D. Edmunds Home Furnishings

moonlightmidgeInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

86 εμφανίσεις

D. Edmunds Home Furnishings

Firstname

Lastname

| lastname@democratandchronicle.com |
08.26.2013

2

The Challenge

3

Just 10 years ago…

FACEBOOK

was nonexistent,

TWITTER

was a sound from outside the window,

THE CLOUD
was something floating in the sky,

4G

was a parking space,

LINKEDIN

was a prison,

and
SKYPE

was a typo.


(Thomas Friedman)

4

The Old Consumer Journey

Awareness

Interest

Desire

Action

5

Today’s Multi
-
channel
Journey

Source: Google ZMOT

Awareness

TV, Radio, Outdoor

Social

Point of Purchase

Print

Online

6


The marketing communications landscape is like
a puzzle


I spend each day trying to achieve
our goals and maximize our budget while trying to
incorporate all the various options
.”



Furniture Store Owner

Gannett 2013 market research study

7

Cinema

More Puzzle Pieces Than Ever

8

The challenge

Gannett 2013 market research study



Furniture Store Owner

“Ultimately we are all challenged by trying to get
the media mix right

and what is ‘right’ now might
not work or be ‘right’ even six months from now.”

9

The Solution

10



Media/Marketing
Integration

Cinema

As both
a
media and marketing services provider,

we
have a
unique
perspective. We know
how all “the
pieces” fit together

to drive
results.


11

Our Unique Advantages



Integrated
Marketing
Expertise

Marketing
“Toolbox”

Engaged

Audiences

12

Valued Content

13

Local

News

Print

Edition

.com Edition

Mobile Edition

Specific

Interest



Social

Networks



Engaged

Audiences

.com Edition

14

Local

News

Print

Edition

.com Edition

Mobile Edition

Specific

Interest



Social

Networks



Engaged

Audiences

Print Edition

15

Local

News

Print

Edition

.com Edition

Mobile Edition

Specific

Interest



Social

Networks



Engaged

Audiences

Mobile Edition

16



Lots of properties, lots of audiences



but that’s only the beginning…






Engaged

Audiences

17

Tools &

Services

Search Engine Optimization

Pay
-
Per
-
Click

Mobile Advertising

Email Marketing

Social Publishing

Web Development

Retargeting

Maps/Reputation Management

Video

Loyalty Card App

Display Advertising (print and web editions)

Sophisticated Ways to
Reach Audiences



Marketing
“Toolbox”

18

Unparallel Access to
Research

Research

Data



Marketing
“Toolbox”

19



Engaged

Audiences

Engaged consumers

--

and
the means to
reach
them.

But
we are still not done.


It
requires the
know how
to combine them in
ways that drive customers to act.



Marketing
“Toolbox”

20

Strategy

Objective Setting & Success Metrics

Brand, Business, Customer Analysis

Segmentation

Primary & Secondary

Research

Program Strategy

(The Big Idea)

Test Design

Budgeting & Allocation

Execution

Creative Development

Media Implementation

Project Management

Continuous

Improvement

Measurement

Analysis / Implications

Refinement



Integrated
Marketing
Expertise

21

Strategy

Objective Setting & Success Metrics

Brand, Business, Customer Analysis

Segmentation

Primary & Secondary

Research

Program Strategy

(The Big Idea)

Test Design

Budgeting & Allocation

Execution

Creative Development

Media Implementation

Project Management

Continuous

Improvement

Measurement

Analysis / Implications

Refinement



Integrated
Marketing
Expertise

22

Strategy

Objective Setting & Success Metrics

Brand, Business, Customer Analysis

Segmentation

Primary & Secondary

Research

Program Strategy

(The Big Idea)

Test Design

Budgeting & Allocation

Execution

Creative Development

Media Implementation

Project Management

Continuous

Improvement

Measurement

Analysis / Implications

Refinement



Integrated
Marketing
Expertise

23

Bringing It All Together

24

We've re
-
imagined what a local media
company can be to help you solve the puzzle
and
grow your business
.



Engaged

Audiences

Integrated
Marketing
Expertise

Marketing
“Toolbox”

+

+

=

ROI

Democrat and Chronicle Media Group

25



Name of Person or Company

“Insert testimonial statement
here. Insert
testimonial statement here. Insert testimonial
statement here. Insert testimonial statement here.
Insert testimonial statement here.”

Testimonial

26



Name of Person or Company

“Insert testimonial statement
here. Insert
testimonial statement here. Insert testimonial
statement here. Insert testimonial statement here.
Insert testimonial statement here.”

Testimonial

27

Now Let’s Talk About You