BEA Unveils i-Pay Mobile Payment Service

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20 Νοε 2013 (πριν από 4 χρόνια και 7 μήνες)

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For Immediate Release

BEA Unveils i-Pay Mobile Payment Service
Service can be used with any smartphone and on any network

Hong Kong, 19
November, 2013 – The Bank of East Asia (“BEA”) has today unveiled
its i-Pay mobile payment service for credit card customers at the “BEA i-Pay – I Pay My
Way” media event. This service will be officially launched in the first quarter of 2014.

i-Pay uses near field communication technology to provide a hassle-free contactless
payment experience. After plugging the i-Pay device into their phone and opening the
BEA App, customers will be able to make payments with a simple tap at a reader of any
MasterCard PayPass merchant. Customers will be able to use iPay to settle a wide
range of transactions including grocery, food & beverage, fashion, and beauty &
personal care purchases.

i-Pay is compatible with all Android/iOS phones, and all mobile networks. “BEA is the
first bank in Hong Kong to provide a mobile payment service that does not restrict
customers to a particular type of smartphone or network. This feature enhances the
customer experience, as people can enjoy greater convenience and flexibility when
using the innovative payment method,” says Mr. Vincent Hui, General Manager and
Head of Personal Banking Division.

To ensure security, the i-Pay service is PIN-protected. Customers will be able to keep
track of their spending using their mobile, with details of the latest 10 transactions
available via the BEA App.

As part of the launch campaign for i-Pay, BEA has worked with local t-shirt brand
teelocker to commission ten creative talents, including rising star J. Arie, to design
packaging and unique gift items. A series of interactive games will be launched on
BEA’s Facebook pages, BEA JOY and BEA Fun, starting from 27
November, 2013, to
promote this brand new service.

The Bank’s Facebook fans and selected cardholders will have the chance to enjoy the
new service before the launch.

The BEA App provides comprehensive mobile banking services. To download the BEA
App for free, customers can simply go to the App Store or Google Play and search for
“BEA”. Interested parties may also call BEA’s Customer Service hotline on (852) 2211
1333, or visit BEA’s website at for more details. For further details
regarding the i-Pay service, please refer to the Appendix.

About The Bank of East Asia

Incorporated in Hong Kong in 1918, BEA is dedicated to providing comprehensive
personal banking, commercial banking, wealth management, and investment services
to its customers in Hong Kong and other major markets around the world. BEA is the
largest independent local bank in Hong Kong, with total consolidated assets of
HK$697.4 billion (US$89.9 billion) as of 30

June, 2013. The Bank is listed on The Stock
Exchange of Hong Kong and is one of the constituent stocks of the Hang Seng Index.

With more than 230 outlets worldwide, BEA operates an extensive international network
covering Hong Kong and the rest of Greater China, Southeast Asia, the United Kingdom,
and the United States. For more information on BEA, please visit any BEA branch or the
Bank’s homepage at

– End –

For press enquiries, please contact:

Ms. Christine Lo
Head of Card & Consumer Finance Department
Personal Banking Division
The Bank of East Asia
Tel.: (852) 3608 1998

BEA – Operator of one of the largest banking networks in Hong Kong

Appendix: i-Pay Features
Applicable cards:
 All BEA MasterCards (World MasterCard, PLATINUM, Gold, and Classic), including
all co-branded/affinity cards and supplementary cards but excluding Corporate
Applicable merchants:
 All merchants that accept MasterCard PayPass – thousands of merchant locations
across Hong Kong, and over 1.2 million locations worldwide

Other details:
 Annual fee: perpetually waived
 No transaction fee
 Maximum amount per transaction: HK$500
 Credit limit for each card linked to the service will be the same as that of the physical

Mr. Vincent Hui, General Manager and Head of Personal Banking Division, BEA (second from
the right) and other guests (from left) Ms. J. Arie, rising star, Ms. Christine Lo, Head of Card &
Consumer Finance Department of Personal Banking Division, BEA, Mr. Parco Wong, Managing
Director of Sun Entertainment Culture Ltd. and Mr. Fung Lan, Creative Director of teelocker
show the design packaging and gift items of i-Pay.


Mr. Vincent Hui, General Manager and Head of Personal Banking Division, BEA and Ms. J. Arie,
rising star, demonstrate how to make payment via i-Pay.