Review Questions For Chapter 1

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Review Questions
For Chapter 1

1.


2.

TRUE/FALSE

3.


4.


5.


1.

Transferring funds, placing orders, sending invoices, and shipping goods to customers are all types
of activities or transactions.

ANS:
T



2.

The increase in broadband connections in homes is a key element in the

B2C component of the
second wave.

ANS:
T



3.

A DVD is an excellent example of an item with a high value
-
to
-
weight ratio.

ANS:

T

4.

Electronic commerce reduces the speed and accuracy with which businesses can exchange
information.

ANS:


F



5.

Researchers estimate

that about 20 percent of the content available on the Internet today is in
English.

ANS:
F

MULTIPLE CHOICE


1.

Consumer shopping on the Web is often called ____.

a.

B2B

c.

B2G

b.

B2C

d.

e
-
procurement


2.

Electronic funds transfers are also called ____.

a.

wi
re transfers

c.

money transfers

b.

business transfers

d.

telephone transfers




3.

A(n) ____ is an independent firm that offers connection and transaction
-
forwarding services to
buyers and sellers engaged in EDI.

a.

VAN

c.

ERP

b.

EFT

d.

LAN


4.

Which of the
following statements is correct?

a.

The first wave of electronic commerce was predominantly a U.S. phenomenon.

b.

In the second wave of electronic commerce, Internet technologies are being
integrated into B2B transactions and internal business processes b
y using bar codes
and scanners to track parts, assemblies, inventories, and production status.

c.

In the first wave of electronic commerce, radio
-
frequency devices and smart cards
were combined with biometric technologies.

d.

The use of e
-
mail in the sec
ond wave was used as a tool for relatively unstructured
communication.


5.

Strategic partnerships occurring between or among companies operating on the Internet are called
____.

a.

strategic alliances

c.

virtual companies

b.

economic structure

d.

virtual pa
rtnerships





SHORT ANSWER TYPE

1.

Describe the three categories of electronic commerce that are most commonly used.


ANS:


Consumer shopping on the Web, often called business
-
to
-
consumer (or B2C).

Transactions conducted between businesses on the Web, of
ten called business
-
to
-
business (or B2B)

Transactions and business processes that companies, governments, and other organizations
undertake on the Internet to support selling and purchasing activities.




2.

What types of business processes are well suited

to electronic commerce?


ANS:


The following business processes are well suited to electronic commerce:

Sale/purchase of books and CDs, sale/purchase of goods that have strong brand reputations, online
delivery of software and digital content, sale/purcha
se of travel services, online shipment tracking,
and sale/purchase of investment and insurance products.



Review Questions
For Chapter 2


6.


7.

TRUE/FALSE

8.


9.


10.


1. The Internet provides a
high degree of security in its basic structure.
ANS: F



2. An intranet e
xtends beyond the organization that created it.
ANS: F




3. The technologies used (public networks, private networks, or VPNs) are independent of organizational
boundaries.
ANS:

T




4. SMTP is a common protocol used for sending and retrieving e
-
mail.
ANS
: T



5. HTML is a meta language because users can create their own markup elements that extend the
usefulness of XML.
ANS: F


MULTIPLE CHOICE

1.

The combination of telephone lines and the closed switches that connect them to each other is called
a ____.

a.

LAN

c.

circuit

b.

WAN

d.

pathway


2.

When packets leave a network to travel on the Internet, they must be translated into a standard
format. ____ usually perform this translation function.

a.

Switches

c.

Routers

b.

Bridges

d.

Routing algorithms



3.

Network
engineers have devised a number of stopgap techniques to stretch the supply of IP
addresses. One of the most popular techniques is ____.

a.

subnetting

c.

sub
-
blocking

b.

subletting

d.

piconetting


4.

A newer e
-
mail protocol that performs the same basic func
tions as POP, but includes additional
features, is known as ____.

a.

IMAP

c.

POPI

b.

SMTP

d.

IPOP


5.

In HTML, hyperlinks are created using the HTML ____ tag.

a.

head

c.

title

b.

anchor

d.

ol


SHORT ANSWER TYPE


1.

What is the difference between a public net
work and a private network?


ANS:


A public network is any computer network or telecommunications network that is available to the
public. The Internet is one example of a public network. A private network is a private, leased
-
line
connection between two c
ompanies that physically connects their intranets to one another.


2.

What are the advantages of Bluetooth technology?


ANS:


One major advantage of Bluetooth technology is that it consumes very little power, which is an
important consideration for many devic
es. Another advantage is that Bluetooth devices can
discover each other and exchange information automatically.


Review Questions
For Chapter 3


11.


TRUE/FALSE

1.

The Internet connects many different types of computers running different types of operating syste
m
software.
ANS: T


2.

The three main elements of a Web server are the hardware, operating system software, and client
software.
ANS: F


3.

Some servers are connected through a router to the Internet.
ANS: T


4.

The two most commonly used Web server programs are Ap
ache HTTP Server and Microsoft Internet
Information Server (IIS).
ANS:


T


5.

One factor that can affect a Web server’s

perfo
rmance is the speed of its connection.

ANS: T


MULTIPLE CHOICE

1.

The ability of a network to connect devices that use different operati
ng systems is called ____.

a.

uniform connectivity

c.

device interconnection

b.

client/server compatibility

d.

platform neutrality



2.

A ____ is a Web page whose content is shaped by a program in response to user requests.

a.

static page

c.

dynamic page

b
.

stable page

d.

moving file


3.

In a client/server architecture, an optional ____ is sometimes used to pass bulk information to the
server.

a.

request line

c.

entity body

b.

request message

d.

request header

4.

____ is also known as unsolicited commercial e
-
mail.

a.

Spam

c.

VPN

b.

CGI

d.

Java

5.

____ is the number of HTTP requests that a particular hardware and software combination can
process in a unit of time.

a.

Output

c.

Capability

b.

Throughput

d.

Tracert capacity



SHORT
ANSWER TYPE


1.

Describe some of t
he drawbacks of e
-
mail.


ANS:


One annoyance associated with e
-
mail is the amount of time that businesspeople spend answering
their e
-
mail today. They require the manager to spend much more time finding facts, checking files,
making phone calls, and doing
other tasks as part of answering e
-
mail.


A second major irritation brought by e
-
mail is the computer virus, more simply known as a virus,
which is a program that attaches itself to another program and can cause damage when the host
program is activated.


Probably the most frustrating and expensive problem associated with e
-
mail today is the issue of
unsolicited commercial e
-
mail.


2.

Describe the difference between throughput and response time.


ANS:


Throughput and response time are used to evaluate a server
’s Web page delivery capability.
Throughput is the number of HTTP requests that a particular hardware and software combination
can process in a unit of time. Response time is the amount of time a server requires to process one
request.








Review Questi
ons
For Chapter 4


12.


TRUE/FALSE


1.

Companies can take their catalog model online by replacing or supplementing their print catalogs
with information on their Web sites.
ANS:

T


2.

Academic publishing has always been a relatively easy business in which to make a

profit.

ANS: F


3.

People spend less time at a sticky Web site and are thus exposed to very little advertising.
ANS: F


4.

On Web sites that use the advertising
-
subscription revenue model, subscribers are typically subjected
to much more advertising than they

are on sites supported completely by advertising.
ANS:

F


5.

In the fee
-
for
-
service model, the fee is based on the number or size of transactions they process.
ANS: T


MULTIPLE CHOICE

1.

One problem that the Web presents for clothing retailers of all types i
s that ____.

a.

customers are unwilling to buy clothing on
-
line

b.

color settings on computer monitors vary widely

c.

the Web catalog revenue model is not flexible

d.

online retail sales are not cost effective


2.

The ____ of a Web site is its ability to
keep visitors at the site and attract repeat visitors.

a.

image

c.

stickiness

b.

presence

d.

usability


3.

The greatest concerns that most people have when they consider moving their financial transactions
to the Web are ____ and reliability.

a.

service

c.

stickiness

b.

security

d.

control


4.

____ tend to have large up
-
front costs. Once those costs are incurred, additional units can be made at
very low additional cost.

a.

Appliances

c.

Automobiles

b.

Books

d.

Digital products







SHORT
ANSWER TYPE


1.

An ef
fective site is one that creates an attractive presence that meets the objectives of the business or
organization. List at least five of these objectives.


ANS:


1) Attracting visitors to the Web site, 2) Making the site interesting enough that visitors st
ay and
explore, 3) Convincing visitors to follow the site's links to obtain information, 4) Creating an
impression consistent with the organization's desired image, 5) Building a trusting relationship with
visitors, 6) Reinforcing positive images that the
visitor might already have about the organization,
and 7) Encouraging visitors to return to the site.


2.

List at least five reasons why people visit Web sites.


ANS:


Visitors arrive for many different reasons, including these: 1) Learning about products or
services
that the company offers, 2) Buying products or services that the company offers, 3) Obtaining
information about warranty, service, or repair policies for products they purchased, 4) Obtaining
general information about the company or organization,
5) Obtaining financial information for
making an investment or credit granting decision, 6) Identifying the people who manage the
company or organization, 7) Obtaining contact information for a person or department in the
organization, or 8) Following a li
nk into the site while searching for information about a related
product, service, or topic.



3.

What is the difference between the personal contact model of communicating on the Web and the
mass media approach?


ANS:


In the personal contact model, the firm
’s employees individually search for, qualify, and contact
potential customers. In the mass media approach, firms prepare advertising and promotional
materials about the firm and its products or services. They then deliver these messages to potential
custo
mers by broadcasting them on television or radio, printing them in newspapers or magazines,
posting them on highway billboards, or mailing them.