2013 - Genetic Engineering News

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11 Δεκ 2012 (πριν από 4 χρόνια και 11 μήνες)

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2013

Classified
Media Kit
www.genengnews.com
CLASSIFIED
In Print
OnLine
e-Newsletters
List Rental
2
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Genetic Engineering & Biotechnology News
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genengnews.com
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914-740-2100
Genetic Engineering & Biotechnology News
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genengnews.com
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914-740-2100
In Print
Validating Your Message
Genetic Engineering & Biotechnology News Classified
section puts your advertisement in front of the largest
audience of biotech professionals in the world. Whether you
are recruiting, promoting an industry conference/seminar or
career fair, offering continuing education courses, buying/
selling equipment, or looking for potential real estate
tenants, you can be sure that the best candidates and
most likely prospects will see your ad.

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Frequency
21x/year

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Circulation
*

66,065 BPA-qualified subscribers

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Where Subscribers Live
*

76.9% North America, 20.8% Europe,
0.2% Asia-Pacific, 2.1% Rest of World

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Bonus Distribution
More than 75 conferences per year

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Where Subscribers Work
*

52.3% Industry, 33.5% Academic/Government
6.3% Clinical Research, Hospital/Medical School, Private Practice
6.3% Private Research Institutions, 1.6% Financial, Venture Capital, Law
Rate:
$1,795**
Ad size: Post-it® Notes 3”x 4”
1⁄2 Page Cover Tip 11” x 7”
*Gross Rates
**Subject to the number of copies distributed
plus production charge.
RATES AND INFO
*
Limited distribution Post-it®
Notes or
1⁄2
page cover tip
affixed to cover of show copies.
Rate:
$5,295
Ad size: 10” x 1”
*Gross Rate
RATES AND INFO
*
With front cover placement,
this ad has high visibility.
Page One
Strip Ad
Trade Show
Promotions
Your Ad Here
NEW
NEW
Post-it®
Notes
1/2 Page
Cover Tip
*

GEN June 2012 BPA Statement

914-740-2100

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genengnews.com
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Genetic Engineering & Biotechnology News

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3

Print Rates & Specs
RATES: FOUR COLOR
Size

1x-3x

4x-6x

7x-9x

10x-12x

13x-15x

16x-18x

19x-21x
Tabloid

$5,620

$5,401

$5,217

$4,973

$4,850

$4,677

$4,493
Standard

4,585

4,345

4,202

4,029

3,851

3,580

3,396
1⁄2
Tabloid

4,585

4,345

4,202

4,029

3,851

3,580

3,366
2⁄3
Page Standard

3,223

3,080

2,933

2,785

2,632

2,468

2,259
1⁄2
Page Standard

2,688

2,586

2,514

2,372

2,254

2,122

1,974
1⁄4
Page Tabloid

2,402

2,178

2,101

2,025

1,933

1,851

1,724
1⁄3
Page Standard

2,290

2,071

1,994

1,913

1,826

1,731

1,617
1⁄4
Page Standard

2,193

2,142

2,081

1,948

1,851

1,719

1,556
1⁄6
Page Standard

1,897

1,826

1,749

1,673

1,632

1,494

1,311
3 – inch

1,627

1,607

1,586

1,576

1,556

1,535

1,515
2 – inch

1,148

1,142

1,127

1,117

1,107

1,091

1,081
1 – inch

673

668

663

658

653

648

638
Electronic Files
GEN works on a Macintosh® platform and can accept many
different file types (see below). Additional charges may be
incurred if ads are supplied in other formats.
File Types Accepted: QuarkXPress 4.0-8.0, Adobe Photoshop
5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater
(EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat
PDF 4.0 or greater (press quality). PDF files cannot be altered by
our office and must be supplied with fonts embedded.
Graphic Files: All color graphic files must be supplied in CMYK
(not RGB), as close to final size as possible, with a resolution
of 300 dpi or higher. If Illustrator or EPS files are supplied that
include type, make sure type is converted to outlines.
Include crop marks at least
1⁄4”
away from actual trim.
Media: We accept the following forms of media for file
submission: CD-ROM or DVD-ROM disks.
Submitting Ads by email or FTP: All ads that are emailed
cannot exceed 3 MB in size and should be “stuffed” or “zipped”.
Please specify publication month and date in your email subject
line. If you wish to upload an ad to our FTP site, please email to
request instructions. Mail or fax a proof that represents the ad as
it should print. The Publisher will not be responsible for quality
of reproduction if materials provided do not meet the listed
specifications.
Email Ads to:
e-file@genengnews.com
Mail All Materials to:
Genetic Engineering
& Biotechnology News
Director of Advertising Production
140 Huguenot Street, Third Floor
New Rochelle, NY 10801
AD MEASUREMENTS

I
NCHES

MILLIMETERS

Width

Height

Width

Height
Page One Strip Ad

10

1

254

26
Tabloid
no bleed

10

13

1⁄4

254

337
bleed

11
1⁄8

14

1⁄4

283

362
Standard

7
1⁄2

10

1⁄8

190

257
2⁄3

– Standard

7

1⁄2

8

1⁄4

190

210
1⁄2

– Tabloid
Horizontal

10

6
3⁄4

254

171
Vertical

5

12
1⁄4

127

310
1⁄2

– Standard
Horizontal

7
1⁄2

5

1⁄8

190

130
Vertical

5

7

3⁄4

127

197
1⁄3

– Standard
Horizontal

5

4

1⁄2

127

114
Vertical

2

3⁄8

9

5⁄8

61

245
1⁄4

– Tabloid
Horizontal

10

2
3⁄8

254

61
1⁄4

– Standard
Horizontal

5

3
1⁄2

127

89
1⁄6

– Horizontal

5

2

127

50
1⁄6

– Vertical

2
3⁄
8

4

61

101
3 – inch

2
3⁄
8

3

61

78
2 – inch

2
3⁄
8

2

61

51
1 – inch

2
3⁄
8

1

61

25
Standard – Spread

16

10
1⁄8

406

257
Tabloid – Spread
no bleed

21

13

1⁄4

533

337
bleed

22

1⁄4

14

1⁄4

565

362
Trim size of publication

11

14

279

355
4
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Genetic Engineering & Biotechnology News
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genengnews.com
|
914-740-2100
OnLine
User Sessions Per Month:
139,587
*

Up 6% from last year
GEN’s dynamic website delivers what
readers want: critical information on the
tools and technologies that improve
workflows and lead to enhanced
productivity. With an array of advertising
opportunities online, you will connect
with an active audience.
RATES AND INFORMATION
Banner Size

Net CPM Rate


Pushdown* (970 x 90 or 728 x 90 pixels)

$55
Leaderboard (728 x 90 pixels)

50
Rectangle (300 x 250 pixels)

45
Mini (220 x 90 pixels)

45
Rich Media

+$15
to base rate
*if expandable, add $20

CPM rates are based on 25,000 minimum impressions.
Advertising Specifications
File formats accepted: JPG, GIF (static or
animated), SWF (Flash); Maximum file size
is 40 KB
Email Materials to:
smorris@genengnews.com
Rectangle
300 x 250
Pushdown
970 x 90 or
728 x 90
Mini
220 x 90
Leaderboard
728 x 90
*GEN June 2012 BPA Statement
Connecting with Your Message

914-740-2100

|
genengnews.com
|
Genetic Engineering & Biotechnology News

|
5

e-Newsletters
Want the highest level of exposure? Hitch a ride
with the most up-to-date GEN content delivered
daily. As a bonus, your message will also be included
in the weekly roundup edition. That’s a total of six
deployments per week, offering a level of exposure
unmatched in the industry.
DISTRIBUTION:


125,000 opt-in sends per week
(18,000 Daily, 35,000 Weekly)

FREQUENCY:
Daily, Weekly (distributed Fridays)
Maximizing Your Exposure
Primary Text Ad
Secondary Text Ad
Tertiary Text Ad
Highlights
NET RATES
(per insertion)
Frequency

Leaderboard

Primary

Secondary

Tertiary
1x-12x

$1,595

$1,595

$1,495

$1,395
13x-24x

1,525

1,525

1,425

1,325
25x-36x

1,325

1,325

1,295

1,195
Frequencies apply across all e-Newsletters.
Advertising Specifications

Leaderboard Size: 728 x 90 pixels

Text Ads: up to three lines of text or 45 words (maximum) and
90 x 40 pixel logo (468 x 60 pixel Banner ad also available).
A preview of articles from the latest issue of
GEN is sent to highly engaged subscribers. Boost
your brand by putting your message here.
DISTRIBUTION:


23,000 subscribers
FREQUENCY:
21 times per year
TOC Alert
NET RATES
(per insertion)
Frequency

Leaderboard

Primary

Secondary

Section
1x-12x

$1,395

$1,395

$1,295

$1,195
13x-24x

1,295

1,295

1,195

1,095
25x-36x

1,195

1,195

1,075

$975
Section options: OMICS, Drug Discovery, Bioprocessing, Translational Medicine, or Biobusiness.
Frequencies apply across all e-Newsletters.
Advertising Specifications

Leaderboard Size: 728 x 90 pixels

Text Ads: up to three lines of text or 45 words (maximum) and
90 x 40 pixel logo (468 x 60 pixel Banner ad also available).
Leaderboard
728 x 90
†Publisher’s data
6
|
Genetic Engineering & Biotechnology News
|
genengnews.com
|
914-740-2100
e-Newsletters
RATES: ONLINE LISTING ONLY
RATES: GOLD PACKAGE
NET RATE: $595
INCLUDES:
n

Listing on GEN Calendar of Events webpage
for 3 months
n

Banner 300 x 250 — GEN Calendar of Events Page
webpage for 1 month
NET RATE: $1,995
INCLUDES:
n

728 x 90 or 300 x 250 banner on
GEN Calendar of Events webpage for 3 months
n

Listing on GEN Calendar of Events webpage
for 3 months
n

Listing on GEN Calendar page, in print,
for 3 issues
This e-Newsletter notifies subscribers of upcoming
biotech-related meetings and conferences; as well
as GEN and tool/service provider webinars.
DISTRIBUTION:


26,000 opt-in sends per week
Leaderboard
728 x 90
Primary
Text Ad
Secondary
Text Ad
Tertiary
Text Ad
Biotech Events
NET RATES
(per insertion)
Frequency

Leaderboard

Primary

Secondary

Tertiary
1x-12x

$1,595

$1,595

$1,495

$1,395
13x-24x

1,525

1,525

1,425

1,325
25x-36x

1,325

1,325

1,295

1,195
Frequencies apply across all e-Newsletters.
Advertising Specifications

Leaderboard Size: 728 x 90 pixels

Text Ads: up to three lines of text or 45 words (maximum) and
90 x 40 pixel logo (468 x 60 pixel Banner ad also available).
GEN provides a variety of options
to promote your upcoming
meetings, conferences, webinars,
events, or seminars. Select an option
to suit your needs, time frame,
and budget.
Banner on GEN Calendar of Events section of
www.genengnews.com for 1 month
Calendar of Events
Banner Advertising
NET RATES
(per insertion)
Size

Net Rate
728 x 90

$575
Mini 220 x 90

595
970 x 90

550
300 x 250 Position 1

575
300 x 250 Position 2

550
300 x 250 Position 3

525

914-740-2100

|
genengnews.com
|
Genetic Engineering & Biotechnology News

|
7

Third-Party List Rental
Influencing Your Customers
Third-Party List Rental
Tailor your marketing program to a specific audience. Capitalize on GEN’s active
subscriber files, which include over 66,000 mailing addresses and 44,000 opt-in
email names. Your marketing message will resonate with decision-makers across
the biotechnology spectrum. Partner with GEN to construct a cost-effective
mailing strategy that delivers results.
n
ADME/Tox
n

Analytical/Medicinal
Chemistry
n
Assay Development
n
Biomarkers
n
Bioreactors/Fermentation
n
Cell-Based Assays
n
Cell-Based Technologies
n
Cell/Tissue Culture
n
Chromatography
n
Drug Delivery
n
Electrophoresis
n
Epigenetics
n
Filtration
n
Gene Expression
n
HPLC
n
Image Analysis
n
Immunology
n
Mass Spectrometry
n
Microscopy
n
Molecular Biology/Genomics
n
Monoclonal Antibodies
n
Next-Generation Sequencing
n

Nucleic Acid Isolation/
Purification
n
PCR
n
Peptides
n
Process Monitoring
n
Protein Characterization
n

Protein Expression &
Purification
n
Protein/Drug Design
n
Proteomics
n
Purification
n
RNAi/siRNA
n
Software/Informatics
n
Stem Cells
n
Transgenics
TECHNOLOGIES
n

Executive & Corporate
Management
n

Lab Management
n

R&D Research/Staff Scientist
n

Core Facility Manager
n

Graduate Student
n

Production/Process Scientists
n

Pharmaceutical Engineers
n

Validation/Regulatory/QA/QC
n

Clinical Researcher
n

Business Development
Professionals
n

Technology-Transfer Managers
n

Purchasing Managers/Agents
JOB FUNCTION
n
Biotechnology Company
n

Pharmaceutical/Biopharm
Company
n
Diagnostics Company
n

Private Research
Institution
n

CRO
n

CMO
n
University/Academic
n
Government
n

Clinical Research/Hospital/
Medical School
n

Financial/VC/
Law Firm
ORGANIZATION
CONTACT
RATES: DIRECT MAIL
RATE: $265/M
MINIMUM ORDER: 5,000 names
Rates are noncommissionable.
To place an order or receive more
information, contact:
VICTORIA PALUSEVIC
Tel:

(914) 740-2167
Fax:

(914) 740-2112
Email: genlist@genengnews.com
GEN reserves the right to approve mailings.
RATES: EMAIL
RATE: $475/M
MINIMUM ORDER: 5,000 names
Rates are noncommissionable.
Frequency Rates*

Price
3x

$465/M
6x

450/M
9x

435/M
*Rules and restrictions apply
Genetic Engineering
& Biotechnology News
140 Huguenot St., 3rd Floor
New Rochelle, NY 10801-5215
tel: (914) 740-2100
fax: (914) 740-2106
www.genengnews.com
GEN Group Publisher
Sande Giaccone
tel: (914) 740-2211
fax: (914) 740-2201
sgiaccone@genengnews.com
Senior Vice President
Global Sales & Marketing
and Asia Classified
Harriet I. Matysko
tel: (914) 740-2182
fax: (914) 740-2112
advertising@genengnews.com
North America, U.K.,
Europe, and Australia
Classified Sales Manager
Victoria Palusevic
tel: (914) 740-2167
fax: (914) 740-2112
vpalusevic@genengnews.com
Director of Print
Advertising Production
Anne Chin Aleong
tel: (914) 740-2178
fax: (914) 740-2106
achin@genengnews.com
Online
Advertising Production
Sherine Morris
tel: (914) 740-2174
fax: (914) 740-2106
smorris@genengnews.com
www.genengnews.com