MonCar_Joomla

longtermsingularInternet και Εφαρμογές Web

4 Δεκ 2013 (πριν από 3 χρόνια και 8 μήνες)

66 εμφανίσεις

MonCar Joomla!

Dylan Keenen

Pat Graves

Grant Harmon

Dominique Larongriggs

User Reports

Introduction

In order to test the market and evaluate the feasability of
our project, we decided to interview a variety of users.
These included the following:

-

The U.S. Conscious Consumer

-

The Organic Farmer

-

The Web Designer


-

The CAN Consumer

-

The Rural Farmer

-

Christopher Bacon

User 1: U.S. Consumer

Who: Random shopper at
New Leaf market


Her Responses (in short):

She was a socially
-
conscious shopper but did
not like using the
computer. She would love
to buy jam and pasta
sauce from Venezuela but
would pay no more than
market price now.


What did we learn:


Socially
-
conscious
shoppers usually have
money to do so.


There are consumers
who don't use the
Internet.


Maybe selling the jam
and sauce in a grocery
store is another
possibility.

User 2: Organic Farmer

Who: UCSC student with
experience in organic
farming in Costa Rica



His Response:


He
thought that using a
computer to sell farm
products is a great way.
However, web
management may to be
time consuming for the
average organic farmer



What did we learn:


Fair trade is only very
profitable for large
-
scale
farms in South America


Farmers may need
external help designing
and managing websites


The web would provide a
great resource for farmers
to spread consciousness
and share farming
techniques

User 3: Web Design Perspective

Who: Seth, a GIIP Weblab student,
was asked to

analyze

the Joomla
Store Prototype.

His Thoughts:



Align

images so that you have
a

horizontal line across all
images and

text.


Display prominently on the
purchase page

that this website
uses secure financial

protocols,
and paste security company
logo

to

ensure
consumer

confidence.


The ability to select images for a
closer look is great.



Larger headers for the in
-
article category description,
such as "Power Tools",

to
draw more attention to this
page title.

We also discussed the pros and
cons of the two templates I have
been using, Green Life and Green
Leaf. Green Life has a more on
-
message (organic) look, but the
background color does not match
the white background of images
in the store. Green Leaf has a
white background, but Seth
suggests I attempt to configure
the CSS of the Green Life store to
have a white background.


User 4: CAN Consumer

Conscious
Consumer:

Natasha, a
CAN coffee

consumer


Her response: To trust an
organization that says it is
selling fair trade direct
--

there needs to be
sufficient evidence, easily
accessible on the website.

What did we learn?


-
The Moncarjoomla.com
website needs to be easily
readable, and be clear
about how the project is
working.


-
Minimize unnecessary
info that makes the
website difficult to
navigate


-
Maximize the proof

User 5: Rural farmer

Who: Carlos, a farmer
selling strawberries in SC


Response: If he had
access to the internet, he
would want (1) to use it to
learn English (2) to sell the
products from the farm he
works at (3) to find a
girlfriend.

What did we learn:


-
What people want to use
the internet for is varied.


-
Selling products online is
not his first priority

-
We need to think about
how his priorities would
change after learning to
use the net. Would he
keep trying to sell goods,
if it wasn't successful?


User 6: Christoper Bacon

Who: Christopher Bacon,
environmental social
scientist/agroecologist
studying sustainable
community development
in the Americas




Response: In order to make our
project more economically
effiecient, it is better to distribute
and sell products within
Venezuela/South America, instead
of focusing on US citizens as our
primary consumers.

What did we learn:

-

We should focus on
selling within Venezuela or
South America

-

Bring US products to Co
-
ops to compare
taste/quality

-

Be aware of universal co
-
operative principles

Conclusion

Purpose for Selection: We chose the subjects we did in order to gain
insight from a variety of possible "users" of our technology/project.


Influence of Users: Through our interviews, we have changed are project
in a variety of ways: (1) focus on DIY fair trade instead of certification, (2)
really use our website/presentation layout to advertise the ethical value
of our product, (3) advertise appeal of selling online to Venezuelan
people, and (4) focus on consumers within Venezuela or Latin America
as the primary consumer population.


What still needs to be done: As of now, we have little to no insight on
our consumer base within Venezuela or Latin America as a whole. Our
next task in this methodology is to gain insight from the consumer
-
base
within Venezuela who would purchase our products online.