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malteseyardInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 4 μήνες)

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[CLIENT NAME]

Initial SEO Analysis

Month XX
, 2010



Purpose of Analysis

This document serves as an overview and obstacles analysis of the current
[client website

address
]

website from a search engine optimization standpoint. While there are 80+
factors th
at impact natural search engine rankings, these can be categorized into three
main areas: content, links and site design. This analysis serves to provide a “state of the
site” as well as offer a plan to improve rankings and traffic from popular search eng
ines like
Google, Yahoo and Bing.



Titles & Meta Data



A title and meta description tell search engines what a specific page is all
about. They provide an indicator to Google for how the search engine
should rank the page/si
te when specific keywords are queried. Currently
the page title and meta data on the Home page reads as follows:


TITLE:
[Insert]


META DESCRIPTION:
[Insert]


[Insert Recommendation]







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Sitemaps


Sitemaps used to provide visitors with navigation options

when websites
were first built and used by consumers. Today they are present primarily to
help search engines find all the pages on your website from a single
destination.


[Client]

currently has a sitemap located at
[insert link]
.



Keyword Rich Text &
Header Tags


One of the primary methods Google determines how a site should rank for
specific keywords is based on the text on that site. For example, sites that
include a specific keyword like “
[insert sample keyword phrase]
” in a
repetitive manner in t
itles, meta data, headlines, text and internal links are
likely to out
-
rank other sites that do not use that term. Thus, it is especially
important to include keywords throughout a page in text content.


Header tags (or H1 tags) are especially important

as they are weighted heavily by search as
in indicator for what content the page provides. Headers should be included in text if
possible, as Google cannot read images nearly as well.


[Insert Recommendation]










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Links

Link
s are a very important way that search engines can determine the
value of a website’s content. Think of it as a virtual election where links
count as votes. The more links pointing to your website from relevant
sources, the better your site will perform in

search results.


The site currently has
XXXX

links from other sites.
YYYY

of those point directly to the home
page. This is a good number, but one that can be built upon in time.


[Insert Recommendation]



Canonicalization

This is merely a funny na
me for web page naming conventions. Some sites
render in a search engine with a “www” and others simply require an

http://
” with no “www”. Having both render can confuse Google on which
version of the site it should pay attention to when indexing conten
t. By
selecting one or the other, Google can easily pull content into its database
and rank it appropriately.


[Insert Recommendation]



Disabling CSS & Images

It is important to see your website
in the same way

a search engine sees

your website. Since s
earch engines cannot read the text on image files, you
can see your site through a search engine’s eyes by disabling CSS and images.
Here is how
[c
lient

website address
]

appears with CSS and images removed.





[Insert Recomme
ndation]




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External Script


Every website has a varying amount of script (or code) that is placed on the
page to allow features like navigation, rollover images, forms and other
important elements work properly. Typically this code is placed right on
the
page, but this is not the kind of information that helps Google
understand how the page should rank. Much of this code like JavaScript and CSS (cascading
style sheets) can be included from an external file. For example, 50+ lines of code that
operate a s
ite’s navigation links can be condensed into one link that references all 50+ lines
from an external file. The graphic below demonstrates the right and wrong way to build a
page that incorporates both JavaScript and CSS code.

















[Insert

Recommendation]



Robots.txt

Robots.txt is a simple file that can be placed on the website. This file is not
for the visitors’ eyes but for the search engines. Robots.txt simply tells
Google et al what they should index and what they should not. It’s a

helpful
tool
for

Google that allows them to quickly update their listings index.



It is recommended that
[Client]

create an account with Google Webmaster Tools. This
provides an easy

way to submit your sitemap, robots.txt file and see how Google view
s the
site
. Information on keywords, links and indexing is also provided.



GOOD

NOT SO MUCH

JAVASCRIPT & CSS



JAVASCRIPT & CSS



HTML CONTENT

HTML CONTENT



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Traffic & Rankings

The following table shows some sample phrases that
[Client]

can target with its SEO
program. Monthly traffic and current rankings are included in the right
-
h
and columns. A
dash indicates a ranking not within the top 200.


Keyword Phrase

Monthly Searches

Google Ranking

Sample keyword phrase

321

-

Sample keyword phrase

321

-

Sample keyword phrase

321

-

Sample keyword phrase

321

-

Sample keyword phrase

32
1

-

Sample keyword phrase

321

-

Sample keyword phrase

321

-

Sample keyword phrase

321

-

Sample keyword phrase

321

-

Sample keyword phrase

321

-



Plan of Attack


Remedy Coding Issues



Issue #1



Issue #2



Issue #2


Alter/Enhance Content



Titles



Meta Descr
iptions



Header Tags



Page Text


Create
Site
Promotion Plans



New Content / Editorial Calendar



Build Link Network



Email and Social Media



Questions? Feel free to contact us directly.

[Insert Agency Contact Information]