SEO - Osmm.net

moonlightmidgeInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

80 εμφανίσεις

Market Your
Business Online

With SEO

What is SEO?


Search engine optimization (SEO) is the
process of improving the visibility of a
website or a web page in search
engines via the unpaid (“natural” or
“organic”) search results.


Paid
Listings

Organic
Listings

Google+

Local

Yahoo

Bing

SEO is Inbound
M
arketing



Getting your products and services in
front of prospective customers at the
moment they are actively looking


SEO doesn’t interrupt


With SEO you are earning

and building trust



Misconceptions


SEO is free marketing!


SEO doesn’t work


SEO is black magic


SEO is rocket science


SEO is illegal



REALITY:



SEO is a legitimate marketing
strategy practiced by almost
all of the world’s most
successful companies


Who Cares?


There are over two billion people online


93% of online experiences begin with a
search engine


The majority of web traffic is driven by
the ‘Big Three’ search engines
-
Google,
Bing and Yahoo


Google sits at roughly

70% market share



#1 Position = 674 calls/month

#2 Position = 190 calls/month

#3 Position = 138 calls/month

Benefits of SEO


Boost website traffic


Increase visibility among target audience


Build relationships and influence


Increase sales (gain new

customers)


The big guys can’t

out bid you! (PPC)



Downsides of SEO



Can be slow to get results


Somewhat our of your control


Requires consistent effort

over time


No guarantees




The 7 Secrets

# 1 It All
S
tarts with
K
eywords


Knowing your target keywords is vital


Keywords = string of words typed into search bar


Best
keywords
have
sufficient
search



and



Not too much competition


Use
the Google Keyword Tool @ EXACT MATCH
to determine search volume


Specific keywords are better than general words


Install
MozBar

to assess competition


Find TWO organic results with DA/PA <40



# 2 Content is King


Search engines “feed” on content


Train Google to keep crawling and
indexing your site by adding new content


Use keywords strategically on your page


Meta fields: Title tag most important; description


These fields tie to Google results


“Naturally” include keyword in content


Use keyword in page headline and in alt tags


Never “stuff” keywords or use sneaky tactics


#3 Have an Active

Social
M
edia
P
resence



Social is becoming more important to
search engines


Social sharing means that visitors find
your content “share worthy”


Add sharing buttons to your website to
promote sharing!

#4 Get Links from Other

H
igh
V
alue
S
ites


A link is like a vote for your site


Some votes matter more than others


More links = GOOD


As long as they are relevant to your topic


As long as they are good QUALITY


NOT
spammy

links (comments, etc.)



# 5 Include Video


Google LOVES video!


Google owns YouTube


Roll the camera regularly and add video
content to your site


Use your keywords in the video title
and the video description


#
6 Leverage Social Channels



Examples include:


-

YouTube


-

Facebook


-

Twitter


-

Pinterest


Get your content on them


Your content can rank here too!

#7 Optimize for Local


Include local keywords throughout
content and site


Add your NAP (name, address, phone)


Keep your NAP consistent everywhere


Get listed in local directories


Create local videos


Get links from local organizations and
businesses (hint


your local chamber)

Create Content for People


Your audience is people


not search
engines


If people like your content, Google will
take note


Make it
personal


share your story


SEO: Not a Slam Dunk



Time commitment ($)


Content creation


Link building (can be laborious, slow)


Time required to achieve results


Finding consultants you can trust



SEO: It’s Worth It!



The ROI of SEO is well documented


A highly ranked website works 24/7,
when the marketing staff is asleep


A well
-
ranked website is a very sellable
asset


REMEMBER: It all revolves around
finding excellent keywords and getting
them to rank!