A search engine that changed the world

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18 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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A search engine that

changed the world
































1

Table of Contents



Introduction

................................................................................

3


Background information ........................................
....................

4


Chapter 1



General
information about Google

.......................

5


Chapter 2



The search engine of
Google ................................ 6


Chapter 3



The corporate of Google and its culture
...............

7


Chapter 4



T
he products of Google
.................................. 8


9


Chapter 5



Criticism of Google
............................................ 10


Chapter 6



Future plans and cooperation

..............................
1
1


Conclusion
s

......................
........................................................
1
2


Reflection

.................................................................................

1
3


Bibliography

............................................................................

1
4


















2

Google's
Happy New Year!
logo



January 1, 2007

Introduction



I have decided to carry out

a research about Google, the most

popular search engine that has

been created.

Google is not only a search engine, it is also a "way
of life" for

a lot
of people who

surf the net, including me, due
to the services it
provides.


The rationale behind my choice is the relevance of the subject to my
own life.

Every time I want to find something on the net


I use Google.

I think Google attracted me f
rom the beginning, because of its

simplicity, usefulnes
s and

the

external services it provides.

Moreover, I was always curious about how Google works.

It

has

always fascinated me
, the fact that

when you type a few w
ords
on Google on a
ny

subject you

are

interested in

find
ing out
information
, the search engine
finds in the endless information the
most essential sources you need

and all that

in a fraction of a second.

Another reason I chose this subject

is

because it influences the entire
world in all aspects of life.


First, I plan to talk about the
history

of G
oogle and to
answer
general questions

like "How Google

was

first formed?", "Who were
the founders of Google?", "How was Google in the beginning?" and
many more

questions
.

Second, I will
present the
method

on which the

sea
rch engine of
Google is based
.

Thir
d, I will tell you about the
corporate

of Google and its

work
culture
.

Fourth, I will tell you about

useful

products

that

Google provides
for

its users.

Fifth, I will expose the dark side of Google by showing you the
criticism

about

it.

Eventually, I will
write

about Google's

future plans

and I will sum
up my study with a few
conclusions
.


I plan to
carry out my research mostly by finding

information on the
web and

using written articles and newspaper reports.

3

Background Information



The
mission of Google
as is quoted o
n its site,

by the words
"Google's mission is to organize the world's information and
make it universally accessible
and useful
".


As a first step to fulfilling that mission, Google's founders
Larry Page

and
Sergey Brin

developed a new search

engine
that took root in a Stanford University dorm room and it quickly
spread to information seekers around the globe.


Google is now widely recognized as the world's largest search
engine
-

an easy to
use free service that usually returns relevant
resul
ts in a fraction of a second.

When you visit
www.google.com

or one of the dozens of other
Google domains, you'll be able to find information in many
different languages.


What is the meaning of the name Google?

"Googo
l" is the mathematical term for a
1 followed by 100
zeros
.

The term was coined by Milton Sirotta, nephew of American
mathematician Edward Kasner, and was popularized by his
book


"Mathematics and the Imagination".

The term reflects the company's mission to organize the
immense amount of information available on the web.














4


General information about Google



Google is an American public corporation, specializing in
in
ternet search and online advertising
.

The company is

in Mountain View, California and has 15,900
full
-
time employees (as of September, 2007).

The revenue of the company is 10.6 billion dollar and its net
income is 3.07 billion dollar, and
it

keeps growing.


The key people of Google are:

Sergey Brin, Technology President, Co
-
Founder.

Larry E. Page, Products President, Co
-
Founder.

Eric E. Schmidt, Director.

George Reyes, Finance manager.


Google began in January 1996, as a research project by Larry
Page and

Sergey Brin, two Ph.D. students at Stanford
University, California.

The founders originally were determined to purchase the domain
"Googol.com" but it was already registered by another person.

After they decided to call their site "Google", they
settled

a
t
Mountain

View in a complex they bought from SGI and they
called the place "Googleplex".

Google's corporate philosophy includes "Don't be evil" and
"Work should be challenging and the challenge should be fun",
that show
s the relaxed corporate culture of G
oogle.


The Google search site attracted a large amount of people
because of its simple design and usability.

One of the reasons for the growth of Google is the additional
services it provides to its users.


As a result of successful acquisitions, new pro
ducts
developments and partnerships, the company has expanded to
other areas, including web
-
based email, online mapping and
video sharing.

5

Chapter 1

The search engine of Google



Google is the largest search engine on the web.

Since

August 2007, Google is the
most
used
search engine

on
the web with a 53.6% market share
.

I
n Israel

88% of

the surfe
rs use

Google.


The services that Google provides to its users run on several
server farms, eac
h consists of thousands of low
-
cost computers
of Linux.

The company doesn't reveal detailed information about its
system.

Although, some people in the
New York Times

estimated that
Google has over 450,000 servers around the globe in 25
different sites.


Go
ogle uses an
algorithm

called
PageRank

(like the name

of its
inventor Larry Page)

to rank web pages that match a given

search string.

The method of ranking sites determines the importance of the
page by the number of times you get into this page in a random
wandering, or in other words, by the popularity of the page.

There are a few more variables that effect the search r
esults but
the company keeps it secret.


An interesting use of the Google search is that it can help
translators to determine the most common way to express an
idea in the English language and in other languages by finding
in Google which expression is the

most common.








Chapter
2


6

The Googleplex.

The corporate of Google and its culture



Google is known for its relaxed corporate culture.

In January 2007, Google was chosen by
Fortune Magazine

as
the best company to work for.


Google's corporate philosophy

is

based on ordinary

principles
with
innovative ones including "
You can make money without
doing evil" and "You can be serious without a suit".

Moreover,
Google's relaxed corporate culture can also be seen
through their

logos of

holiday
s and special occasions.


The headquart
ers of Google is called Googleplex and it

is

decorated in a unique form.

In the lobby there is a piano and lava lamps.

The hallways are full
of exercise balls and
bicycles.

Each employee has access to the corporate entertainment center.

Furthermore, there
is

a

massage room, video games, football,
poo
l table and ping pong in the area of the complex
.


All Google engineers are encouraged to spend 20% of their
work time (one day per week) on projects that interest them.

Some of
Google's newer services, such as
Gmail
,
Google News
,
Orkut
, and
AdSense

rose from this decision (see explanation on
these services on the next p
age)
.










Chapter
3

7

The products of Google



Google has created services and tools for the general public
as well as business companies.

The

services that Google provides to its users include
advertising, web
-
based email, maps, video sharing and many
more applications.


Most of Google's revenue is from advertising.

In 2006, the company reported that its total revenue from
advertising is $10.49
2 billion (compared to $10.604 billion total
revenue).

Google

AdWords

allows web advertisers to display
advertisements in Google's search results and in return they pay
Google either per
-
click on the link or per
-
view of the
advertisement.

Similarly, Google

AdSense

allows website owners to display
advertisements of Google on their own site and to earn money
every time ads are clicked.


Besides the web search service of Google which is a major
factor of the company's success, there are more search services
th
at were created from the technology of the original search.

These include the

Image Search

of Google,
Google News
, the
price comparison site
Google Product Search
,
Google Maps

and
more.


In 2004, Google launched web based email service, known as
Gmail
.

Gma
il contain
s spam
-
filtering technology and the ability to
search in the email by the support of Google's search.

The revenue from the email based on
the AdWords service

that
places advertisements is connected to the content of the email.

Chapter
4

8

Google Earth.

In early 2006, th
e company launched
Google Video
, which not
only allows users to view videos but also to publish their own
video files.


Google has also developed several desktop applications,
including
Google Earth
, a mapping program powered by
satellites.

Google Earth is

considered

to be remarkably accurate and
extremely detailed so that in some cities you can see the color of
vehicles.

Moreover, there are applications for astronomy lovers as
Google
Moon
,
Google Mars

and even an application that shows the
entire galaxy c
alled
Google Sky
.


Another application is
Google
Labs
, which is a collection of
incomplete applications that are still being tested by the general
public.


Google also purchased the popular free video sharing web site
called
You Tube

for $1.65 billion on N
ovember 2006.


Nowadays, Google is involved in every aspect of life and
because of that some people claim that Google became a
monopoly but I think it just improves people's lives.








Criticism of Google



Chapter
4

Chapter
5

9

In spite of the services provided, the widen
ing of
knowledge
and the improvement of

life

because of Google

there is still
criticism

about

it
.


M
any
market
analysts are finding that as Google grows, the
company is becoming more "corporate".

In 2005, articles in
The New York Times

and other sources

began
announcing that Google

had lost its anti
-
corporate, no evil
philosophy.

In an effort to maintain the company's uniqu
e culture, Google
appointed
a Chief Culture Offi
cer.

The purpose of the Chief Culture Officer is to develop and
maintain the culture.


Another
claim is that,

Google has been criticized for having
salaries below industry standards.

For example, some
system administrators

earn no more

than
$35,000 per year
.


Furthermore, there was a
complain
t

about Google Earth, many
major cities have such detailed images

so that anyone can see
almost anything on the planet includin
g places that no one
should see.

Consequently, there have

been some
concerns about national
security
.


Eventually, there is the problem of copyrights, mostly in the
area of Google Book Search due to Google's attempt to make all
the texts searchable.






Future plans and cooperation



10

Chapter
6

I will
end

my project with encouraging news about the plans
of Google

for the future

and the cooperation between Google
and other
companies
.


In 2007, some reports including in
Yedioth Ahronoth

(5.11.2007) announced
that Goo
gle was planning the
release of
its own mobile phone, possibly a competitor to
Apple
's
iPhone
.

It is said
that Google wi
ll cooperate with
30 different mobile
companies and its target will be to create a cellular phone with
an open source.


Nevertheless, don't forget the services that are still in
construction and not ready yet.

For example,
Google Web Accelerator

(an instru
ment that
increases internet's speed),
Google Page Creator

(a tool that
allows you to create your own site),
Google Trends

(a search
engine that compares trends and shows which is more popular)
and many other useful products.


If you are going to ask Googl
e what's next?

They probably will say that it's hard to say because they don't
talk much about what lies ahead and if you are still curious to
find out you can look at
Google Labs

service.

I am sure that in the near future as well as in the distant future

we will continue to see extraordinary things from Google.








Conclusions



During my research on Google, I have learned that Google can
be a very useful tool to all of us.

11

12

Moreover, I have found that Google can be useful not only for
people who want
to search something on the web but also for
scientists, astronomy explorers, youngsters and even for people
who investigating our language.


I have also discovered Google's negative aspects.

I found out, that there are employees that aren't satisfied with
the
company and their salaries.

In addition, I realized that there are a few problems with
national security among Google's products.


In spite of the above, in my opinion, the positive things that
Google contributed to society are more than the negative o
nes.


Finally, I discovered that Google influences people's sites due to
its PageRank system that determines site's importance.

Furthermore, I am aware of more applications that belongs to
Google and due to that I am using my time more
efficient
ly.


In con
clusion, being loyal only to Google isn't really wise
because there are more sites like it on the enormous web but I
recommend turning it to your homepage website.


If I try

to summarize

Google's contribution to the whole world
in a simple sentence, I will

say that Google

has

made
complicated problems simple and has made almost the entire
information available to everyone anywhere.







Reflect
ion



The process of preparing the project took me a long period of
time but it was satisfying in the end.

The stu
dy included several stages.


First, I decided

on

the topic of the project because it interested
me very much and one of my friends suggested it.

Second, I started to look for information on the net, in
newspapers and even in scientific articles.

The third
stage was the longest and it included reading
information on the net and in articles, scanning for relevant
information, sifting the unnecessary parts and to organize the
material efficiently and wisely.

Afterwards, I started to write my project subject af
ter subject
while I paid attention to the words I wrote in every sentence.

The project itself includes a wide variety of subjects and I think
you can learn a lot from it.


I think, very honestly, that I have done a pretty good project.

The point is that I

have learned a lot from it as well as enjoyed
doing it.



















Bibliography






Internet websites:

13


1.
Google corporate information, Company Overview:

http://www.google.com/intl/en/corporate/index.html

2.
Google corporate information
, Google Mil
estones:

http://www.google.com/corporate/history.html

3.
SEO (Search Engine Optimization) Israel, Information
about Google:

http://www.seoisrael.co.il/

4
.

Wikipedia, Google:

http://en.wikipedia.org/wiki/Google

5
.

Wikipedia, Google search:

http://en.wikiped
ia.org/wiki/Google_search

6
.

Wikipedia, History of Google:

http://en.wikipedia.org/wiki/History_of_Google

7.
Ynet, August 2007


"Does Google a monopoly?":

http://www.ynet.co.il/articles/0,7340,L
-
3442879,00.html

8.
Google, Holiday Logos and Events:

http://
www.google.com/intl/en/holidaylogos.html





Written a
rticles

& Newspaper reports
:


1.

The Marker, April 2006



"Internet".

2.
Yedioth Ahronoth, 5 May 2007



"C
ooperation

between
Google and
c
ellular manufacturers
"
.

3
.

Haaretz, 25 September 2007



"Google's
success secret".


14