Local SEO Panel - AMA Omaha

moonlightmidgeInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

87 εμφανίσεις

Local SEO Panel

Search Engine Optimization


employing techniques
that help your website rank higher in organic (natural)
search results.

What is SEO

Organic

Paid

Organic vs. Paid Search Results

Local Search Results

Impact of Rankings on CTR


On average, over 50% of
users click on the first result
on the page. From there we
see a significant drop, with
less than 1% of people
clicking on the 8th link on the
page.”




Bing, 4/13

70%

25%

5%

US Search “Powered By” Marketshare

Google
Bing
Other
Search Engines

Google Places (Google+ Local)

Bing Local

Yahoo Local

Ask Local

Google, Bing, and Yahoo incorporate local results depending on query

Locators

SuperPages

YellowPages

FourSquare

Yelp

Local.com

Manta

Local Traffic Sources

Search

Friendly

Site

On
-
Page

Content

Links

+

+

=

High

Rankings

Link Architecture


Text in hyperlinks


Anchor text diversity


Quality of link pages


Relevance of link pages


Content on link pages


Local citations


Social Media mentions


Reviews

Content


Title tags


Meta tags


Headlines


Bullet/numbered lists


Bold and italic text


Link text


Body copy


Keyword distribution


NAP


Images & video


Rich media & PDF’s

Site Architecture


Code base


Robots.txt file


XML sitemap


Image hosting


Site speed


Folder structure


Javascript
, Flash, Ajax

200+ factors in Google’s organic ranking algorithm * Formula constantly changing

Local SEO Formula


Target local keywords like “Omaha contractors” or “Omaha
chiropractors”


Ask customers for reviews (Google Places, Yelp, etc.)


Embed map of your location along with directions


Social sharing icons


“NAP”


name, address, phone in footer
(local # and not 800 #)


Get your business listed in local directories (consistent data!)


Goal: show Google that you are a local, legit, brick and mortar business

Key Points

A critical component of SEO is choosing
the right keywords for optimization.


If you are a law firm, you may be
tempted to want your website to rank
for “lawyer,” (a
head term
), but chances
are you might have some trouble
there…


A keyword like “
omaha

dui lawyer” (a
long
-
tail term
) is a better target
keyword. Sure, the number of people
that search for this keyword will be
much lower than the number that
search for “lawyer,” but you are more
likely to rank for this term, and the
traffic is much more relevant to your
business, resulting in a higher
conversion rate.

Keyword Selection

Traffic

Measuring overall traffic to your website from organic search is
something you should look at on a monthly basis at a minimum. To
factor out seasonality, be sure to look at year
-
over
-
year sessions.




Unique Keywords

The number of unique (particularly non
-
branded) keywords driving
traffic to your site is an important metric which indicates the “health”
of your SEO efforts. You should see gradual increases in the number of
unique keywords over time.


Leads/ROI

Web analytics tools like Google allow you to see how many
conversions have occurred on your website as a result of organic
search traffic and keywords, provided you have some way of tracking
the desired customer action (contact form, order confirmation page,
email signup, etc.)


Measuring Success

Questions?