EVALUATION OF QUESTIONNAIRES ABOUT SEO (SEARCH ENGINE OPTIMIZATION)

malteseyardInternet και Εφαρμογές Web

18 Νοε 2013 (πριν από 3 χρόνια και 7 μήνες)

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EVALUATION

OF
QUESTIONNAIRE
S ABOUT SEO (
SEARCH ENGINE
OPTIMIZATION
)



A
uthor
:
S
Z
E
KEJ
E
.

Kris
z
tia
n
, III.
class

M
entor
:
Dr
.
PATAKI E
va

college lecturer


I
nstitution
:

Poly
technical Engineering College,

Subotica



The main goal of the work, to make foundation
of marketing plan for issu
ing

technical

book
. In this case the work is about a book for Search Engine Optimization.

During the realization of this goal it is used marketing research, which is
significant part of marketing.
A good deal of methods of marketi
ng research for
determining opinion of potencial consumer it is used methods of questionnaires. The
statistical survey made on

paper sheets is done
among the students of the Polytechnical
Engineering College in Subotica. The
questionnaire
also
can be found

in electronical
form and can be filled out on the web address
http://sikertar.extra.hu/index.php?l=k
.
Marketing research
questionnaire
is
comprise
d of

self contained

questions

in
three
forms:
alterna
tive, selective and scaled

questions
.

It was expected in this research that will participiate most of the stutend electrical
and information technology branch, but most of the participant was from studenst of
mechanical branch.

Because of numerical differe
nces among researched students the
results was

below
the expectation
, that is, only 2
0
%
was

interested for the book about
SEO.

But 50% inquired willingly
be visiting the site about SEO. It can take out important
conclusion
from these results,
that more tha
n 75% of participant would like to see these
things on paper.

Half of participiants have got
their

own website.

After analys
ing and
valuing
gathered data with the aid of the
questionnaire
s

it can
be concluded, although results we have got not as was expect
ed, but if we can more
exactly determine the target group and applying modern tools for
online
marketing
,
tha
n

th
i
s business can be profitable
what is the aim of the issu
ing
of
this book
.


Keywords:

(
market research, questionnaire,
statistics)