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18 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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African Journals Partnership Project
,
2011


Cara
S. Kaufman, Partner, Kaufman
-
Wills Group



E
NHANCING

W
EB

P
RESENCE

O
VERVIEW


Internet connectivity


Website hosting


Digital publishing


Journal usage


Open
Access


2

A
BOUT

K
AUFMAN
-
W
ILLS

G
ROUP



3

I
NTERNET

CONNECTIVITY

4

W
EBSITE

HOSTING

PROGRESS

5

Journal

Platform

African Hlth

Sci

Bioline

Ethiopian

J Hlth Sci

Research and Publications

Office, Jimma U

Ghana Med J

Ghana Med Assoc

Malawi Med J

Coll Med, U Malawi, and Med Assoc Malawi

Mali Medical

EHP/NLM

Med J Zambia

Zambia Medical Association

W
EBSITE

DESIGN

6

B
UILDING

BLOCKS

Visual design

User navigation

Functional specifications

Content requirements

Site objectives

User needs

7

P
RIMARY

FEATURES

AND

FUNCTIONALITY

Features

AHS

EJHS

GMJ

MMJ

MM

MJZ

Journal rendering

HTML

PDF

PDF

HTML

PDF

PDF

HTML

Browsing

X

X

X

X

X

Ltd

Search

Simple

Simple

No

Simple

No

Simple

Info on journal

X

X

X

X

X

X

8

S
ECONDARY

FEATURES

AND

FUNCTIONALITY

9

Features

AHS

EJHS

GMJ

MMJ

MM

MJZ

E
-
Alerts

X

Topical

collections

Cross
-
linking

Cross
-
searching

X

Access/ecommerce

OA

OA

OA

OA

OA

OA

E
MERGING

FEATURES

AND

FUNCTIONALITY

10

Features

AHS

EJHS

GMJ

MMJ

MM

MJZ

Multimedia

Podcasts

Blog

Mobile

applications

Social collaboration

Facebook

A
FRICAN

H
EALTH

S
CIENCES


Simple search: Plans /demand for advanced search?


No PDFs

Less expensive IF publishing print; user interest in PDFs?


Navigation pane: Possible to introduce links to other pages?


Currency: Suggest regularly scheduled and ad hoc updates.

11

E
THIOPIAN

J
OURNAL

OF

H
EALTH

S
CIENCES


Navigation:
Core content
elements frame
pages


Branding/identity: Add
title in logotype, clear logo


Currency: update
instructions to authors
(still talking about paper),
copyright from 2009


Facebook page: Add
instructions to authors,
add links to best content,
friend authors, reviewers ,
editorial board


Tweet (make functional):
Calls for manuscripts



12

G
HANA

M
EDICAL

J
OURNAL


Content rendering: Digitize content for improved discovery.


Search: Add Google search assuming PDF meta data is searchable.


Navigation:
Remove subscription link to email, add OA page; separate
about the journal page; allow return to journal site from Scholar One.


Branding/identity: Add cover to home page; content highlights.

13

M
ALAWI

M
EDICAL

J
OURNAL


Navigation: Core content elements frame pages; consider combining
related pages under For Authors with direct link to Scholar One.


Search: Quick search available, but add also to current issue page.


Print


online
: Subscriptions| Reach + frequency for ads, banners


Advanced features: Last/only Blog entry (2008); podcast links broken.


Currency: Journal
content
current; site last updated 2006
.

14

M
ALI

M
ÉDICAL


Navigation:
For Authors link to
Scholar One


Add search: free from Google


Describe access (print
subscriptions, online OA)


Copyright?


Currency?

15

M
EDICAL

J
OURNAL

OF

Z
AMBIA



Newspaper
-
like home page design


Past issues OR Archives


Make link more obvious


Search archive by year not functional


To improve navigation, consider…


Creating About the Journal page


History


Creating For Authors page


Instructions to authors


Link to Scholar One


Adding Subscribe and Advertise buttons


Print (and online?)


Currency: Only Issue 1, 2009, is online



16

F
UTURE

DEVELOPMENT

Ongoing priorities

1.
Digitize content on ongoing
basis; retrodigitize as
possible

2.
Continue to enhance sites
as possible

3.
Consider new website
partners with more robust
platforms


New alternatives


Public Knowledge
Project/Open Journal
System


More than 400 African
journals hosted


Potential for partner
journals or their hosts to
sponsor new journal sites
?

17

C
ONTENT

RENDERING

Advantages of HTML


Natural language of Web; easy
for computer to read; loads
quickly


No need to download Adobe or
large article files


Easier hyperlinking and
searching


Using XML to render HTML
allows for even better
searching, navigation, and can
be repurposed for PMC for
example



Advantages of PDFs


Reader comfort, as identical
to print; retains formatting
and pagination


Easier, fewer pages to print


PDFs can be made
searchable; meta data can be
digitized


If producing print, no other
output needed


But added expense if not
printing




18

T
YPICAL

ELEMENTS

Home page links


Search/advanced search


Browse/articles/archives


About the Journal


Information for…


Authors/submit manuscript


Subscribers/funders


Advertisers


Media


Alerts


Contact/“Follow us”/Feedback


Registration/subscribe/login


Terms of use


Access


Privacy


Rights and permissions



About the journal


Mission


Audience


Impact Factor


Past and present


Indexing & abstracting


Editors/editorial board


Publisher/staff


19

F
EATURES
,
DISCOVERABILITY
,
AND

USAGE


Public Knowledge Project/Open Journal System


>9,000 installations of OJS


429 African
journals hosted


Potential for partner journals or their hosts to
sponsor/donate hosting services?


Publisher’s proprietary platform


Commercially available online platform

20

21

22

23

J
OURNAL

USAGE


24

R
EPORTING

CAPABILITIES

25

Reporting

AHS

EJHS

GMJ

MMJ

MM

MJZ

Proprietary

Bioline

EHP

Google Analytics

X

T
YPES

OF

USAGE

TRACKED

26

Types

of usage tracked

AHS

EJHS

GMJ

MMJ

MM

MJZ

Requests for abstracts

X

?

Requests

for full articles

X

?

Hits/
home
-
table of contents
-
titles

X

?

Pageviews

X

?

Average time on site

X

?

Visits

X

?

Unique

visitors

X

?

% New visits

X

?

Average time on site

X

?

Bounce rate
(landed, no clicks)

X

?

Geographic

reach

X

?

C
ORE

USAGE

METRICS

Trend data

Measure

Visits

Number interacting

with site

Pageviews

Number of pages viewed

Pages/visit

Stickiness

of site

Bounce rate

Landed, no clicks

27

Traffic sources

Examples

Measure

Direct

URL, bookmark

Awareness

Referring sites

Links, affiliated sites

Connectedness

Search engines

Google, Yahoo, MSN

SEO

Content

Measure

Top pages viewed

Types of content

of interest

Top articles

Topics of interest

B
ECOMING

INDEXED

BY

SEARCH

ENGINES


The leading search
engines

Google
,
Bing, Yahoo!

use
crawlers to find pages
and return search
results
.


Refer to Google SEO Starter Guide .


Submit site to Google.


Pages
linked from other search engine indexed pages do not
need to be submitted because they are found automatically.


Use Google Webmaster
Tools to create and submit free XML
sitemap feed to ensure that all pages are found.


Add keyword
-
rich
text
on website pages so as to
match
search queries; add
relevant keywords to
web
page meta
tags.

28

S
EARCH

E
NGINE

O
PTIMIZATION

(SEO)


Keywords


Choose
2
-
3 specific, targeted
keywords (phrases) for site and each
page


Add
keywords
into
names
of
pages
, such as

http://
www.journalname.com/keywords
-
phrase.html


Use keywords in your title tag


7%
-
10% of each page should consist of keywords


Backlinks


Links from partner sites and as many others as practicable


Develop content that can be shared virally


Blogs (use subdomain of respective domain)


YouTube (second largest search engine after Google)


Flickr and Picasa (searched by Google Images)


29

A
DDITIONAL

WAYS

TO

IMPROVE

DISCOVERABILITY


Information
-
rich site


Unique, relevant, and easily perused content


Links


Partner journal sites


Affiliated institutions, societies, and other
organizations


Indexing and licensing


PubMed Central


Directory of Open Access Journals


EBSCO Electronic Journal Services (if willing)





30

O
PEN

A
CCESS

31

I
MPACT

OF

OA


OA articles were downloaded
significantly more often and
reached broader audience within
year 1 but were not cited more
frequently nor earlier


Practice more than research
communities may be greater
beneficiaries from OA


Measure

Studies

Advantage

27

Disadvantage

4

Discipline

Range of increase

Biology

-
5% to 36%

Medicine

300%

to 450%

32

Review of 27 studies from 2001
-
2010 Alma
Swan, Key Perspectives

http
://
eprints.ecs.soton.ac.uk/18516/2/Citation_
advantage_paper.pdf


Randomized controlled trial of 36 journals

The FASEB Journal, 30 Mar 2011

http://www.fasebj.org/content/early/2011/0
3/29/fj.11
-
183988.full.pdf+html

Thank you!

cara@kaufmanwills.com

33