New Technologies for the B2B Marketer

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5 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

55 εμφανίσεις

New Technologies for the B2B Marketer





Search Engine Marketing




Business Intelligence





Lead Generation





Direct Sales

netFactor is a Colorado
-
based full
service B2B marketing technology
company with a singular focus


driving sales performance from the
Internet for our clients.

www.netFactor.com

How come
all of these
clicks aren’t
Buyers?



An Evolution
-

Web Marketing

I want to
be
on the
Internet

I want to
get

More
Clicks

How come
these clicks
Cost So
Much
?

I want to
have a

First Page

“Organic”
Position


www.netFactor.com

SEM Game Assessment

1.
The Cost of Search Engine Real Estate is Going Up

Cost Per Click

Price of Achieving Top Organic Rankings

2.
The First Page is Crowded With Contenders

3.
The Moment that Matters is Measured in Seconds

4.
Which Clicks Count?



Our Internet Marketing is a Dependency



How do we Drive New Performance Levels ?

www.netFactor.com

Changing Price Performance

The Cost
-
per
-
Click Decreases!

Google Shareprice of $1800


Decision Made to Send Healthy Rebates to Advertisers

www.netFactor.com

Changing Price Performance



Manage Online Costs / Performance



Define, Measure AND Integrate Conversion Data



Adapt the On
-
Site Experience

Landing Page +

Brand Impression +

Response Mechanisms (Offer, forms, collateral) +


Intangibles (Immediacy, value perceptions, competitive environment)



More Conversions / Better Leads



Lead Nurturing



Sales Action

www.netFactor.com

Technology


Landing Page

www.netFactor.com

Driving Increased Conversion Rates


Leading provider of services and technologies for digital
marketers, specifically related to optimizing:


Web pages


Landing pages


Microsites


Overall online campaigns


Increase conversions and performance


Optimization and multivariate testing technology, predictive
analytics, award
-
winning creative development and services


Remove guesswork


determine which design works best


Dramatic ROI

Technology


Landing Page

www.netFactor.com

Client:


Leading online solution for managing tasks,



projects and processes

Problem:

Need better results on PPC

Objective:


Increase conversion rates on free trial offer

Mission:


1) Top 5 landing pages
-

representing more than 50% of PPC



traffic
-

targeted for optimization



2) Design new landing page templates to incorporate best practices



3) Execute multivariate testing on new design


Results:

Over
100% improvement

in conversion rate



from twice the number of conversions for the



same PPC spend

Case Study

Technology


Lead Nurturing

www.netFactor.com

Web Technology Turns Invisible Clicks

into Visible Business

Targets


Lead Nurturing


Sales Prospecting


Direct Marketing


Business Intelligence


Identify:


Prospects


Clients


Competitors


Vendors

Technology


Landing Page

www.netFactor.com

Client:


Top provider of benefits administration software


to healthcare providers across the U.S

Problem:

Long sales cycles, not enough leads from



website, “hungry” sales team, ROI of PPC

Objective:


Turn more website clicks into leads, then sales

Mission:


1) Convert website clicks into “high
-
value” Business targets



2) Send “Direct Mail” package to Contacts



3) Follow up with Direct sales call to Contacts


Results:

$200,000 incremental revenue first 6 mo’s



Sales cycle
reduced by weeks and months



Ongoing = 10
-
15
High value leads

per month



New and more effective PPC + sales strategy

Case Study

Technology
-

Sales Prospecting

www.netFactor.com

ConnectAndSell


What we do


How we do it


What is the Value?


What?

Technology to connect sales reps with prospects in live

conversations


How?

A combination of patented telecommunication technology


and virtual sales agents


Value?
Enables a sales force to reach 7
-
10x the number of live


conversations with sales prospects in a fraction of the time it


would take for a sales force calling manually.




www.netFactor.com

Case Study

Technology
-

Sales Prospecting

Client:


Sendmail is the leading global provider of trusted


messaging.

Problem:


Reaching multiple decision makers quickly in the


sales process

Objective:


Connect Client with prospects faster than they



were doing on their own

Mission:


Train and customer set
-
up


2 hour



Provide ConnectAndSell with list of prospects



Set aside specific time for calling sessions per sales rep



Deliver 10x or more connects per hour


Results:


3 to 4 x right party conversations per hr vs full day



1200% to 1600% increase in warm leads



Payback in 60 Days

www.netFactor.com

Direct Sales Optimization

Optimizing the Telesales Process

Customer Solutions Group Develops Winning
Telesales Strategies for Firms That:





Sell High Value, Information Based Services


To Small & Medium Sized (SME) Businesses




Delivers Results in America’s Only Telesales

Campaign Lab




Incubator for new Sales Programs



Execute Test Matrix via Customized In
-
House

Software



Experience & Expertise
-
Over 75 Programs Since 1994



Master Database of Prior Programs to Guide New Ones


www.netFactor.com

Client:


Sells Criminal Employee Background Checks to


Enterprise Companies, via Face to Face Sales

Problem:


Identify new product, and sales process to a new a


new mid
-
market segment

Objective:


Leverage current assets to a large and as yet



unaddressed market

Mission:

1) Developed Test Matrix of Industry Segments, Offers, Pricepoints



2) Performed Calls within controlled “Lab” environment



3) Test, evaluate, modify for Results, optimal combinations


Results:

1,000 New Customers, $2m in recurring revenue



300% Higher Prices: $19.95 to $69.95, no drop off



Top Segments:
Manufacturing, Construction

Case Study

Direct Sales Optimization

Leveraging Technology

www.netFactor.com

New Technologies to Drive Internet Marketing ROI




Adapt the On
-
Site Experience:
Get More Conversions

www.widemile.com



Lead Nurturing:
Turn Clicks into Business Targets

www.netFactor.com



Sales Action:
Garner Prospecting Efficiencies, Sales Optimization

www.connectandsell.com


www. www.askcsg.com