Zoo Entertainment, Inc.

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Zoo Entertainment, Inc.

NASDAQ: ZOOG


Corporate Presentation


March 2011

2

NASDAQ: ZOOG

Safe Harbor

This presentation has been prepared solely for the benefit of a limited number of
sophisticated investors interested in Zoo Entertainment, Inc. (“Zoo” or the “Company”). This
is not an offer nor solicitation, and is provided for informational purposes only. You are not
permitted to retain a copy of this presentation, and it should be returned to the presenter.
Distribution of this presentation to any person is unauthorized, and any reproduction of this
presentation, in whole or in part, or the divulgence of any of its contents, without the prior
written consent of the presenter is strictly prohibited.


This presentation contains forward
-
looking statements within the meaning of the Private
Litigation Reform Act of 1995. These forward
-
looking statements are based on current
expectations or beliefs, including, but not limited to, statements concerning the company’s
operations and financial performance and condition. For this purpose, statements that are
not statements of historical fact may be deemed to be forward
-
looking statements. The
Company cautions that these statements by their nature involve risks and uncertainties, and
actual results may differ materially depending on a variety of important factors beyond the
control of Zoo Entertainment, Inc.


This presentation is © Zoo Entertainment, Inc. 2011


3

NASDAQ: ZOOG

$36.3

$48.7

$67
-
$69¹

2008
2009
2010E
Annual Revenue

($ Millions)

Key Stats: Zoo Entertainment
(ZOOG)

Stock Price
3/11/11

$3.75

52 Week Low/High

$3.31



$6.15

Shares Outstanding

6.2M

Public Float,
est.

2.3M

Avg. Daily Volume
(3 mo.)

47,747

Market Capitalization

$23.7M

Enterprise Value
(
mrq
)

$33.2M

EV/Revenue

(ttm)

0.5x

Revenue

(
ttm
)

$63.8M

Net Income
(
ttm
)

$3.7M

Diluted EPS
(
ttm
)

$0.87

Cash

(
mrq
)

$1.2M

Total Assets

(mrq)

$48.2M

Long
-
Term Debt
(mrq)

$150K

Institutional Holdings

34%

Insider Holdings
, est.

46%

Employees

~40

Founded

2007

Fiscal Year End

Dec 31

mrq

&
ttm

as of
Q3 2010
ended
September 30, 2010

Sources
: Capital IQ, Yahoo! Finance,
NASDAQ, mgmt. est.

¹ Issued and only effective on January 31, 2011

4

NASDAQ: ZOOG

What we do…

Zoo Entertainment is a leading developer &
marketer of interactive entertainment
software:


Focused on
high growth

casual game market of
family
-
oriented, mass
-
market consumers


Portfolio of 100+ licensed & owned game titles


Differentiated

business model leverages
outsourced development to minimize fixed
overhead costs and maximize profits


Digital model
capitalizes on opportunities in
the emerging digital, mobile & social gaming
space, designed to drive higher margins



5

NASDAQ: ZOOG

11.5

12.4

13.0

2.5

2.9

3.1

10.0

16.0

25.0

$0B
$5B
$10B
$15B
$20B
$25B
$30B
$35B
$40B
$45B
2011
2012
2013
Mobile
Digital
Console
Video Game
Industry
Software Revenues
¹

Large & Growing Market Opportunity


Video game industry software revenues are
expected to grow at a 31% CAGR through 2013¹


Console market remains consistent, but not
significant growth opportunity


Digitally delivered casual games are increasingly
in demand


Mobile gaming is exploding:

proliferation of
smart phones and social networking sites has
made mobile & social gaming truly mass market


Represents largest application category in the
sector


Immediate availability, low cost, and relatively
quick acquisition of mobile games encourage
users to buy new titles more often


¹Mobile data source: Gartner Group; Digital data sources: FADE “Digital Market Report 2
nd

Half 2010” and Screen Digest; Console data source: NPD

6

NASDAQ: ZOOG

Traditional Distribution Model


Outsource game production and development


Partner with high
-
profile brands/licenses for mass
-
market appeal


Light production model: development cost is 12% of revenue (most efficient in industry)


Minimal overhead (~ 40 employees)


2010 projected revenue to exceed $67M¹

Game Concepts:

-

Licenses

-

Platform Ports

Outsourced
Development Platform

¹ Issued and only effective on January 31, 2011

7

NASDAQ: ZOOG

Digital Model


indiePub


indiePub

is an innovative content creation site


Designed to capitalize on the high
-
growth digital
entertainment space


Hosts world
-
class independent game developers;
provides resources to collaborate & create great
games


“Crowd source”
innovative games & provides access
to valuable feedback directly from gamers


A platform to acquire innovative content at attractive
valuations;
drives higher margins & profits


Multiple platforms:
PlayStation Network, Xbox Live,
mobile devices (
iOS

& Android), and online social
gaming platforms (Facebook)


Intel & Unity sponsored
indiePub’s

first annual
Independent Propeller Awards at SXSW Interactive

8

NASDAQ: ZOOG

Click on the image above or click on this
link

to view the video

indiePub Overview

9

indiePub Ecosystem

Developers

New Content

Consumers
& Gamers

Game Apps

Social Networks

indiePub & Other
User Pages

10


Mechanism to source very high
-
quality, innovative games
appropriate for digital channels


Provides access to an extensive
network of developers and
consumers


Significantly lowers cost of
production and time to market


Allows us to build high consumer
awareness of content


Why indiePub Matters?

Popular indiePub Games

11

NASDAQ: ZOOG

Why IP Matters

Units


50,000


100,000


200,000


500,000


1,000,000

Net Revenue


$ 350,000


$ 700,000


$ 1,400,000


$ 3,500,000


$ 7,000,000

Royalty Payments


(150,000)


(150,000)


(210,000)


(525,000)


(1,050,000)

Development Costs


(240,000)


(240,000)


(240,000)


(240,000)


(240,000)

Sales & Marketing


(100,000)


(100,000)


(100,000)


(100,000)


(100,000)

Profit Contribution


$ (140,000)


$ 210,000


$ 850,000


$ 2,635,000


$ 5,610,000

Profit Contribution (%)

-
40%

30%

61%

75%

80%

IGN: 8.5/10


“Awesome…unique and worth any PS3 owner’s time.”

GoFanBoy
: 9/10


“Visuals are amazing.”

PS3Vault: 9/10


“This game, to put it rather simple, is actually perfect…contender for best PlayStation
Network game of this entire year.”

GamesRadar
: 9/10


“A beautiful combination of puzzles and sensory wizardry.”


Example indiePub title:


12

NASDAQ: ZOOG

2011 Product Mix Transition


Zoo is evolving into a
leading distributor of digital
titles, while maintaining a
strong market share of its
profitable retail business


Even with the 20% industry
-
wide decline of the
Wii

and
DS in 2010, Zoo achieved
record numbers, taking
market share in a very
difficult environment


97%

0%

3%

29%

27%

44%

Console
Mobile
Digital
2010
2011
Product Mix by SKUs

13

NASDAQ: ZOOG

Key
Take
Aways


Scalable business model

with low risk and high operating leverage


Expanding distribution model


digital, mobile, social


Huge consumer reach


digital/mobile content launched globally


R&D outsourcing:

Minimal fixed overhead, greater variation in
technology, and cheaper & faster time to market


Digital model:

indiePub leverages user
-
generated ideas (crowd
-
sourcing), and provides a low cost structure with high innovation


Management team:
Proven management team with extensive
experience in the video game industry, including Take
-
Two
Interactive, Jack of All Games, Atari, and Sega


¹ Issue and only effective on January 31, 2011

$36.3

$48.7

$67
-
$69¹

2008
2009
2010E
Annual Revenue

($ Millions)

14

NASDAQ: ZOOG

For More Information

Zoo Entertainment, Inc.

3805 Edwards Rd., Suite 400

Cincinnati, OH 45209


Company Contact

Mark Seremet, CEO

513
-
824
-
8297

mseremet@zoogamesinc.com


Investor Relations

Liolios
Group, Inc.

Matt Glover or Scott Liolios

949
-
574
-
3860

zoo@liolios.com

Appendix

16

Proven Management Team

Mark Seremet

CEO


Co
-
Founder, CEO & President of Take
-
Two Interactive


Founder & CEO of Paragon Software


CEO of Spreadshirt.com


COO & Board Member of Picis, SA

David Fremed

CFO


CFO at Grand Toys


CFO at Atari


CFO at Marvel Enterprises

David Rosenbaum

President


Founder, President & CEO of Jack of All Games


25 years experience in video game industry

Steve Buchanan

COO


President of Jack of All Games


25 years experience in video game industry

Pierre Roux

VP, Product Development


Electronic Arts,
Eidos

Interactive,
Ubisoft
, Namco Bandai Games America


15 years experience in interactive software development & publishing

Prior Experience

Name & Title