Mobility: Also Known As - Telecom Association Home Page

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24 Νοε 2013 (πριν από 4 χρόνια και 1 μήνα)

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Vince Bradley, CEO

World Telecom Group

Presents:


Mobility:

Also Known As


Mobile Broadband


March 27
th
, 2008



Points of Focus



How to use mobile broadband



Finding new solutions to use mobile broadband


(i.e. Hotspots via Mobile Bridges, Kiosks, TDM
Back
-
Up, DSL Replacement)



Become efficient in mobile broadband





CDMA


Wireless technology is leading the way in 4G /
Mobile Broadband while GSM is developing
strategy.


Review of CDMA Provider #1:

Sprint


What Is Mobile Broadband?


High bandwidth wireless technology supporting up to 1 Mb.
throughput


EV
-
DO is an overlay on the 1x radio transmission technology
(1xRTT) network


Utilizes the same back
-
end

network resources but uses

separate data channels for voice


EV
-
DO is the logical next step

to higher wireless data speeds,

followed by WiMax (2


20 Mb.)

MOBILE BROADBAND

DEFINED

Wireless high
-
speed data
solutions and services
that run on a Carriers
ubiquitous network (EV
-
DO)

Where We’re At and

Where We’re Going


The Previous Decade


Wireless networks supported basic applications


Voice, email, ordering, and tracking


Technology developments were independent of the
enterprise applications on the wireline side


Focus on Intranet and Internet applications.




The Next Decade


Integration of wireline and wireless applications


Enabled by new technologies such as IMS, 3G networks,
smart phones, and WiMAX devices.


Vertical/Industry migration from a fixed and location
-
centric work environment to a dispersed mobile world

By The Numbers


Mobile has a new meaning; it’s no longer about making a call
in the street, it’s about taking your computing power with you



By the end of 2008, about 14 percent of all wireless users will
be broadband subscribers (28M).



Mobile broadband

will generate more than $400 billion in
carrier service revenues worldwide by 2012



7 times faster upstream
speeds than previous
technology


Increased speed both

upstream and down

enables new voice and

video applications


QoS and multicast
supported; important to
voice and video delivery


WiMax technology will
offer throughput between
2 Mb. and 20 Mb!

Wireline Is The New Wireless!

T1

DSL

Dial Up

Average Upload

Peak Upload

Average Download

Peak Download

1xRTT (Vision)

Avg 50
-
70 Kbps

UL and DL

2001

EV
-
DO (Rev A)

350kbps
-

500kbps UL

600kbps
-

1.4Mbps DL


2006
-
2007

Up to 2
times
faster
downloads

2004
-
2006

EV
-
DO (Rev 0)

Avg 50
-
70 Kbps UL

Avg 400
-
700 Kbps DL


Up to 7

times faster

uploads than

Rev 0




CDMA Provider #2

Verizon



LTE


Profiled


The 3GPP announced that the LTE radio access network specification has
been approved as a standard under the GSM/UMTS family. LTE represents
an evolution beyond HSPA, taking data download rates to 100Mbps and
upload rates to 50Mbps in 20 MHz of spectrum, while increasing network
capacity and boosting performance at the cell edge.


LTE is often pegged as competing directly with the WiMAX 802.16e
standard. Another competing technology, UMB, which is an evolution
beyond CMDA EV
-
DO, occasionally gets thrown into the fray, but with two
of CMDA’s largest customers recently defecting


Verizon to LTE and Sprint
Nextel to WiMAX


the future of UMB is, at best, uncertain.


LTE will largely be used by cellular operators with legacy networks (Sprint
being a major exception) and WiMAX has been embraced by Greenfield
operators, or fixed operators without any wireless infrastructure.


LTE


Profiled


Another product which will also contribute an initial driving force is the
wireless CPE
-

Customer Premise Equipment for accessing broadband at
home or in the office
-

which will allow WiMAX and LTE operators to
compete with fixed broadband service providers in certain markets. As
volumes ramp and chip prices fall, a new generation of products are likely
to emerge which take advantage of the new networks. Amazon’s ebook is
such an example: currently enabled with EV
-
DO connectivity, an upgrade
to LTE or WIMAX would enrich the quality of content it’s able to display.


Naturally, LTE and WiMAX handsets will eventually come online, but it is
entirely possible that the market for non
-
voice LTE and WiMAX devices will
exceed that of the equivalent handset market for many years to come.


LTE


Profiled


LTE and Mobile WiMAX may be technologically quite similar, and many
vendors are supporting both platforms, but there are still deep seated
political and commercial conflicts at stake, with some suppliers and
operators staking their futures on one technology or the other. So the
early weeks of 2008 have seen a flurry of announcements from both
camps, designed to emphasize the advanced nature of the roadmap
towards true 4G.


Verizon and Vodafone, and other major operators that have committed to
LTE as their primary next generation network are pressurizing vendors to
have equipment read for initial trials by the end of this year, while
commercial, certified systems are likely to be available in 2010
-
11, after
Mobile WiMAX but before 802.16m, the future successor to 802.16e, (also
known as Wi
-

MAX2, and which some are dubbing with the snappier EC
label WiMagic).


GSM Mobile Broadband Service:


Provider #1: AT&T



at&t uses HSPA (High Speed Packet Access)



Average Upload Speed is 500Kbps
-
800Kbps.



Average Download Speed is 600Kbps
-
1.4Mbps



Theoretical Peak Upload is 2.1Mbps/Peak Download 3.6Mbps



at&t has chosen LTE as their 4G Upgrade Path


Provider #2: T
-
Mobile


Looking at same technology but considering others. 4G
development plan for 2009+ being finalized at this time.

Primary Applications



1. Wireless Backups

2. Retail Sales Stores

3. Construction Sites

4. Transportation

5. Guest Networks (Wi
-
Fi)

6. Mobile Computing (DSL to Go)

7. Disaster Recovery / Business Continuity

8. TEM (telecom expense management): ex: rate plan
optimization; not as much a factor in data as in voice

Mobile Data Implementations to
Slow in 2008


Growth in revenue for mobile business applications will be close to 50%
between 2006 and 2007, and then slow to 44% from 2007 to 2008,
reports In
-
Stat. These strong growth projections are good news for the
wireless industry, but may be lower than some may be planning on based
upon the literal reading of end
-
user survey data, the high
-
tech market
research firm says. That's because there is a widening gap between what
decision
-
makers expect that they will do and what they actually
implement. Recent research by In
-
Stat found the following:



The penetration of at least one mobile data application among firms increased from 75% to
94% in 2007.



Smartphone use among US business users increased 34% between 2006 and 2007.



Four horizontal applications, wireless email, wireless Internet access, wireless instant
messaging, and personal information management (PIM), have the highest penetration
because they are easier to implement than the vertical market applications.


Future of Mobile Broadband



1,400 CEO's put "Mobile Workforce Enablement" at the top of their
priorities
-

Gartner


More than 42% of the American Workforce will be "Mobile"
-

Yankee
Group


30% of small business this year will enable remote network access for
employees
-

IDC


33% of organizations believe that mobile broadband will transform the
way they do business
-

Morpace International


266% growth expected for wireless data
-

IDC








Mobile Bridge and

EVDO Technology

Demonstration






Q & A


WTG Wireless


Mark Little


Wireless Sales Manager

310
-
456
-
2200 x 314

mlittle@wtgcom.com


Vince Bradley

President & CEO

310
-
456
-
2200 x 302

vbradley@wtgcom.com