Ritesh Arora - Engage

moonlightmidgeInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

54 εμφανίσεις

Social now and in years to come



Ritesh

What we saw..

Social media
marketing
strategy

Social insights

Search Engine
optimization
(SEO)

Search Engine
Marketing

(SEM)

Trend
Marketing

Social
Branding

Gamification

And a thing or
two more

Social
commerce

Social care

……………….

Are these enough to strive in today’s
super competitive Social world

We will
see


Expectation around social are not
small

Social is largely experimental

How do you measure ROI of Social

Growth rate of followers

Click through to retail sites

Total subscribers

Unique visitors

Requested action taken

94%

72%

69%

59%

49%

What is social ‘actually’

Employee
networks

Open APIs

Customer generated
outfitting

Product sharing

Micro blogging

Company blogs

Customer ask and
answer

Online forum for
targeted segments

Wiki

Customer generated
video

Co browsing/co
-
shopping

Social couponing

Social ingredients


Content creators
-

1


Content critics (like
-

/dislike/recommendations)
-

10


Content consumers


89



What drives social


FB from a girl comparison website to 1 billion
user base.. Why ??




-

increase in social status elevation



-

increased awareness



-

increased benefits



-

non permissive



-

tapping the wisdom of the crowd



And what really works

1) Ratings
and reviews

2) Micro blogs

3
)
Social recommendations

4) Company
blogs

8) Open API

7) Social shopping aggregator sites

6) Product
sharing on social network sites

5) Customer
generated outfitting

Next trends in social.. So .. Lo.. mo

social

location

mobile

So
-

lo
-
mo


Virgin America
rewarding check
-
ins
at
Terminal 2
with virtual
badges. Such
virtual
rewards
come at hardly any
cost to
the airline,
and can be used
to
incentivise

the frequent
traveller

to take
actions
favourable

to the
airline.

So
-
lo
-
mo


Pluna

Airlines of Uruguay has put in


place
a system, called
Flip.to
, which allows


passengers
to share their booking details with


friends
on
Facebook
, Twitter or LinkedIn,


while
they are still in the booking path, after


they
have made the payment, in return for


100 frequent
-
flyer
points

So
-
lo
-
mo


Snapdeal.com


they are social couponing
site. Print coupons from their site for various
merchants. It is social but not so
-
lo
-
mo



My apps is so
-
lo
-
mo


Location intelligent

Future of Social

social

location

mobile

Gamification

Future of social


Facebook

is Peer to peer



Twitter is one to many.. Top down



What is next..
Transfer of Ownership

Future of Social


‘serendipitous’


We have this concept of serendipity.

humans do. A lucky
coincidence. It’s like you go to a restaurant and you bump into a
friend that you haven’t seen for a while. That’s awesome. That’s
serendipitous. And a lot of the reason why that seems so magical is
because it doesn’t happen often. Bit I think the reality is that those
circumstances aren’t actually rare. It’s just that we probably miss
like 99% of it. How much of the time do you think you’re actually at
the same restaurant as that person but you’re at opposite sides so
you don’t see them, or you missed each other by 10 minutes, or
they’re in the next restaurant over?
When you have this kind of
context of what’s going on, it’s just going to make people’s lives
richer, because instead of missing 99% of them, maybe now you’ll
start seeing a lot more of them.”

About me


Management Exec


IIM
-
C Alumni


Entrepreneur


Can write code upside down


Twitter:aroraritesh