EFTPOS over ISDN - Braintree Communications

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30 Οκτ 2013 (πριν από 3 χρόνια και 10 μήνες)

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Braintree Communications

ISDN:

A strategic network solution

for retail business

Dedicated transaction
network services


EFTPOS over ISDN

offers enhanced
services at the point of sale


Strategic platform for value
-
added services


Support for multiple transaction applications


Integrated communications connection for the
merchant

D
-
channel applications


ISDN

D
-
channel supports

short duration

transactions

such as
EFT payment
s

(debit/credit)
at point
-
of
-
sale

Can extend to other

point
-
of
-
sale

applications,
e.g.


loyalty

programs


inventory

control


sales data

tracking


electronic
ticketing

B
-
channel applications


B
-
channel used for
data
-
intensive

applications,
e.g.

high speed Internet access

web
-
based customer applications

VPN access

corporate email

WAN services

supply chain management

data download to merchant terminal




Merchant Connectivity


Value of utilising one access for all
applications rather than multiple, individual
PSTN lines


Improve merchants’ ability to leverage an
integrated solution through
Braintree’s
Network Gateway


Braintree’ Network Gateway


Enables merchants to maximise value by
utilising ISDN for additional applications



Features

include:


2 phone ports (supports up to 4 lines)


serial port (PC / internet connectivity)


digital or analogue EFTPOS port


USB port (alternative internet connectivity)


LAN port


Benefits


Flexibility of Access methods for
merchants and banks


I
ncreased grade of service


V
alue of integrated solution


F
uture proof


E
nables bank to sell increased value


The current retail
environment

(stakeholder wants)

The End Users Perspective


Customers


expect fast reliable service


are seeking extra value
-
adding services
from retailers


Retailer/franchisee


want to reduce costs


need to stay competitive by spending more
time servicing customer needs

The current retail
environment

(stakeholder wants)

Service Provider (e.g. Banks/financial
institutions)


Access to new market segments


Services bundling opportunities


Telco/Carrier


more manageable and cost
-
effective
network


reduce customer churn

The strategic network
solution: ISDN


Integrated network solution


EFT transactions, voice, fax and data


Secure transaction management


multiple application support


Fast dependable service


Flexible ownership model


Cost effective solution

Typical retail environment

DDN

PSTN

PSTN

Leased Line

Braintree integrated solution

ISDN


ISDN can provide a secure platform for

multiple transactions to multiple hosts

EFTPOS

Loyalty

Security

Ticketing

Sales data

Inventory

The What’s in for me test!


Customers

Faster transaction speed

Reduce time wasting


Retailer

Faster more reliable service

Cost
-
effective integrated solution

Access to new services

Flexible and customizable ownership options

Extended life from legacy equipment

Plug and play technology


The What’s in for me test!


Service provider

Value
-
added solution

Access to new market segments

Services bundling opportunities


Telco/carrier

Remote management and self installation

Access to new market segments

Reduce customer churn

Reduce technician truck rolls

Australian Case Study


EFTPOS over ISDN


OnRamp ISDN access


fast data transfer


rapid call set
-
up


EFTPOS over ISDN


offered through
Telstra’s
Argent

Service


Highly redundant network architecture


distributed ISDN infrastructure


geographically separate processing sites


multiple cross
-
connected processing systems


automatic load sharing and traffic routing

Flexible ownership options


OnRamp and Argent service owned
separately


Merchant typically owns OnRamp
service


Argent service may be owned by


the retailer/franchise


the bank


another service provider


Different transactions billed separately


Reverse billing possible on transactions

Cost effective solution


Transaction carriage


merchant has visibility of transaction costs


opportunity to negotiate reduced MSF


OnRamp access


lower rental than 2 business phone lines


call costs lower than standard call costs for
typical business call

In summary . . . EFTPOS
over ISDN delivers


an integrated transaction network


secure multi
-
application support


fast dependable service


flexible ownership


cost
-
effective solution