COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
1
THE BEST WAY TO PLAN AND MAINTAIN
YOUR CONSTRUCTION PROJECT
Seeking seed funding of US$750,000
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
2
OVERVIEW
The Building Industry’s Gateway For
Better Design & Construction Projects
Connecting People, Products and Projects
Providing targeted adds to the building profession
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
3
= THE MONEY PIT
CONSTRUCTION INDUSTRY
Have you ever done a remodel?
How painful was it?
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
4
CADREAS
’
SOLUTION
WE MAKE IT EASY TO . . .
Find
Design Ideas
Product Ideas
Share
With Friends &
Professionals
Manage
Your Project
Within Your Budget
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
5
CADREAS’ SOLUTION
To
-
search
-
find
-
save
-
Compile
Design Ideas
C
adreas
Design Gallery
Product Information
Product Gallery
Professionals
Project Case Studies
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
6
CADREAS’ SOLUTION
To
–
Know
–
Organize
-
Manage
–
Share
Project Book
Your Design Ideas
Power Planning Consultation
Project Organization Tool
Owner’s Manual
For Your
Property
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
7
CADREAS
’
SOLUTION
Phase 1
Phase 2
Phase 3
Aggregate
and Organize Content
Enhanced
Project Book
Power Planning Consultation
Project Book
Construction Log
and
Maintenance Manual
Media Platform
Site Analytics
and Reporting
Enhanced Communication Tools
SEO
Contact
Management
and
Project Scheduling Tools
80% done
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
8
Marketing
Strategy
GO TO MARKET
50 Top Associations
-
Direct Marketing
-
Awards programs
-
Revenue share
200 Top Manufacturers
-
Direct Marketing
-
Dealer/Installer campaigns
Search Engine
Optimization (SEO)
-
Organic traffic
-
Pay
-
per
-
click
-
Leads
Social Media
Integration
-
LinkedIn
-
Facebook
-
Twitter
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
9
COMPETITION
Houzz
is the biggest
competitor
Has received over $13m
in funding from leading
VCs (Sequoia)
Our system will do the
same, plus:
•
Light commercial
•
Construction logs
•
Maintenance manual
•
Communication tools
•
Management tools
•
Project scheduling
•
Power planning tools
Media partnership with
Kleber & Associates
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
10
CADREAS TEAM
FOUNDED & MANAGED BY
CONSTRUCTION AND TECHNOLOGY EXPERTS
ROBERT FRUMKIN,
CEO
Founder/CEO MedVision a leading managed healthcare
software development company Principal LM Consultants,
an international A/E consulting company. Increased
revenues 600% in 6 years. BS Finance, University of
Oregon with Honors MBA, Kellogg School of Management,
Northwestern University.
DAVID SCHOLAR,
FOUNDER/COO
Designer/Builder/Developer and Visionary. Winner of 2 Gold
Nugget Awards. 34 years industry experience. Recognized by
State of CA with Grow the Economy Award from for
revitalization efforts in Mid Town Santa Ana CA. Projects
featured in Architectural Record, Orange Coast and Sun
Coast Magazines.
ANDREAS KRAEMER,
CFO
International financial executive combines MBA with 16
years experience strategizing for M&A activities and private
equity/venture capital at UBS and Credit Suisse First Boston.
GARY DOLLINGER,
CTO
CEO, Founder and Chief Architect of Adalyze Technologies
. 16 Years of technology experience. 5 Years CTO
experience. BS Computer Science and MBA in process,
Loyola University.
STEVE GOOLD,
VP BUSINESS DEVELOPMENT
36 years senior level sales, marketing and management
experience as a team member and company owner in the
building industry.
MELISSA SABOL,
VP PRODUCT
DEVELOPMENT
Product design, development and management expert with
over 13 years experience designing and managing
construction and development projects.
ROSS MEADOR,
CORPORATE COUNSEL
Technology start
-
up company lawyer with 23 years
experience, Former Partner at Preston, Gates & Ellis.
Berkeley Law JD 1986.
DLA PIPER,
CORPORATE ATTORNEY
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
11
TRACTION
PROVEN CONCEPT
50
Paid Clients
$50k
in Revenues
32
Associations with
50k
Members
June
1, 2011 Soft Launch
LEADING MANUFACTURERS
Paid $500
-
$1,500 / yr
PROMINENT ASSOCIATIONS
Partnered / Joined
DESIGN & CONSTRUCTION FIRMS
Paid $250 / yr
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
12
KEY FINANCIALS
ITEM
AMOUNT
ROI
28X
IRR
95%
INDUSTRY SALES MULTIPLE RANGE
1.75x
–
2.75x
TERMINAL VALUE RANGE
$
235m
-
$345m
MEDIA
TECHNOLOGY
SUPPLY CHAIN
McGRAW
HILL
GOOGLE
HOME DEPOT
HANLEY WOODS
YAHOO
LOWES
MEREDITH CORPORATION
BING (MICROSOFT)
PROBUILD
HGTV
YELLOW
PAGES (AT&T)
ORGILL
HEARST PUBLISHING
AMAZON.COM
POTENTIAL BUYERS
HIGHLIGHTS
ITEM
CURRENT
YEAR
1
YEAR 2
YEAR 3
YEAR 4
YEAR 5
INVESTMENT
(Cash)
$980,000
$750,000
$2,000,000
$0
$0
$0
REVENUES
$50,000
$424,000
$2,949,000
$9,947,000
$43,482,000
$109,619,000
EBITDA
$0
($603,000)
($1,469,000)
$203,000
$15,740,000
$48,273,000
REVENUE AND EARNINGS
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
13
WHERE WE ARE GOING
WHAT WE NEED TO GET THERE
Our system has 80% of the functionality of
Houzz
, a proven model
Bridge the small remaining gap
►
Move development in
-
house
►
Make the
system easier to use and more intuitive
–
approx. 2 weeks and $10k
►
Finish the development of the Project Books
–
approx. 4 weeks and 25k
Build on the existing system
with additional functionality
►
Project management and power planning tools
–
approx. 6 months and $100k
Move
to PPC, Impressions and Leads
►
Ad driven revenue
model
–
approx. 2 months and $50k
We are seeking an investment of $750,000 at this time,
with a follow
-
on Series A in 15
-
18 months of $2 million
COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011
14
THE BEST WAY TO PLAN AND MAINTAIN
YOUR CONSTRUCTION PROJECT
THANK YOU FOR YOUR TIME
Marketing & Sales
Office
831 W. Golf Rd.
Libertyville, IL 60048
Corporate Office
30805 S. Pacific Coast
Highway
“L” Street, Unit 5
Laguna Beach, CA 92651
Production Office
56925 Yucca Trail
Suite A
Yucca Valley, CA 92284
Contact
+1.866.981.5392
+1.866.874.8803 fax
info@cadreas.com
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