
demographic information as direct mail lists.


BE CAREFUL!


If done right email campaigns can
be very successful and help make lots of money
and valuable lifetime clients. If done wrong you
can have your website shutdown, lose your email
privileges on the Internet, etc. Have a professional
help you. Email campaigns are definitely worth the
effort, but they must be done correctly!

Search Engines

The reason this is the last slide on Advertising is because of the cost
benefit of Natural Optimization


Search Engines are still the best online
advertising but things have changed
dramatically.


First gather your marketing data.


Second, run pay
-
per
-
performance
campaigns until you find the successful
keyword phrases. You will do this to wisely
spend your budget on Search Engines
Optimization.


Have a full
-
time person work on Search
Engine Optimization or Contact a specialist

How you are using Web
Technology


Website Layout


Email Newsletter


Tracking


Ecommerce


Updated Content

If your website does not convert Traffic to Sales


then you are doing all the work for Nothing!

Website Layout


"Thirty
-
five percent of online shoppers who experienced
problems on a particular site left that site for another,
our study revealed. Given high customer
-
acquisition
costs, e
-
tailers can't continue to lose one of every three
consumers and expect to survive.
-

internet.com


“A whopping 65 percent of the 1,100 U.S. Internet users
that were surveyed won't patronize a poorly designed
site


even that of a favorite brand


and 30 percent
reported that Web site design is more important than a
great product. “


internet.com

You must have a good looking, functional,
easy to navigate website!

Email Newsletters


Communicate. Can we say anything else.


Consumer
-
based websites: birthdays,
anniversaries, special occasions, holidays.
Offer Coupons. Offer specials. Offer
programs. It’s FREE. Every month your
customer should receive an email from you!


Service
-
based websites: press release,
latest news in your industry, how to help
them______, informational selling. It’s
FREE. Every month your customer should
receive an email from you


remind them
that you are there or someone else will!

Tracking


Every marketing managers dream is the
Internet. You can track everything.


How much traffic every online campaign brings to
your site


How many visitors actually came to your site from
an ad or a direct mail piece.


What product or service is being looked at most.


How are people finding you online.


What is the worst page on your website?

Ecommerce


If you sell online do it right:


Product Pictures


Suggested Items


Additional Product Views


Easy to navigate shopping cart


Coupons


Express Checkout


Wishlists


Hot Buys, Close Outs, Specials


Up
-
sell and Cross
-
sell products


Real Time Credit Card Transactions

Updated Content


If your website is static people will not continue to
visit it. People want new. Make sure you have a
website that you can update very easily (use a
content editor like the Proaxis Editor™)


Latest News


FAQs


Events and Updates


Schedules


E
-
books



Here is a crazy idea. Integrate an email
newsletter, with updated content pointing your
client to product or service for sale.

Summary


Every company can make money on the
Internet


Know How to Advertise


Know Where to Advertise


Use the Right Web Technology


If you are not making a profit utilizing the
Internet (besides a few exceptions) then
Change and start moving in the right
direction!