A search engine that
changed the world
Table of Contents
Background information ........................................
information about Google
The search engine of
Google ................................ 6
The corporate of Google and its culture
he products of Google
Criticism of Google
Future plans and cooperation
Happy New Year!
January 1, 2007
I have decided to carry out
a research about Google, the most
popular search engine that has
Google is not only a search engine, it is also a "way
of life" for
of people who
surf the net, including me, due
to the services it
The rationale behind my choice is the relevance of the subject to my
Every time I want to find something on the net
I use Google.
I think Google attracted me f
rom the beginning, because of its
external services it provides.
Moreover, I was always curious about how Google works.
always fascinated me
, the fact that
when you type a few w
on Google on a
, the search engine
finds in the endless information the
most essential sources you need
and all that
in a fraction of a second.
Another reason I chose this subject
because it influences the entire
world in all aspects of life.
First, I plan to talk about the
oogle and to
like "How Google
first formed?", "Who were
the founders of Google?", "How was Google in the beginning?" and
Second, I will
on which the
rch engine of
Google is based
d, I will tell you about the
of Google and its
Fourth, I will tell you about
Fifth, I will expose the dark side of Google by showing you the
Eventually, I will
and I will sum
up my study with a few
I plan to
carry out my research mostly by finding
information on the
using written articles and newspaper reports.
mission of Google
as is quoted o
n its site,
by the words
"Google's mission is to organize the world's information and
make it universally accessible
As a first step to fulfilling that mission, Google's founders
developed a new search
that took root in a Stanford University dorm room and it quickly
spread to information seekers around the globe.
Google is now widely recognized as the world's largest search
an easy to
use free service that usually returns relevant
ts in a fraction of a second.
When you visit
or one of the dozens of other
Google domains, you'll be able to find information in many
What is the meaning of the name Google?
l" is the mathematical term for a
1 followed by 100
The term was coined by Milton Sirotta, nephew of American
mathematician Edward Kasner, and was popularized by his
"Mathematics and the Imagination".
The term reflects the company's mission to organize the
immense amount of information available on the web.
General information about Google
Google is an American public corporation, specializing in
ternet search and online advertising
The company is
in Mountain View, California and has 15,900
time employees (as of September, 2007).
The revenue of the company is 10.6 billion dollar and its net
income is 3.07 billion dollar, and
The key people of Google are:
Sergey Brin, Technology President, Co
Larry E. Page, Products President, Co
Eric E. Schmidt, Director.
George Reyes, Finance manager.
Google began in January 1996, as a research project by Larry
Sergey Brin, two Ph.D. students at Stanford
The founders originally were determined to purchase the domain
"Googol.com" but it was already registered by another person.
After they decided to call their site "Google", they
View in a complex they bought from SGI and they
called the place "Googleplex".
Google's corporate philosophy includes "Don't be evil" and
"Work should be challenging and the challenge should be fun",
s the relaxed corporate culture of G
The Google search site attracted a large amount of people
because of its simple design and usability.
One of the reasons for the growth of Google is the additional
services it provides to its users.
As a result of successful acquisitions, new pro
developments and partnerships, the company has expanded to
other areas, including web
based email, online mapping and
The search engine of Google
Google is the largest search engine on the web.
August 2007, Google is the
the web with a 53.6% market share
The services that Google provides to its users run on several
server farms, eac
h consists of thousands of low
The company doesn't reveal detailed information about its
Although, some people in the
New York Times
Google has over 450,000 servers around the globe in 25
ogle uses an
(like the name
inventor Larry Page)
to rank web pages that match a given
The method of ranking sites determines the importance of the
page by the number of times you get into this page in a random
wandering, or in other words, by the popularity of the page.
There are a few more variables that effect the search r
the company keeps it secret.
An interesting use of the Google search is that it can help
translators to determine the most common way to express an
idea in the English language and in other languages by finding
in Google which expression is the
The corporate of Google and its culture
Google is known for its relaxed corporate culture.
In January 2007, Google was chosen by
the best company to work for.
Google's corporate philosophy
based on ordinary
innovative ones including "
You can make money without
doing evil" and "You can be serious without a suit".
Google's relaxed corporate culture can also be seen
s and special occasions.
ers of Google is called Googleplex and it
decorated in a unique form.
In the lobby there is a piano and lava lamps.
The hallways are full
of exercise balls and
Each employee has access to the corporate entertainment center.
massage room, video games, football,
l table and ping pong in the area of the complex
All Google engineers are encouraged to spend 20% of their
work time (one day per week) on projects that interest them.
Google's newer services, such as
rose from this decision (see explanation on
these services on the next p
The products of Google
Google has created services and tools for the general public
as well as business companies.
services that Google provides to its users include
based email, maps, video sharing and many
Most of Google's revenue is from advertising.
In 2006, the company reported that its total revenue from
advertising is $10.49
2 billion (compared to $10.604 billion total
allows web advertisers to display
advertisements in Google's search results and in return they pay
Google either per
click on the link or per
view of the
allows website owners to display
advertisements of Google on their own site and to earn money
every time ads are clicked.
Besides the web search service of Google which is a major
factor of the company's success, there are more search services
at were created from the technology of the original search.
These include the
price comparison site
Google Product Search
In 2004, Google launched web based email service, known as
filtering technology and the ability to
search in the email by the support of Google's search.
The revenue from the email based on
the AdWords service
places advertisements is connected to the content of the email.
In early 2006, th
e company launched
, which not
only allows users to view videos but also to publish their own
Google has also developed several desktop applications,
, a mapping program powered by
Google Earth is
to be remarkably accurate and
extremely detailed so that in some cities you can see the color of
Moreover, there are applications for astronomy lovers as
and even an application that shows the
entire galaxy c
Another application is
, which is a collection of
incomplete applications that are still being tested by the general
Google also purchased the popular free video sharing web site
for $1.65 billion on N
Nowadays, Google is involved in every aspect of life and
because of that some people claim that Google became a
monopoly but I think it just improves people's lives.
Criticism of Google
In spite of the services provided, the widen
and the improvement of
because of Google
there is still
analysts are finding that as Google grows, the
company is becoming more "corporate".
In 2005, articles in
The New York Times
and other sources
announcing that Google
had lost its anti
corporate, no evil
In an effort to maintain the company's uniqu
e culture, Google
a Chief Culture Offi
The purpose of the Chief Culture Officer is to develop and
maintain the culture.
claim is that,
Google has been criticized for having
salaries below industry standards.
For example, some
earn no more
$35,000 per year
Furthermore, there was a
about Google Earth, many
major cities have such detailed images
so that anyone can see
almost anything on the planet includin
g places that no one
Consequently, there have
concerns about national
Eventually, there is the problem of copyrights, mostly in the
area of Google Book Search due to Google's attempt to make all
the texts searchable.
Future plans and cooperation
my project with encouraging news about the plans
for the future
and the cooperation between Google
In 2007, some reports including in
gle was planning the
its own mobile phone, possibly a competitor to
It is said
that Google wi
ll cooperate with
30 different mobile
companies and its target will be to create a cellular phone with
an open source.
Nevertheless, don't forget the services that are still in
construction and not ready yet.
Google Web Accelerator
increases internet's speed),
Google Page Creator
(a tool that
allows you to create your own site),
engine that compares trends and shows which is more popular)
and many other useful products.
If you are going to ask Googl
e what's next?
They probably will say that it's hard to say because they don't
talk much about what lies ahead and if you are still curious to
find out you can look at
I am sure that in the near future as well as in the distant future
we will continue to see extraordinary things from Google.
During my research on Google, I have learned that Google can
be a very useful tool to all of us.
Moreover, I have found that Google can be useful not only for
people who want
to search something on the web but also for
scientists, astronomy explorers, youngsters and even for people
who investigating our language.
I have also discovered Google's negative aspects.
I found out, that there are employees that aren't satisfied with
company and their salaries.
In addition, I realized that there are a few problems with
national security among Google's products.
In spite of the above, in my opinion, the positive things that
Google contributed to society are more than the negative o
Finally, I discovered that Google influences people's sites due to
its PageRank system that determines site's importance.
Furthermore, I am aware of more applications that belongs to
Google and due to that I am using my time more
clusion, being loyal only to Google isn't really wise
because there are more sites like it on the enormous web but I
recommend turning it to your homepage website.
If I try
Google's contribution to the whole world
in a simple sentence, I will
say that Google
complicated problems simple and has made almost the entire
information available to everyone anywhere.
The process of preparing the project took me a long period of
time but it was satisfying in the end.
dy included several stages.
First, I decided
the topic of the project because it interested
me very much and one of my friends suggested it.
Second, I started to look for information on the net, in
newspapers and even in scientific articles.
stage was the longest and it included reading
information on the net and in articles, scanning for relevant
information, sifting the unnecessary parts and to organize the
material efficiently and wisely.
Afterwards, I started to write my project subject af
while I paid attention to the words I wrote in every sentence.
The project itself includes a wide variety of subjects and I think
you can learn a lot from it.
I think, very honestly, that I have done a pretty good project.
The point is that I
have learned a lot from it as well as enjoyed
Google corporate information, Company Overview:
Google corporate information
, Google Mil
SEO (Search Engine Optimization) Israel, Information
Wikipedia, Google search:
Wikipedia, History of Google:
Ynet, August 2007
"Does Google a monopoly?":
Google, Holiday Logos and Events:
& Newspaper reports
The Marker, April 2006
Yedioth Ahronoth, 5 May 2007
Haaretz, 25 September 2007