THE BEST WAY TO PLAN AND MAINTAIN YOUR CONSTRUCTION PROJECT

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

1

THE BEST WAY TO PLAN AND MAINTAIN

YOUR CONSTRUCTION PROJECT




Seeking seed funding of US$750,000

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

2

OVERVIEW



The Building Industry’s Gateway For

Better Design & Construction Projects


Connecting People, Products and Projects

Providing targeted adds to the building profession



COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

3

= THE MONEY PIT

CONSTRUCTION INDUSTRY

Have you ever done a remodel?

How painful was it?

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

4

CADREAS
’

SOLUTION

WE MAKE IT EASY TO . . .



Find


Design Ideas


Product Ideas




Share


With Friends &


Professionals







Manage







Your Project


Within Your Budget



COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

5

CADREAS’ SOLUTION

To

-

search
-

find
-

save
-

Compile

Design Ideas


C
adreas

Design Gallery


Product Information

Product Gallery

Professionals
Project Case Studies

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

6

CADREAS’ SOLUTION

To

–

Know
–

Organize
-

Manage
–

Share



Project Book

Your Design Ideas




Power Planning Consultation


Project Organization Tool











Owner’s Manual






For Your

Property

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

7

CADREAS
’

SOLUTION

Phase 1

Phase 2

Phase 3

Aggregate

and Organize Content

Enhanced

Project Book

Power Planning Consultation

Project Book

Construction Log

and

Maintenance Manual

Media Platform

Site Analytics

and Reporting

Enhanced Communication Tools

SEO

Contact

Management

and

Project Scheduling Tools

80% done

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

8

Marketing

Strategy

GO TO MARKET

50 Top Associations

-

Direct Marketing

-

Awards programs

-

Revenue share

200 Top Manufacturers

-

Direct Marketing

-

Dealer/Installer campaigns

Search Engine
Optimization (SEO)

-

Organic traffic

-

Pay
-
per
-
click

-

Leads

Social Media
Integration

-
LinkedIn

-
Facebook

-
Twitter

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

9

COMPETITION

Houzz

is the biggest
competitor


Has received over $13m
in funding from leading
VCs (Sequoia)


Our system will do the
same, plus:

•
Light commercial

•
Construction logs

•
Maintenance manual

•
Communication tools

•
Management tools

•
Project scheduling

•
Power planning tools


Media partnership with
Kleber & Associates

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

10

CADREAS TEAM

FOUNDED & MANAGED BY

CONSTRUCTION AND TECHNOLOGY EXPERTS

ROBERT FRUMKIN,
CEO

Founder/CEO MedVision a leading managed healthcare
software development company Principal LM Consultants,
an international A/E consulting company. Increased
revenues 600% in 6 years. BS Finance, University of
Oregon with Honors MBA, Kellogg School of Management,
Northwestern University.

DAVID SCHOLAR,
FOUNDER/COO

Designer/Builder/Developer and Visionary. Winner of 2 Gold
Nugget Awards. 34 years industry experience. Recognized by
State of CA with Grow the Economy Award from for
revitalization efforts in Mid Town Santa Ana CA. Projects
featured in Architectural Record, Orange Coast and Sun
Coast Magazines.

ANDREAS KRAEMER,
CFO

International financial executive combines MBA with 16
years experience strategizing for M&A activities and private
equity/venture capital at UBS and Credit Suisse First Boston.

GARY DOLLINGER,
CTO

CEO, Founder and Chief Architect of Adalyze Technologies
. 16 Years of technology experience. 5 Years CTO
experience. BS Computer Science and MBA in process,
Loyola University.

STEVE GOOLD,
VP BUSINESS DEVELOPMENT

36 years senior level sales, marketing and management
experience as a team member and company owner in the
building industry.

MELISSA SABOL,
VP PRODUCT
DEVELOPMENT

Product design, development and management expert with
over 13 years experience designing and managing
construction and development projects.

ROSS MEADOR,
CORPORATE COUNSEL

Technology start
-
up company lawyer with 23 years
experience, Former Partner at Preston, Gates & Ellis.
Berkeley Law JD 1986.

DLA PIPER,
CORPORATE ATTORNEY

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

11

TRACTION

PROVEN CONCEPT


50
Paid Clients


$50k
in Revenues


32
Associations with
50k
Members


June
1, 2011 Soft Launch

LEADING MANUFACTURERS

Paid $500
-

$1,500 / yr

PROMINENT ASSOCIATIONS

Partnered / Joined

DESIGN & CONSTRUCTION FIRMS

Paid $250 / yr

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

12

KEY FINANCIALS

ITEM

AMOUNT

ROI

28X

IRR

95%

INDUSTRY SALES MULTIPLE RANGE

1.75x
–

2.75x

TERMINAL VALUE RANGE

$
235m
-

$345m

MEDIA

TECHNOLOGY

SUPPLY CHAIN

McGRAW

HILL

GOOGLE

HOME DEPOT

HANLEY WOODS

YAHOO

LOWES

MEREDITH CORPORATION

BING (MICROSOFT)

PROBUILD

HGTV

YELLOW

PAGES (AT&T)

ORGILL

HEARST PUBLISHING

AMAZON.COM

POTENTIAL BUYERS

HIGHLIGHTS

ITEM

CURRENT

YEAR

1

YEAR 2

YEAR 3

YEAR 4

YEAR 5

INVESTMENT

(Cash)

$980,000

$750,000

$2,000,000

$0

$0

$0

REVENUES

$50,000

$424,000

$2,949,000

$9,947,000

$43,482,000

$109,619,000

EBITDA

$0

($603,000)

($1,469,000)

$203,000

$15,740,000

$48,273,000

REVENUE AND EARNINGS

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

13

WHERE WE ARE GOING

WHAT WE NEED TO GET THERE


Our system has 80% of the functionality of
Houzz
, a proven model


Bridge the small remaining gap

►
Move development in
-
house

►
Make the

system easier to use and more intuitive
–

approx. 2 weeks and $10k

►
Finish the development of the Project Books
–

approx. 4 weeks and 25k


Build on the existing system

with additional functionality

►
Project management and power planning tools

–

approx. 6 months and $100k


Move

to PPC, Impressions and Leads

►
Ad driven revenue

model
–

approx. 2 months and $50k



We are seeking an investment of $750,000 at this time,
with a follow
-
on Series A in 15
-
18 months of $2 million

COPYRIGHT 2012 CADREAS INC. / CONTACT: ANDREAS KRAEMER 713.298.8011

14

THE BEST WAY TO PLAN AND MAINTAIN

YOUR CONSTRUCTION PROJECT




THANK YOU FOR YOUR TIME

Marketing & Sales
Office

831 W. Golf Rd.

Libertyville, IL 60048



Corporate Office

30805 S. Pacific Coast
Highway

“L” Street, Unit 5

Laguna Beach, CA 92651



Production Office

56925 Yucca Trail

Suite A

Yucca Valley, CA 92284


Contact

+1.866.981.5392

+1.866.874.8803 fax

info@cadreas.com