Rapid Globalization of Technology Startups

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30 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

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Rapid

Globalization

of
Technology Startups


Tony Bailetti

November 1, 2012

Carleton.ca/tim

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AGENDA

Abstract

Information on first three
years of 21 technology
startups in 12 countries
was examined to identify
what startups did to
internationalize early and
rapidly


Observation &
research questions


What we did


What startups do


Our interpretation


Next steps


Reference

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OBSERVATIONS


Technology startups that internationalize early
and rapidly ignore conventional approaches and
perform better


Conventional approaches to internationalization
are too costly, take too long, are too risky and
frustrate innovative individuals and
organizations


Investors pay more for startups that grow rapidly
outside of home market




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RESEARCH QUESTIONS


What do technology startups do to globalize
early and rapidly?



How can Carleton support the launch and
growth of technology companies that are
global from inception?




Is rapid internationalization from inception for
everybody? Downside of rapid globalization?

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WHAT WE DID


Reviewed six literature streams


Defined criteria to identify technology startups
that globalized early and rapidly


Searched for startups that met criteria worldwide


Examined what these startups did to globalize
early and rapidly


Identified factors that drive early and rapid
globalization

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SIX LITERATURE STREAMS


Rapid internationalization


International new ventures


Effectuation logic


Global startups


Gradual internationalization process models


Multinational enterprise theory and OLI model


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SIX LITERATURE STREAMS


Acquire and deploy knowledge quickly


Secure commitments to act jointly and quickly


Use the Internet to sell


Build relational capital


Gain legitimacy


Strengthen global capability


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SAMPLE: 21 STARTUPS

1. Ansarada: 2005; virtual data rooms

2. Atlassian: 2002; tools for programmers working on a
code base

3. Noja Power Switchgear: 2002; low and medium voltage
technology switchgear products

4. Griaule Biometrics: 2002; identifying people on the basis
of their unique fingerprint features


5. PapayaMobile: 2008; developers reach 50 million users
across the globe quickly to improve their return on
investment for game development

6. Dewak: 2008; help desk products and services


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12 COUNTRIES

7. eToro: 2007; marketplace to trade currencies,
commodities and indices online in a simple, transparent
and enjoyable way

8. 360 Cities s.r.o: 2007; panoramic photography services

9. GoodData: 2007; on
-
demand business intelligence
dashboards

10. Zendesk: 2007; manages customer service responses

11. Eagleyard Photonics: 2002; High power laser diodes
for medical, scientific and industrial applications

12. Sellaband: 2006; Crowdfunding for the purpose of
recording professional albums

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8 TECHNOLOGY TYPES

13. Conduit: 2005; enables publishers/users to interact

14. Tufin: 2005; network security products and solutions


15. Mojang: 2009; video games

16. Canonical: 2004; software customization and
management of large groups of servers and desktops

17. GPEG International: 2005; design and manufacturer of
displays that are bright, clear and easier to use


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18. Airbnb: 2008;Marketplace for unique accomodations

19. Dropbox: 2007; file hosting service that offers cloud

storage, file synchronization, and client software

20. Groupon: 2008; provides discounted gift certificates
usable at local or national companies

21. Sproxil: 2008; mobile product authentication solutions

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WHAT SAMPLE STARTUPS DID


Address problem that was pervasive globally


Use collaborative entrepreneurial processes to
globalize early and rapidly


Use Web processes to provide infrastructure






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WHAT STARTUPS
MUST GET RIGHT


Knowledge about a questions and its answer that
are important to large and growing number of
foreign and domestic organizations


Stakeholders’ commitments to develop a novel,
narrow, and differentiated solution quickly


Collaborative entrepreneurship at a global scale


Relational capital


Legitimacy


Global capability development






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NEXT STEPS


Launch and grow technology startups designed to
be global at inception


Establish healthy business ecosystem to support
technology startups that internationalize rapidly
from inception


Transfer lessons learned to others


Deliver a leadership proof point


www.timreview.ca/article/569


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RECENT REFERENCE


What technology firms must get right to globalize early
and rapidly (2012)

http://timreview.ca/sites/default/files/article_PDF/Bailetti_TIMReview_Oc
tober2012.pdf



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THANK YOU!