SEO Terms - WordPress.com

moonlightmidgeInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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SEO Terms

A few additional terms

Search site:
This Web site lets you search
through some kind of index or

directory of Web sites, or perhaps both an
index and directory.

Search system:
This organization possesses a
combination of software,

hardware, and people that indexes or
categorizes Web sites


they

build the index or directory you search through
at a search site

More terms


Search term:
This is the word, or words, that someone
types into
a search
engine when looking for information
.


Search results:
Results are the information returned to
you (the
results of
your search term) when you go to a
search site and search for something
.


Natural search results:
A Web page can appear on a
search
-
results
page two
ways: The search engine may
place it on the page because the
siteowner

paid to be
there (pay
-
per
-
click ads), or it may pull the page out
of
its
index because it thinks the page matches the search
term well.

More terms


Search engine optimization (SEO)
: Search engine
optimization (
also known
as
SEO
) refers to
“optimizing” Web sites and Web pages to
rank well
in the search
engines.

Why Bother with SEO


The proportion of visits originating at search
engines is significant.
Not so
long ago, one survey
put the number at almost 50 percent. Sure,
it’s not
80 percent, but it’s still a lot of traffic
.


According to a report by
eMarketer

published early
in 2005, 21
percent of
American Internet users use
a search engine four or more times
each day
; PEW
Internet estimated that 38 million Americans use
search engines
every day.

Why bother?


A study by
iCrossing

in the summer of 2005 found
that 40 percent
of people
do online research prior
to purchasing products
.


Most
new
visits come
through the
search engines


that is, search engines are the single most
important source
of new visitors to Web sites
.


The search engines represent a cheap way to reach
people. In general
, you
get more bang for your buck
going after free search
-
engine
traffic than
almost
any other form of advertising or marketing

List of Top Search Sites


Google.com

The
big kid on the block. Lots
of people
search the Google index
on its
own search site, and
it
feeds many
sites. Obviously, Google
has to
stay on
the list
.


Bing.com

New kid on the block. Will probably never
pass Google.


Yahoo.com

and
MSN.com

Yahoo is loosing ground
and MSN creates its own index

Search engine Magic


Half of the class go to bing and half go to
google
. Type in
personal injury lawyer. Google results 29,000,000. Bing
results 109,000,000. W


What happened?


Considering
SEO from this point of view makes it easier
to understand
how the
search engines try to evaluate
and compare pages. If the keywords are
in the
links
pointing to the page, the page must be relevant to those
keywords;
if the
keywords are in headings on the page,
that must be significant; if the
keywords appear
frequently throughout the page, rather than just once,
that must
mean something.

Geek or no Geek


Business people
who don’t plan to do
the search
-
engine work themselves (or, in
some cases
, realize
that it’s a lot of work and need
to find
someone
with more time or technical
skills to
do the work).
However,
you can have the skills to understand
far
more about search
engines and be
in a better
position to find and
direct someone
.

There’s a lot
of snake oil in this business,”
so classes like this can
help you understand
the
basics and
ask the right
questions of search
-
engine optimization
firms.

Web Site Makeover


Is your site indexed?


The search engines haven’t found your site yet. The
solution is
relatively easy
, though you won’t get it
done in an hour
.


The search engines have found your site, but can’t
index it. This is
a serious
problem, though in some
cases you can fix it quickly.

Invisible Site


The site is using some kind of navigation structure that the
search engines
can’t read, so they can’t find their way through
the site
.


The site is creating dynamic pages that the search engines
choose not
to read.


Why can’t the
searchbots

find their way through? The
navigation
system may
have been created using JavaScript,
and because search engines
ignore JavaScript
, they don’t find
the links in the script. Look at this example:


<SCRIPT TYPE=”javascript” SRC=”/menu/menu.js”></SCRIPT>

Two things to try


Create more text links throughout the site.
Many
Web sites have a
main navigation
structure and
then duplicate the structure by using
simple text
links at the bottom of the
page


Add a sitemap page to your site.
This page contains
links to most or
all of
the pages on your Web site.
Of course, you also want to link to
the sitemap
page
from those little links at the bottom of the home
page

Session IDs


Search engines may choose not to index pages with
session IDs. If the
search engine
sees links to a page
that appears to have a session ID, it doesn’t
know
whether
the URL will change between sessions or
whether many
different URLs
point to the same
page. Search engines don’t want to overload the
site’s server
and don’t want garbage in their indexes

Picking good keywords


Point your browser to


http://
www.googlekeywordtool.com


Test some of your own keyword ideas and share
with
the class