GRFO 313 PEC

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GRAPHIC DESIGN: INTE
RACTIVE AND
PRINT
-
BASED DESIGN

STUD
Y GUIDE FOR

GRFO 313 PEC

*GRFO313PEC*

FA
CULTY OF ARTS





ii


























Study guide compiled by:

C. Willemse



Translated
2011
.

#

Page layout by
Elsabe Strydom
,
g
raphikos
.

Printing arrangements and distribution by Department Logistics (Distribution Centre).

Printed by The Platinum Press (018) 299 4226.

Copyright


20
1
1

edition. Date of revision 20
1
1
.

North
-
West University, Potchefstroom Campus.

No part of this book may be reproduced in any form or by any means without written
permission from the publisher.



iii

MODULE
CONTENTS

Word of welcome and background

................................
................................
.........................

iv

Lecturers and appointments

................................
................................
................................
...

iv

Timetable GRFO 313

................................
................................
................................
.............

iv

Outcomes of the course unit

................................
................................
................................
..

v

Textbooks and other sources

................................
................................
................................
.

v

Other reference material

................................
................................
................................
.......

vii

Using the library

................................
................................
................................
....................

vii

Teaching plan

................................
................................
................................
......................

viii

Assessment and allocation of marks

................................
................................
....................

viii

New university regulation: The proof of participation

................................
.............................

ix

Presentations and mounting

................................
................................
................................
..

x

Deadlines

................................
................................
................................
...............................

x

Other information

................................
................................
................................
...................

xi

Use of computers

................................
................................
................................
...................

xi

General rules regarding the multi
-
media design computer room:

................................
.........

xiv

Storing work on computer

................................
................................
................................
....

xiv

Brief summary of envisaged study units for GRFO 313

................................
.........................

xv

Warning against plagiarism

................................
................................
................................
..

xvi

Coping with stress

................................
................................
................................
..............

xvii

Study unit
1

Publication design

................................
................................
...............

1

Study unit
2

Interactive planning and web page design for a pro
duct or
service

................................
................................
................................
..

3

Study unit
3

Through the line, mixed media campaign

................................
..........

5

Study unit
4

Experimental Interactive Project

................................
.........................

7

Study unit
5

Bank note design

................................
................................
.................

9

Study unit
6

Typographic identity (bonus project)

................................
...............

11



iv

GRAPHIC DESIGN


GRFO 313

WORD OF WELCO
ME AND BACKGROUND

Welcome to Graphic Design 313 (Interactive and Print
-
based Design).

This module provides the student with the opportunity
to

transfer (and expand) those design
skills
that you have
acquired during the previous years of study
in
to the fiel
d of interactive
design, as well as a variety of print
-
based projects.

As was the case
with

previous modules, the student is increasingly expected to deliver proof
of his/her ability to come up with original and creative concepts


these ideas then need to

be
processe
d

into visual material with refer
e
nce to specific project objectives,
together with

technical and conceptual requirements
that are

set by the lecturer.

During contact sessions as well as individual consultations the focus will be on the
present
ation of concepts, the development of these

concepts,

and problem
-
solving regarding
the practical execution of projects.

It is the student’s own responsibility to arrange for
individual consultations

with the
particular lecturer.

We will obviously pay a great deal of attention to the importance of well
-
finished,
digitally
produced

projects and presentations. Presentations and concepts are still done on paper in
order to ensure that the aesthetic aspect of the conceptualisation pro
cess remains the
foundation of a succe
s
sful visual solution.

LECTURERS AND APPOIN
TMENTS

The lecturer for GRFO313 is: Ms. C. Willemse

Tel no: 018 299 4093

Room 106, Building F2

e
-
mail:
cashandra.willemse@nwu
.ac.za

TIMETABLE GRFO 313

Should
a student require extra consultation time apart fro
m

class periods/scheduled contact
sessions, he or she must make an appoin
t
ment with the lecturer. A consultation timetable
will be made available to students at the begin
ning of the semester. There is also a
timetable pasted up outside the lecturer’s office.

VERY IMPORTANT! Students must open their PUK e
-
mails frequent
ly

(twice a day) for
possible further correspondence from the lecturer.



v

OUTCOMES OF THE COUR
S
E

UNIT

1.

Acquire, apply and integrate software: Adobe Creative Suite CS5;

2.

Integrate illustration

and graphic design successfully
to create

successful design
projects;

3.

Apply advanced knowledge of the design process
(
in terms of manual skills as well as
computer
media
)

within a creative design environment;

4.

Complete and develop the design process from the conceptualisation phase up until
the final phase of reproduction;

5.

Apply advanced creative and conceptual thinking and skills
to produce

interactive and
print
-
based design;

6.

Communicate

knowledge of

theories pertaining to interactive and print
-
based computer
design visually as well as verbally;

7.

Understand and apply advanced conceptual skills relevant to mixed media, alternative
media and multimedia advertising b
y means of appropriate media;

8.

Critically evaluate the effectiveness of design products in order to develop an individual
work methodology and style;

9.

Produce creative, original and professional overhead presentations and present these
verbally.

TEXTBOOKS AN
D OTHER SOURCES

Theoretical information will be provided to you from time to time in the form of photocopies.
Articles from relevant journals will be made available during the course of the year and these
can be copied as required. You are also encourage
d to
do

self
-
study, because graphic
design is a dynamic and fast
-
changing field.

Students are expected to use library sources as visual stimulation and reference in an
independent manner. Remember that these sources are only used for reference purposes
a
nd may not be used for direct copying (plagiarism). No existing advertisement and images
may be used. This is regarded as plagiarism and the student will immediately be penalised.

With the aid of visual sources as reference material
,

the student’s “visual

vocabulary” will
develop and he or she will stay abreast of national and international design trends.


vi

1.

Sources available in the library that the student can use for reference are
the following:

AUTHOR & TITLE

CALL #

SPIEKERMANN, E.

c 2 0 0 3
.
Stop stealing
sheep & find out how type
works. Adobe Press
.

686.224 SPI

AMBROSE, G. c2003
.
T
he
fundamentals of creative design.

Lausanne, Switzerland: AVA.

741.6 AMB

Tolleson, S. 1999
.
Soak, wash, rinse, spin: Tolleson Design / Steven
Tolleson
.

New York: Princeton Architectural Press,.

741.6 TOL

Müller
-
Brockmann, J. 1971
. History of the poster.
Zürich: ABC Verlag,.

741.67 MUL

Woolman, M
&

Bellatoni, J. 2000
.
Moving
t
ype,
d
esigning
for time and
space. Rotovision
.

UPON REQUEST
AT
LECTURER

Mau, B. 2004
. Lifestyle. Phaidon Press
.

UPON REQUEST
AT
LECTURER

GORDON, B. 2002. The complete guide to digital graphic design.
London: Thames and Hudson.

741.60285 COM

WANDS, B. 2002. Digital creativity: techniques for digital media and the
internet. New York: Wiley.

006.7 WAN

2.

Sources available on the internet that the student can use for reference
are the following:

2.1

Tec
h
nical and tutorial references:

www.flashkit.com

www.kirupa.com

www.actionscript.org

www.adobe.com/designcenter/

www.adobe.com/cfusion/exchang
e/

http://www.adobe.com/support/documentation/en/flash/

www.dreamweaverresources.com

www.photoshopsupport.com/dreamweaver/index.html

www.hotdreamweaver.com

www.adobe.com/support/documentation/en/dreamweaver/

http://www.designfloat.com/




vii

2.2

Inspiration, examples and references:

www.designiskinky.net

www.commarts.com

www.commarts.com/CA/interactive/

www.computerarts.co.uk

www.t
hefwa.com

www.newstoday.com

www.core77.com

www.ilovenewwork.com

www.veer.com

www.oneclub.org

www.graphic
-
exchange.com

www.ohsobeautifulpaper.com

OTHER REFERENCE MATE
RIAL

Students are strongly encouraged to acquire a number of reference sources. These can and
should also include books and magazines that do not specifically focus on graphic design.
Such references are an important source of knowledge regarding the way in wh
ich graphic
design functions in
the

media. This material can be contained in any manner (a
scrap
book
or
flip file

is a good way of not forgetting good ideas). Collecting various types of visual
material is an effective way of promoting and developing th
e student’s visual literacy. Since
visual material is obviously the key to understanding (and applying) the
graphic design
discipline, the importance of developing a sound

visual literacy cannot be over
emphasised.

This reference material serves as visua
l stimulation


it should only be used to promote the
creating thought process.
Your reference material may not be copied or used directly in
any of your projects.

USING THE LIBRARY

The student is expected to expand his or her visual and theoretical knowl
e
d
ge by means of
self
-
study. For this reason, sources must be consulted in an independent manner.

Journals that are recommended in this regard are:

1)

Graphis

2)

Computer Arts Projects

3)

Step by Step

4)

Communication Arts

5)

Creative Review

Appropr
iate

sources available in the Ferdinand Postma Library have been indicated above
under
Textbook and other sources
.


v
iii

TEACHING PLAN

Each study unit will take up approximately two to three weeks. During the course of this
period
,

the theoretical aspects as well as the practical application thereof will be combined in
order to create and submit a project for assessment. Projects will be approached and
executed in various phases explained by means of a set time schedule as determin
ed by the
lecturer for the specific project. Students are expected to stick to these deadlines.



Phase 1:
Research


During this phase the student is expected to conduct thorough background research
on

the
particular problem. It is of the utmost importanc
e that student should collect as many
references and examples during the research phase in order to better understand the conte
x
t
of the project.



PHASE 2:
Conceptualisation

This phase is characterised by the presentation of drawings and scamps. No idea m
ay be
presented without supporting drawings.
It is absolutely essential that each student
should
consult individually with the lecturer to discuss their concepts; the concept must be approved
by the lecturer before the student may continue with the proces
s.



PHASE 3:
Problem
-
solving and refining of concepts


concurrent with further
presentation of visual planning.



PHASE 4:

Execution of the project with assistance during contact time and
consultation sessions.



PHASE 5:
Final execution and finishing
of
th
e project.

Once again, it is important that the lecturer must view the final product on screen and sign it
off before the student may finalise and mount the work.

ASSESSMENT AND ALLOC
ATION OF MARKS

Assessment and allocation of marks GRFO 313 take place in
the following
ways:

1.

The student is expected to participate in each class after the launch of the project.
Participation comprises of both informal and formal presentations that will always
receive a mark. This aggregate participation mark is
calculated by the end of the
module as a comprehensive project mark. Each contact session is therefore a
potential presentation opportunity.

2.

By the end of the scheduled period allocated for the particular project (generally
approximately two weeks) the

student submits a final project. Each project will be
assessed by means of the following criteria: Skills, Neatness and Finish (presentation
of the final product), Originality and Concept (the design merit of the final project).
These criteria will be
considered in differen
t

relationships as the focus of projects shifts
from the technical towards the creative aspects.



ix

The participation mark

is calculated by means of an aggregate of the projects completed
during the semester, class attendance, individua
l consultations, group participation. Class
participation, preparation and research.

The examination mark

is the mark that you receive during the
panel assessment

at the end
of a semester.

The final mark

is calcu
l
ated as follows 50% semester mark and 50%
examination mark
(ratio 1:1).

NEW UNIVERSITY REGUL
ATION: THE PROOF OF

PARTICIPATION

Admission to the examination:

Admission to the examination for all modules is subject to (a) obtaining a
proof of
participation

and (b) obtaining a
participation mark
. T
hese two concepts can be
explained as follows:



Proof of participation

General rule
A.8.6

stipulates the following in this regard:

Admission to the examination will only be granted to a student who has proved to the
satisfaction of the school director, who
acts in consultation with the subject group
chairperson, by submission of proof of participation and an appropriate participation
mark, that the participation requirements of the relevant module, as determined in the
relevant faculty rules, have been met.


A proof of participation is thus of great importance for a student if he or she wants to pass a
particular course because it entails that clear
proof

must be delivered that a student has
indeed
participated

sufficiently in obtaining the required academic
skills for a particular
module. Such a proof will be issued for each module and it should declare that the student
has, according to the judgement of the school director, subject chair and course lecturer,
participated sufficiently in the relevant program
me activities to qualify for
admission to the
examination
in that particular module.

The participation requirements for GRF0 313 are the following:




All assignments must

be submitted on the set deadline
(o
r on a set concession date
).



Al
l those presentati
ons scheduled for the purposes of the proof of participation in the
study units must be completed
.



Compulsory class attendance
: student
s may be absent from at most one third of the
scheduled contact sessions in this module, with valid excuses
. In all

ins
tances of
absence the student must either before the absence or as soon as possible thereafter,
submit the reason for absence in writing to the director of the School for
Communication Studies
.

If the student has complied with these requirements, a proof o
f participation may be issued
.


x



Participation mark

The participation mark is described as follows in General Rule

A.1.5
:

It is the
average mark

awarded to a student in a module by way of formative
assessment within a prescribed period for the completion of those teaching
-
learning
activities which are required as part of the study within the module and for which a
mark has been awarded.


With rega
rd to the participation mark as perquisite for admission to the examination, Faculty
Rule
L.1.12.3 (iii)
stipulates that
:

For those modules where a participation mark have been built up, a
participation mark of

35%
is required for first level modules and
40% for
modules o
n higher levels for admission to the examination in the particular
module.

PRESENTATIONS AND MO
UNTING

All

projects
must be mounted for final submission
.
The following requirements have been set
regarding mounting
:



Only
black

mounting boar
d may be used
.



Projects
will have different specifications regarding the

format

(
these will be indicated in
briefs
)
that students should adhere to
.



All digital

projects
must be submitted in

CD
format. This

CD
must be placed in a plastic
container with an
appropriate

design (
linking to the

project)
on which the student’s
name and student number must appear
.
The student’s name must also be indicated
on the
CD.

DEADLINES

Students should adhere strictly to submission dates
.
The graphic design industry funct
ions
by means of deadlines
.
The quicker you acquire this work ethic, the quicker you will find
yourself functioning as a

successful
g
raphic designer
. If (as would be the case in industry
)
unforeseen circumstances were to arise, e.g.

power outages which m
eans that deadlines
have

to be shifted, the lecturer will inform you of this during contact sessions as well as by
means of e
-
mail
.
Always keep an eye on your

PUK e
-
mail

(s
ee lecturers and appointments
on the first pages of this study guide
).

Penalis
ing
for late submission is dealt with as follows
:

*
One day late
:
-

5%

* Tw
o days late
:
-
10 %

*
Three days late
:
-
20 %

*
Four days late
:
Assignment
/project
is not accepted for marks
.

Marks will also be subtracted during

contact sessions if students do not
attend
contact sessions. It is important for students to receive feedback during these contact
sessions
.



xi

OTHER INFORMATION

Studen
ts

are requested to obtain the following materials for the

semester:



Spraymount



Mounting board



NT
-
Cutter and
enough sharp blade
s



A good set of pencils, markers and a variety of coloured pens



10 cd
-
r/cd
-
rw
disks



A flash drive with sufficient memory



A process, reference and concept book for each

project

It is in the interest of all students to make frequent
back
-
ups
of their work.

USE OF COMPUTERS

RULES FOR USING THE

UNIVERSITY
’S

COMPUTER

FA
CILITIES

The University makes computer and network facilities available to students, researchers,
lecturers, operational staff and other parties concerned (hereafter called the user) for the
exec
ution and promotion of their work in a productive and cost
-
effective manner. This can
only be achieved if the facilities are not abused, disrupted or damaged.

Conditions for use

The University makes information on a large variety of topics available to use
rs freely. This is
also evident in the University’s computer and network facilities, which provides access to
information on local, national and international databases and networks.

When the University accepts a person as user, the University and the user

enter into a
mutual contractual relationship of trust in terms of which the University obtains power of
control over the activities of the user. In terms of this contractual relationship, the user further
authorises the University to perform monitoring in

certain circumstances. Such monitoring
power justifies an infraction

of the privacy of the user. However, there are strict internal
prescriptions for the purpose of the control of this monitoring power to which it is subject.
Therefore, users are granted
access to the University’s computer and network facilities
subject to this condition
.

Rules for use

In view of the above, the University requires the facilities to be used in a responsible manner,
and to this end, the following rules have been determined for the use of the University’s
computer and network facilities.
Transgression of any of these rules
are prohibited in
accordance with the University’s disciplinary regulations, and disciplinary action can
result from the transgression of these rules and/or action for damages the University
may suffer as a result thereof
.


xii

1.

The use of the computer and netw
ork facilities for activities that are not related to the
official work, duties and activities of the University, and which does not adhere to the
ethics that may be derived from the foundation and character of the University, is
prohibited. Among other th
ings, this implies that:


users may not use the University’s facilities for personal financial gain or the
personal financial gain of others;


no computer games may be played on any official computer of the University,
except when this is assigned to stude
nts for purposes of training by a lecturer;


no anti
-
Christian, immoral, pornographic and other morally corrupting information
may be collected or made available on computer;


no undesirable e
-
mail, for example non
-
approved general e
-
mail, may be sent. E
-
m
ail is an official communication medium and you may only use it for work and
study
-
related purposes.



2.

Intentional or negligent actions that hamper the availability or function of the computer
or network facilities are prohibited. This implies the followin
g, among others:


The intentional and negligent distribution of computer viruses or the development
of computer viruses is prohibited. Care must be taken to prevent the distribution
thereof;


Services such as file servers, anonymous ftp, Gopher
-
server, bul
letin board,
WWW server, and so forth, may only be made available on the network with the
written approval of the Director IT Central;


Connecting and/or linking any equipment (also including PC network cards and
radio networking equipment) not provided or

explicitly approved by the
department of IT Central to the networks of the University is prohibited;


The moving of computer hardware to another room, building, house or hostel
may only be done after asset
-
control rules have been complied with;


Computers that are linked to the network may only be moved after the necessary
authorisation has been obtained from the department of IT Central;


The removal or exchange of computer components without the authorisation of
the management head concerned is
prohibited;


Network equipment or cabling may only be changed and/or extended by the
department of IT Central;


The use of network protocols (e.g. Netbios) other than IPX (Netware) and IP
(TCP/IP) on the University’s data network is prohibited;


Peer to Pe
er network facilities such as those available under Windows

2000 and
Windows XP

may not be used;


As general rule the computer laboratories must always be kept neat and
smoking, eating and drinking are prohibited in the laboratories;


The operation and/or

use of any radio network, within license
-
exempt frequency
bands, on the premises of the University without the permission of the Director IT
Central, irrespective of whether said network is connected to the data networks of
the University;



xiii

3.

It is prohibi
ted to breach the security of any network or information systems
intentionally, or to attempt to breach it. This implies that the following, among other
things are prohibited:


Access or attempts to gain unauthorised access to the following:


servers on wh
ich a user is not registered, except in the case of servers containing
generally accessible information services (such as bulletin boards, campus
-
wide
information systems, anonymous ftp, etc.);


writing areas, except on his/her own computer, not assigned t
o the user or to
which IT Central did not authorise access;


the username of another user. (Personnel members and postgraduate students
must obtain written authorisation from the management head concerned to make
use of another person’s username. Undergrad
uate students may under no
circumstances sign on by making use of another person’s username.)


Attempts to obtain the passwords of other users, as well as the development or
possession of software with which passwords can be obtained or estimated;


Attempt
s to change passwords by using another person’s identity card;


Possession of software by means of which encrypted documents can be decoded
without a password;


Interception or unauthorised monitoring of traffic on any network (including
telephone and radio networks), and the unauthorised possession of software or
apparatus designed to intercept or monitor network traffic.

4.

The intentional or negligent provision o
f information that compromises the security of
the computer and network facilities is prohibited. This implies that the following,
among other things, are prohibited:


Provision of usernames to colleagues, friends or family without the written
authorisatio
n of the management head concerned;


Provision or documenting of passwords without the written authorisation of the
management head concerned.

5.

Intentional or negligent provision of confidential information by means of the computer
and network facilities i
s prohibited. This implies, among other things, that:


Users who have access to sensitive information, such as salary, financial or
marks information, must take care that unauthorised access to such information
is prevented;


Sensitive information should b
e treated confidentially and should not be made
known to third parties without the authorisation of the management head
concerned;


Copying sensitive information from any system of the University without the
authorisation of the management head concerned i
s prohibited;

6.

Violation of copyright or plagiarism by means of or with regard to the computer or
network facilities is prohibited. This implies, among other things, that the following are
prohibited:


The use or possession of unlicensed software;


The pro
vision of software without the authorisation of the copyright holder.


xiv

7.

The user also undertakes to reimburse the University for any damage that may be
sustained and costs or fines the University may have to pay as a result of the user’s
violation of any of the rules.


Deviation from any of the stated rules may only occur with

the written
authorisation of the Director of the department of IT Central. These rules are
subject to change with the approval of the Management Committee and with
proper notice to users.


The computers are provided by the University as a concession for
students. Certain rules
and reg
ulations are valid in this room
and for the use of computers. In order to maintain the
computers

properly,

I urge all students to follow these rules.

These rules are as follows:

GENERAL RULES REGARD
ING THE MULTI
-
MEDIA DESIGN

COMPUTER ROOM:

1.

The room must be kept neat at all times.

2.

No settings may be changed on the computers (this includes changing screensavers).

3.

No software will be lent for home use.

4.

No programmes apart from those made available in the computer room may be
loaded onto the computers, unless this is approved by the particular lecturer or
assistant.

5.

Report any problems or faults regarding the computers immediately to the assistant
or lecturer. Paste a note to his door. Do not try to remedy the problem yourself.


6.

If you are the last person to leave the computer room, make sure that all computers
are set on “sleep mode” and that the lights are off and the security doors are properly
locked.

STORING WORK ON COMP
UTER

In order to avoid bottlenecks of work on the comp
uters (which would have a bearing on the
speed and
effectiveness

of the computer) there is a generic system for all students


please
make use of this.

Detail about this will be communicated to students during class.



xv

Briefly, some important points:



Ideall
y, work must be stored on the student’s personal
P
-
disk or CD


saving work on
CD
is strongly encouraged


especially after a project has been completed, and also
for portfolio purposes
.



A standardised

naming procedure

is applied in the graphic design computer rooms
with the aim of making students familiar with effective
file management

te
chniques

(
very important, especially in the corporate environment and also for your own
business
).

1


Relevant academic year

2


Abbreviation of initials and surname

3


Project

number

(
will be indicated on brief received from lecturer
)

4
-

Abbreviation

(
as brief as possible
)
of the particular element of the project with its version
.

For example
:

03
-
jvs
-
03
-
webbl
-
2
set out

as:

1


Third year
;
2


Johann van Schalkwyk;
3


Study unit 3;
4

-
Web page


2
nd

version

BRIEF SUMMARY OF ENV
ISAGED STUDY UNITS F
OR
G
R
FO 313

A detailed
project

description

and
work division document will be distributed at the
onset of each
project.

A time

schedule that indicates the theoretical lecture, as well as preparation required
by the student, will also be made available
.

Student
s should check their e
-
mail twice daily in order to receive additional material
related to each project
.

Projects
will take

up approximately three weeks, depending on the nature and extent of the
particular project
.


xvi

WARNING AGAINST PLAG
IARISM


ASSIGNMENTS ARE INDIVIDUAL TASKS AND NOT GROUP ACTIVITIES
.
(UNLESS
EXPLICITLY INDICATED AS GROUP ACTIVITIES)

Copying
of text from oth
er learners or from other sources (for instance the study guide,
prescribed material or directly from the internet) is
not allowed



only brief quotations are
allowed and then only if indicated as such.

You should
reformulate

existing text and use your
ow
n words
to explain what you have
read. It is not acceptable to retype existing text and just acknowledge the source in a
footnote


you should be able to relate the idea or concept, without repeating the original
author to the letter.

The aim of the assig
nments is not the reproduction of existing material, but to ascertain
whether you have the ability to integrate existing texts, add your own interpretation and/or
critique of the texts and offer a creative solution to existing problems.

Be warned: students

who submit copied text will obtain a mark of zero for the
assignment and disciplinary steps may be taken by the Faculty and/or University. It is
also unacceptable to do somebody else’s work, to lend your work to them or to make
your work available to them

to copy


be careful and do not make your work available
to anyone!






xvii

COPING WITH STRESS

Stress is to humans like petrol is to a vehicle. Too little and you lose speed completely; too
much and you find yourself out of control, while heading for an unavoidable accident; but just
enough brings you to where you wish to be


at the right time, at
the right place!
Unfortunately in today's times we are experiencing ever
-
increasing levels of stress, and we
are challenged to adjust these levels to where they are optimal. Too much stress may also
give rise to more serious problems, such as
burnout
, and
may even trigger
depression
.
Some people find it ease to ward off or reduce excessive stress. Activities such as exercise
and relaxation may greatly assist in this. Others need help in order to find healthy, effective
ways of ensuring that stress does no
t have a negative effect on our health, performance and
behaviour.
It is therefore very important for you to get to know yourself and your limits
at an
early age
, in order to recognise signs such as dejection, irritability and sleeplessness and to
determin
e the influence these things may have on your study programme.

At the PUK
Campus of the North
-
West University there are a number of persons who can assist and who
can help you, either free of charge or very affordably, in these and related matters:

I
Ngryp

Crisis Centre

☻ Prevention programmes


stress and substances

(E14)


☻ Early intervention programmes


depression and anxiety

(018) 299 1777



Crisis intervention for all emotional emergencies



24 hour telephonic service!

Social work services:

☼ Financia
l problems

(E14)



☼ Coping with conflict

(018) 299 1919

☼ Life skills

☼ Unplanned pregnancy

Healthcare Centre:



Minor ailments

(E16)




Reproductive health

(018) 299 4345



HIV and AIDS counselling and testing








Substance abuse








Chronic i
llnesses and medication

If you suspect that you or any of your friends are experiencing a problem in coping with
stress or are having any other social, medical and/or psychological problem, please feel free
to contact one of these services for an appointme
nt.
Always remember that
prevention

and
early intervention

are of cardinal importance in ensuring a positive outcome.

It is important
to your academic career that you
always keep your
lecturers

informed

should you suspect
that you cannot cope with the stress


and especially if you are going to miss deadlines! Rest
assured that proactive steps will always count in your favour with your lecturers.



xviii



Study unit
1


1


1

PUBLI
CATION
DESIGN






BECAUSE THE FIELD OF GRAPHIC DESIGN CHANGES CONSTANTLY THE
PROJECT TITLES ARE NOT FIXED IN SENIOR LEVEL STUDY GUIDES


Estimated study time and time allocated for practical execution: approximately 2
-
3 weeks

STUDY UNIT

DESCRIPTION

Project title
:

SELECTED PUBLICATION WILL BE PROVIDED BY THE
LECTURER

OUTCOMES OF THE STUDY UNIT



The student should show a sound understanding of the conceptual, creative and visual
complexities of page layout
;



The student must apply a variety of illustration techniques

in order to promote good
integration between illustration and graphic design;



The student must show a sound understanding of the advanced combination of word
and image with a view to find a creative, contemporary design solution
;



On the third year level y
ou will develop the knowledge acquired during the previous two
years of study regarding page layout, in order to reach a professionally finished level of
work
;



Theoretical foundation of aspects must be kept in mind when undertaking creative
page layout
;



De
veloping advanced skills regarding concept development
;



Advanced skills regarding the articulation of particular concepts in the form of a
presentation to a client or audience

(presentation skills)
;



Further expansion of the student’s vocabulary: technical,

design
-
theoretical and visual;



Troubleshooting and problem
-
solving:

conceptual and digital
;



Computer
-
based technical knowledge
;



Handling, manipulation and implementation of the software programs in order to create
a final product
;



Advanced typographic s
kills (choice and discernment).

Study unit
1


2



Study unit 2


3


2

INTERACTIVE

PLANNING AND
WEB PAGE

DESIGN FOR
A
PRODUCT
OR SERVICE





Estimated study time and time allocated for practical execution: approximately 2
-
3 weeks

STUDY

UNIT

DESCRIPTION

Project title
: INTERACTIVE AFRIKAANS

OUTCOMES OF THE STUDY UNIT



The student must show a sound understanding of the conceptual, creative and visual
complexities of web design, as well as the various branches related to the design of
such a

project;



Application and planning and categorising strategies for

interactive design
;



Implement
ing

interactive design

principles;




Advanced typographic skills

(
choice and discernment
).
In other words, mastering
these skills towards a professionally finis
hed level, by means of the knowledge you
have gained during the previous two years regarding the design of typography;



Handling, manipulation and implementation of the software programs in order to create
a final product
;



Theoretical foundation with regar
d to

web

design
;



Theoretical foundation with regard to

above the line advertising and promotion
.


Study unit 2


4



Study unit 3


5


3

THROUGH THE LINE
,
MIXED

MEDIA CAMPAIGN





Estimated study time and time allocated for practical
execution: approximately 2
-
3 weeks

STUDY UNIT

DESCRIPTION

Project

title
:
WILL BE PROVIDED BY THE LECTURER

OUTCOMES OF THE STUDY UNIT



The student must show a sound understanding of the conceptual, creative and visual
complexities in above the line promotio
n, as well as the various branches pertaining to
design in for such a project;



Application of planning and categorising strategies for a promotional
campaign
;



Implement campaign

projects
,

including magazine, newspaper, packaging, television
and products
.
CHOICE OF

MEDIA
WILL BE DETERMINED BY THE

PROJECT.



Advanced typographic skills
(
choice and discernment
),
in other words, mastering the
knowledge gained over the previous two years

with regard to

typographic
design
towards a professionally finished level
;



H
andling, manipulation and implementation of the software programs in order to create
a final product;



Theoretical foundation with regard to

above the line advertising and promotion
.


Study unit 3


6



Study unit 4


7


4

E
XPERIMENTAL

INTERAC
TIVE
PROJECT





Estimated study time and time allocated for practical execution: approximately 2
-
3 weeks

STUDY UNIT

DESCRIPTION

Project title
:
WILL BE PROVIDED BY THE LECTURER


OUTCOMES OF THE STUDY UNIT



The student must show a sound understanding of
the conceptual, creative and visual
complexities of web design
, as

well as the different branches involved in the design of
such a project;



Application of planning and categorising strategies

for interactive design
;



Implement
ing

interactive design

principl
es;




Advanced typographic skills (choice and discernment
);

in other words, mastering the
knowledge gained over the previous two years with regard to typographic design
towards a professionally finished level;



Handling, manipulation and implementation of th
e software programs in order to create
a final product
;



Theoretical foundation with regard to

web

design.


Study unit 4


8



Study unit

5


9


5

BANK

NO
TE
DESIGN








Estimated study time and time allocated for practical execution:
approximately 2
-
3 weeks

STUDY UNIT

DESCRIPTION

Project title
: SARB BANK

NO
TE COMPETITION

(
IF APPLICABLE
)


After
successful
completion of this study unit, the study must:



Show a sound understanding of the conceptual, creative and visual complexities
regarding the production of bank notes
;



Apply various

illustra
tion techniques in order to promote a good integration of
illustration and graphic design with the aim of creating a strong visual language when
executing the bank note design;



The student must
show a sound understanding of the advanced integration of
illustration and technical security characteristics in order to develop a creative and
contemporary design solution
;



O
n the third year level you develop the knowledge that you have gained during the

previous two years of study with regard towards a professionally finished level
;



Theoretical foundation of aspects that must be kept in mind when producing a creative
application of a bank note format
;



Developing advanced concept development skills
;



Advanced skills to articulate particular concepts in the form of a presentation to a client
or audience

(presentation skills)
;



Further expansion of the student’s vocabulary: technical, design
-
theoretical and visual
;



Trouble shooting and problem
-
solving
:
c
onceptual and digital
;



Technical knowledge of computer issues
;



Handling, manipulation and implementation of the software programs in order to create
a final product
;



Advanced typographic skills

(
choice and discernment
).

Study unit

5


10






Study unit 6


11


6

TYPOGRAPHIC IDENTITY

(BONUS PROJECT)






BONUS

PROJECTS
ARE

PROJECTS
THAT TAKE PLACE DURING STUDENT
HOLIDAYS OR THROUGHOUT THE
SEME
S
TER
,

PARALLEL TO OTHER
PROJECTS

STUDY UNIT

DESCRIPTION

Project title
:
WILL BE ANNOUNCED BY

THE
LECTURER


Outcomes



Demonstrate a sound understanding of the conceptual, creative and visual
complexities in the approach and planning of a typographic animation
;



Develop an independent, unique design style and approach that can be adapted to the
needs of
various clients
;




Theoretical foundation with regard to typographic animation as character and story
development;




Develop advanced skills regarding concept development
;



Troubleshooting and problem
-
solving: execute conceptually and digitally
;



Apply technic
al knowledge of computer issues to animation
;



Developing advanced skills in terms of drawing for animation and the application of
adaptations regarding specific software
.