Classified Media Kit - Genetic Engineering News

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11 Δεκ 2012 (πριν από 4 χρόνια και 8 μήνες)

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2012
Classified Media Kit

Magazine

Website

e-Newsletters

List Rental
Delivering the Best in Biotech...
From Bench to Business
Genetic Engineering
&BiotechnologyNews
Tools | Technologies | Trends
www.genengnews.com
2 Genetic Engineering & Biotechnology News
|
914-740-2100
|
www.genengnews.com
Magazine
The Magazine
The Genetic Engineering & Biotechnology News (GEN) Classified section puts
your advertisement in front of the largest audience of biotech professionals in the
world. Whether you are recruiting, promoting an industry conference/seminar or
career fair, offering continuing education courses, buying/selling equipment, or
looking for potential real estate tenants, you can be sure that the best candidates
and most likely prospects will see your ad.
Data source: GEN June 2011 BPA Statement; *A Purchasing
Intention Audit of the GEN Audience, Martin Akel & Associates,
April 2011
GEN’S WORLDWIDE REACH
Qualified Subscribers:

65,142
Pass-Along Readers/Copy:

2.5*/162,885
Other Distribution:

8,654
Print Reach:

236,681


Frequency:

21x/year


Circulation:
65,142 BPA-qualified life
science professionals


Geographies Covered:

72% N. America, 23% Europe,
4% Asia, 1% ROW


Bonus Distribution:

More than 95 conferences per year


Subscriber Place of Employment

56% Industry, 36% Academic, 6% Hospital,
2% Financial/Law
Genetic Engineering & Biotechnology News
|
914-740-2100
|
www.genengnews.com 3
Print Rates
RATES: FOUR-COLOR
Size

1x-3x

4x-6x

7x-9x

10x-12x

13x-15x

16x-18x

19x-21x
Tabloid

$5,510

$5,295

$5,115

$4,875

$4,755

$4,585

$4,405
Standard

$4,495

$4,260

$4,120

$3,950

$3,775

$3,510

$3,300
1
/
2
Tabloid

$4,495

$4,260

$4,120

$3,950

$3,775

$3,510

$3,300
2
/
3
Page Standard

$3,160

$3,020

$2,875

$2,730

$2,580

$2,420

$2,215
1
/
2
Page Standard

$2,635

$2,535

$2,465

$2,325

$2,210

$2,080

$1,935
1
/
4
Page Tabloid

$2,355

$2,135

$2,060

$1,985

$1,895

$1,815

$1,690
1
/
3
Page Standard

$2,245

$2,030

$1,955

$1,875

$1,790

$1,700

$1,585
1
/
4
Page Standard

$2,150

$2,100

$2,040

$1,910

$1,815

$1,685

$1,525
1
/
6
Page Standard

$1,860

$1,790

$1,715

$1,640

$1,600

$1,465

$1,285
3- inch

$1,595

$1,575

$1,555

$1,545

$1,525

$1,505

$1,485
2- inch

$1,125

$1,120

$1,105

$1,095

$1,085

$1,070

$1,060
1- inch

$660

$655

$650

$645

$640

$635

$625
Electronic Files
GEN works on a Macintosh® platform and can accept many
different file types (see below). Additional charges may be
incurred if ads are supplied in other formats.
File Types Accepted: QuarkXPress 4.0-8.0, Adobe Photoshop
5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater
(EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat
PDF 4.0 or greater (press quality). PDF files cannot be altered by
our office and must be supplied with fonts embedded.
Graphic Files: All color graphic files must be supplied in CMYK
(not RGB), as close to final size as possible, with a resolution
of 300 dpi or higher. If Illustrator or EPS files are supplied that
include type, make sure type is converted to outlines. Include
all fonts for text and graphic files used in ad. You must include
both screen and printer fonts. We support Adobe Type 1 and
Open Face fonts. If an ad is received with True Type fonts, we will
match the fonts as closely as possible.
Media: We accept the following forms of media for file
submission: CD-ROM or DVD-ROM disks.
Submitting Ads by e-mail or FTP: All ads that are e-mailed
cannot exceed 3 MB in size and should be “stuffed” or “zipped”.
Please specify publication month and date in your e-mail
subject line. If you wish to upload an ad to our FTP site, please
email to request instructions. Mail or fax a proof that represents
the ad as it should print. The Publisher will not be responsible
for quality of reproduction if materials provided do not meet the
listed specifications.
E-mail Ads to: e-file@genengnews.com
Mail All Materials to:
Genetic Engineering
& Biotechnology News
Director of Advertising Production
140 Huguenot Street, Third Floor
New Rochelle, NY 10801
AD MEASUREMENTS

I
NCHES

MILLIMETERS

Width

Height

Width

Height
Tabloid, no bleed

10

13
1
/
4

254

337
Tabloid, bleed

11
1
/
8

14
1
/
4

283

362
Live Area Tabloid, bleed

10

13
1
/
4

254

337
Standard, no bleed

7
1
/
2

10
1
/
8

190

257
2
/
3
Standard

7
1
/
2

8
1
/
4

190

210
1
/
2
Tabloid Horizontal, no bleed

10

6
3
/
4

254

171
1
/
2
Tabloid Vertical, no bleed

5

12
1
/
4

127

310
1
/
2
Standard Vertical

5

7
3
/
4

127

197
1
/
2
Standard Horizontal

7
1
/
2

5
1
/
8

190

130
1
/
3
Standard Vertical

2
3
/
8

9
5
/
8

61

245
1
/
3
Standard Horizontal

5

4
1
/
2

127

114
1
/
4
Tabloid Horizontal

10

2
3
/
8

254

61
1
/
4
Standard Horizontal

5

3
1
/
2

127

89
1
/
6
Standard Vertical

2
3
/
8

4

61

101
1
/
6
Standard Horizontal

5

2

127

50
3-inch

2
3
/
8

3

61

78
2-inch

2
3
/
8

2

61

51
1-inch

2
3
/
8

1

61

25
Standard Spread, no bleed

16

10
1
/
8

406

257
Tabloid Spread, no bleed

21

13
1
/
4

533

337
Tabloid Spread, bleed

22
1
/
4

14
1
/
4

565

362
Trim size of publication

11

14

279

355
4 Genetic Engineering & Biotechnology News
|
914-740-2100
|
www.genengnews.com
Website
NEW! Roadblock Option
A Roadblock is an opportunity for an advertiser
to have 100% share of voice (SOV) on the entire
GEN site (except on sold keyword pages) for
a 24-hour period. The sponsor would provide
five creatives, one for each ad position. The
Roadblock is offered every Wednesday.
Net Rate: $3,700
www.genengnews.com
GEN’s website www.genengnews.com
allows professionals to stay up to
date on everything biotech

—from
real-time industry developments to
news stories, product information,
webinars, and blogs. With an array of
advertising opportunities in this dynamic
environment, we guarantee you’ll
engage an active audience.
Visitor Sessions Per Month:

131,613
*
Number of Countries Represented:


159
Leaderboard 728
X
90
Pushdown 970
X
90
Rectangle
300
X
250
Rectangle
300
X
250
Rectangle
300
X
250
Visitor Demographics
**
RATES AND INFORMATION
Banner Size

Net CPM Rate


Leaderboard (728 x 90)

$50
Pushdown (970 x 90*)

$55
Rectangle (300 x 250)

$45
Rich-Media

+$15
to base rate
*if expandable, add $20

CPM rates are based on 25,000 minimum impressions.
Advertising Specifications
File formats accepted: JPG, GIF (static or animated),
SWF (Flash); Maximum file size is 40 KB.
36%
Academic,
Government
41%
Industry
2%

Financial, Venture
Capital, Law
13%
Other
Clinical Research,
Hospital/Medical
School, Private
Practice
3%

Private Research
Institutions
5%

*Statistics from Google Analytics; **Publishers Data
Genetic Engineering & Biotechnology News
|
914-740-2100
|
www.genengnews.com 5
Calendar of Events
NET RATES
(per insertion)
Size

Net Rate
728 x 90

$525
970 x 90

$525
300 x 250, Position 1

$525
300 x 250, Position 2

$500
300 x 250, Position 3

$500
Leaderboard 728 x 90
970 x 90
300 x 250
Position 1
300 x 250
Position 2
300 x 250
Position 3
Online Listing only: $495
Includes:
• Listing on GEN Calendar of Events
webpage www.genengnews.com
for 2 months
• Listing in GEN Biotech Events e-Newsletter
for 1 month
Gold Package $1995
Includes:
• 728 x 90 or 300 x 250 banner on
www.genengnews.com/calendar
for 1 month
• 1x text banner (3 lines or 45 words) with
URL and logo on GEN Biotech Events
eNewsletter
• Listing on GEN Calendar of Events web
page www.genengnews.com/events
for 2 months
Banner Advertising
Banner on GEN Calendar of Events section
of www.genengnews.com for 1 month
www.genengnews.com/events
For more print and online advertising
opportunities contact your GEN sales manager.
Calendar of Events
GEN provides a variety of options to
promote your upcoming meetings,
conferences, webinars, events, or seminars.
Select an option to suit your needs, time
frame, and budget.
6 Genetic Engineering & Biotechnology News
|
914-740-2100
|
www.genengnews.com
Distribution:
24,000
Frequency:

Weekly
Biotech Events
This e-newsletter notifies subscribers
of upcoming biotech-related meetings
and conferences, as well as GEN and
tool/service provider webinars.
Leaderboard
Primary Text Ad
Secondary Text Ad
Tertiary Text Ad
News Highlights
GEN’s electronic News Highlights provide
opt-in subscribers with current news
headlines and access to full stories
hosted on www.genengnews.com.
Distribution:

122,500 opt-in sends per week
(18,500 daily, 30,000 weekly)
Frequency: Daily, weekly (distributed Fridays)
Leaderboard
Primary Text Ad
Secondary Text Ad
Tertiary Text Ad
NET RATES
(per insertion)
NET RATES
(per insertion)
Frequency

Leaderboard

Primary

Secondary

Tertiary
1x-12x

$1,595

$1,595

$1,495

$1,395
13x-24x

$1,525

$1,525

$1,425

$1,325
25x-36x

$1,325

$1,325

$1,295

$1,195
Advertising Specifications

Leaderboard Size: 728 X 90 pixels

Text Ads: up to three lines of text or 45 words (maximum)
and 90 x 40 pixel logo
Frequency

Leaderboard

Primary

Secondary

Tertiary
1x-12x

$1,295

$1,295

$1,195

$1,025
13x-24x

$1,225

$1,225

$1,125

$925
25x-36x

$1,150

$1,150

$1,050

$825
Advertising Specifications

Leaderboard Size: 728 X 90 pixels

Text Ads: up to three lines of text or 45 words (maximum)
and 90 x 40 pixel logo
e-Newsletters
Genetic Engineering & Biotechnology News
|
914-740-2100
|
www.genengnews.com 7
List Rental
2012 GEN Mailing Lists
Genetic Engineering & Biotechnology News mailing lists include over 65,000 direct-
mail and 41,000 opt-in digital subscribers whose jobs span all levels of decision-
making across all segments of the international biotech

nology, biopharmaceutical, and
academic sectors. GEN can customize a cost-effective mailing strategy that delivers
your marketing program to the entire readership, or targets specific job titles, areas of
focus, and/or types of organizations.
n
ADME/Tox
n

Analytical/Medicinal
Chemistry
n
Assay Development
n
Biomarkers
n
Bioreactors/Fermentation
n
Cell-Based Assays
n
Cell-Based Technologies
n
Cell/Tissue Culture
n
Chromatography
n
Drug Delivery
n
Electrophoresis
n
Epigenetics
n
Filtration
n
Gene Expression
n
HPLC
n
Image Analysis
n
Immunology
n
Mass Spectrometry
n
Microscopy
n
Molecular Biology/Genomics
n
Monoclonal Antibodies
n
Next-Generation Sequencing
n

Nucleic Acid Isolation/
Purification
n
PCR
n
Peptides
n
Process Monitoring
n
Protein Characterization
n

Protein Expression &
Purification
n
Protein/Drug Design
n
Proteomics
n
Purification
n
RNAi/siRNA
n
Software/Informatics
n
Stem Cells
n
Transgenics
TECHNOLOGIES
n

Executive & Corporate
Management (CEO, CSO,
President, Executive VP)
n

Lab Management
(VP Research, Lab Director,
Group Leader, Principal
Investigator, Department Chair)
n

R&D Research/Staff Scientist
(Professor, Research Fellow,
Research Associate,
Postdoctoral Fellow)
n

Core Facility Manager
n

Graduate Student
n

Production/Process Scientists
n

Pharmaceutical Engineers
n

Validation/Regulatory/QA/QC
n

Clinical Researcher (M.D./Ph.D.,
Clinical Affairs)
n

Business Development
Professionals
n

Technology-Transfer Managers
n

Purchasing Managers/Agents
JOB FUNCTION
n
Biotechnology Company
n

Pharmaceutical/Biopharm
Company
n
Diagnostics Company
n

Private Research
Institution
n

Contract Research
Organization
n

Contract Manufacturing
Organization
n
University/Academic
n
Government
n

Clinical Research/Hospital/
Medical School
n

Financial/Venture/
Law Firm
ORGANIZATION
RATES: DIRECT MAIL
CONTACT
RATES: E-MAIL
U.S. & CANADA SUBSCRIBERS: $250/M
SELECTIONS (per selection): $10.00
INTERNATIONAL SUBSCRIBERS: $275/M
KEY CODE: $5.00
STATE/ZIP: $5.00
MINIMUM ORDER: $1,000
Rates are noncommissionable.
Direct Mail List rental opportunity only available
to those companies that are print advertisers in
GEN at a 2x frequency or greater.
Please provide sample mailing piece with your
order.
To place an order or receive more information,
contact:
VICTORIA PALUSEVIC
Tel: (914) 740-2167
Fax: (914) 740-2112
E-mail: genlist@genengnews.com
GEN reserves the right to approve mailing samples;
please provide sample mailing piece with your
order.
Prepayment is required for all rentals. Credit cards
or checks are accepted as forms of payment.
RATE: $475/M
MINIMUM ORDER: 5,000 names
Rates are noncommissionable.
GEN e-mail list rental opportunity only available to
GEN advertisers who spend $20,000 annually on
combined GEN advertising products.
Genetic Engineering
& Biotechnology News
140 Huguenot St., 3rd Floor
New Rochelle, NY 10801-5215
tel: 914-740-2100
fax: 914-740-2106
www.genengnews.com
GEN Group Publisher
Sande Giaccone
tel: 914-740-2211
fax: 914-740-2106
sgiaccone@genengnews.com
Senior Vice President
Global Sales Manager
Harriet I. Matysko
tel: 914-740-2182
fax: 914-740-2112
advertising@genengnews.com
North America, U.K., Europe & Australia,
Classified Sales Manager
Victoria Palusevic
tel: 914-740-2167
fax: 914-740-2112
vpalusevic@genengnews.com
Director of Advertising Production
Anne Chin Aleong
tel: 914-740-2178
fax: 914-740-2106
achin@genengnews.com
Delivering the Best in Biotech...
From Bench to Business
Genetic Engineering
&BiotechnologyNews
www.genengnews.com