of RFID

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27 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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Emerging Technologies
:RFID

General managers and IT Managers must assess the potential effectiveness of
emerging technologies and
new
applications of
existing
technologie
s such as Radio
Frequency ID
,
blogging
,

social networks,

navigation systems, and wireless technologies
.



T
he group
will focus on RFID

from a managerial perspective.

Radio Frequency ID
:

According to wikipedia:

“Radio Frequency Identification

(
RFID
) is an
automatic identification method, relying on
storing and remotely retrieving data using devices called RFID tags or transponders. An
RFID tag is an object that can be attached to or incorporated into a product, animal, or
person for the purpose of identific
ation using radio waves.”

Source:
http://en.wikipedia.org/wiki/Rfid

viewed

8/17/2009
.

Your group might structure the presentation as follows:

I. Overview of RFID
:

Your group’s job would be to explain to ge
neral managers

the business value of RFID.
Specifically, the group should address
:


Show

the

RFID
technology

(such as tags
, writers,

and readers)
; Short video
clips can be very helpful here.


Describe the different types of tags, their read range,
how much d
ata they can
store,
and uses


Explain the major RFID standards

what information can be coded on the
tags?

(
http://www.rfidjournal.com/article/articleview/1335
)


Size of market, dollars spent on RFID


Brief history of RFID

(no more than 2 slides)


P
romised

busi
ness

benefits of RFID


Future of RFID:
micro tags, digestible tags,
etc.


Limitations or controversies
(such as tagging hospital patients)
of RFID


Suitable contexts in which general managers should consider adopting RFID


II. Applications of RFID in busines
s
:


Much of the presentation could focus on innovative applications of RFID in businesses
such as
retailers (
Wal
-
mart
)
,

public services (libraries & subways), livestock, the
automotive industry, etc. Your cases should focus on reasons for adoption, expec
ted
versus actual benefits of adoption, how the technology changed business p
rocesses,
and lessons learned f
r
om
adoption.

At least one of these applications should be based
on original interviews. All sorts of organizations use RFID and it should be easy
to find
people who understand the RFID application and the business impact of the RFID
application.

If focusing on an emerging technology in a company, provide the Company Background
by including:



Size of company in terms of sales and profits



Major produ
cts the company sells



General characteristics of their customers

The RFID project might include:



Project scope, time and budget estimate



Actual project delivery date and budget



Degree of success and failure of the project



Lessons learned by the compa
ny

III. Lessons L
earned



The group
might

end the presentation on best practices for effective
RFID
systems,
then map how your cases fit into best practices. This is essentially a cross
-
case
comparison that integrates your primary (case studies) and sec
ondary (journal articles &
books) research.

If you have other creative ideas, please feel free to discuss them with me.

Sample academic articles:

The
Communications of the AIS

had a Special issue on RFID research in 2008:
http://aisel.aisnet.org/cais/vol23/iss1/11/

MIS Quarterly Executive

also has good academic articles on RFID, including this one by
top researcher Bill Hardgrave:

Hardgrave, B., Langford, S., Waller, M., and Miller, R. (2008), “Me
asuring the Impact of
RFID on Out of Stocks at Wal
-
Mart,”
MIS Quarterly Executive
, Vol. 7, 4, pp. 181
-
192.