Using Social Media

natureplaygroundΤεχνίτη Νοημοσύνη και Ρομποτική

14 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

105 εμφανίσεις

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Virtual reality

Using Social Media

Chris Ashworth

m
anaging director

Competitive Advantage
Consultancy

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

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AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Where do you get your business?

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

3

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Your advocates

speak well of you

when you're not there.




Nicole Bachmann

Golf

by

Robert Scoble


AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

tylerdurden

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Before you call…

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

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AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

How
Linkedin

works via Google

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Your public home online

7

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Communication

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Communication

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Decision making process

AWARENESS

INTEREST

EVALUATION

TRIAL

ADOPTION

PRODUCT

DIRECTORIES


PRESS COVERAGE


ADVERTISING


LITERATURE


DIRECT MAIL


MEETINGS


PPQ


AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

An

array of choices


Courtesy IAS B2B

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

What’s available


Social Networks


Blogs


Micro Blogs


Video


Sharing

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Social Networks


Facebook


LinkedIn


Building Network


Property Network


tCn


RIBAnet


AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Construction Media Index

Architect Communication Channels

Interior Designer Communication Channels

Engineer Communication Channels

Surveyor Communication Channels

Main Contractor Communication Channels

Specialist Contractors Communication Channels

Housebuilder Communication Channels

Residential Journal Readership

Education Journal Readership

Healthcare Journal Readership

Retail Journal Readership

Offices Journal Readership

Other Commercial Journal Readership

Factories & Warehouses Journal Readership

Public non
-
Housing Journal Readership

Key Journal Communications

Online & Face to Face Communications


www.cadvantage.co.uk/construction
-
research/cmi.aspx


AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Social networks

Membership of Social Networks
-

Construction Media Index: March 2011

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Social networks
-

LinkedIn

Membership of LinkedIn
-

Construction Media Index: March 2011

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Social networks


future usage

Proportion expecting use of Social Networks to increase
-

Construction Media Index: March 2011

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

How
Linkedin

works on the inside

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Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

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Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

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Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

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Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

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Serving the interiors sector

www.ais
-
interiors.org.uk

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AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

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Serving the interiors sector

www.ais
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interiors.org.uk

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AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

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Serving the interiors sector

www.ais
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interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

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Serving the interiors sector

www.ais
-
interiors.org.uk

My UK network
includes*

182

178

70

44

12

Construction Journalists

Property Developers

Quantity Surveyors

Construction MDs

Estate Agents

*2 degrees away

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Blogs

Proportion reading work related blogs
-

Construction Media Index: March 2011

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Blogs

Proportion expecting use of blogs to increase
-

Construction Media Index: March 2011

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Blogs
-

free your data

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

thelongtail.com

Long Tail

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Long Tail Searches

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Tin
-
Silver Solder Alloy for Stringing and Bussing Solar Modules

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Micro blogs
-

Twitter

Membership of Twitter
-

Construction Media Index: March 2011

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Twitter


Work Tool

Is Twitter used to help with work
-

Construction Media Index: March 2011

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Microblogs

It’s not the Party

34

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

35

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Video


Easy for viewer to understand


Increases exposure


Low cost

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Video

http://btpreservation.co.uk/

37

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Video and
a
ugmented reality

http://vimeo.com/31185562

38

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Sharing

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Sharing is: Publishing

40

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Sharing : free your data

Sika Sarnafil

41

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

42

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

43

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

£3m in 10 months

https://www.facebook.com/EACHhospices

44

Serving the interiors sector

www.ais
-
interiors.org.uk

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Rules


Integrated communications


Linking information


Feeding to website


Consistent messages


Information of value


Selected individuals communicate

AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Chris Ashworth Su Butcher

Competitive Advantage Consultancy Ltd





Strategy
Development & Implementation



Customer
Research



Training
&
Development


chris@cadvantage.co.uk


www.cadvantage.co.uk



Contact:
www.justpractising.com




Twitter:
@
SuButcher


Images:
Creative Commons


AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Exercise

Developing your communications plan



What
are you trying to achieve with your communications
?


Who do you wish to communicate with?


What communications channels are you currently using?


Which communications channels are most suitable?


What more should you be doing?


What resources do you have?


AIS Conference


Building a Better Contractor

Serving the interiors sector

www.ais
-
interiors.org.uk

Chris Ashworth Su Butcher

Competitive Advantage Consultancy Ltd





Strategy
Development & Implementation



Customer
Research



Training
&
Development


chris@cadvantage.co.uk


www.cadvantage.co.uk



Contact:
www.justpractising.com




Twitter:
@
SuButcher


Images:
Creative Commons