Social Web Media

moonlightmidgeInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

55 εμφανίσεις

Political Campaigns

and the

Social Web Media

How do different
media

based on the
Internet

play a significant role in
political
campaigns
for
Canada federal election in
May
, 2011?

Jung
-
A


English A2 SL

Learning Objectives


Students will understand
how different social
web media

were used for the election campaign in
Canada.


Students will be able to
tell the
strengths and
weaknesses

of social web media for politicians and
the public.


Students will understand
why it is important to
be

aware of the strengths and weaknesses
of the
Internet media and to
have knowledge about the
role of social web media
.


The Traditional Mass Media

Internet

Seemingly boundless
information

Regarded as less
conservative and
politically opinionated
to certain parties



So many Candidates!

The Candidates in this
lesson:


Stephen Harper

(Conservative)


Jack Layton

(New Democrat)


Michael
Ignatieff


(Liberal)


Gilles Duceppe

(Bloc Quebecois)


Elizabeth May

(Green)


James
Hnatiuk

(Christian Heritage)


Anna Di Carlo

(Marxist
-
Leninist)


Dennis Young

(Libertarian)


Sinclair Stevens

(Progressive
Canadian)




and so forth


Stephen Harper

(The Conservative Party)


Michael
Ignatieff


(The Liberal Party)


Elizabeth May

(The Green Party)


Jack Layton

(New Democratic Party)

Candidates

Candidates:

From the left,

Michael
Ignatieff

Elizabeth May

Jack Layton

Stephen Harper


Camlot
, Heather. Election Time. 4 Apr. 2011. 12 Apr. 2011.
<
http://www.workliveplaycafe.com/2011/04/election
-
time/
>.

Social Web Media

Albaih
, Khalid. "Social Media Venn Diagram."

Wikipedia.
25 Apr. 2011. Web. 29 Apr. 2011.
<http://en.wikipedia.org/wiki/File:SocialMediaVennDiagram.jpg>.

Social Web Media

YouTube and Twitter logos

Political Advertising Techniques


Patriotism: The ad stresses the candidate’s love of and service to his/her country.


Gender: The ad presents the candidate as appropriately “manly” (or feminine) to make
viewers trust him/her.


Family: The ad uses images of ideal families to give you a positive image of the
candidate.



Excitement: The ad tries to create a sense of energy and excitement around the
candidate.


Bandwagon: The ad tries to create the impression that everybody already supports the
candidate.


Put Downs: The ad insults the candidate’s opponent.



Facts and Figures: The ad uses facts and statistics to support the candidate’s policies.


Just Folks: The ad portrays the candidate as a “regular guy” (or girl).



Heart Strings: The ad tells a story that makes you feel good.



Sounds Good: The ad uses music (with or without lyrics) to be memorable, entertaining
and exciting.



Integrity: The ad tries to convince you that the candidate is honest and trustworthy.


Fear: The ad tries to frighten you into voting for the candidate (or at least not voting for
his/her opponent).

"Watching the Elections."

Media Awareness Network
. 19 Apr. 2011.
<
http://www.mediaawareness.com/english/resources/educational/lessons/secondary/advertising_marketing/watching
_elections.cfm
>.


Put downs

Reckless spending promises

Massive tax increases

Stall, Kill, Threaten

Unstable Coalition

Outrageous

Hands off our democracy

Harper Regime

A sense of mockery

@
M_Ignatieff
. Web log post.
Twitter.com
. Web. 20 Apr. 2011. <
http://twitter.com/#!/M_Ignatieff
>.

@
pmharper
. Web log post.
Twitter.com
. Web. 20 Apr. 2011. <
http://twitter.com/#!/pmharper
>.


Excitement/ imperative language

@
jacklayton
. Web log post. Twitter.com. Web. 20 Apr. 2011 <
http://twitter.com/#!/jacklayton
>.

Just Folks

content

@
ElizabethMay
. Web log post. Tiwtter.com. Web. 20 Apr. 201. <
http://twitter.com/#!/ElizabethMay
>.

@
M_Ignatieff
. Web log post.
Twitter.com
. Web. 20 Apr. 2011. <
http://twitter.com/#!/M_Ignatieff
>.


Conservative Party of Canada. “
Ignatieff’s

Election

. Online posting.

YouTube
. Web. 22 Mar.
2011. 3 May 2011. <
http://www.youtube.com/user/cpcpcc#p/u/0/BQhzBRuDXvM
>.


Real
-
time interactions

Like

Dislike

Strengths


Public is able to get the
abundant information
about the candidates


Public can more actively
participate in political
campaigns


Real
-
time interactions


Public can get
comprehensive data
about the candidates’
policies and commitments


Great chance for the
candidates who fails to
spark much attention on
the traditional mass
media to present
themselves


Candidates are able to
approach the public
more closely

by
portraying themselves as
“regular guys”


Weaknesses and limitations


Limited demographic of age 10~30


Use of social web media has not been tested yet

-
How much is it effective?


Does it really influence the voters?


Influential?

Experts say it’s unlikely social media will have any real
impact.



A recent Cornell University and Yahoo! Research study

-
Twitter is dominated by a few.

-
The study said categories of Tweeters tended to follow
their own kind


However,


Queen's University film and media studies professor
Sidneyeve

Matrix said "This is still a niche
communications tool but the people who are on it really
matter because they are the influencers.”

Why is this Important?


Its potential

-
Innovative

-
Young

-
connected


Wise use

Bibliography


Berger, Arthur A.
Ads, Fads and Consumer Culture:

Rowman

& Littlefield Publishers, Inc, 2003. 87
-
99.



Camlot
, Heather. Election Time. 4 Apr. 2011. 12 Apr. 2011. <
http://www.workliveplaycafe.com/2011/04/election
-
time/
>.



“Canada’s Social Media Monopoly Game Election 2011.”
Canada Social Media News
. 5 Apr. 2011. 12 Apr. 2011.


<
http://newsflavor.com/world/usa
-
canada/canadas
-
social
-
media
-
monopoly
-
game
-
election
-
2011
-
a
-
canada
-
news
-
report/
>.



Conservative.

2011. The Conservative Party of Canada. 20 Apr. 11. <
http://www.conservative.ca/
>.


Conservative Party of Canada. “
Ignatieff’s

Election

. Online posting.

Youtube
. Web. 22 Mar. 2011. 3 May 2011. <


http://www.youtube.com/user/cpcpcc#p/u/0/BQhzBRuDXvM
>.


Curry, Bill. “Canada’s first social media election is on, but will people vote?”
The Globe and Mail.

27 Mar. 2011. 19 Apr. 2011.


<
http://www.theglobeandmail.com/news/politics/canadas
-
first
-
social
-
media
-
election
-
is
-
on
-
but
-
will
-
people
-
vote/article1959166/
>.



@
ElizabethMay
. Web log post. Tiwtter.com. Web. 20 Apr. 201. <
http://twitter.com/#!/ElizabethMay
>.



"Green ad sparked attention."

Toronto Star (Canada).

14 May 2011:

b

A12.
EBSCOhost
. Available:


<
http://web.ebscohost.com/ehost/detail?sid=010a313d
-
aef9
-
44c6
-
bdd9
-



c332a0b39d93%40sessionmgr113&vid=1&hid=106&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=
nfh&AN
=6FP4100843616
>.


19 Apr. 2011.



Green Party of Canada.
2011. The Green Party of Canada. 20 Apr. 2011. <
http://greenparty.ca/
>.


Hildebrandt, Amber. "The 'Twitter Campaign,' but Who Cares?"

CBC.ca
. 1 Apr. 2011. Web. 15 May 2011.


<
http://www.cbc.ca/news/politics/canadavotes2011/story/2011/04/01/cv
-
election
-
social
-
media
-
users
-
not.htm
l>.


@
jacklayton
. Web log post. Twitter.com. Web. 20 Apr. 2011 <
http://twitter.com/#!/jacklayton
>.



Liberal
. 2011. The Liberal Party of Canada. 20 Apr. 2011. <
http://www.liberal.ca/
>.



@
M_Ignatieff
. Web log post.
Twitter.com
. Web. 20 Apr. 2011. <
http://twitter.com/#!/M_Ignatieff
>.



@
pmharper
. Web log post.
Twitter.com
. Web. 20 Apr. 2011. <
http://twitter.com/#!/pmharper
>.



"Watching the Elections."

Media Awareness Network
. 19 Apr. 2011. <
http://www.media
-


awareness.com/
english
/resources/educational/lessons/secondary/
advertising_marketing
/watching_elections.cfm
>.

Pictures:


Albaih
, Khalid. "Social Media Venn Diagram."

Wikipedia.
25 Apr. 2011. Web. 29 Apr. 2011.


<http://en.wikipedia.org/wiki/File:SocialMediaVennDiagram.jpg>.


Chatelard
,
Yoann
. "Twitter Logo."

Share and Discover Web Trends.
13 Apr. 2010. Web. 2 May 2011.


<
http://leblog.vendeesign.com/web20/twitter
-
lance
-
sa
-
plateforme
-
publicitaire
-
promoted
-
tweets/
>.


“CTV logo."

CTV.ca
. 11 Dec. 2008. Web. 3 May 2011.


<
http://www.ctv.ca/servlet/an/local/CTVNews/20081210/081210_cp24ctv/20081211/?hub=CP24Home
>.


"Magic Man and Your Geek News."

Naked Wine Show
.
Frogwater

Media Inc. Web. 15 May 2011.


<
http://www.slurpswish.com/wordpress/?page_id=551>.


"Peace TV."

Peace Not War.
Web. 1 May 2011. <
http://www.peace.fm/movies/peace
-
tv
>.


Sauvin
,
Savita
. "The Globe and Mail."

Shaping the Future of the Newspaper
. 20 Sept. 2010. Web. 2 May 2011.



<http://www.sfnblog.com/special.php?tag=newspaper
>.


"Search Engine Optimization vs. Social Media Marketing."

Idea Launch
. 17 Dec. 2009. Web. 15 May 2011.


<
http://www.idealaunch.com/blog/content/search
-
engine
-
optimization
-
vs
-
social
-
media
-
marketing/>.


Stewart, Ian.

Yukon News
. 31 Oct. 2008. Web. 3 May 2011. <
http://www.yukon
-
news.com/business/10190/
>.


"Thank You." Web. 2 May 2011. <
http://happylotus.com/wp
-
content/uploads/2009/06/ThankYou.jpg
>.


White, Charlie. "10,000x
-
faster Grid to Begin Embarrassing Traditional Internet This Summer."
DVICE
. 7 Apr. 2008. Web. 5


May 2011. <
http://dvice.com/archives/2008/04/10000xfaster_gr.php
>.


"
Youtube

Logo." Web. 2 May 2011. <
http://re
-
cut.net/satan.php?q=youtube
-
xl
-
logo&page=5
>.