ERP Applcn. Server

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CII Institute of Logistics

PGDSCM/DSCM/ADSCM & CERTIFICATE PROGRAMS

Semester
-
end Examinations
-

December 2011


LOGISTICS TECHNOLOGY & e BUSINESS/

LOGISTICS TECHNOLOGY & e SCM


Time: 3 hours






Marks: 100

Part A

Answer all questions

(10 x 1 = 10 Marks)

1.

____________ Strategy wi ll be extremely powerful when the market is
very competitive with companies selling same range of product or service
al ternatives to br
oad base of price sensitive customers

a) Low cost strategy




b) Broad differentiation strategy

c) Best cost provider strategy



d) Focus strategy


2.

State which of the following statements are true.


Statement 1: Application development and maintenance,

a vi tal part i n
creati ng enterprise information systems, are not outsourced


Statement 2: Mobile computing i nfrastructure is gaining popularity


a) Onl y statement 1 i s true




b) Onl y statement 2 i s true


c) Both statements are true




d) None of the
statements is true


3.

Fi nd the missing layer/component that will appear i n the shaded area i n
the XRP system architecture

































a) SCM/CRM Appl ication Server



b) Propri etary Software

c) Database






d) None of the above


4

Whi ch of the following will have priority i n supply chain management for
FMCG Company?

a) Production planning



b) Di stribution management

c) CRM





d) ERP


5

Whi ch of the following is not a factor to measure the ROI from
technology i nvestments?

a) Reduced application development ti me

b) Increased reusability of applications

c) Increased operational efficiency by streamlining and automating
business processes

d)

None of the above


6

State which of the following statements i s true..

a) Inward organization of enterprise information systems is business
functi on centric and outward organization of i nformation systems is
business process centric

b) Inward organization
of enterprise i nformation systems is business
process centric and outward organization of information systems is
business function centric

c) Both i nward and outward organization of information systems are
business process centric

d) Both i nward and outwar
d organization of i nformation systems are
business function centric


7.

Whi ch of the following is a module i n eSNP?


a) Order commitment






b) Transportation planning


c) Advanced scheduling





d)
D
emand planning



8.

____________ i n BI architecture i
nclude the ability to extract, cl eanse
and aggregate data from multiple operational systems into a separate
data mart or warehouse.


a) Core Technologies






b) Enabling Technologies


c) BI solutions







d) None of the above


9.

Choose which one of the fo
llowing is not part of Mi chael Porter’s five
competitive forces?

a) New entrants




b) Substitute products

c) Logi stics





d) Suppliers


ERP Applcn.
Server

I
N
T
E
R
N
E
T

Web Server

Web
Portals

Email
Server

I
N
T
E
R
N
E
T


Web
Browser,
Mail Client
,

Customer


10.

____________ methods determine the location of production, stocking
and sourcing facilities and paths the product
takes through them.

a)

Network design methods in SCM

b)

“Rough Cut” methods in SCM

c)

Si mulation based methods in SCM

d)

None of the above

Part B


Answer any four


(4x15= 60 marks)

1.

Di scuss any two business model
s on which e
-
channels operate

2.

Di scuss briefly the fi ve components to manage carefully i n eBusiness
execution

3.

Di scuss the popular approaches to formulate eBusiness strategic plan

4.

Di scuss the benefits of applying Informtion System (IS) i n SCM

5.

Di scuss the s
trategic benefits of E
-
Business in E
-
Business with respect to
Customers, Suppliers, Demand Planning, marketing, etc.

6.

Di scuss Cri tical success
factors and

key i ngredients for successful CRM
i mplementation.

Part C

Case study






(
3*10=
30 marks)


Please read the case and answer the questions given below:


Supply Chain Management for a Vehicle Leasing Solution provider

The cl ient is a l arge vehicle l easing solution provider and an i ndustry l eader wi th
one of the l argest, most di verse fl eets


more than 125,000 uni ts
-

del i veri ng
customer focused services centered on renting, leasing, sel l i ng and remarketi ng
trai lers. The

cl ient operates an extensive network of more than 100 branches i n
Canada, the Uni ted States and Mexi co.

The present system of supply chain management was studied and the chal l enges
were i dentified. The client conceived a trai l er management system that wo
ul d
al low fleets to pinpoint trailer l ocations. This system would not only help the cl ient
to provi de value added services to i ts customers, but also improve asset utilizati on
and operational fl exi bi l i ty. Not to l i mi t i ts offeri ng of asset tracki ng for uni
ts
l eased/rented, the client was l ooking at a solution, which would al l ow customers
owni ng units to track their assets as well. They l ooked towards an offshore partner
who could provide them with valuable expertise i n this area. The cl i ent assi gned
the res
ponsibility of overcoming the challenges to a sol uti on provi der by name
Patni Computer Systems Ltd., known i n short as Patni.

The solution to arrive at was supposed to allow the ever growing, client customers,
to l ocate trai l ers anywhere i n North Ameri ca,

i ncl udi ng Mexi co and Canada,
Provi de l ocation i nformation including street address, ci ty, state, zi p and country,
Di splay roadmaps with zoom levels
-

ranging from street l evel to nati onal l evel,
Provi de daily notifications of trailer l ocation at factory p
re
-
set time and a customer
i ni tiated location request, Export data for further anal ysi s, and Al l ow owners to
l ocate carri ers/private fl eets that carried sensitive or high val ue l oads. The Patni
developer a solution system called Asset Tracking System. This

system uses a dual
satellite technology for sending and recei vi ng i nformati on for trai l er l ocati ons
anywhere in North America. The system includes a transcei ver and battery pack,
whi ch are mounted together on the nose of the trai l er. Patni desi gned and
de
l ivered the complete functionality of the Asset Tracking System i n five modul es,
through the much
-
acclaimed onsi te
-
offshore model of del i very. The Inventory
Management module enabl es the cl i ent Customer Support team to mai ntai n
i nventory of devi ces. It has

features of tracking the compl ete hi story of devi ces,
whi ch undergoes various phases of acceptance/inspecti on/rejecti on. The Devi ce
Setup module is a Web
-
based module wherein the Customer Support team sets up
the device required before the end users can a
ctually start tracki ng thei r trai l ers.
The Appli cati on Websi te i s a web
-
based i nterface. Thorough thi s i nterface,
customers can send a request for i nformati on on the l ocati on of the trai l er,
i ncl uding street address, ci ty, state, zip and country, customer
s can track the trailer
movement for the last 30 days, data can be exported for further anal ysi s and
roadmaps can be displayed with zoom levels ranging from street level to nati onal
l evel. The Customer Asset module is a web
-
based interface, i n which detail
s of the
customer
-
owned asset can be vi ewed, added and/or modified.. The Billing modul e
consolidates the billing data from the appl i cati on database and feeds i t to the
central Billing System. The Billing team can al so termi nate servi ces or hol d any
parti cu
l ar servi ce from bi l l i ng i n that parti cul ar bi l l i ng cycl e.

The solution was built in J2EE Pl atform on STRUTS framework usi ng JSP, Servl ets,
HTML, JavaScri pt and XML and Oracle 8i database. The cl ient i nterfaces used the
IE

5.5(Wi ndows 2000), IE 6.0(Windows

2000) and the solution coul d be operated
on cl i ent side with Windows 2000,
Li nux operating

systems. After the solution was
i mplemented, client customer servi ce was i mproved throughout North Ameri ca
,
customer

were able to manage their operations through be
tter control of assets.
Improved utilization and i mproved productivity of assets resulted in enormous cost
reducti on. The well
-
designed web i nterface kept the clients above competiti on for
si milar functionality and this resulted extended use of the Asset
Tracki ng System
across the cl i ent's other busi nesses.


Q
uesti ons
:







1.

Di scuss the challenges identified by the existing
SCM and

the solution
provided by Patni Computers.


2.

What we i nterfaces were provided for the customers i n the above


solution and whi c
h technology was used to i mplement the same


3.

What benefits for the client do you see that the client by the solution

Asset Tracking System
.

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