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muterollΚινητά – Ασύρματες Τεχνολογίες

10 Δεκ 2013 (πριν από 3 χρόνια και 6 μήνες)

118 εμφανίσεις

Blair Trusler



Throw Bud Light bottles into targets in the
style of an American Football Quarterback

Score +
Advertising

=


Mix between Angry Birds and Paper Toss

650 million downloads (May 2012)

50 million downloads
(Mar 2011)

Throw Bud Light bottles into targets in the style of an American Football
Quarterback


Facebook
/Browser Game



First
-
person view, 3D plane




Aim by moving mouse




Adjust throw power by holding down right mouse
button

Throw Bud Light bottles into targets in the style of an American
Football Quarterback


Targets


Recycling Bins


reward 3 points


Regular Bins


reward 1 point


Hit target in the End Zone = x4 point score


Hit target in Red Zone = x2 point score


Static, dynamic, varying distances and wind speeds/directions



3 Lives


Lose a life when target missed


Hit target in end zone, gain a life


Maximum 3 lives



Throw Bud Light bottles into targets in the style of an American
Football Quarterback


Aim: earn the highest score possible before
losing all 3 lives




Further game modes:


Time Attack


Hardcore (1 life only)


1
-
on
-
1 Competitive Multiplayer (Score Attack)



American Football games are popular!


Madden NFL 13 topped overall game sales in USA for
September 2012


Beating Borderlands 2, Guild Wars 2,
WoW
: Mists of
Pandaria


Reached 6th in the UK charts


No 3D, interactive NFL games exist on
Facebook


Fantasy/Stat
-
based games only






NFL is the most popular sport in the USA


111.3 million people watched Super Bowl XLVI in the USA (166.8
worldwide)


Rapidly growing in popularity internationally


Particularly in UK, annual game at Wembley, 2 games from 2013
onwards


18
-
24 year old males



American Football fans


Primarily US/UK markets




Beer drinkers


67%
of the US population consume alcohol (2010)








69%
of men drink an alcoholic beverage at least once a week in the UK (2009)


Bud 66 (UK branding) becoming more readily available in shops and pubs in the
UK



Time: 12 Weeks



Development Cost: £63,000


Producer: £12,000


Designer: £10,000


Programmer (x2): £18,000


Artist: £8,000


Unity Pro Licenses (x3
): £3,000


3DS Max License: £3,000


Computers & Accessories: £6,000


Office Space: £3000 (5 desks, £250
pw
)


Salary figures from Game Developer Survey 2012


Develop






Technically feasible
-

implement with Unity


Quick & Easy 3D implementation




Unity allows game to be built in Flash


Easy integration with Facebook/Browser


Easy to port to other platforms


iOS, Android etc



Throw Bud Light bottles into targets in the
style of an American Football Quarterback



USPs:


Simple controls using only mouse input



Only interactive, 3D NFL game on Facebook



Green
initiative


promoting
recycling





Slide 1:


NFL Logo
: http://www.premierlife.ca/wp
-
content/uploads/2012/04/nfl
-
logo.gif
-
6914.gif


Bud Light Logo
: http://brazilianarts.org/images/home/flipbook/budlight.gif



Slide 2:


N/A



Slide 3:


NFL Logo
: http://www.premierlife.ca/wp
-
content/uploads/2012/04/nfl
-
logo.gif
-
6914.gif


NFL Grass Logo
: http://4.mshcdn.com/wp
-
content/uploads/2011/07/nfl
-
logo.jpg


Bud Light Logo
: http://www.raceboone.com/wp
-
content/uploads/2012/06/BudLight.13180739_std.jpg


Bud Light Bottle
: http://www.productwiki.com/upload/images/bud_light.jpg


Bud Light Bottles at NFL game
:
https://www.facebook.com/photo.php?fbid=10151007925665095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1


Bud Lightning
:
https://www.facebook.com/photo.php?fbid=10151224328315095&set=a.104089690094.103626.54876245094&type=1&relevant_count=1


Green Recycling Bin
: http://thumbs.dreamstime.com/thumblarge_428/12501334550vO8e8.jpg


Recycle Logo
: http://www.harrogate.gov.uk/PublishingImages/Recycle%20logo.jpg


Black Bin
: http://www.cheshireeast.gov.uk/images/black_bin_postro.jpg


Drew
Brees
: http://www.lowprofilerecords.com/wp
-
content/uploads/2012/07/drew
-
brees
-
throwing
-
1.jpg


NFL Ball
: http://www.markthompson.us/gameballs/NFL/NFL2006LG.jpg


Flick QB Game
:
http://wpuploads.appadvice.com/wp
-
content/uploads/2011/11/Screen
-
Shot
-
2011
-
11
-
21
-
at
-
9.01.21
-
PM.png



Madden 13 Screenshot
: http://www.pastapadre.com/wordpress/wp
-
content/uploads/2012/05/madden13zoomedcamera.jpg


First
-
Person NFL Game
: http://gameolosophy.com/games/action/nfl
-
pro
-
2013
-
will
-
be
-
released
-
for
-
android/


Facebook

Logo
: http://brandthunder.com/wp/wp
-
content/uploads/2012/07/Facebook
-
skins
-
post.png


Scoreboard
: http://www.sportstemples.com/Football/Pro/Pittsburgh/2009%20NFL%20Playoffs%20
-
%20Chargers%20at%20Steelers%20011109%20
-
%20Scoreboard%20
-
%202.jpg


Slide 4:


Paper Toss
: https://itunes.apple.com/gb/app/paper
-
toss/id317917431?mt=8


Angry Birds
: http://2.bp.blogspot.com/
-
7IfG3m0sHP4/TWaBC4QacnI/AAAAAAAAAPE/fgGSzqUYgDQ/s1600/AngryBirdsHD1q.jpg


Papertoss

Figures
: http://techcrunch.com/2012/05/07/rovios
-
big
-
year
-
angry
-
birds
-
helps
-
gaming
-
company
-
soar
-
to
-
106m
-
in
-
sales648m
-
downloads/


Angry Birds Figures
: http://www.idownloadblog.com/2012/05/07/rovio
-
2011
-
revenue/



Slide 5:


N/A



Slide 6:


NFL Field
: http://www.teamandsportrugs.com/shop/nfl
-
homefield
-
rugs/buffalo
-
bills
-
nfl
-
home
-
field
-
rug/



Slide 7:


High Score
: http://seobyswaby.files.wordpress.com/2010/04/foursquare_score.jpg



Slide 8:


Madden Figures US
: http://uk.gamespot.com/news/npd
-
madden
-
nfl
-
13
-
tops
-
us
-
september
-
sales
-
6398137


Madden Figures UK
: http://www.xbox360achievements.org/news/news
-
12918
-
This
-
Week
-
s
-
UK
-
X360
-
Top
-
20
-
Charts.html


NFL Money Logo
: http://www.insidesocal.com/tomhoffarth/nfl
-
money
-
logo.png


Football with Money
: http://bloguin.com/thisgivensunday/images/stories/Football%20With%20Money.jpg



Slide 9:


Superbowl

Viewership
: http://sportsillustrated.cnn.com/2012/football/nfl/02/06/tvratings.record/index.html


Madden NFL Superstars
Facebook
: https://apps.facebook.com/maddennflsuperstars/


Slide 10:


Global Alcohol Figures
:
http://www.who.int/substance_abuse/publications/global_alcohol_report/msbgsrupr
ofiles.pdf


US Alcohol Figures (including graph)
: http://www.gallup.com/poll/141656/drinking
-
rate
-
edges
-
slightly
-
year
-
high.aspx


UK Drinking Figures
:
http://www.ic.nhs.uk/webfiles/publications/003_Health_Lifestyles/Alcohol_2011/NH
SIC_Statistics_on_Alcohol_England_2011.pdf


Oakland Raider Fans
; http://larrybrownsports.com/wp
-
content/uploads/2010/12/raiders
-
fans.jpg



Slide 11:


Develop Salary Survey
: http://www.develop
-
online.net/features/1529/Develop
-
Salary
-
Survey
-
2012
-
The
-
results


Office Space
: http://www.gumtree.com/office
-
space/London



Slide 12:


Unity Logo
: http://www.eyeballistic.com/wp
-
content/uploads/2011/06/Unity_logo.jpg