elc 200 day 12

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2 Δεκ 2013 (πριν από 3 χρόνια και 7 μήνες)

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ELC 200

Day 12

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

2

Agenda


Quiz 2 Corrected


10 A’s, 7 B’s and 2 C’s


Very good results



Extra credit
---
the story of “bob.com”


No one got it all right


Next series of slides tell the story


Question is being retired


Today is a discussion on Launching a
Business on the Internet

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

3

BOB.COM hints


BOB #3


BOB #2


The first part of the story is in here

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

4

Bob Antia (Bob #1)


Original owner of BOB.com


Founder of LeftBank now know as Cohesive Network
Systems, Inc.


Former Chief Master Architect for Exodus
Communications (once the world’s largest ISP)


Vice president of quality and risk at Waltham
-
based
(MA) Guardant Inc


Hosts a pig
-
roast every year in Lexington MA for the
100 most interesting people in the Boston Technology
Circles


http://www.domainhandbook.com/toc.html


WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

5

Microsoft BOB (bob #2)

Pictures from http://toastytech.com/guis/bob.html

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

6

Bob Kerstein

(Bob #3)


Traded Windows2000.com for bob.com
with Microsoft


http://www.scripophily.com/bob.htm


Chapter 16


Launching a Business

on the Internet



WWW

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

8

OBJECTIVES


Introduction of E
-
Business Life Cycle

1)
Planning

2)
Hardware, Software
& Security

3)
Design Phase

4)
Marketing

5)
Fulfillment

6)
Maintenance &
Enhancement

Launching a Business on Internet: Objectives

1

3

2

4

5

6

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

9

PLANNING (Phase 1)


Strategizing Reality


Evaluate a company’s position & competition


Set a course for years ahead


Develop implementation plan


Determine how to achieve goals


Value an internal “champion”

Launching a Business on Internet: Introduction of E
-
Business Life Cycle

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

10

E
-
BUSINESS vs. TRADITIONAL
BUSINESS

Factor

E
-
Business

Traditional

Barriers to
Entry

Time & Space Limits; Limited
Financial Capital; Unique
Products

Location
Requirements

Basis of
Competition

Innovative Products

Improved
Products

Basis of
Control

Customer

Manufacturer

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Planning

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

11

E
-
BUSINESS vs. TRADITIONAL
BUSINESS (Cont’d)

Factor

E
-
Business

Traditional

Organization

Specialized Teams

Hierarchical
Departments

Marketing/
Sales

Mass Personalization

Mass
Advertising

Pricing

Transaction Costs on a Sliding
Scale

Production
Costs

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Planning

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

12

Developing a Strategy (Phase 1)


Know yourself, your product amd you environment


1. Who will buy the product?


2. How familiar the business is with the Internet?


3. Is the business planning to be a short
-
termer or a long
-
termer?


4. Who are the competitors?


5. How good will the product(s) look (online) ?


6. How will the business present the product offers?


7. How will one manage and process transactions?


8. How will the product be shipped?


9. How will the business handle unexpected change?


10. How will one get and use feedback?

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

13

STRATEGIZING (still phase 1)


Know Your Audience


Become Internet Savvy


Determine Long
-
term vs. Short
-
term Selling


Define and Constantly Re
-
evaluate Your
Competitors


Evaluate Website Appearance


Be objective!

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Planning

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

14

STRATEGIZING (Cont’d)


Select Product Range


Manage Transaction Effectively &
Efficiently


Design Shipment Process


Be Prepared for Unexpected Changes

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Planning

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

15

ULTIMATE STRATEGY


Vision


What is your business trying to achieve?


Resources


How much can your business afford to build the
right Website?


Culture


Is your business politically amenable for
coordinating efforts to support e
-
business?

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Planning

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

16

DECIDING ON TYPES OF SITE


Community


http://www.ivillage.com


Content


http://www.cnet.com/


Commerce


Business
-
to
-
business


Back
-
end of e
-
commerce


Business
-
to
-
consumer


Front
-
end of e
-
commerce


Consumer
-
to
-
consumer


One consumer contacts another to transact business

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Planning

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

17

PLANNING CONSIDERATIONS


Create & Maintain a Competitive Edge


Reduce Operational Costs


Improve Employee Communication &
Satisfaction


Find New Markets for Products & Services


Improve relationships with Partners

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Planning

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

18

PLANNING
CONSIDERATIONS (Cont’d)


Create Distinct Distribution Channels


Ensure Customer Satisfaction


Adopt Sense of Entrepreneurship


Improve Supply
-
Chain Management

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Planning

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

19

HARDWARE, SOFTWARE &
SECURITY (Phase 2)


Hardware Specifications


Hardware / Software Pitfalls


Security for Reliability

Launching a Business on Internet: Introduction of E
-
Business Life Cycle


Hardware, Software & Security

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

20

PROMOTING ONLINE SECURITY


Control access to web server


Update server software & encoding security
measures


Use firewalls


Monitor traffic & detect irregularities


Assign a webmaster

Launching a Business on Internet: Introduction of E
-
Business Life Cycle


Hardware, Software & Security

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

21

DESIGN (Phase 3)


Promote presence to customers


Secure site quality & effectiveness


Keep website up to date

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Design

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

22

WEB STOREFRONT


Enables customers to find products quickly


8
-
second rule


Sends the order to fulfillment center
securely


Generates a printable receipt

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Design

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

23

WEB SITES PROGRAMS


Database Server


Store Administrator


Catalog Builder


Shopping Cart


Order
-
processing System

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Design

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

24

DESIGN CONSIDERATIONS


User Control & Freedom


Consistency & Standards


Recognition


Aesthetic Design


Recovery


Help Desk

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Design

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

25

MARKETING (Phase 4)


Providing Good Services


Advertising


Knowing the Customers


Selling Products & Services


Following Up

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Marketing

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

26

MARKETING CONSIDERATIONS


Focus on niche market


Know your visitors


Integrate online sales with other channels


Provide a fast, easy payment process

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Marketing

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

27

FULFILLMENT (Phase 5)


Packing up the merchandise


Shipping the merchandise


Answering questions about orders


Sending out bills


Following up with customers


Tax angle

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Fulfillment

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

28

INVENTORY ISSUES


Product Availability


Out of Stock Notice


Back Orders


Processing Orders


Controls

Launching a Business on Internet: Introduction of E
-
Business Life Cycle
-

Fulfillment

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

29

MAINTENANCE

& ENHANCEMENT (Phase 6)


Maintenance


Keeping a systems on course based on initial
design


Enhancement


Implementing upgrades to improve system’s
productivity


Bottom Line


Customer Attraction &
Retention

Launching a Business on Internet: Introduction of E
-
Business Life Cycle


Maintenance & Enhancement

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

30

MANAGING CUSTOMER
FEEDBACKS


Set up FAQs


Increase information access


Avoid using large images


Answer e
-
mail promptly

Launching a Business on Internet: Introduction of E
-
Business Life Cycle


Maintenance & Enhancement

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

31

CUSTOMER SERVICE
CONSIDERATIONS


Order Update


Order Status Look
-
up & Notification


Technical Support


Localization


Customer Expectations

Launching a Business on Internet: Introduction of E
-
Business Life Cycle


Maintenance & Enhancement

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

32

SWOT


An analytic method used to determine
competitive advantage


Strengths


Weakness


Opportunities


Threats

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

33

STRENGHTS


Define areas you excel in


What will your initiative do better than others?


What are your core competencies (things you
are good at)?


Do you have a clear strategic direction?



What resources do you have that competitors
may not have?

WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

34

WEAKNESSES


Evaluate your liabilities


Where are you weak in relation to your
competitors?


What skills and resources are you lacking?


What needs to be improved in your initiative?


Why were not able to improve the weaknesses
you discovered?


WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

35

OPPORTUNITIES



Analyze your customers and market
potential


Identify favorable market conditions


Identify emerging technologies in support of
your initiative


Identify changes in legislation and public policy
that will have a supporting effect on your
initiative


WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

36

THREATS



Analyze potential challenges


What are your obstacles?


What are your competitors doing?


Identify changes in legislation and public policy
that will have an adverse effect on your
initiative.


WWW

Awad

Electronic Commerce 2/e

© 2004 Pearson Prentice Hall

37

SWOT Analysis