Search Engine Optimization

moonlightmidgeInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

103 εμφανίσεις

Learning Objectives


Define Search Engine Optimization


List the four steps of Search Engine Optimization


Find at least two Web sites that can help you with SEO

King Google

Search engines control the
information … the world

Google Monster

Don’t be eaten

Google the
thousand pound
gorilla

You WILL play there game.
Or you won’t play.

Search Engine Optimization (SEO)


Search engine optimization (SEO) is the process of
improving the visibility of a website or a web page in
search engines via the "natural" or un
-
paid ("organic"
or "algorithmic") search results.


Paid:
Google
Addwords


jljenk

SEO


May tools


Many paid services


Much information



IT IS NOT THAT HARD… JUST TIME CONSUMING.


Where to start


Google of course…


http://www.google.com/support/webmasters/bin/a
nswer.py?answer=35291


Nice tools at:


https://adwords.google.com/


http://tools.seobook.com/

(many other sites)

Where to start


Submit site:


http://www.google.com/addurl.html
.


Tools:


Install Web master tools (
jljenk
):


https://www.google.com/webmasters/tools/home?hl=en


Submit site map


Install Google Analytics

2
. On Page Optimization

From
Google

Use meta tags


Url


Titles


Headers


Links


What to put in tags?

1
. Select the right key words


Choosing the right key words


Google Add words:


https://adwords.google.com/o/Targeting/Explorer?__c=
1000000000&__u=1000000000&__o=kt&ideaRequestTyp
e=KEYWORD_IDEAS#search.none


Tools.seobook.com


farmer@animallingo.com

Google Add Word Tools


Excel Analysis


High and Low


3
. Get people to link to you


Page Rank
Alogrithm

Get people to link to you

How do you get people to link to you?


How do you get people to link to you?


Know someone?


Good and unique content?


Write articles?


Schools and government are great! (credible)


4
. Social Interaction


Facebook on your app or Web site


http://developers.facebook.com/docs/guides/web/


http://developers.facebook.com/docs/plugins/


Blogs


Email


Twitter about Web site


Social Interaction


Viral!

Bigger than winning
the lottery!

Next class


Switching gears … database


Reading:


RT Chapter 4 (Data and Knowledge Management) pp.
122
-
132