FOR IMMEDIATE RELEASE Contact: Tracy Polasek Tel: 248.974.7768 Email: tpolasek@lake-effectMarketing.com

malteseyardInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

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PO Box 54, Northville, MI 48167 Phone: 248.974.7768 Fax:
248.374.0596

www.
lake2u
.com




FOR IMMEDIATE RELEASE

Contact: Tracy Polasek

Tel: 248.974.7768

Email:
tpolasek@lake
-
effectMarketing.com



POLASEK
EARNS
SEARCH ENGINE MARKETING

CERTIFICATION


NORTHVILLE, Mich.
,
November

5
,

2009


Lake
-
Effect Marketing

announced today

that Tracy Polasek,
President
,
earned
Search

Engine
Marketing

C
ertification.
Search
Engine Marketing or SEM is a

form of internet marketing that seeks to promote websites
by increasing their visibility in searc
h engine result pages.
The certification from
the
Direct
Marketing

Association

acknowledges proficiency in
Internet

or Online
Marketing
principals such as

Search Engine Optimization (SEO)
, blogging

and
social media
marketing.



Polasek

lead
s

the
marketin
g services firm

that
serves
Michigan
-
based businesses
.

Prior
to joining
Lake
-
Effect Ma
rketing, she was Vice President of

Marketing

for Michigan
Heritage Bank.
Polasek also served as
segmentation and analytics manager

in the
Marketing Strategy Departmen
t

for Ford Motor Company.



“A majority of website visitors come through search engines like Google; thus, search
engine positioning is a vital component of marketing strategy.

Polasek

said. “
The
Search

Engine

Certification is
another

example of how
Lake
-
Effect Marketing invests
heavily in training, especially
education embracing

internet

marketing

methods.



Polasek

holds an MBA degree in marketing from Michigan State University and

a
bachelor’s

degree in communication and psychology from the University of Michigan
.
Polasek is a member of the
Direct Marketing

Association.


Polasek is a resident of Northville.

PO Box 54, Northville, MI 48167 Phone: 248.974.7768 Fax:
248.374.0596

www.
lake2u
.com


About
Lake
-
Effect Marketing

Lake
-
Effect Marketing
, a privately held f
irm,
provides
marketing strategy, advertising
and internet marketing.
Established in
April

200
7
, it

serves Michigan
-
based businesses
.
It

strives to provide full
-
coverage marketing solutions while helping clients improve
work
-
life balance
.
For more infor
mation,
or to schedule an interview with Tracy Polasek,
please contact Tracy directly at 248
-
974
-
7768
, visit
Lake
-
EffectMarketing.com

or email
Tracy at
tpolasek@Lake
-
EffectMarketing.com
.

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