Content Management Systems

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7 Δεκ 2013 (πριν από 3 χρόνια και 10 μήνες)

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Authors: Adam Milner, Paul Krulek, & Alex Yee


Content Management Systems











Drupal CMS

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Table of Contents

What is a Content Management System?

2

Keeping Pace with Modern Marketing

2

Content Management Systems Today

2

Business Use: Content Management Systems

2

Open vs. Closed Source

3

The Secret is in the Features

3

SaaS at your Service?

3

Social Media Counts

3

Save Time with Plugins

4

Keep an Eye on the Market

4

Consider the Costs

4

Need Su
pport?

4

The Cost of Being Free

4

Paid Support

4

Choosing the Right Host

5

Who uses this stuff?

5

WarnerBrosRecords.com

5

News.Health.Com

5

FullLifeServices.com

5

NewYorkLife.com

5

Which Is Better?

6

Proprietary Content Management Systems Recap

6

Open Source Recap

6

The Verdict

6

Appendix

7

Open Source vs. Proprietary Summary
[4]

7

Server Requirements
[4]

7

Works Cited

8


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What is a Content Management System?

Content management systems can be described

as a tool to easily get the job done. A good analogy for a content
management system would be an electronic language translator. Instead of a dictionary to look up each word of a
translation,

a user can input their text and the translator outputs the new text. When visiting a foreign country,
tourists want to focus
on sightseeing
, necessarily

not
the native language. In the same way, businesses do not want
to spend valuable

time and resources developing complex web sites, content management systems make this
translation easy.


Keeping Pace with Modern Marketing

A business' web
presence is

very important in today’s world. Having a dynamic, visually appealing web site is one
s
olution to better your web presence. Businesses also might like to add ecommerce or other services for their
customers. Developing these web sites and web applications with the functionality a business requires can be a very
complex task. Once these websit
es and web applications are developed, maintaining them with updated content is
not easy either. Content management
systems (
CMS) solve
these problems
. With CMS, businesses can easily install
CMS software on their server and from there they can easily upda
te content and install web applications.


Content Management Systems Today

There are several options to choose from when

considering using

a Content Management System
. Some of the
most popular options are Drupal, WordPress
[2]
,

Joomla!
[1]

, Sitecore
[5]
, a
nd HubSpot
[3]
. Drupal
[6]

is a free and open
source Content Management System. It has a flexible design compared with most CMS’s. WordPress is another free
and open source CMS.

Joomla!


is yet another
CMS, which

is both free and open source. The restaurant

chain IHOP
uses

Joomla!


to boost its’ web
-
presence. Sitecore is a proprietary CMS. HubSpot is also a proprietary CMS
designed to help small businesses increase their web presence.


Business Us
e
:

C
ontent Management Systems

The most visible use of Content Management Systems is to allow users the ability to access and edit content from a
single location. Customers without a great depth of technical knowledge are also benefited from using a CMS.
Social Networking can
be enhanced from using a CMS by either creating a blog or being able to manage content on
sites such Facebook, Twitter, and LinkedIn. Content Management Systems also do a great job by organizing web
content for users. There are simple interfaces available
for users to create professional,
well
-
designed

websites.
C
ontent Management Systems ensure that website are dynamic and content is fresh.



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Open vs. Closed Source

Content Management Systems come in two development types
: Open Source and Closed Source. Open Source
systems allow for changes and extensions to the platform as needed by the client. On the other hand, Closed Source
or proprietary CMS restrict changes to the “code”
;

the vendor implements the changes and extensi
ons to the
system. Both systems have their advantages and disadvantages in terms of features, cost, and support. Many
businesses small and large adapt to either type of system. Notice that neither open nor closed source is better than
the
other is
; it is u
p to the business to decide which system is the best fit. The following discussion should help with
this process.

Closed Source and Open Source CMS offer distinct strengths and weaknesses. Comparing the features, cost, and
support options for each system i
s essential for selecting the right system. The following compares the benefit
s and
drawbacks for each system.


The Secret is in the Features

Content Management Systems have many different features. Hubspot

is proprietary and uses a SaaS (Software as a
Service) model to deliver web content delivery, but lacks the ability to “hard
-
code” modules of the website.
Proprietary CMS usually offer set layouts and features so that the most basic user can generate impa
ctful websites.
Open source allows for the modification of modules that would otherwise be locked. Wordpress is one such case
where the user with knowledge of PHP may tweak the code to fit the business objectives.


SaaS at your Service?

The internet softwa
re model known as Software as a Service is utilized by many proprietary content management
systems. Companies host the software on their servers or through a Cloud environment, rather than requiring the
client to perform the installation and initial config
urations. Normally the vendor will require a “hostname” or
“name server” to launch the website.

The drawback to using a SaaS model is that the company can change features whenever they want. This should be
a consideration when open source allows updates wh
en needed or desired.


Social Media Counts

Visibility on the Internet requires a constant connection with social media outlets such as Facebook and Twitter.
Most open source and proprietary software offer social media connections. Wordpress offers free plu
gins to post
updates straight to popular social media without directly posting in those services. Hubspot offers this feature as
well.




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Save Time with Plugins

Plugins are essential in saving time and extending web services to potential clients and partners
. Wordpress hosts
thousands of plugins that save time on coding and provide maintenance tasks such as WP Optimize. This plugin
maintains the speed and efficiency of the Wordpress back end. Proprietary CMS offer plugins, but usually have a
limited number of

extensions. Wordpress is free to develop for and in, so naturally more plugins exist for
Wordpress.


Keep an Eye on the Market

Proprietary software usually wins when maintaining or launching a marketing campaign. Hubspot is well known for
its dashboards a
nd site usage tracking. The same can be accomplished on open source software through plugins,
modifying the source code, or integrating the business website with Google Analytics.

Consider the
Cost
s

The cost of proprietary Content Management Systems vary f
rom product to product. Open source is usually free to
download and implement on a website. It is crucial to note the hosting and technology requirements of each CMS.
The costs of these systems rely on if database technologies are needed and special langua
ges such as PHP or
ASP.NET.


Need
Support
?

For many CMS users, support is important. Open source usually lacks extended support offered by most Content
Management Systems. Users of Open Source rely on forums and existing documentation to answer questions a
bout
the product. Proprietary systems usually offer dedicated support teams, and extended knowledge bases.


The
C
ost of
B
eing
F
ree

Open source CMS packages typically offer limited support to the users. The limited support is due to the highly
customizable
nature of open source installations. Drupal, Wordpress, and others have discussion forums where
many experienced
users offer advice and support.


Paid Support

Proprietary Content Management Systems offer standard and premium support. Hubspot provides a cer
tain level of
support based on grade of subscription. Keep in mind that not all proprietary CMS have 24
-
hour support.



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Choosing the Right Host

Open source and proprietary Content Management Systems have varying requirements. Does the hosting server
support
PHP, ASP.NET,
and SQL
? What about storage space? How about uptime or downtime? These are important
questions to consider if hosting provider is needed. The user should consider
server technologies needed from the
CMS package before choosing host. See the a
ppendix for more information on hosting requirements.

Who uses this stuff?

Major companies have implemented Open Source and Proprietary Content Management Systems. Warner
Brothers,

Health Magazine,

and
New York Life

all use either Open Source or proprietary systems. These companies
use Content Management Systems in varying ways
for publishing content on the web.


WarnerBrosRecords.com

Companies that wish to save on software licensing costs may consider

open source systems.
Warner Brothers Studios uses Drupal for their web publications and as a marketing platform.
Their website employs various plugins to deliver dynamic content. The plugins deliver the
content dynamically on the page. Warner Brothers use
s the plugins to share
T
witter feeds and
recent blog postings. The theme assists coordinates a specific style and design that is
consistent throughout the site.


News.Health.Com

Health Magazine uses the Wordpress CMS for web publishing. The popular magazi
ne
company uses
W
ordpress to generate dynamic web pages through blogging news
articles. The navigation used on the website has been customized to Health
Magazine’s

needs.


FullLifeServices.com

Full Life uses Hubspot for their Internet publishing needs. Hu
bspot includes marketing
and SEO tools to gauge the
ir

reach
t
o customers
. Full Life may use Hubspot’s tools to
help them with their online marketing.

NewYorkLife.com

The major insurance firm, New York Life uses SiteCore for content management. This

site is taking advantage of the .NET platform for customization.





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Which Is Better?

Open Source Content Management Systems allow for complete customization to business needs. With no ini
tial
startup cost, Open Source CMS’s let small businesses have access to powerful tools with no financial investment.
There is no customer support with an Open Source CMS. If a business has issues with their CMS, they will need to
handle them internally. A
ny updates or modifications to the CMS must be dealt with internally as well. Open Source
CMS’s have a greater risk of security threats and a small business must put this into consideration deciding on a
CMS. Having code that anybody can view means it is e
asier for people to find weaknesses in the security of your
CMS.

P
roprietary Content Management Systems Recap

Proprietary Content Management Systems allow businesses to receive a stable web presence. With the purchase of
a software license, a business is granted access to customer support and a secu
re environment. When vendors
release updates of their software, customers may update their CMS with little hassle. Proprietary CMS’s make sure
to charge for giving users access these features, however. When compared to Open Source CMS’s, there is much
less

room for users to customize their web presence. The code is not visib
le or editable to the customer.

Open Source

Recap

Open
s
ource CMS allows for complete customization of the source code, but lack of support is a major tradeoff for
a
business looking for a CMS. Wordpress, Joomla!, and Drupal are all open source
, they are free to download and
implement on the site. Do use open source when complete c
ustomization is needed. An experienced
web developer
can extend many of the exist features open source CMS to fit business needs bett
er
.

The Verdict

Ther
e is no clear winner in th
is race
, the user must

decide
based on

what
technologies are
needed.
Ill
-
experience
d
web developers
can use either system just fine
. Open sou
rce systems usually
take
some more skill

to
setup;

proprietary systems
usually provide experts that guid
e the user through the setup process.

One CMS is clearly not
all better than the other one
, no matt
er open source or propr
ietary
.

S
mall business
e
s
might prefer open source due
to i
t
s low cost
. W
hen decidi
ng which direction
to proceed, the user shou
ld a pick a C
MS that is most convenient and
adds
more

value to the company
.


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Appendix

Open Source vs
.

Proprietary Summary

[4]










S
erver
Requirements

[4]



PHP?

ASP.NET

Storage Required

Wordpress

X


X

Joomla!

X


X

Drupal

X


X

Hubspot


X


SiteCore


X






Pros

Cons

Open Source

Low Startup Cost

Lack of Customer Support


Flexible, Editable Platform

Greater Security Risk



Manual Updating

Proprietary

Customer Support

High Startup Cost


More Security

Source Code Locked


Updated Automatically


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Works Cited

1.

http://www.Joomla.org

2.

http://www.Wordpress.org

3.

http://www.Hubspot.com

4.

Security in Open Source Web Content Management
Systems, July/August 2009, IEEE Computer and
Reliability Societies, pg. 44

5.

http://www.SiteCore.net

6.

http://www.Drupal.org