IT Trends and Industry Vision

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© 2009 VMware Inc. All rights reserved

IT Trends and Industry Vision

Doug Bourgeois, Vice President, Chief Cloud Executive, VMware US Public Sector

June 26, 2013

Best Practices for
Consolidation, Efficiency
and Agility in the Data
Center

2

Agenda


Background and IT Industry Trends



Journey to IT as a Service



Phase 1: Data Center Consolidation



Phase 2: Software Defined Data Center



Phase 3: Hybrid Cloud Computing



Transforming the Organization



3

IT Trends

1.
Transition to IT as a Service

2.
Software Defined Data Center

3.
Multi
-
device Mobility

4.
Big Data

5.
Application Ecosystem


The Shifting Landscape

Delivery Methods

Devices

Applications

Work Style

4

IT

as
-
a
-
Service

Phase 3

Automated Ops & Metrics

Choice of Cloud Models

Application Transformation


Phase

1


IT Owned Apps

and Services

% Virtualized

Quality & Agility

Efficiency

CapEx

savings

OpEx

savings

The Journey to IT as a Service

Phase 2

Mission Critical Apps

Standardize Services

Start
Private

Cloud

Many customers

Consolidation

Optimization

Automation

Reactive

Proactive

Software
-
Defined Datacenter

5

The Problem


Complexity, Inefficiency, Inflexibility


We spend
too much time
and money
managing our
data centers…


Our independent
operating units need to be
efficient and respond to
customers….


How can we efficiently
provide the mission with
the agility they need and
maintain security?

6

Phase 1: Data Center Consolidation

ESX server

Virtual to Virtual
Dependencies

ESX to VC Dependencies

Virtualized On Relationship

Physical to
Virtual
Dependencies

VM
s

Discover instances of
DBs, Application servers,
etc

Baseline


Dependency

mapping

and
logical

groupings


Workload

performance
baseline


Capacity

projections and
optimization


Architect
target

environment

Virtualize


Establish

local consolidation points


Build

target

environment


Execute

local consolidation


Optimize

virtual

workloads

Replicated licenses and roles

ES
Xi

ES
X

ES
X

ES
Xi

ES
Xi

ES
Xi

ES
X

vCenter


Server

vCenter


Server

vCenter


Server


vCenter


Server


vCenter


Server


vCenter


Server

Consolidate


Re
-
establish

dependencies


Migrate

vApps


Complete
regression

testing


Decommission

source
environments

7

Continue with Virtualization of Workloads

% of Workload Instances That Are Virtualized

Source:

VMware customer survey, Jan 2010, Jun 2011, Mar 2012

Question:

Total number of instances of that workload deployed in your organization and the percentage of those instances that are virtu
ali
zed.

38%

53%

43%

25%

25%

18%

41%

56%

47%

34%

28%

28%

47%

57%

52%

41%

35%

40%

Microsoft
Exchange
Microsoft
Sharepoint
Microsoft SQL
Oracle
Middleware
Oracle DB
SAP
Jan 2010
Jun 2011
Mar 2012

Main Drivers are
Significant
Investments in:


Performance and
availability


Uptime and reliability


Extensibility


Security and
hardening

8

Phase 2: The Journey From
Virtualization to SDDC

Operations

Management

Virtual Networking
and Security

SDDC

ITaaS

Virtual

Software
-
Defined

Storage and Availability

Automated Service

Provisioning

Organization Design

Application Rationalization

Costs and Pricing

Performance

9

Major Roles of Operations Management

Monitor

Isolate

Remediate

!

Problem

Slow performance

Config

issue

Rollback change

Plan

Optimize

Automate

Maintenance

Utilization / forecast

Reclaim capacity

Orchestrate changes

Ensure and Restore

Service Levels

Optimize for

Efficiency and Cost

Reactive

Proactive

10

Virtualization Operations Predictive Analysis

Overview


Comprehensive dashboard for cloud
operations


Single
tool to manage performance and
capacity across multiple
servers


Benefits


End
-
to
-
end visibility into cloud
infrastructure
health and application
services


Proactive incident avoidance


Optimize for efficiency and cost


Results


Reduce
CapEx

by up to 30%


Increase utilization by up to 40%


Improve MTTR by up to 26%

Sources:

Forrester Consulting, “The Total Economic Impact of VMware vCenter Operations Management Suite,” December 2012; Management In
sig
ht Technologies,
“The Benefits of VMware’s vCenter Operations Management Suite,” September 2012


11

Software Defined Storage

Physical

Infrastructure

Compute Virtualization
Abstraction Layer


Abstract storage
services


Pool local and external storage


Automated provisioning across
local and external storage


Support needs of “new” apps

Software Defined Storage

Software Defined Data Center

SOFTWARE
-
DEFINED

DATACENTER SERVICES

VDC

12

Programmatic

provisioning

Run
any workload anywhere

Decouple

services from hardware

Operationally
efficient

Transform
the Network with Virtualization

Compute Virtualization Abstraction Layer

Network Virtualization Abstraction Layer

SOFTWARE
-
DEFINED

DATACENTER SERVICES

VDC

Physical

Infrastructure

Software
-
Defined Data Center

13

VMware
vCloud

Director

Automated Service Provisioning
I
mproves Agility

Secure Private Cloud

Organization: Mission Program

Organization: Support Services

Organization VDCs

Catalogs

Organization VDCs

Catalogs

VMware vSphere

VMware vCenter Server

Resource Pools

Datastores

Port Groups

(Gold)

(Bronze)

Provider Virtual Datacenters

(Silver)

(Gold)

(Silver)

(Bronze)

Users & Policies

Users & Policies

14

VM: Compute Becomes
Software
-
Defined

SDDC Improves Agility and Reduces Cost

$10,000

10 weeks

15 minutes

VDC

Software Defined Datacenter:
Logical compute, networking,
security, storage, availability

Availability

VLAN networks

$1800

5 days

S
torage

Firewall

S
ecurity,
monitoring

+

But other services are
still hardware delivered

Physical
Provisioning

Time taken to provision datacenter services
(
weeks)

0
1
2
3
4
5
6
7
8
9
10
5 days

Physical provisioning

Virtualization

Software defined compute

The Software
-
defined

Datacenter

10 weeks

15 minutes

15

Benefits Achieved by SDDC (total customer base)

16

Phase 3: Hybrid Cloud Computing

Cloud Service

Providers

Internal Private

Cloud

Internal Private Cloud

Operated solely for an Agency
typically within the firewall


Greater control over security,
compliance,
QoS


Easier integration


Support existing applications


Hybrid Cloud

Composition of two or more
interoperable clouds, enabling
data and application portability

Service Provider
Clouds

Accessible over various networks
for customer consumption


Private and public clouds


Efficiencies vary widely


Commodity workloads


Common workloads


Option for new workloads


Optimal cost efficiency


Federated security model


Integrated management


Open standards for mobility


17

How Does the SDDC fit within the Hybrid Cloud?

Private Cloud

Private / Public Cloud

Service Catalog

Self Service

Workflow

Portal

Hardware

Hyper
-

visors

18

Diverse Access
Points

Browser

Windows

Virtual Desktop

Android

Universal App
Catalog and
Workflow


Broker


Entitlements,
Policies and
Reporting

SaaS

Services

Apps & Data
Everywhere

Windows

Legacy Apps

Data

Services

Mobile

Apps

A New Architecture for End User Computing

iOS

19

Best Practice: Transforming the Role of the Organization


ORGANIZATIONAL
ALIGNMENT

“Front Office” Capabilities

Role Transformation

Incentives & Accountability

Communication

A NEW BUSINESS
MODEL

Service Oriented

Customer Driven

Financial Transparency

Services Broker

PROCESS
INNOVATION

Monitoring & Management

Planning & Architecture

Budget and Finance

Governance

Don’t Underestimate the Importance
of Communications and Training

20

Best Practice: Establish the Business Model

Define
Services
Categories

Allocate

All Costs

Determine
Unit Drivers

Derive Unit
Costs

Determine
Unit Prices

Measure

Service

Consumption

Invoice
Business
Units

Funds
Transfer
From BU

To IT

1

2

3

4

5

6

7

8

PRICING ANALYSIS

METERING/INVOICING

SERVICE COSTING

Phase 3

Operate

Phase 2

Baseline

Phase 1

Design

The Business Model Includes
Services, Costs, Pricing, and Budget

21

Benefits of Transformation to IT as a Service

2004
-
08

2009
-
10

2011
-
2012+

IT PRODUCTION

Infrastructure Focus

BUSINESS PRODUCTION

Applications Focus

IT
-
AS
-
A
-
SERVICE

Business Focus

%
VIRTUALIZED

Percentage of IT
Spend On New
Capabilities
V
s.
Lights
-
On

Approximate

Time
-
To
-
Provision App.
Environments

<
1

Day

7

Days

40

Days

60

Days

80

Days

90

Days

42%

40%

20%

21%

23%

25%

20%

30

Days

22

Gartner Data Center
Conference
Poll

N = 167

What are your three biggest challenges

in creating
an IT as a Service offering?

Not sure

Business/customer

relationship

Technology

Politics

Service description &

self
-
service interface

Culture

Funding/chargeback

model

Management and

operations processes

11

31

36

40

46

56

62

80

Challenges to Expect on the Journey

23

Experience Matters


VMware is the SDDC and EUC Leader

24

Questions???

Email:
dbourgeois@vmware.com


Blog
:
VMwareDoug.com


Twitter: @
VMwareDoug